The Ultimate Status Symbol of Luxury Travel | Behind The Hype: RIMOWA

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  • Опубліковано 30 кві 2024
  • Brought to you by the All-Electric Acura ZDX, the latest installment of Behind the HYPE investigates the rise of luxury luggage and travel brand RIMOWA. Founded in Cologne, Germany, in 1898 by suitcase-maker Paul Morszeck and Heinrich Görtz, Rimowa started as a manufacturing company specializing in wood trunks.
    Across its collection of duffles, backpacks and suitcases, RIMOWA's subtle, sophisticated aesthetic - recognized by a unique, grooved shell - has transcended ordinary luggage styles, becoming a coveted accessory for discerning travelers.
    Read more about the RIMOWA:
    hypebeast.com/?p=6294229&prev...
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    hypebeast.com/videos
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    #rimowa #behindthehype
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КОМЕНТАРІ • 34

  • @typedx
    @typedx Місяць тому +17

    Barbadian businesswoman Rihanna SCREAMING

  • @shantanumenon7234
    @shantanumenon7234 Місяць тому +18

    Ain't Rimowa owned by Louis Vuitton's Owner Bernard's son(the richest man in the entire world)?? . And you named all famous celebs that are sponsored by this brand, They were given money to promote Rimowa by the Rimowa company. Doesn't make the brand cool. This hypebeast video itself is a promotional ad for thr company. Nothing is natural nowadays, the Supreme, Bape and Richard Mille hype felt natural, this is forced promotional ad. Trying to subliminal fool us into thinking this is a cool brand. Bruh thi shit is MID.

    • @vinzent_visuals504
      @vinzent_visuals504 Місяць тому

      If you think the RM hype was natural you are dumb as fuck.

    • @dolorblind
      @dolorblind Місяць тому +1

      100% agree

    • @kapiushonkapiushon46
      @kapiushonkapiushon46 Місяць тому +1

      magnates media
      tells the real history
      of how brands started
      and their rise to success
      in depth very informative

    • @vinzent_visuals504
      @vinzent_visuals504 Місяць тому +3

      The RM hype was a 1000% Not natural LMAO

    • @emercycrite
      @emercycrite Місяць тому +1

      LOL you woke? Calm down

  • @junito1008
    @junito1008 Місяць тому +5

    I felt like this video was at least 15mins !! 😁

  • @kapiushonkapiushon46
    @kapiushonkapiushon46 Місяць тому +6

    behind the hype
    the only video
    i watch from
    this channel

  • @HoganChua
    @HoganChua Місяць тому +1

    Has anyone tried the Blu341 rimowa luggage covers?

  • @Omar20v
    @Omar20v Місяць тому +3

    Why only 4 min? It should had been 30

  • @schnibbyy
    @schnibbyy Місяць тому +1

    “Barbadian businesswoman, Rihanna” lol

  • @PocketUau
    @PocketUau Місяць тому +3

    TSA still gonna fuck it up

  • @miguelbuenaflor8764
    @miguelbuenaflor8764 Місяць тому +1

    I recently got the Classic Trunk & Crossbody Bag (strap for the crossbody was mfken 220 💀).
    Honestly, it's great if you have the cash but it's not much different from $200 luggage you can get at Macy's. Like I definitely appreciate the form factor of the trunk and how easy it is to pack it to the brim and then lock it shut vs a normal luggage that opens right in the middle, still aint worth it though. I'd say go for the alternative brand like MVST or Level8.

  • @Sovnarkom
    @Sovnarkom Місяць тому

    I had no idea it was a status symbol. I was just looking for an aluminum case and there aren’t many options available.

  • @kapiushonkapiushon46
    @kapiushonkapiushon46 Місяць тому

    nice

  • @Hotspur62
    @Hotspur62 Місяць тому

    It was always pricey, but it became obscenely so after LVMH bought the company. 15 years ago, I bought a new carry-on for about $500; currently, same case is selling for over $1,000.

  • @franciscocosta2328
    @franciscocosta2328 Місяць тому +2

    At this moment Rimowa quality, is an issue and for the high price point should be more talked about. I understand marketing and the status symbol but come on... FPM Milano probably even the superior version of status symbol luxury

  • @gws_productions5170
    @gws_productions5170 Місяць тому

    Like always an amazing Video.

  • @RA-ui8yw
    @RA-ui8yw Місяць тому +5

    Ah Rimowa, breaks after a few uses like every other suitcase

  • @jonathand827
    @jonathand827 Місяць тому +9

    Yea, they raised their prices, and their quality dropped. The company doesn’t care about their workers. They sold out.sad.

    • @polosei7797
      @polosei7797 Місяць тому

      They're a business? What did you expect for them to do, go bust? 😅 Their primary objective is to turn a profit.

    • @jonathand827
      @jonathand827 Місяць тому

      @@polosei7797 from reducing the wages to quality control issues, when the collaborations Started coming in, quality started dropping ever since.

  • @anderbeau
    @anderbeau Місяць тому +3

    They’re flimsy, cheap painted plastic with a good ad campaign. Go with FPM Milano instead for real quality 😉

  • @V__RR
    @V__RR Місяць тому

    this was an ad

  • @calvienchan
    @calvienchan Місяць тому

    Jay Chow Yun Fatt is also ambassador

  • @dfu7474
    @dfu7474 Місяць тому +1

    the quality aint worth it trust me

  • @emercycrite
    @emercycrite Місяць тому

    What an awful narrator

    • @jvmyrvh
      @jvmyrvh 26 днів тому +2

      i agree... i cannot really grasp the information. it's just "hype" and a bunch of aesthetically pleasing b-roll