First off, I love how concise and straight to the point you are. Definitely felt engaged from the start to finish. Second, I really hope this is true because it would save me so much time 😂 I really be overthink titles tags description etc…
Well thank you, appreciate that, and you taking the time to watch :) For the record, I *really* felt like stopping the editing and just re-recording it a couple of times, just because after the first recording that’s when things get warmed up, but there is stuff to be learned from squeezing an edit out of rocks as well :) And about the titles and stuff, I mean, they *do* play an important part, not for the algorithm but for people - the algo serves the videos, but people have to be triggered to click on them - so if the space you are in have *loads* of people uploading the same type of content then standing out amongst them becomes *really* important - which is why I tend to go back to some basic advertising principles: Most good advertising is about «What’s in it for me» for the person watching the ad, be it print or film - so if a thumbnail and title can convey what’s in it for the potential viewer part of the puzzle is solved. The other half is how to communicate the «what’s in it for them» in a way that grabs their attention, if those two halves of the puzzle is solved then the vid has a chance of doing relatively well - because other factors like «how many subs do the channel serving me this have» plays a part, as well as the execution of said thumbnail and title - but apart from the title and thumbnail the description and keywords play no part in that «click me click me»-dance, so focus on what people will decide from, and take it from there :)
@ screenshotted this! I completely understand what you’re saying. Man I keep forgetting this is so business style. You have to cater to the clients. I often think about what is important to me or what I want to share but I need to shift to think what is important to the people. How will my content help them and incorporate my style in that . 🤔 man I really did not think of it this way. I like it! Brainstorming happening rn haha
@CafeCitoAnyone Sweet, brainstorms are the best storms :) The whole advertising vs youtube-thing is a topic I’ve been talking to myself out loud about while doing other things in my studio/workshop, so it will become a video pretty soon I think, fleshing it out a bit with some examples and stuff :)
@ yes that’d be super helpful! Sometimes I’ll be driving and randomly get a video idea and instantly voice text it to my notepad 😂 they come randomly but when they do, best to jump on them
Yup, it appears it is so. I've used keywords a lot when I was livestreaming weekly and don't have a f. clue if it helped really... Thanks for the video man!
Not uncommon experience from all the comments I’ve read, for live-streaming though … a really good title, thumb and maybe a proper description for humans to read might make a difference «pre-show», but for reach later on … the content of the live stream is probably gonna be what the algorithm uses to show it to people after show :) I’m gonna have to test some streaming from the shop at some point, doing a build or project live, it’s one of my goals for 2025 :) And happy new year mate, let’s make 2025 a good one :)
@@AndreSjoberg Man, we could discuss this longer but for the moment - I've noticed that only a couple of livestreams had views afterwards and then definitely not many. My content was varying within the livestreams (100 all together..) but included always a lick or a guitar phrase explained, then general talk about being a musician, many times it was also a song explained or arranged on the spot etc. Although I made video chapters right after almost all livestreams, it didn't attract new viewers. I increased the subs from 160 to.. around 500 within those 2 years and seeing that I have 742 as off today, these 247 people came after I've stopped livestreaming and posted a couple of song tutorials. This showed the way but then I didn't really catch up on that after the big family move last summer. Studio setup, hardware stuff organisation, lots of client work, excuses are many. I'll try to invest more time in 2025!!!! You're right, let's make this a great year!
@@HomesickMac Interesting indeed - have you done anything else to promote them? Link to them in the community tab, made a separate playlist to show on the home screen, referring to them in other videos, that kind of stuff?
