I love how, at 10:26, Simon mentions how in "1903 the Wright Brothers took flight"... just as the sound of a plane flying by can be heard in the background.
Why did Simon Sinek bring up the Wright Brothers in 2009? "Because even after 106 years, he figured if anyone could make a plane sound interesting, it’d be the guys who invented flight-and he wanted to make sure we weren’t just winging it!" 😅😅
Totally agree, it was magical! I’m dubbing him “Simon the Manifestor” because, just like the Wright Brothers’ first flight, he proves that if you dream big enough, even a TEDx talk can take off-no runway needed! ✈✨
I've never felt the need to listen, learn, rewind till I absorb every single word. This is just a goldmine, easily the best TedTalk on business and human psychology I've ever seen. Thank you Simon
@@NilsDecker psychology is the study of human behavior AND psychology has a biological approach focusing on the brain, among other things. So yes, psychology.
I just watched this ... again ... for the "I don't know how many times" and it still rings true. may be more relevant in today's world than when it was first created in 2009! It is truly inspiring and motivating. Simon Sinek is a genius!
I just watched this after a programme on the discovery of superconductors. Quite a contrast - awe-inspiring insights into the nature of matter on the one hand; on the other hand, a guy drawing a chart with three question words that every three year old knows!
I don't understand why it's "gifted", or the speech is brilliant. His voice is UNOFFENSIVE, but it doesn't make me swoon. IF you can keep your audience from falling asleep, you've accomplished something! Vin Skully had a soothing voice.I'm also not so sold on his hypothesis either. But everyone here seems to be swooning over him. The examples he chose fit his hypothesis, but my Senior year Economics Professor started out the quarter with "you've all studied the laws of supply and demand, plotted charts and determined the optimum price points, studied macro and micro economics, but the truth is that none of that data exists out in the real world. What you've been taught is how firms behave - as IF that is what they were doing. The equivalent would be if you went to college to be a pool player, you'd be taking courses in physics and geometry, but that's not what the professionals did. If you wanted to get a degree in auto racing, you'd be taking courses in physics, solving simultaneous equations, and so on, but they don't. They drive. And the truth is that it's the risk takers - the ones with a little different approach, that are the ones that are successful. And the majority of new firms fail. Risk takers even moreso. SO the number of very successful businesses - is a very small number. Many more fail than succeed. But if you happen to be that fortunate one that hit the right combination, you might be the next Apple or Tesla. Lastly, I was directed to this talk by a friend at work after I was telling him about how important it was for me as a kid to know "why" with regards to rules we were given, and that I always explained that to my kids, and never had to repeat a single rule that I'd explained so they understood why. But I'm not buying it here. In fact, management in my aerospace doesn't want to know why. They just want the answer they asked for. Or they just want my question, they don't care why I'm asking it. I'd like to disagree, but there's an expression: "He who has the gold, makes the rules." The examples he gives of "why" I'm not guying. The Wright Brothers didn't build a plane because of "Why". They had an idea, an invention, a CREATION. They simply WANTED to do it. Unless the "why" was so they could fly. lol.
What Simon is teaching here is more than just rewording. Is more than just reversing our logic. It’s about making true change in how we navigate the world, and being able to make the tough calls to stick to our beliefs. Anyone can rewrite a mission statement, but only few can lead by example.
People don't buy what you do, they buy why you do it. I have a dream, not I have a plan. Couldn't have said it any better. Out of the three, the Why is the most human-like quality that actually has the ability to move people and have them resonate with it. Saving this talk.
We SHOULD have the opportunity to hear the deserved applause he got. What a amazing speech, can't believe I have heard this video amazing almost 8 years after it was published here. Thanks for the open information! Thank you Simon Sinek for that.
No you don't... You didn't learn anything. He literally says Nothing... People don't buy MP3 players anymore because they're obsolete. Your phone has It built in. But the bigger reason is Streaming... It has nothing to do with Apple or Dell being the better Company who cares more about MP3 Players..
Came to this today! and my oh my, gold mine. Can't believe this was 13 years ago. Every single word makes sense. A thanks will never be enough for a resource as great as this.
I really liked how Simon broke down how the "what, how why" into examples with Apple to really drive his point home. Simon got his point across with the having a purpose in why you do things. Making sure you believe in the things you do will make you go farther in life. I definitely think everyone should hear this. It is great for explaining how to market and draw people into what you are selling or believe in. You have to be that 2% "the innovators" to be first.
I'm watching this in 2018, 9 years after and I think I've watched this video over 100 times. I use his golden circle theory for all my business presentations, elections speeches, award ceremonies, everything. So happy I found this.
An absolutely astonishing presentation. Rarely have I heard so much wisdom covering so many areas. I love his repeat of the mantra that "people don't buy what you do, they buy why you do it". He makes the point so clearly and so dramatically, it's astounding to think that it's not common knowledge. This video is essential viewing for anyone wanting to run a successful enterprise.
I like how he mentioned that great leaders are inspirational to those around them. I also like how he mentioned that “people don’t buy what you do, they buy why you do it.” Very well spoken!
Timeless. It's 2021 here and this speech (and ideas) are still relevant today. Although the mention of Gateway making flat panel TV's or Dell manufacturing PDA's and MP3 players was very nostalgic.
How inspiring! How very reassuring. The 2 "inner circles" of the brain are also get informed by the whole of the body especially the gut and the heart (vagus nerve)....so the whole system is behind the "why"..... Thank you.
Wish there was a gradient button to click to rate this video 10/10 instead of just a "Like" button. I believe this video is worth 10/10. What do you believe it is worth?
There is only ONE way, and it ain't yours - John should know this, claiming to be a Christian. I started reading these PMA authors when I was 8 and I'm now 8 times that old. ALL of their material "comes from" the Bible, however, they do "wrest (twist) the scriptures" somewhat. They all copy each other and come up with a "new" mix of the same things. It is good for folks who must be EXTERNALLY motivated, a large market. The "faith healers" do the same, saying you did not get your healing because you did not have enough faith. "It is God that giveth thee faith". Therefore, they do blaspheme much. Listen to Godly men who prove their faith by their works (James) and read good books by dead preachers (Spurgeon etc.) and some who are still alive and have been studying and preaching/teaching for at least 40 years.
