The Making of Our New Shampoos + Conditioners | Inside OUAI | OUAI

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  • Опубліковано 27 лют 2020
  • Take a peek behind the scenes of what our product development team has been working on for the past year… Our NEW Shampoos and Conditioners are finally here, but it took a lot of brainstorming, crowdsourcing, testing and developing to get them to where they are today. Two members of the team, Arie and Vania, are walking us through every step of the OUAI. We now are excited to share, FINE, MEDIUM and THICK Shampoos and Conditioners-made with you, for you. Shop them + the new refill pouches below. 👇
    Products Featured:
    FINE Shampoo + Conditioner: theouai.com/products/fine-sha...
    MEDIUM Shampoo + Conditioner: theouai.com/products/medium-s...
    THICK Shampoo + Conditioner: theouai.com/products/thick-sh...
    Refill pouches: theouai.com/pages/search-resu...
    Watch more Inside OUAI episodes here: • Why We Packed 1,000 Pe...
    And make sure to watch our team try Internets biggest trends: • OUAI Team Plays A Game...
    ---------------------------------------­----------------------------------------­--------------------------
    The Ouai to good hair starts from within. Follow our “prescription” and boom-#HairGoals. No glam squad needed.
    Our shampoos, conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.
    We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve-with quick how-to videos, so you’re always ready for that selfie situation.
    Follow @theOUAI on social
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    • Ouai on Pinterest: / theouai
  • Навчання та стиль

КОМЕНТАРІ • 54

  • @theouai
    @theouai  4 роки тому +24

    Want to see more BTS? Let us know below 👇

    • @lenaeriksson9148
      @lenaeriksson9148 4 роки тому

      OUAI Haircare yes please! 🙋‍♀️

    • @almamarisoul
      @almamarisoul 4 роки тому

      OUAI Haircare would love one on the inspo behind the fragrances!

    • @sophrosebeauty
      @sophrosebeauty 4 роки тому

      yesssss

    • @theouai
      @theouai  4 роки тому +1

      @@almamarisoul Ohh love that idea!

    • @DreamingKoreanBallad
      @DreamingKoreanBallad 3 роки тому +1

      took me a minute when I read this comment, BTS, I automatically thought Kpop group instead of Behind the Scenes lol

  • @LaWandaT
    @LaWandaT Рік тому +4

    ❤I am a WOC and I used the line for the first time this weekend. I was absolutely blown away. I purchased the thick line and it blew me away. The softness I felt was phenomenal. The conditioner truly goes a long way as well as the masque. What really shocked me was the leave n. I was skeptical but when you have a foundation that cleanses the strands the way the shampoo does, it’s easier for the next product to penetrate. I used the curl cream and topped it off with a gel by UFD. Not only did I have amazing results, but my hair smells brilliant. I know this is an old video but I wanted to definitely 👍🏾 thank you for the products. Now to try the pills 😊
    NaturalBlessie 💋

  • @sophrosebeauty
    @sophrosebeauty 4 роки тому +20

    love that you guys are being more sustainable!

    • @theouai
      @theouai  4 роки тому +3

      SO happy we were able to make this step ♻️

  • @watermelon520b
    @watermelon520b 3 роки тому +5

    I love the cute chunky bottles - glamorous and modern!

  • @Ladyhotfire78
    @Ladyhotfire78 10 місяців тому +1

    I used the fine to medium mask and it blew me away. I used it again to make sure it wasn’t a fluke. Great results again! I now have the total line. The regular shampoo feels a bit like a clarifier, which concerned me at first, but I suppose that’s so the conditioner and/or mask can really penetrate.

  • @DH-zz9nv
    @DH-zz9nv 4 роки тому +6

    I’ve been using the shampoo and conditioner for 3 weeks now and im in love! I can’t wait to try out the other products!

  • @damaris5496
    @damaris5496 4 роки тому +16

    Literally my favorite shampoo. I have the thick formula and my hair has never been smoother or shinier! and the volume!!

    • @theouai
      @theouai  4 роки тому

      Yay! SO happy to hear 💖

    • @kathycob6506
      @kathycob6506 2 роки тому

      My is the fine shampoo and conditioner just love it and the scent I am obsessed 😊

  • @michelesavinsky8816
    @michelesavinsky8816 4 роки тому +12

    I love how you re formulated and re bottled new collection. I tried samples of the medium and really love it. 💁🏻‍♀️

    • @theouai
      @theouai  4 роки тому

      Yay! So happy you love them as much as we do

  • @elissacaddy2216
    @elissacaddy2216 2 роки тому +2

    Really love the scent of the Clean Nettoyer Shampoo. The smell is beautiful & stays for a long time in the hair. I use Quai Detox now because it’s better for Oily hair & the scent is quite good .