@@AndreSjoberg I livestreamed to Facebook & YT at the same time, wrote a Twitter/X post every time. Made a post every time prior to livestreams on FB in several groups. I did post on the Community tab but to such "zero" reaction so I guessed it was too early, guess I need more traffic and visibility in general. But great that you reminded me of this all because I've had the customisation of the channel on my ToDo list, to put the past livestreams on the YT Dashboard, channel's main page. So I did that now ;-)
@ Hahaha, sweet, at least something useful came out of it :) Always start with the «home base» ;) When you say «made a post», did you mean literally 1 single post in each of the channels/media you mentioned? This thing, especially as a small provider of useful entertainment, is a numbers game, and coming from advertising there is a rule that proves to be true time and time again: The «divide by 10» rule: If your «message» reaches 1000 people, around a 100 will «notice» it, 10 will think about it seriously and maybe around 1 will act on it. The simple reason why this turns out to be true again and again is because people are *bombarded* by messages/info/posts every day, and acting on some of them means they have to prioritize *your* message above everything else. This ties into the whole «true fans» and «superfans» pyramid as well (superfans being the tip of the pyramid). What this means in practical terms is that to get 10 people you need to reach 10.000, and to get 100 people you need to reach 100.000. These numbers are of course dependent on *where* one spreads the message, and doing it in specific groups and smaller more niche segments shifts the numbers 1 step, so 100 exposures might mean 10 thinking about it and 1 actually showing up. So from a practical perspective, if a page has 1000 followers maybe 100 will get the post in a feed, around 10 might notice it «properly» and contemplate watching and maybe 1 will actually show up. Which means: - Post more than once, because each post will be noticed by different people - Don’t post exactly the same every time, if you are planning 3 to 4 «segments» in a live then do 1-2 posts highlighting each segment, and a couple of general ones for the whole live-thing. - This *sounds* like a lot, and it is, but if done correctly it gives results and it’s less intrusive than you might think if each post isn’t the exact same. - and it really isn’t anything different from promoting a live gig at a venue - you don’t hand out 20 or 50 flyers and expect 200 to show up, you hand out 1000 flyers and expect 50 to show ;)
Thanks :) The thing is that most of the advice people give on youtube is based not on knowledge but what other youtubers have said, and not even checking if it holds water or not - and most people have no idea how modern search engines operate - and I’ve seen several videos where people talk about title seo etc for getting one’s video in suggested, where they show a video with many views with a specific title, and then you look in the suggested to watch next column and the videos there have totally different titles, but the topic/subject matter is the same - and this only shows that even copying the style or wording of a well performing video doesn’t really help with the algorithm, UA-cam suggests videos based on their topic closeness and performance, not similarities in title wording. But when a video *is* shown to a person that have been watching videos with similar titles the title likeness can play a role in regards to if they click or not - but for the algorithm to pick it up or not the keywords, titles etc plays no part, but the inclusion of those keywords and phrases in the video itself as part of the content does :)
@@AndreSjoberg Love this in depth explanation, That is so true!! I think too many of us small UA-camrs are focusing too much on gaming the system or "tricking" UA-cam's algorithm to push our content. While at the end of the day, having good content that people actually want to watch is what is going to lead to long-term success. Wishing you all the best -- keep crushing it!
Thanks man, appreciate that :) Couole of times through the edit I contemplated just re-recording it because some of it felt sooooo sloooooow, and it really takes me a couple of sessions to «get going» ;) As for the «theory» on keywords, just think about it: - UA-cam themselves say keywords have little to no purpose or weight - we know YT transcribes everything to be able to make auto-subs - we know google has way more AI stuff going on in the back than they have publicly released, and plenty of systems to analyze everything word of every video, especially since they’ve been doing this to website texts and search results on google search for a loooong time - and they have plenty of experience in classifying things like images, moods, tempo +++ from image analysis - and they for sure have ways of determining the «quality» of the way content is structured inside a video in the same way chatgpt can take 3-4 full pages of rambling text and structure it as a proper YT manuscript, it can also be used in reverse to determine the quality of the way content is presented in a video, and weighing that towards who to show a video to :) And just based off of the 2-3 videos I’ve had that popped off, based on topic and the target group and my channel size at the time with minimal keywordstuffing or other shenanigans, it’s safe to say that they trust their own analysis more than our input ;)
@ Hahaha, yeah, it’s just part of the learning process and getting into the groove :) I do have some experience from the past 25 years stunting presentations for small and large groups of people when I worked full time in the dotcom-era and with companies when I was working in the advertising industry, a lot of times in english as well over those years, so I’m sort of used to doing things off the cuff and «making shit up as I go» rather than having a script, but in a live setting it’s quite different compared to in front of the lense, and I always think and talk better when walking around waving my arms and drawing on a whiteboard or some paper, my brain works faster when doing that, so I might have to try making a couple of «walk and talk and draw»-videos on some topics to see how that works out :) Or maybe even a live stream if I hit that 1k mark ;)
@@AndreSjoberg what will you use for the draw element? I've been thinking about this as well. I hate always sitting but I often need my notes on my computer to reference. I think I need physical queue cards instead.
