The Rise and Fall...and Rise of Kodak
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- Опубліковано 4 жов 2024
- For most of the 20th century, Kodak was the closest a company could get to being a monopoly without actually being one. Its very name had become synonymous with cameras, film and nostalgia. In the 21st century, however, this consumer giant has faced turmoil as it pivoted from one business to the next. It's gone from bankruptcy, to a foray into crypto, to finally making ingredients for pharmaceuticals. How did this happen?
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The Breakdown showcases rise-and-fall stories from the modern business world, told through the lens of Bloomberg reporting. Episodes look at what contributed to not only the success of a business or organization, but also the turning point at which the fall began. Prior stories covered include the NRA, Hertz, WeWork, Boeing, Kodack and many more. See the full series: • The Breakdown
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Can I just have my Portra
Amen
For $25 a box, yeah. They must be making so much money of their film stocks.
worth mentioning that film sales have increased over the past few years so much that Kodak is releasing new film stocks
Kodak thought it was in the film business, but they are in the imaging business. They could have led the way with digital.
@@cdevidal yeah, true. absolutely. then again, difficult how to imagine how things would look like now with film photography if Kodak didn't stay loyal to analog.
Yes, but they will never get back where they were. Had they identified a way to transition to digital as a division, they could have had a leading share of both markets
Kodak has always sold drugs according to me. I've been long addicted to film.
Same
Need Kodachrome.
lol
Oh btw for everyone's knowledge, the Kodak discussed here is the Eastman Kodak Company. The photographic film made nowadays is still branded as Kodak, but it is financed by a different company, named Kodak Alaris. Kodak in Rochester still makes the film, they're not just the ones distributing it anymore (that's the job of Kodak Alaris).
EKC after their bankrupcy diversified and concentrated their efforts mostly on inudstrial photographic applications, so the pharmaceuticals venture wasn't really a surprise for me. This is just like Fujifilm actually getting more income from cosmetics and pharmaceuticals more than their photography.
Edited to correct the supply chain discussion.
Not entirely true
Kodak film is made in Rochester for Alaris.
Bit shady, yeah, but I hope it'll help them stay afloat. Fuji already did the same move, simply because they're both chemical companies to begin with. I have my selfish reasons - i just need my film.
Although insignificant, can we just appreciate the rise of film photography in a small group gen zers
far more than just gen z’ers that revitalized film!
@@colinbazzano Yes but Gen Z has made an enormous contribution to it.
Never choose comfort over quality.
Don’t let this distract you from the fact that Kodak has once again, raised their price on film
Who cares. Film has been dead for twenty years.
The cost of film, development has always been high!
@@TinLeadHammer you’d be surprised to know about the millions that still shoot film in 2021
Also Fuji :C
@@abraxamovic then they deserve the cost, as there are no economies of scale to lower the price, and apart from nostalgia, there is no reason to use film.
Breaking news: Kodak investigates Kodak and finds Kodak did nothing wrong
Its just that Obama meme.
Like getting the Mob to investigate crime.
"Picture that with a Kodak" is when Kodak died for me.
I opened the video think I was gonna see how Kodak is currently a pharmaceutical company, but instead I see that they're still in the process of becoming one
Kodak should have kept the printer business and expand it.
Technology moves as fast as I go to the store for beer.
Between Kodak and Xerox, locating a corporate HQ in Rochester, NY must be the kiss of death.
where's the "and Rise" part?
760 million for 300 jobs. Ya, that sounds about right.
I suppose that if you would invest 760 million in small businesses you would create way more jobs
@@noah-jazz I think just about anyone would create more than 300 jobs. Give each person 2.5m and Iet them create the jobs. Even if each one hires a house cleaner and gardener, that's twice as many jobs. If each one opened a food truck, that would be more jobs. So ya, I'm sure I could create way more than 300 jobs with 760 million.
But small businesses don’t have the chemical facilities
Its a LOAN, nitwit.