I've read the book. And all I can tell you is that IT IS AN AMAZING EXPERIENCE ! Thank you so much Simon for sharing this revolutioanary concept. This speech sums up the main ideas, I can't wait to read more of your books and watch your futur speeches. Good day everyone :)
If today's politicians operated on the "I have a dream" mentality rather than "I have a plan," I believe the world of politics would be transformed. Ambition, vision, and drive are so much more appealing than self-glorification, pride, and unrealistic promises. This is something I can get on board with, thank you Simon!
By asking the Why question you are in essence including the audience in your vision. Its the difference between story and poetry! Great talk, never gets old.
That's why it's also cool to know that - ultimately - when you help someone else, you're helping yourself. Likewise, when you help yourself, you're helping everyone else.
Zig Ziglar said decades ago: "Help enough other people get what THEY want, first, THEN you will get what you want." See how they all just throw the same stuff into a mixer and pull out something "new"? Solomon said, "There is NOTHING new under the sun". Wanna argue with HIM? Not me. :-)
Did anyone else notice that at 10:27 when Simon says (haha!), "The Wright Brothers took flight," that a small engine plane could be heard at that exact moment??
This video is a great reminder that we all have a power to make our dream come true , keep pushing yourself no matter how hard it may seems. Learning! I wanted to make a genuine connection with like great minded people , I wanted to to be held accountable , I wanted to make difference. "People don't buy ,what you do , they buy why you do it''
Timeless message. I may have heard it years ago, but it still illuminated my surroundings when a trainer showed it to our group last week. Great analysis!
@@Mark_James_Hill It is not true. He suffered alienation long after creating awesome work and ideas. You should not condenm Jordan Peterson for his depression the same way.
This is - by far and out - the best Tedx talk around. His explanation is not just insightful and urge's to take action, he's got the bull by the horns. Knowing this sets your life out for great success. So before you act, listen. Not just hear what he says. What also intrigues me is why you do you do, Simon?
3 роки тому+49
This is just as cool a talk today (July 26, 2021) and still spot on as it was when I was there at the TEDx Talk in 2009.
This video has been a gateway for me to his leadership videos which have served me well over the years. I also highly recommend his commentaries on the infinite game, and his guidance on finding your own why. Wonderful advice that's helped me push through or change my trajectory on difficult paths. I'm so happy he's made this all available for free. Thanks Simon!
To Simon Sinek, Thank you. The art of drawing inspiration is confused with the temptation to drown in facts. People act on purposeful concepts. In my limited experience, I have observed two worlds. One that focuses on the results and the other focuses on the process. The result happens to be a consequence of the purposeful process. Both worlds are necessary, but the one that inspires action is the one with purpose. In your example, Langley showed the shallow temperament of the one that chases the carrot, in contrast with the Wright brothers' passion towards their purpose; bringing them victory inspite of the odds being stacked against them. This contrast between the pursuit of excellence and the pursuit of results explains the reasoning behind inspiring achievements. The pursuit of excellence does not expect a result and it does not sway towards probable odds, it just doesn't accept mediocrity. That's why, the pursuit of excellence has no limits and so do the achievements of the ones that pursue it. Start with why and end with the endless pursuit of excellence. Sincerely, Nikhil Nambiar
He makes a great point by saying that people don't buy what you do, but why you do it. If you are driven by a belief, you will be more successful. Focusing on the purpose of your company is key.
If you can master this video, actually do the things that Simon Sinek says, you will be in the top 5% of the population. You will get money, opportunity and find success in influencing people, winning business.... Its easy to nod your head and agree with him, but its another thing to actually do what he does every day, in every conversation and in every action be it at work or in your personal life.
This TED talk was truly inspiring. I am entering a season of my life filled with uncertainty and doubt looking for what I am going to do post graduation, who I am going to work for, and ultimately the type of person I want to be. Along with that I am saying goodbye to an organization that has been a leading cause for why I have been so happy here at CSU my sorority of 70 women Alpha Delta Pi. As I enter my senior year in the sorority I want to bring in girls that will continue to set a good example on the campus, who will work to better those around them, and who ultimately want to make a difference on the campus and in the world inspiring others. As recruitment is approaching I feel I can take a lot of lessons from this short 18 minute long video. "Why" do I do it, well thats easy because I wanted to be apart of something bigger then myself, I wanted to make genuine connections with like minded people, I wanted to be held accountable, I wanted to make a difference. Now how did I do it, I not only joined the sorority but I became an officer holding a leadership role, and got involved as much as I can. What do we do, well we have philanthropy events, weekly meeting, a set of rules and standards that govern us, and a lot of fun events as well. When you switch from that standpoint it really makes a difference. The comment that stuck with me the most was “if you hire people just because they can do a job, they’ll work for your money, but if you hire someone who believes what you believe they work for you with blood sweat and tears” As I go out in to the real world I want to work for someone who inspires me, and I want to recruit girls who will inspire me and others.
Cassie Aungst Awesome and inspiring ideals. Well done. As far as graduating and what you’ll do after, first, congrats! Second, I’ve found prayer helps a ton. I’ve been post-grad life for two years now and I’ve found God gives just enough light for the step I’m on as long as I’m connected to Him via church, Bible, prayer, etc. Don’t know if you’ve ever tried it but I wouldn’t have survived had I not had that same community of the Church to fall back on like you’re telling me you have with your sorority. Hope that helps and God bless! Great place to start is looking up Sandals Church, they’re amazing at plugging people into groups and having that new family like feel that you do with your sisters. They have multiple locations so maybe you can find one! Or just watch online 😊
Still brilliant. Brilliant then. Brilliant now. Many times these talks don't age well... Simon however, brought ageless content. What a gift to live at a that the greatest among us can be accessed, for free, for eternity. Thank you TedX! Cheers!
This message inspired a young pharmacy student in 2010. Now that he is trying to challenge himself to work in the pharmaceutical industry for a bigger cause. Before applying for companies, I wanted to reassure what my cause is, what motivates me, and what my gut feelings are telling me. I want to find a company that sees the same vision with me, to bring out better and cheaper drugs to patients. Thanks for the life-time lesson, Mr. Sinek.