@ Either an overhead cam drawing on a large piece of diffused plexiglass I found by the road a couple of months ago, or on my kitchen cabinet doors, notes will probably be some marker notes on pieces of paper stapled to the wall …
Hehehehe, yeah, a bit left field maybe, but I do really feel it hits close to how YT actually works, because nothing we do in the descriptions and stuff can really be trusted :) I’ll probably touch back on this in a while since I’ll keep making vids trying to make the content as «robot friendly» as possible, while making the titles and descriptions as human friendly as possible, and see what results I get over time :)
Correct, now you got it. ^^ That's why titles and thumbnails are used for clickbait. Hopefully not too offtopic, else people could be pi..ed and leave. About the keywords, when you look back at UA-cam history before AI took over, the keywords worked well and people used them totally offtopic (famous UA-camr names, much searched topics), they had nothing to do with their video, but made them get recommended easily. And for that reason they don't really matter anymore, but they still exist. As you said, use them, but please just don't waste time on them.
@@CaraKönigsblau absolutely, and of course, there is clickbait’yand pure lyin’ clickbate, shades of charcoal when it comes to that, itMs almost become an art for some to balance on the edge. As for the keywords, looking back when I was working primarily with the internet pre-2000s and yahoo as a «catalogue» and altavista and all that, everybody did keywordstuffing and that of course seeped into youtube when it rolled out. It‘a just sad to see channels like vidIQ still milking the «keywords are dead, but …» thing, just because they know it does well :/ The only reason it still exist is that there are a couple of uses, like youtube states, for misspellings and the fact you can click on a hashtag and get other videos with the same hashtag for topics - my suspicion is that it is so ingrained in some of the systems they still use that removing them completely would institute too much work and possibly break something on a fundamental level - kind of like how people let old crap sit in the garden and the shed because it’s too much work to collect it all and drive it to the dump :)
@@AndreSjoberg Haha funny comparison, but yes, you're abolutely right. And these yt guru channels really annoy me, they have like 100 videos of each topic saying exactly the same thing in another way. And some other things they don't mention at all, not sure if it's intentional or if they don't do their own research anymore and just follow similar channels and AI.
@ I honestly think they do the «same topic» videos because the influx of new people looking for the content, combined with an oversaturation of creators parroting that content, leads to them having to do the same thing over and over again to come off as «fresh» and take a part of the «market share» - that and the fact that they * have* to make a steady stream of videos to dominate, but there aren’t that many «secrets» and unique things to the whole youtube thing so they *have* to regurgitate stuff just to be able to create enough videos :/ It is very much like the «online business guru’s» making money from selling courses and teaching people how to make courses to make money online by making courses and teaching people how to make course and on and on … after a while the amount of people doing the same circle thing bites it’s own tail - like people studying to become teachers to teach people how to be teachers ..
@@paulinespurposefullife Thank you for taking the time to comment and subscribe :) Hopefully you’ll get something useful out of the channel going forward :) Merry christmas and good luck with the channel :)
First off, I love how concise and straight to the point you are. Definitely felt engaged from the start to finish.