@@samfrancisco8095 nitwit? Really? I think its pretty clear that its a loan. So what's your point?
This looks crazy like Vox. Oh, yeah - it's Gina Barton animating! ♥️
This is true.kodak was extravagant.
They obviously knew that digital would eventually become a thing but I don't know what else they could have done. They were stuck between a rock and a hard place. So they milked it for as long as they could.
In the early 2000s they still had the belief that people would want to keep printing out their digital photos so they made the Easy Share? system which made it simple to dock your camera in a printer. But they were wrong on that too as most people didn't want to print them out.
I guess in hindsight they should have started a digital photo sharing platform and become what Instagram is today
.
I mean to anyone knowing anything about film it is nothing strange. Kodak is a company operating in the field of chemistry, so it makes sense for it to, surprise, work with chemical compounds.
The same way Fujifilm most valuable division is cosmetics, and mediacal division.
Kodak is back
Fall on hard times? Make and sell drugs!
The title should be How Kodak went from photo lcon to making Pharmaceutical.
They probably hold tons on patents for different compounds. Fujifilm is now raking it in from their patents on the different compounds.
This came on my feed after Bloomberg vid on ShenZhen.....LOL
"The function of management is to create wealth..." for themselves.
Kodak shouldn't feel too bad.......ALL camera companies are in decline due to smartphones and young people not caring to learn about fine photography. Nikon is truly in deep trouble. Canon is a bit better off.
Yeah, but they could prolong this by switching to digital cameras.
Question: who manufactures CCDs?
@@frbe0101 CCD is not the dominant tech anymore, it's CMOS, which almost half of all sensors are made by Sony, followed by samsung and omnivision ... the rest share the other third. Even well established brand like Canon and Panasonic only have 3% share. Some like Nikon already buy sensors from Sony.
Amazing video fellas
Anything that touches Trump is shady AF
SoCal huh? Seems about right
@Wet Porridge nah bro, trump is just corrupt as fuck. I wouldn’t trust anything he touches as far as I can throw him. There’s no need to be offended about that, it’s just the way it is.
To quote Trump, he’s “just a businessman doing.. business.”
What he does it always going to benefit him, not America, nor our rights, nor justice. That’s who he is, it’s not inherently evil, it’s just his nature.
@@MyNextShotWontMiss yes I see this SOCAL in many places that mention Trump. Got to be a BOT.
@@jacob9673 I will take low energy prices high purchasing power record growth in stock market and a strong border anytime.
From making chemicals for photography to making chemicals for drugs, doesn't seem like a stretch to me.
I think you forgot to mention the film nenaissance that formed in the last few years
A Kodak worked had invented the digital camera in 1972.
Kodak hated it because it was “invasive”.
It was a threat to them.
That is Rochester for you.
A city of dead dreams.
Kodak >>>>
It's no wonder that Kodak wants to open up new markets that are similar to the production of film, when film seems to be bought less than most film photographers assume (Kodak doesn't give away film for no reason). So I guess buying fresh film instead of expired film would be a first step photographers!
Nostalgia? It's a testimonial of the moment itself like memory is
Where can I take my Polaroids to get developed?
There are some online services
Also, would be cheaper for you to build a worshop of your own, buy the chemicals and stencils and stuff and develop and expose yourself
Big mistake was Kodak not spinning off Kodachrome off as a separate business as it could have been profitable for another 100 years. It was unique and could have been as big as Ilford film which survived.
Just lower the film price please!
More like "From Icon to ICU..."
Bought a Kodak instant printer a few
months ago.
If you spent any time at or around kodak Park this wouldn't surprise you at all. It's a massive industrial complex the size of a town with security fences all around. They gotta do something there especially considering rochester big for medicine
This story left out the fact that an activist investor worked to prevent the move to digital. She worked to get the CEO fired because She Invested in a legacy film company and they have been and will be a film company. This person who worked with the board of directors killed KODAK.
Video credits for NegativeFeedback ?