"The goal is not to sell people what you have, but to sell people to believe what you believe." What a profound statement. SO many things we do throughout life with the idea of an end goal. Get a job. Raise a family. Make money. But we too often get lost in not knowing WHY we want to do it. Asking yourself what is your "Why?" in life I think is what sets apart leaders from great leaders.
I was fortunate enough to attend a few of Jocko's events and presentations. This man is fantastic! As a Navy Seal, he imparts the greatest tactics he learned while in duty, which are extremely relevant and practical in real-world applications, particularly in business!
That's called Brand Esteem in Communication Science. "Individuals dont purchase what you are, doing but purchase why you do." Brand esteem is identical to notoriety. It makes individuals faithful to them no matter what happens.
I keep coming back to this video and his book "start with why". I mostly do this to keep eye on my why. Sometimes I do it to remind myself. Starting with why is not only about inspiring others and doing good communication - it is also about keeping yourself on the right track and, to me, in line with your morals. Working with something that doesn't align with your morals is contradicting and in worst case contributes to a development that you don't want to see in this world. Therefore, I don't see "start with why" as a tool only to sell products, rather it is a way to nudge the development in the right direction. It may be an example of over-analysis but it works for me :) Personal notes: The following section I want to use as personal notes for revisiting this video in the future, reminding myself of what my why was at a specific time, reflecting on how I aligned myself with the why and how my how's and what's have changed over the years. (14/6/22) first entry: By re-watching this video today, I have realized what has been the cause of my struggles in my studies as of late: I lost my why. But not only that, I developed my why. I think my previous why was just a dressed-up how and what: I want to better living standards by becoming an attaché at an embassy for my country. This was obviously very concrete how but what and why were vague. Now, my belief system has changed slightly and I want to start with why. Why: because I believe every being has the right to live. How: contributing to the Danish Vegan Party's election campaign. What: doing whatever I can to better the party's chances to get elected and be present in the Danish government, specifically by being part of the communications team.
Thank u Simon. ..I'm from India and this speech was awesome. So inspiring!! So true. I'm a dental surgeon and I'm going to implement what you said from NOW THANKS
This is excellent. First time I've heard it. It makes a lot of sense. America itself was created on a "Why". It's in the Declaration of Independence --- the why was a big idea about all men having unalienable rights. But this can apply to almost any large endeavor. So, I'll have to think about the ways it can apply to my own life. Thanks, Simon Sinek! 2/20/22, 11:22 p.m.
TED talks have always inspired me. Thanks TED organization for finding all these successful or if not but still talented people to teach us with their experiences and ideas.
😅 I am here to remind myself of the thing or two. Prioritisation and the courage are the important things in life. That is why it is important for me to always be brave and to know what is important to me. Or in other words, I am here to gain courage to work on the things that are important to me, while instead of getting support from others they are trying to persuade me to go the other way. Hey, this made me think. Maybe I should just find a better way of describing my why to them. They just "don't get it" now. How about you?
@@lampyrisnoctiluca9904 Hii, you should read GITA. Trust me GITA change your life.I am a Indian student. What are you doing now.... & you are from which country......
I am a leadership geek. This is a great talk. I am an occupational therapist by trade. I am a 2 timer on this stage. Even though I am in my field very long, I am passionate about leadership since I was a student. I always wanted to know why successful leaders are who they are and what set them apart from others. This talk does a great job explaining such.
I've been listening to you for years and finally watching your TEDx speech on Start with Why. You have always been extremely talented in your communication. You are a role model for me :)
got to love that when Simon says "and the Wright Brothers took flight" 10:26 you hear the sound of an airplane fly over...like the spirit of the brothers is in the room
WoW! This was powerful, inspiring, very informative and eye-opening, and struck a chord with me! Really liked Simon's "people don't buy what you do, they buy why you do it" and "what you do proves what you believe." What a great Ted Talks of powerful statements to keep us in check and on track - almost 12 years later.
Insightful presentation. Just want to mention that people DO make decisions based on their heart and soul because our soul is made up of 3 parts - our mind, emotions and free will. These things drive decision making and therefore behavior.
Great video, I love when he talked about the wright brothers, and how persistent they were in achieving their dream. Most things in life that are worth anything will be hard to achieve, and we see how important airplanes are in today's society
Yes, the why is the approach. You have a dream, eventually a goal. If others believe in the same dream and goal there is good chance to reach it. The why motivates the right team and drives it.
Man, he really crystallized his main point at 5:30. "Talking about it now, we can't even imagine buying an MP3 player from Dell, why would you buy an MP3 player from a computer company? But we do it every day." There's your contrast.
I like that quote you said, "What you do proves what you believe." Jesus said, "A belief without acts is dead." If you believe it's good to have a clean room but you never clean your room, then you're proving that you actually believe that everything else you're doing is more important than cleaning your room.
This is a perfect talk on every level, really... At 10:23, when Simon Sinek mentions the day the Wright Brothers took flight, the microphone records an actual airplane sound :) Even that was so perfectly timed.
No doubt. The content is very valuable. What scares me most is that A LOT of managers see this as something completely new, even today (2022)! What did they learn at college in their management classes so far???? No wonder that a lot company change their managers every 12 months and people loose their jobs bc of mismanagement. Educational institutions need to rethink how and what they teach in generell. Somebody agree?
This was one of the most interesting and inspiring talks I’ve ever heard!!! I was so glad I stumbled across it.. Thank you so much for your insight. I hope you continue to bring us this kind of powerful information!,🙏🏽🙏🏽
Love this talk and loved his book "Start with Why" I just read it in the summer and I feel like I've finally found my sense of purpose with my life. I've found my why! I've began a personal development journey on UA-cam and I hope to inspire people to take charge of their lives! I want to make the most out of my life and I want to inspire others to do so as well :)
People can change their lives for the better, if they find God. God empowers us with faith, confidence, family stability & love for neighbor. Simon is advocating business sense here, not necessarily your personal solutions to a better life. 'why' is important to decision-making, yes. But so is 'what' and 'how' with respect to problem-solving, team-work applications as well as split-second adrenaline choices. I hope you do not aspire to Oprah's lackey list of self-appointed Gurus who THINK they have all the answers by becoming 'one with the universe' & the stupid 'secret.'