Second, I really hope this is true because it would save me so much time 😂 I really be overthink titles tags description etc…
Well thank you, appreciate that, and you taking the time to watch :) For the record, I *really* felt like stopping the editing and just re-recording it a couple of times, just because after the first recording that’s when things get warmed up, but there is stuff to be learned from squeezing an edit out of rocks as well :)
And about the titles and stuff, I mean, they *do* play an important part, not for the algorithm but for people - the algo serves the videos, but people have to be triggered to click on them - so if the space you are in have *loads* of people uploading the same type of content then standing out amongst them becomes *really* important - which is why I tend to go back to some basic advertising principles: Most good advertising is about «What’s in it for me» for the person watching the ad, be it print or film - so if a thumbnail and title can convey what’s in it for the potential viewer part of the puzzle is solved. The other half is how to communicate the «what’s in it for them» in a way that grabs their attention, if those two halves of the puzzle is solved then the vid has a chance of doing relatively well - because other factors like «how many subs do the channel serving me this have» plays a part, as well as the execution of said thumbnail and title - but apart from the title and thumbnail the description and keywords play no part in that «click me click me»-dance, so focus on what people will decide from, and take it from there :)
@ screenshotted this! I completely understand what you’re saying. Man I keep forgetting this is so business style. You have to cater to the clients. I often think about what is important to me or what I want to share but I need to shift to think what is important to the people. How will my content help them and incorporate my style in that . 🤔 man I really did not think of it this way. I like it! Brainstorming happening rn haha
@CafeCitoAnyone Sweet, brainstorms are the best storms :) The whole advertising vs youtube-thing is a topic I’ve been talking to myself out loud about while doing other things in my studio/workshop, so it will become a video pretty soon I think, fleshing it out a bit with some examples and stuff :)
@ yes that’d be super helpful! Sometimes I’ll be driving and randomly get a video idea and instantly voice text it to my notepad 😂 they come randomly but when they do, best to jump on them
This is so true,,, I’ve learned that it’s a hit on miss, some of my videos hit, others don’t,,
Let’s aim for more hits than misses in 2025 :)
@ indeed!!💪🏽🫡
Yup, it appears it is so. I've used keywords a lot when I was livestreaming weekly and don't have a f. clue if it helped really... Thanks for the video man!
Not uncommon experience from all the comments I’ve read, for live-streaming though … a really good title, thumb and maybe a proper description for humans to read might make a difference «pre-show», but for reach later on … the content of the live stream is probably gonna be what the algorithm uses to show it to people after show :) I’m gonna have to test some streaming from the shop at some point, doing a build or project live, it’s one of my goals for 2025 :) And happy new year mate, let’s make 2025 a good one :)
@@AndreSjoberg Man, we could discuss this longer but for the moment - I've noticed that only a couple of livestreams had views afterwards and then definitely not many. My content was varying within the livestreams (100 all together..) but included always a lick or a guitar phrase explained, then general talk about being a musician, many times it was also a song explained or arranged on the spot etc. Although I made video chapters right after almost all livestreams, it didn't attract new viewers. I increased the subs from 160 to.. around 500 within those 2 years and seeing that I have 742 as off today, these 247 people came after I've stopped livestreaming and posted a couple of song tutorials. This showed the way but then I didn't really catch up on that after the big family move last summer. Studio setup, hardware stuff organisation, lots of client work, excuses are many. I'll try to invest more time in 2025!!!! You're right, let's make this a great year!
@@HomesickMac Interesting indeed - have you done anything else to promote them? Link to them in the community tab, made a separate playlist to show on the home screen, referring to them in other videos, that kind of stuff?
@@AndreSjoberg I livestreamed to Facebook & YT at the same time, wrote a Twitter/X post every time. Made a post every time prior to livestreams on FB in several groups. I did post on the Community tab but to such "zero" reaction so I guessed it was too early, guess I need more traffic and visibility in general. But great that you reminded me of this all because I've had the customisation of the channel on my ToDo list, to put the past livestreams on the YT Dashboard, channel's main page. So I did that now ;-)
@ Hahaha, sweet, at least something useful came out of it :) Always start with the «home base» ;)
When you say «made a post», did you mean literally 1 single post in each of the channels/media you mentioned?
This thing, especially as a small provider of useful entertainment, is a numbers game, and coming from advertising there is a rule that proves to be true time and time again: The «divide by 10» rule:
If your «message» reaches 1000 people, around a 100 will «notice» it, 10 will think about it seriously and maybe around 1 will act on it.
The simple reason why this turns out to be true again and again is because people are *bombarded* by messages/info/posts every day, and acting on some of them means they have to prioritize *your* message above everything else.
This ties into the whole «true fans» and «superfans» pyramid as well (superfans being the tip of the pyramid).
What this means in practical terms is that to get 10 people you need to reach 10.000, and to get 100 people you need to reach 100.000.