Between its long-time greed (absurdly high prices) and world-record bad decision-making, Kodak doesn't stand a chance. All they had to do was stick to their ORIGINAL, primary mission and adapt to the future.
Film is not dead
Ticking sound towards the end
Hmmm new stock options introduced right BEFORE the announcement, looks like Kodak has been roleplaying as Enron while no one was looking
They should have shifted to more technical areas and let the large mass cosumer mind-set go, they could focus on fabricating and engineering image sensors and advanced image electronics, developing new technologies in those sectors, Sony was smart enough to do so and now they dominate smartphone image sensor global market, selling hundreds of millions of sensors each year.
Was there even a mention of motion picture film?
If Kodak doesn’t stop raising their film prices I’m gonna lose it
Buy cine for $4.5 per fresh 135 roll of 36
Learn to process which is easy and cheap if you are able to use tiny weight scale and a calculator
Enjoy nice fresh Vision 3 and expired 1.5$ Fuji
@@NoviSavvy kodak vision 3 as 135 isn't really available in germany, at least I couldn't find it
@@futc.photography You have to buy a whole 400ft roll or find a group of people to buy it collectively and use a bulk loader. It is a great film actually. It's available on B&H or you have to look for it on eBay
@@NoviSavvy If I buy it as a huge roll how can I use it in my 35mm camera?
@@futc.photography It has same dimensions just a very long roll. Try searching bulk loading cine film. You load it into a standard 135 film cassette and shoot as normal. Developing process is a little bit different but I do it in my bathroom and it seems easy enough for me. Developer is made from CD3 agent which can be found on eBay or Alibaba and a few other chemicals from any local chemistry store. Remjet could be removed before developing by using a baking soda solution or it is better to follow h2407 document to make proper pre bath. Best bleach and fixer are these for automatic C41 processors but any custom recipe for C41 works as well. All recipes are available on the internet. All chemicals are completely safe if you don't drink or wash your hand in them. I got to love that process
1:23 this is how kodak went from selling nostalgia to making drugs, This sounds like opening on breaking bad next generation. Lol
They need to be the next and improved Polaroid.
This reminds of FujiFilm & Astalift Cosmetics. But in a corrupt bankrupt version.
This is just so sad and pitiful. I really wanted to be angry at the extreme short-sightedness and greediness of the management but seeing a company which was on top of the world reduced to playing such petty antics is disheartening. It is like seeing Tesla or Google doing something like this to just prop up the share price without having any business. I don't think Eastman had the faintest idea that his company would be reduced to the equivalent of homelessness.
If you think it's ODD it's because you don't know much about kodak, or the making of film. The making of film is a high tech manufacturing process when they are experts at.
Kodak Black
Kodak was not founded in 1888, it was founded in 1892. Everyone confuses the sale of the Kodak camera with the founding of the Company.
Can they just sell lenses for Video calls coz we simply need that....
I'm a Canon shooter. But started with my Dads Minolta SRT-201. around 1996 I started getting my favorite photos put on to the Kodak Photo CD. (Not the picture CD) I bought a portable photo CD player for my TV. Until I finally got a PC in 1999. I knew digital was coming. I bought a used Canon Rebel G on Amazon. So now I have 3 Canon Cameras that all take the EF mount lenses and one shoots film. I miss using film. But it's so damn expensive.
When you have been writing historical narratives of slavery as your founding business model, moving to pharmaceuticals is a natural fit
They also invented the super glue. They are not given enough credit
Meta is new Kodak
Seems like Kodak almost accidentally invented NFTs
Well all the film guys are here...
Kushy with the layup 😁😁😁
I prefer Fujifilm 🎞
@Ramen Lover Fujifilm is slowly but surely ceasing film production not Kodak. I mean I shoot Kodak a lot too
Future Kodak commercial: "We've reinvented the blue pill, new yellow pill by Kodak."
Corrupt AF!