You share some good points there, however I don't completely agree. I believe that a person can change their lives for the better if they choose to do so and act upon it; whether or not they have a strong sense of faith in God or a higher being. And if your faith in God empowers you and helps you shape a better life for yourself, then keep on keeping on. I just don't think that's the answer for everyone. I also understand that Simon discusses this concept using business as an example. However, since I am not a business woman I chose to take this concept and apply it into an area in my life that I am currently working on which is my personal development. By switching how I identified myself from 'what I do' to 'why I do it' I allow myself to do the things that are in alignment with my beliefs and values resulting with a stronger feeling of purpose with my life. Lastly, I feel as though it is ignorant to claim knowing "all the answers", so no I do not aspire towards that. I aspire to be a student of life, love and personal development. I believe my life is a gift and I intend to make the most of it.
Yes, a person does not HAVE to subscribe to faith or God, in order to attain a specific goal in his/her life. Let me give you some examples. Hitler did not require strong morals or God or conviction in faith to become the leader of the Nazi party. Anderson Consulting did not require spiritual enlightenment from God to achieve record breaking profits - they did this by self-empowering themselves and it worked. Terrel Owens did not require the words of Jesus Christ in order to shatter wide receiver records in the NFL. He relied on his training regimen, work ethic and his mother's encouragement. I would not want to be any of these people. However, for every example of a person that achieves personal happiness and growth WITHOUT God, there are 10 people who DON'T achieve prosperity, family stability, financial freedom and REAL love. Just refer to studies done by Blue Zones, Timothy Dolan & ABC News. What makes a person truly happy and successful? That's subjective. I have friends who make 300 K a year, but are divorced and not happy. Then again I have friends who make minimum wage, but feel blessed in their lives because they have a loving spouse, give their time to charity and have strong parents in their lives. Tony Robbins, a famous Speaker once said..."Have you read the New Testament? Read it. It's a GOOD book." I won't hope for you, Adrienne...I won't wish for you, Adrienne...I will pray for you. Because prayer is communication with a tangible, living being. A Father who can physically and spiritually help. This is my opinion, and I do respect yours.
Well said. I too have began my personal development and can tell you that i have started seeing changes in my life. I am having great relationships, a fulfillment with my career and so on. It all boils down to our mindset and why we choose to see things they way they are. change your mindset and you change your world.
It's a splendid speach. Plan often never becomes a reality. Instead we shoud dream and find those who can inspire us to go ahead. IT'S great to ask why? For what? when we seek our better path in life
This speech is beyond me. I'll definitely re-watch it many times. I'll keep re-watching it until it truly sinks in.
Me too.
Even after so many years, this talk by Simon will always be relevant and inspiring.
Agree. Just watched it for the first time.
I've attended a session and they referenced this talk. It is also my first time.
So true..
Its in my list called "Don't Forget to watch it Again"
This is very true, however the same cannot be said for office max.
We read the book for college this year, and my mind was blown. I have already begun applying this to my life. It is more relevant now than ever.
I love how, at 10:26, Simon mentions how in "1903 the Wright Brothers took flight"... just as the sound of a plane flying by can be heard in the background.
Magical ✨🙌🏽
I knew someone had to have commented on this.... It's perfect
Why did Simon Sinek bring up the Wright Brothers in 2009?
"Because even after 106 years, he figured if anyone could make a plane sound interesting, it’d be the guys who invented flight-and he wanted to make sure we weren’t just winging it!" 😅😅
Totally agree, it was magical!
I’m dubbing him “Simon the Manifestor” because, just like the Wright Brothers’ first flight, he proves that if you dream big enough, even a TEDx talk can take off-no runway needed! ✈✨
It's a supraaa!!!🗿
I've never felt the need to listen, learn, rewind till I absorb every single word. This is just a goldmine, easily the best TedTalk on business and human psychology I've ever seen. Thank you Simon
watch again -> *biology 😂
Golden Circle Goldmining has a nice ring to it.
@@NilsDecker psychology is the study of human behavior AND psychology has a biological approach focusing on the brain, among other things. So yes, psychology.
And are you successful now?
"People don't buy WHAT you do, they buy WHY you do it." He knows the power of this sentence because he deliberately repeats it.
Is that really true though?? Its Spin -
September 2022 it is... and it still blows me away how good he drives his point home. Amazing!
Just found this video in October and I can say the same!
A very good talk indeed
How are you not Offended by how he Diminished Martin Luther King Jr?
This is One Inspiring Speech that is going to be Relevant FOREVER regardless of the generation.
I just watched this ... again ... for the "I don't know how many times" and it still rings true. may be more relevant in today's world than when it was first created in 2009! It is truly inspiring and motivating. Simon Sinek is a genius!
"maybe more relevant in todays world" 100% with you on this Rosemary!
I just watched this after a programme on the discovery of superconductors. Quite a contrast - awe-inspiring insights into the nature of matter on the one hand; on the other hand, a guy drawing a chart with three question words that every three year old knows!
“We follow those who lead, not for them but for ourselves”
For Both
This man's passion on the subject makes me more excited to hear what he is saying. Thank you
I have a dream, not I have a plan! Awesome!!!
Steve Saunders: I like the way you succinctly summarized this presentation.
@@hardcoredoom5892 I learned a new word thank you chief
smh......
@@hardcoredoom5892 ujjxkjx jixxn x 1³q32o1p1i3nk.vv brllluzoq qqqq
@@hardcoredoom5892 I didn't connect the dots in this way until you did. Thank you very much!
he's got a gifted voice. also brilliant speech.