These numbers are of course dependent on *where* one spreads the message, and doing it in specific groups and smaller more niche segments shifts the numbers 1 step, so 100 exposures might mean 10 thinking about it and 1 actually showing up.
So from a practical perspective, if a page has 1000 followers maybe 100 will get the post in a feed, around 10 might notice it «properly» and contemplate watching and maybe 1 will actually show up.
Which means:
- Post more than once, because each post will be noticed by different people
- Don’t post exactly the same every time, if you are planning 3 to 4 «segments» in a live then do 1-2 posts highlighting each segment, and a couple of general ones for the whole live-thing.
- This *sounds* like a lot, and it is, but if done correctly it gives results and it’s less intrusive than you might think if each post isn’t the exact same.
- and it really isn’t anything different from promoting a live gig at a venue - you don’t hand out 20 or 50 flyers and expect 200 to show up, you hand out 1000 flyers and expect 50 to show ;)
Interesting! Thank you
And thank you for watching, and taking the time to comment, much appreciated :)
Beautifully said 🙂
Hahahaha, thanks :)
Dammit, I’m always 10 steps behind. 😑😂🍻🍻🍻
Hahahahaha, well, at least typing in all those keywords is good finger gymnastics :)
INTERESTING hot take! Great video!
Thanks :) The thing is that most of the advice people give on youtube is based not on knowledge but what other youtubers have said, and not even checking if it holds water or not - and most people have no idea how modern search engines operate - and I’ve seen several videos where people talk about title seo etc for getting one’s video in suggested, where they show a video with many views with a specific title, and then you look in the suggested to watch next column and the videos there have totally different titles, but the topic/subject matter is the same - and this only shows that even copying the style or wording of a well performing video doesn’t really help with the algorithm, UA-cam suggests videos based on their topic closeness and performance, not similarities in title wording.
But when a video *is* shown to a person that have been watching videos with similar titles the title likeness can play a role in regards to if they click or not - but for the algorithm to pick it up or not the keywords, titles etc plays no part, but the inclusion of those keywords and phrases in the video itself as part of the content does :)
@@AndreSjoberg Love this in depth explanation, That is so true!! I think too many of us small UA-camrs are focusing too much on gaming the system or "tricking" UA-cam's algorithm to push our content. While at the end of the day, having good content that people actually want to watch is what is going to lead to long-term success. Wishing you all the best -- keep crushing it!
Dannggg... I really hope this is true 🤔
Also really great video, love the vibe you got going on here Andre
Thanks man, appreciate that :) Couole of times through the edit I contemplated just re-recording it because some of it felt sooooo sloooooow, and it really takes me a couple of sessions to «get going» ;)
As for the «theory» on keywords, just think about it:
- UA-cam themselves say keywords have little to no purpose or weight
- we know YT transcribes everything to be able to make auto-subs
- we know google has way more AI stuff going on in the back than they have publicly released, and plenty of systems to analyze everything word of every video, especially since they’ve been doing this to website texts and search results on google search for a loooong time
- and they have plenty of experience in classifying things like images, moods, tempo +++ from image analysis
- and they for sure have ways of determining the «quality» of the way content is structured inside a video in the same way chatgpt can take 3-4 full pages of rambling text and structure it as a proper YT manuscript, it can also be used in reverse to determine the quality of the way content is presented in a video, and weighing that towards who to show a video to :)
And just based off of the 2-3 videos I’ve had that popped off, based on topic and the target group and my channel size at the time with minimal keywordstuffing or other shenanigans, it’s safe to say that they trust their own analysis more than our input ;)
@@AndreSjoberg I agree and I have that same issue with recording. I often times record stuff several times before I feel finally okay with it.
@ Hahaha, yeah, it’s just part of the learning process and getting into the groove :) I do have some experience from the past 25 years stunting presentations for small and large groups of people when I worked full time in the dotcom-era and with companies when I was working in the advertising industry, a lot of times in english as well over those years, so I’m sort of used to doing things off the cuff and «making shit up as I go» rather than having a script, but in a live setting it’s quite different compared to in front of the lense, and I always think and talk better when walking around waving my arms and drawing on a whiteboard or some paper, my brain works faster when doing that, so I might have to try making a couple of «walk and talk and draw»-videos on some topics to see how that works out :) Or maybe even a live stream if I hit that 1k mark ;)
@@AndreSjoberg what will you use for the draw element? I've been thinking about this as well. I hate always sitting but I often need my notes on my computer to reference. I think I need physical queue cards instead.