There’s so many videos about the demise of Kodak. So many people know about it that I don’t understand why we keep discussing this case study in 2020. Kodak is dead, we know.
What I am sad they do not mention is that Kodak was split at the time of bankruptcy, there is a company called Kodak Alaris who still makes film. And with the small photography market, they have a big monopoly on it in North America.
I think you forgot something at 03:26. (:
I disagree because those cameras' early digital cameras would be low quality and so expensive that it would be logical to reject it as a company making consumer products. The problem is putting your eggs in one basket. Kodak could have dipped their toes in portable cassette players or toys, it's all a game of chance.
Kodak thought it was in the film business, but they were in the tech industry upon which that film was cooked (ie developed...ie imaging business). They could have led the way with digital.
Wait this isn’t BrightSunFilms
Why doesn’t anybody mention their production print business
Oh. Uh Oh. Wrong Kodak.
wooohooooooo
Who is shorting Kodak?
We even called a kodak moment a Kodak moment taking a photo wit a Sony CyberShot..BTW how about a iPhone Kodak
Kodak went breaking bad
Unless Kodak went into becoming a cell phone brand they would still be in trouble today.
John L. They actually did try to launch a mobile phone, around 2016 I think 😂
@@johndavis929 and it was terrible
Lemme just go back to my Fujicolor C200 real quick
Before they discontinue that too :D RIP PRO400H
too late.. u should made this video before the stock popped in price. all the news channels always late to the story
Figured it out in the 15 seconds 7,7 a/.. d). . . Gamers
And fall
Me not working hard?
Yeah, right, picture that with a Kodak
Or better yet, go to Times Square
Take a picture of me with a Kodak… - Pitbull
The rise? .....what rise? They have not even gotten into making pharmaceuticals yet. What's worse is that it's to make generic drugs. A notoriously low profit/margin business that is already highly competitive. How exactly is Kodak going to make money or create real value with this?
Is it me or is the producer a Company Man fan😂
What if this happens with apple
14:15 okay it is time for me to finally understand what to brackets mean in a quote? Is it something that isnt in the quote but that gives context to shorten it down or what is it?
It is something that was MEANT to be said, or gives the sentence context. The direct quote starts with “have concluded that”. So the words in brackets give context to WHO has concluded that...etc. The person being quoted must have mentioned the lawyers well before this particular quote started.
@@levi1929 perfect thank you!
The thing that Kodak missed... was not paying attention to the digital age coming..( just as I had laughed.. when my teachers said ... computers were coming)... but they should have prepared.... as well as knowing film will still have a place in the world
In my view, best is to go parallel by making older medium more accessible, easy and fast to use and affordable. They could upgrade their machines, anything to keep the celluloid active, because the results are real and digital has its own beautiful look but trying to emulate film on it looks fake and cheap and it shows most of the time that it's fake. I'd still use brushes and paint on paper and still keep using photoshop, just depends on the project. You can photoshop and print, or directly paint, but you know the value of the physical work as the only original piece.
and in 2023. i own 3 vintage film slr and shooting photo on 35mm kodak film (pro image, colorplus, ektar)
Just bring Aerochrome back.
Inventing your own gun that kills you
KFC created KFConsole that plays 4k game.
And that's how the Covid was an excellent, well thought-out deal for the big boys. And the sleeping people followed like a herd.
Kodak Sears Walmart etc. . . I can see the GREED written all over the story. This is always what is to happen to these greedy folks. At the end, they ended up losing it all.
The amazing part is there seemed to be a bigger outrage by regulators over Gamestop than transparent insider trading. 🤔
Honestly I don’t care about Kodak because of the need to keep it’s legacy afloat. What I do care about is Pelosi’s stock portfolio having a 10,000% return.
Thought this was about Kodak black 😂
If it’s true that Kodak didn’t violate any SEC laws, then they’re just skating through a loophole, and we need to AMEND the law. (In my opinion) It does NOT mean that their conduct was anything less than criminal. (Allegedly)
Company man? 🤣