I loooove his voice. It's so soothing
he's hot
Roger Love coached him so we can't resist the love for his voice
I don't understand why it's "gifted", or the speech is brilliant. His voice is UNOFFENSIVE, but it doesn't make me swoon. IF you can keep your audience from falling asleep, you've accomplished something! Vin Skully had a soothing voice.I'm also not so sold on his hypothesis either. But everyone here seems to be swooning over him. The examples he chose fit his hypothesis, but my Senior year Economics Professor started out the quarter with "you've all studied the laws of supply and demand, plotted charts and determined the optimum price points, studied macro and micro economics, but the truth is that none of that data exists out in the real world. What you've been taught is how firms behave - as IF that is what they were doing. The equivalent would be if you went to college to be a pool player, you'd be taking courses in physics and geometry, but that's not what the professionals did. If you wanted to get a degree in auto racing, you'd be taking courses in physics, solving simultaneous equations, and so on, but they don't. They drive. And the truth is that it's the risk takers - the ones with a little different approach, that are the ones that are successful. And the majority of new firms fail. Risk takers even moreso. SO the number of very successful businesses - is a very small number. Many more fail than succeed. But if you happen to be that fortunate one that hit the right combination, you might be the next Apple or Tesla. Lastly, I was directed to this talk by a friend at work after I was telling him about how important it was for me as a kid to know "why" with regards to rules we were given, and that I always explained that to my kids, and never had to repeat a single rule that I'd explained so they understood why. But I'm not buying it here. In fact, management in my aerospace doesn't want to know why. They just want the answer they asked for. Or they just want my question, they don't care why I'm asking it. I'd like to disagree, but there's an expression: "He who has the gold, makes the rules." The examples he gives of "why" I'm not guying. The Wright Brothers didn't build a plane because of "Why". They had an idea, an invention, a CREATION. They simply WANTED to do it. Unless the "why" was so they could fly. lol.
It’s ok nothing different.
10 years later, this TEDx Talk still remains valid and in use!!!
even after 15yrs
Still in 2024
What Simon is teaching here is more than just rewording. Is more than just reversing our logic. It’s about making true change in how we navigate the world, and being able to make the tough calls to stick to our beliefs. Anyone can rewrite a mission statement, but only few can lead by example.
People don't buy what you do, they buy why you do it.
I have a dream, not I have a plan.
Couldn't have said it any better. Out of the three, the Why is the most human-like quality that actually has the ability to move people and have them resonate with it. Saving this talk.
We SHOULD have the opportunity to hear the deserved applause he got. What a amazing speech, can't believe I have heard this video amazing almost 8 years after it was published here. Thanks for the open information! Thank you Simon Sinek for that.
I've watched this video 10 times - I learn something every time I watch it.
Just read the book
Bro, watch once carefully 😂
@@thestartupfounder8855 Changed perspective = different on rewatch.
It's crucial.
No you don't...
You didn't learn anything.
He literally says Nothing...
People don't buy MP3 players anymore because they're obsolete. Your phone has It built in. But the bigger reason is Streaming... It has nothing to do with Apple or Dell being the better Company who cares more about MP3 Players..
I believe knowing your core values and working from the inside out makes life meaningful.
💯 agree
Came to this today! and my oh my, gold mine. Can't believe this was 13 years ago. Every single word makes sense. A thanks will never be enough for a resource as great as this.
I really liked how Simon broke down how the "what, how why" into examples with Apple to really drive his point home. Simon got his point across with the having a purpose in why you do things. Making sure you believe in the things you do will make you go farther in life. I definitely think everyone should hear this. It is great for explaining how to market and draw people into what you are selling or believe in. You have to be that 2% "the innovators" to be first.
I'm watching this in 2018, 9 years after and I think I've watched this video over 100 times. I use his golden circle theory for all my business presentations, elections speeches, award ceremonies, everything. So happy I found this.
An absolutely astonishing presentation. Rarely have I heard so much wisdom covering so many areas. I love his repeat of the mantra that
"people don't buy what you do, they buy why you do it". He makes the point so clearly and so dramatically, it's astounding to think that it's not common knowledge. This video is essential viewing for anyone wanting to run a successful enterprise.
I like how he mentioned that great leaders are inspirational to those around them. I also like how he mentioned that “people don’t buy what you do, they buy why you do it.” Very well spoken!
Timeless. It's 2021 here and this speech (and ideas) are still relevant today. Although the mention of Gateway making flat panel TV's or Dell manufacturing PDA's and MP3 players was very nostalgic.
this man literally changed the advertising industry
@@domf7705 ⁰
This guy is eloquent, loaded with information and delivers it well.
Were you not offended by how he talked about Martin Luther King Jr? Diminishing his Importance of that Day?
i could listen to this guy all day
Why?
New Chap because i find his voice pleasant and i like the way he uses words
+Notta Gonnatellya हींदी
Absolutely
Psychic not me!
Its the best TED video I have ever seen....it was worth watching & has changed the way I think & do work. Thank you Simon!!
How inspiring! How very reassuring. The 2 "inner circles" of the brain are also get informed by the whole of the body especially the gut and the heart (vagus nerve)....so the whole system is behind the "why"..... Thank you.
Krishnan
Paw patrol
Me, too.
Oh my God, right?
Wish there was a gradient button to click to rate this video 10/10 instead of just a "Like" button. I believe this video is worth 10/10. What do you believe it is worth?
It's more than 10/10, it's Simon Sinek/10 :D
Priceless
11/10
"Find your why and you'll find your way!" - John C Maxwell
There is only ONE way, and it ain't yours - John should know this, claiming to be a Christian. I started reading these PMA authors when I was 8 and I'm now 8 times that old. ALL of their material "comes from" the Bible, however, they do "wrest (twist) the scriptures" somewhat. They all copy each other and come up with a "new" mix of the same things. It is good for folks who must be EXTERNALLY motivated, a large market. The "faith healers" do the same, saying you did not get your healing because you did not have enough faith. "It is God that giveth thee faith". Therefore, they do blaspheme much. Listen to Godly men who prove their faith by their works (James) and read good books by dead preachers (Spurgeon etc.) and some who are still alive and have been studying and preaching/teaching for at least 40 years.
Tesla showed me this as part of their training program.
They absolutely nailed this method
Viktor Perez Wow, I really love Tesla
Well yeah
Elon and Simon are probably good friends
Tesla are overrated cocksuckers.
@@Amadeus-ms9lt that was absolutely unnecessary
@@khaledharoun6645
No.
I've read the book. And all I can tell you is that IT IS AN AMAZING EXPERIENCE ! Thank you so much Simon for sharing this revolutioanary concept. This speech sums up the main ideas, I can't wait to read more of your books and watch your futur speeches. Good day everyone :)
Whats the book called?
@@EdwardHazell it's "start with why"
I BELIEVE in the power of this video, I am going to apply it in my day-to-day life by focusing on personal and professional relationships!
When I first saw this video I didn't understand much of it but now I understand what message he try to convey, it is so deep and important.
If today's politicians operated on the "I have a dream" mentality rather than "I have a plan," I believe the world of politics would be transformed. Ambition, vision, and drive are so much more appealing than self-glorification, pride, and unrealistic promises. This is something I can get on board with, thank you Simon!