@ Either an overhead cam drawing on a large piece of diffused plexiglass I found by the road a couple of months ago, or on my kitchen cabinet doors, notes will probably be some marker notes on pieces of paper stapled to the wall …
Interesting take!
Hehehehe, yeah, a bit left field maybe, but I do really feel it hits close to how YT actually works, because nothing we do in the descriptions and stuff can really be trusted :) I’ll probably touch back on this in a while since I’ll keep making vids trying to make the content as «robot friendly» as possible, while making the titles and descriptions as human friendly as possible, and see what results I get over time :)
😮 thanks 🙏🏾 it was so complicated plus the editing took me forever to work then results wasn't good 😢
All one can do is try and try again, and then try once again ;)
@@AndreSjoberg ☺️ I'll keep it in mind and keep trying (the first 10 is always not good) then try again 🫢
@ I’d say you are doing quite well on those first ones :) And the only way is up as long as you keep going :)
Same 😩😂it’s a struggle
@@AndreSjoberg 🙏🏼🙏🏽🙏🏽😀👍🏽👍🏽👍🏽
You reached me. I watched!
Thank you and welcome back :)
Correct, now you got it. ^^
That's why titles and thumbnails are used for clickbait. Hopefully not too offtopic, else people could be pi..ed and leave.
About the keywords, when you look back at UA-cam history before AI took over, the keywords worked well and people used them totally offtopic (famous UA-camr names, much searched topics), they had nothing to do with their video, but made them get recommended easily. And for that reason they don't really matter anymore, but they still exist. As you said, use them, but please just don't waste time on them.
@@CaraKönigsblau absolutely, and of course, there is clickbait’yand pure lyin’ clickbate, shades of charcoal when it comes to that, itMs almost become an art for some to balance on the edge. As for the keywords, looking back when I was working primarily with the internet pre-2000s and yahoo as a «catalogue» and altavista and all that, everybody did keywordstuffing and that of course seeped into youtube when it rolled out. It‘a just sad to see channels like vidIQ still milking the «keywords are dead, but …» thing, just because they know it does well :/ The only reason it still exist is that there are a couple of uses, like youtube states, for misspellings and the fact you can click on a hashtag and get other videos with the same hashtag for topics - my suspicion is that it is so ingrained in some of the systems they still use that removing them completely would institute too much work and possibly break something on a fundamental level - kind of like how people let old crap sit in the garden and the shed because it’s too much work to collect it all and drive it to the dump :)
@@AndreSjoberg Haha funny comparison, but yes, you're abolutely right.
And these yt guru channels really annoy me, they have like 100 videos of each topic saying exactly the same thing in another way.
And some other things they don't mention at all, not sure if it's intentional or if they don't do their own research anymore and just follow similar channels and AI.
@ I honestly think they do the «same topic» videos because the influx of new people looking for the content, combined with an oversaturation of creators parroting that content, leads to them having to do the same thing over and over again to come off as «fresh» and take a part of the «market share» - that and the fact that they * have* to make a steady stream of videos to dominate, but there aren’t that many «secrets» and unique things to the whole youtube thing so they *have* to regurgitate stuff just to be able to create enough videos :/
It is very much like the «online business guru’s» making money from selling courses and teaching people how to make courses to make money online by making courses and teaching people how to make course and on and on … after a while the amount of people doing the same circle thing bites it’s own tail - like people studying to become teachers to teach people how to be teachers ..
I am new on UA-cam I subscribe to your channel. I could learn something from you merry Christmas and all the best for 2025.🇨🇦🇨🇦
@@paulinespurposefullife Thank you for taking the time to comment and subscribe :) Hopefully you’ll get something useful out of the channel going forward :) Merry christmas and good luck with the channel :)
I have watched the video.
Ta
@@dommccarthymusic Da?
@ hehe short for thank you.
@ Hahahaha :) Sorry, fried brain today ;)
@ no worries great vid
@ TA … ;) Appreciate you taking the time to watch :)