By asking the Why question you are in essence including the audience in your vision. Its the difference between story and poetry! Great talk, never gets old.
If you don't apply this to business and apply it to your life and values, you'll definitely change the way you make decisions
That's why it's also cool to know that - ultimately - when you help someone else, you're helping yourself. Likewise, when you help yourself, you're helping everyone else.
Zig Ziglar said decades ago: "Help enough other people get what THEY want, first, THEN you will get what you want." See how they all just throw the same stuff into a mixer and pull out something "new"? Solomon said, "There is NOTHING new under the sun". Wanna argue with HIM? Not me. :-)
Did anyone else notice that at 10:27 when Simon says (haha!), "The Wright Brothers took flight," that a small engine plane could be heard at that exact moment??
OMG that's freaky!!
Eadie Camp that was fucking nuts! Synchronistic to the max! WoW
good observation!
This guy had a direct link to collective consciousness.
I thought it was inserted in post-processing :) but then another one is heard, later on.
start with why라는 책을 작년에 구매해서 읽었어요. 그런데 머릿속에 그 개념이 떠나질 않고 계속 맴돌고 있네요. simon 처럼 다른사람에게 그 개념을 소개할 수 있을만큼 이해하기 위해 이 영상을 찾아보게 되었습니다.
This video is a great reminder that we all have a power to make our dream come true , keep pushing yourself no matter how hard it may seems.
Learning! I wanted to make a genuine connection with like great minded people , I wanted to to be held accountable , I wanted to make difference.
"People don't buy ,what you do , they buy why you do it''
This is probably the 20th time I've watched this and I'm STILL learning. Thank you Simon Sinek!
Timeless message. I may have heard it years ago, but it still illuminated my surroundings when a trainer showed it to our group last week. Great analysis!
“He who has a why to live can bear almost any how.”-Nietzsche
Good point!
yet Nietzsche suffered from depression and dementia and maybe schizophrenia so there is that.
@@Mark_James_Hill It is not true. He suffered alienation long after creating awesome work and ideas. You should not condenm Jordan Peterson for his depression the same way.
Also I think it was Victor Frankl in “Man’s Search For Meaning.” But I could be wrong
@@briankelsch9833 yeah you are right. Not sure about Nietzsche
This video is a great reminder that we all have the power to make our dreams come true! Keep pushing yourself, no matter how hard it may seem!
When i landed on my first jobs in sales they made me watch this when hiring on.
Hope you've found a better place
@@bowtiedreynard9167😂😂😂
This is - by far and out - the best Tedx talk around. His explanation is not just insightful and urge's to take action, he's got the bull by the horns. Knowing this sets your life out for great success. So before you act, listen. Not just hear what he says.
What also intrigues me is why you do you do, Simon?
This is just as cool a talk today (July 26, 2021) and still spot on as it was when I was there at the TEDx Talk in 2009.
This video has been a gateway for me to his leadership videos which have served me well over the years. I also highly recommend his commentaries on the infinite game, and his guidance on finding your own why. Wonderful advice that's helped me push through or change my trajectory on difficult paths. I'm so happy he's made this all available for free. Thanks Simon!
If it is a matter you're interested in, I tell stories about companies playing "the infinite game" and would be glad to have your opinion :)
This speech is timeless. Listening to it again in 2024
I come back to this so often. He was so far ahead of his time!
This Ted talk has literally changed my life
how?
@@arnaudbrubacher you're supposed to start with "why?"
To Simon Sinek,
Thank you. The art of drawing inspiration is confused with the temptation to drown in facts. People act on purposeful concepts. In my limited experience, I have observed two worlds. One that focuses on the results and the other focuses on the process. The result happens to be a consequence of the purposeful process. Both worlds are necessary, but the one that inspires action is the one with purpose. In your example, Langley showed the shallow temperament of the one that chases the carrot, in contrast with the Wright brothers' passion towards their purpose; bringing them victory inspite of the odds being stacked against them.
This contrast between the pursuit of excellence and the pursuit of results explains the reasoning behind inspiring achievements. The pursuit of excellence does not expect a result and it does not sway towards probable odds, it just doesn't accept mediocrity. That's why, the pursuit of excellence has no limits and so do the achievements of the ones that pursue it.
Start with why and end with the endless pursuit of excellence.
Sincerely,
Nikhil Nambiar
Mr Nambiar, you put it very well.
I think you did justice to his invaluable words :D
Insane synchronicity of an airplane flying overhead outside at 10:29, "...the Wright Bros. took flight..."
yeah I noticed that too and for a second I thought it was made on purpose, like a sound effect!
+Steve Allbritton I noticed that too - CRAZY
lmao, I didn't notice it... good catch, Steve..
I scrolled down here to make the same comment. It was really beautiful and sort of poetic for me.
Oh, I thought he showed something on the screen at the same time.
Fantastic combination of Apple commercial and evangelical church worship. Just outstanding.
He makes a great point by saying that people don't buy what you do, but why you do it. If you are driven by a belief, you will be more successful. Focusing on the purpose of your company is key.
If you can master this video, actually do the things that Simon Sinek says, you will be in the top 5% of the population. You will get money, opportunity and find success in influencing people, winning business.... Its easy to nod your head and agree with him, but its another thing to actually do what he does every day, in every conversation and in every action be it at work or in your personal life.
This TED talk was truly inspiring. I am entering a season of my life filled with uncertainty and doubt looking for what I am going to do post graduation, who I am going to work for, and ultimately the type of person I want to be. Along with that I am saying goodbye to an organization that has been a leading cause for why I have been so happy here at CSU my sorority of 70 women Alpha Delta Pi. As I enter my senior year in the sorority I want to bring in girls that will continue to set a good example on the campus, who will work to better those around them, and who ultimately want to make a difference on the campus and in the world inspiring others. As recruitment is approaching I feel I can take a lot of lessons from this short 18 minute long video. "Why" do I do it, well thats easy because I wanted to be apart of something bigger then myself, I wanted to make genuine connections with like minded people, I wanted to be held accountable, I wanted to make a difference. Now how did I do it, I not only joined the sorority but I became an officer holding a leadership role, and got involved as much as I can. What do we do, well we have philanthropy events, weekly meeting, a set of rules and standards that govern us, and a lot of fun events as well. When you switch from that standpoint it really makes a difference. The comment that stuck with me the most was “if you hire people just because they can do a job, they’ll work for your money, but if you hire someone who believes what you believe they work for you with blood sweat and tears” As I go out in to the real world I want to work for someone who inspires me, and I want to recruit girls who will inspire me and others.
Cassie Aungst Awesome and inspiring ideals. Well done. As far as graduating and what you’ll do after, first, congrats! Second, I’ve found prayer helps a ton. I’ve been post-grad life for two years now and I’ve found God gives just enough light for the step I’m on as long as I’m connected to Him via church, Bible, prayer, etc. Don’t know if you’ve ever tried it but I wouldn’t have survived had I not had that same community of the Church to fall back on like you’re telling me you have with your sorority. Hope that helps and God bless!
Great place to start is looking up Sandals Church, they’re amazing at plugging people into groups and having that new family like feel that you do with your sisters. They have multiple locations so maybe you can find one! Or just watch online 😊
Still brilliant. Brilliant then. Brilliant now. Many times these talks don't age well... Simon however, brought ageless content. What a gift to live at a that the greatest among us can be accessed, for free, for eternity. Thank you TedX! Cheers!
This message inspired a young pharmacy student in 2010. Now that he is trying to challenge himself to work in the pharmaceutical industry for a bigger cause. Before applying for companies, I wanted to reassure what my cause is, what motivates me, and what my gut feelings are telling me. I want to find a company that sees the same vision with me, to bring out better and cheaper drugs to patients.
Thanks for the life-time lesson, Mr. Sinek.
"The goal is not to sell people what you have, but to sell people to believe what you believe." What a profound statement. SO many things we do throughout life with the idea of an end goal. Get a job. Raise a family. Make money. But we too often get lost in not knowing WHY we want to do it. Asking yourself what is your "Why?" in life I think is what sets apart leaders from great leaders.
this video only having 11 million views is wild. Thisis literally THE mst amazing video most brilliant of all time like pls
This is one of the most beautiful speeches I have ever heard. Wow. So true
I love this mans mindset so very much, it’s so very exquisite ✨
I have watched it more than 20 times, and I keep on watching it over time. I subconsciously compells towards it and start watching.
This is simple but inovative, mind set can change everything. I will listen to it a few times also!
I was fortunate enough to attend a few of Jocko's events and presentations. This man is fantastic! As a Navy Seal, he imparts the greatest tactics he learned while in duty, which are extremely relevant and practical in real-world applications, particularly in business!
That's called Brand Esteem in Communication Science. "Individuals dont purchase what you are, doing but purchase why you do." Brand esteem is identical to notoriety. It makes individuals faithful to them no matter what happens.
I keep coming back to this video and his book "start with why". I mostly do this to keep eye on my why. Sometimes I do it to remind myself. Starting with why is not only about inspiring others and doing good communication - it is also about keeping yourself on the right track and, to me, in line with your morals. Working with something that doesn't align with your morals is contradicting and in worst case contributes to a development that you don't want to see in this world. Therefore, I don't see "start with why" as a tool only to sell products, rather it is a way to nudge the development in the right direction. It may be an example of over-analysis but it works for me :)
Personal notes:
The following section I want to use as personal notes for revisiting this video in the future, reminding myself of what my why was at a specific time, reflecting on how I aligned myself with the why and how my how's and what's have changed over the years.
(14/6/22) first entry:
By re-watching this video today, I have realized what has been the cause of my struggles in my studies as of late: I lost my why. But not only that, I developed my why. I think my previous why was just a dressed-up how and what: I want to better living standards by becoming an attaché at an embassy for my country. This was obviously very concrete how but what and why were vague.
Now, my belief system has changed slightly and I want to start with why. Why: because I believe every being has the right to live. How: contributing to the Danish Vegan Party's election campaign. What: doing whatever I can to better the party's chances to get elected and be present in the Danish government, specifically by being part of the communications team.
Thank u Simon. ..I'm from India and this speech was awesome. So inspiring!! So true. I'm a dental surgeon and I'm going to implement what you said from NOW THANKS
No matter how many times I watch this, everything I see it, I get goose bumps and inspired. Thank you Simon!!
This is excellent. First time I've heard it. It makes a lot of sense. America itself was created on a "Why". It's in the Declaration of Independence --- the why was a big idea about all men having unalienable rights.
But this can apply to almost any large endeavor. So, I'll have to think about the ways it can apply to my own life.
Thanks, Simon Sinek!
2/20/22, 11:22 p.m.
Wow. This is like taking a fresh breath of air. Totally inspiring, with class and intellect. I admire Simon sinek a lot.
TED talks have always inspired me.
Thanks TED organization for finding all these successful or if not but still talented people to teach us with their experiences and ideas.
Still one of the best TED Talks out there. His message and way of communicating that message is absolutely amazing
What an extraordinary, revolutionary but simple to understand
“People do not buy what you fo, but but why you do it “amazing . Thank you
Who is watching 2024 & WHY.... 😃
🥳🥳🥳 To inspire other people from the heart!
Me
@@pewdiepieDL3 why.......
😅 I am here to remind myself of the thing or two. Prioritisation and the courage are the important things in life. That is why it is important for me to always be brave and to know what is important to me.
Or in other words, I am here to gain courage to work on the things that are important to me, while instead of getting support from others they are trying to persuade me to go the other way.
Hey, this made me think. Maybe I should just find a better way of describing my why to them. They just "don't get it" now. How about you?
@@lampyrisnoctiluca9904 Hii, you should read GITA. Trust me GITA change your life.I am a Indian student. What are you doing now.... & you are from which country......
Just bought two of his books. Life is about learning and this man have some good insight that is worth to look at.
which do you recommend?
I am a leadership geek. This is a great talk.
I am an occupational therapist by trade. I am a 2 timer on this stage. Even though I am in my field very long, I am passionate about leadership since I was a student. I always wanted to know why successful leaders are who they are and what set them apart from others. This talk does a great job explaining such.
I've been listening to you for years and finally watching your TEDx speech on Start with Why. You have always been extremely talented in your communication. You are a role model for me :)
got to love that when Simon says "and the Wright Brothers took flight" 10:26 you hear the sound of an airplane fly over...like the spirit of the brothers is in the room
WoW! This was powerful, inspiring, very informative and eye-opening, and struck a chord with me! Really liked Simon's "people don't buy what you do, they buy why you do it" and "what you do proves what you believe." What a great Ted Talks of powerful statements to keep us in check and on track - almost 12 years later.
his style, voice and mannerisms remind me me so much of Ted Mosby from how I met your mother
A true Ted Talk...
Reminds me of Meryl Streep
Amazing synchronicity at 10:28
Insightful presentation. Just want to mention that people DO make decisions based on their heart and soul because our soul is made up of 3 parts - our mind, emotions and free will. These things drive decision making and therefore behavior.
So inspiring ....... best line... people follow you not for yourself but for themselves.
Great video, I love when he talked about the wright brothers, and how persistent they were in achieving their dream. Most things in life that are worth anything will be hard to achieve, and we see how important airplanes are in today's society
This guy is incredible. Thanks for this invaluable advice.
Who is watching in November 2024 🎉🎉🎉🎉🎉
Just got recommended this
Me
Yes, the why is the approach. You have a dream, eventually a goal. If others believe in the same dream and goal there is good chance to reach it. The why motivates the right team and drives it.
Man, he really crystallized his main point at 5:30. "Talking about it now, we can't even imagine buying an MP3 player from Dell, why would you buy an MP3 player from a computer company? But we do it every day." There's your contrast.
"we assume that, we know why about what we do...."
from first sentence which came out from Mr Sinek Mouth, that hit my mind hard like a train
Simon Sinek Deserves the Nobel Peace Prize of Tedx Talks
I like that quote you said, "What you do proves what you believe."
Jesus said, "A belief without acts is dead."
If you believe it's good to have a clean room but you never clean your room, then you're proving that you actually believe that everything else you're doing is more important than cleaning your room.
Actually, it was the apostle James (Jesus' half brother) who wrote, "Faith without works is dead". Your statement is equivalent, however.
This is a perfect talk on every level, really... At 10:23, when Simon Sinek mentions the day the Wright Brothers took flight, the microphone records an actual airplane sound :) Even that was so perfectly timed.
No doubt. The content is very valuable. What scares me most is that A LOT of managers see this as something completely new, even today (2022)! What did they learn at college in their management classes so far???? No wonder that a lot company change their managers every 12 months and people loose their jobs bc of mismanagement. Educational institutions need to rethink how and what they teach in generell. Somebody agree?
This was one of the most interesting and inspiring talks I’ve ever heard!!! I was so glad I stumbled across it.. Thank you so much for your insight. I hope you continue to bring us this kind of powerful information!,🙏🏽🙏🏽
Love this talk and loved his book "Start with Why" I just read it in the summer and I feel like I've finally found my sense of purpose with my life. I've found my why! I've began a personal development journey on UA-cam and I hope to inspire people to take charge of their lives! I want to make the most out of my life and I want to inspire others to do so as well :)
People can change their lives for the better, if they find God. God empowers us with faith, confidence, family stability & love for neighbor. Simon is advocating business sense here, not necessarily your personal solutions to a better life. 'why' is important to decision-making, yes. But so is 'what' and 'how' with respect to problem-solving, team-work applications as well as split-second adrenaline choices.
I hope you do not aspire to Oprah's lackey list of self-appointed Gurus who THINK they have all the answers by becoming 'one with the universe' & the stupid 'secret.'
You share some good points there, however I don't completely agree. I believe that a person can change their lives for the better if they choose to do so and act upon it; whether or not they have a strong sense of faith in God or a higher being. And if your faith in God empowers you and helps you shape a better life for yourself, then keep on keeping on. I just don't think that's the answer for everyone.
I also understand that Simon discusses this concept using business as an example. However, since I am not a business woman I chose to take this concept and apply it into an area in my life that I am currently working on which is my personal development. By switching how I identified myself from 'what I do' to 'why I do it' I allow myself to do the things that are in alignment with my beliefs and values resulting with a stronger feeling of purpose with my life.
Lastly, I feel as though it is ignorant to claim knowing "all the answers", so no I do not aspire towards that. I aspire to be a student of life, love and personal development. I believe my life is a gift and I intend to make the most of it.
Yes, a person does not HAVE to subscribe to faith or God, in order to attain a specific goal in his/her life. Let me give you some examples. Hitler did not require strong morals or God or conviction in faith to become the leader of the Nazi party. Anderson Consulting did not require spiritual enlightenment from God to achieve record breaking profits - they did this by self-empowering themselves and it worked. Terrel Owens did not require the words of Jesus Christ in order to shatter wide receiver records in the NFL. He relied on his training regimen, work ethic and his mother's encouragement. I would not want to be any of these people. However, for every example of a person that achieves personal happiness and growth WITHOUT God, there are 10 people who DON'T achieve prosperity, family stability, financial freedom and REAL love. Just refer to studies done by Blue Zones, Timothy Dolan & ABC News. What makes a person truly happy and successful? That's subjective. I have friends who make 300 K a year, but are divorced and not happy. Then again I have friends who make minimum wage, but feel blessed in their lives because they have a loving spouse, give their time to charity and have strong parents in their lives. Tony Robbins, a famous Speaker once said..."Have you read the New Testament? Read it. It's a GOOD book." I won't hope for you, Adrienne...I won't wish for you, Adrienne...I will pray for you. Because prayer is communication with a tangible, living being. A Father who can physically and spiritually help. This is my opinion, and I do respect yours.
Well said. I too have began my personal development and can tell you that i have started seeing changes in my life. I am having great relationships, a fulfillment with my career and so on. It all boils down to our mindset and why we choose to see things they way they are. change your mindset and you change your world.
Adriennemariie How's the book for a beginner in the business/personal development journey? Would you recommend it? Thanks.
I am speechless... amazing information.
Simon Sinek Deserves the Nobel Peace Price of Tedx Talks
It's a splendid speach. Plan often never becomes a reality. Instead we shoud dream and find those who can inspire us to go ahead. IT'S great to ask why? For what? when we seek our better path in life
This is a perfect example of how to make a public speech. Thought provoking, long enough to make the point and short enough to not bore the audience.