  • @almamarisoul
    @almamarisoul 4 роки тому

    Loved seeing this!

  • @thomashbreed
    @thomashbreed 4 роки тому

    Love this kind of video!

  • @ruthmarcano631
    @ruthmarcano631 4 роки тому +1

    Love their rose hair and body oil.

  • @monicaglidden8338
    @monicaglidden8338 Рік тому

    I was nervous about trying Ouai products. It seemed overly hyped and wasn’t sure how legit it was. And for the price I remained skeptical for some time. Until recent when my hair went through a change and needed something to revitalize it. And I am SO HAPPY I went for it! 10/10 recommend! It does exactly what my hair needs! It’s soft, silky, smooth, shiny. My hair hasn’t felt this good in 2 years.

  • @jamieherald3494
    @jamieherald3494 4 роки тому +3

    Ordered mine yesterday, cant wait to receive em!!!!

    • @theouai
      @theouai  4 роки тому

      Yay!! Let us know what you think when you try

  • @dominiquecurry6471
    @dominiquecurry6471 3 роки тому

    I love it makes my curls feel healthy an moistured

  • @carolinaherrera559
    @carolinaherrera559 10 місяців тому

    Amazing product! Love it ♥️
    ⭐️⭐️⭐️⭐️⭐️+ trillions more 👌🏻

  • @michellecampagna7086
    @michellecampagna7086 4 роки тому +2

    So I’m really having a hard time deciding if I need to get the medium or thick set, or possibly a combo of the both? My hair is normally medium and wavy but I recently decided to go on a bleach Escapade and now it’s super dry and damaged, even with the olaplex I used and have continued to use. My waves that I had beeN working so hard on getting back are now back to being over processed and straight with extreme frizz! So I guess my question is should I use the thick shampoo and medium conditioner, or vice versa? Or should I just stick with the medium set or use the thick set for a while? I also am trying to keep what little wave I have left so I don’t want to weigh it down to much but I definitely need the moisture. Any and all help is more than welcome! TIA!

  • @Urfavblonde.
    @Urfavblonde. 9 місяців тому

    Day one of asking for a pr because I loveeeee your products!❤❤❤

  • @vidyakane4741
    @vidyakane4741 2 роки тому +4

    I love the simplified shampoo system. I use the Thick-Thick combo and love it ! Please make liter pumps. The bottles are a bit hard to squeeze. I am decanting them to empty liter bottles but would love to have ouai liter bottles in my shower :-)

  • @stefanigilbert4185
    @stefanigilbert4185 2 роки тому

    I bought the thick hair shampoo and conditioner because that’s what the quiz said I needed for my super dry hair. I normally only wash my hair once a week, but should I wash twice a week to help with my hair receiving more moisture?

  • @Angelosmommy1122
    @Angelosmommy1122 Рік тому

    And I assume the detox shampoo is for all types corrrect? I just spent over $300 on the Ouai line at Ulta (including 2 of the perfumes which I am obsessed with! Didn’t know you guys made them and I’m happy you did!!) so I’m now finally doing research after buying them of course haha

  • @deandranabilla2588
    @deandranabilla2588 4 роки тому +1

    when the new version came to sephora indonesia? In here just have the old one

  • @wonderlidio
    @wonderlidio 3 роки тому

    Best hair products ever used on my curly hair ❣ Perfumes on the products impeccable 💓 if a bit more affordable, would buy them constantly ~ now occasionally 😔 ps i love the conditioners bottles cause they are soft. Shampoo bottles bother me cause they are harder, stiffer i mean. So i dislike refilling it 🙄

  • @gudrunb.530
    @gudrunb.530 4 роки тому +1

    When will they be available at European retailers?

    • @theouai
      @theouai  4 роки тому +3

      Hi! Coming your OUAI in April ✈️

  • @paytonbarrette3203
    @paytonbarrette3203 4 роки тому

    What type of hair does Arie have I feel like my hair most resembles hers!

  • @devorahneimawolstein4613
    @devorahneimawolstein4613 6 місяців тому

    how do i make 1 at my house?

  • @dominicw8868
    @dominicw8868 4 роки тому +1

    Pretty cool. I’m a dude with long hair and I was wondering if this smells.. feminine or manly, to be frank. It seems like this company is really upfront and honest, that’s nice to see. Also if there’s like maybe a brand that doesn’t smell super fruity or like flowers, could you point me in their direction? Thanks! (:

    • @heylaraee
      @heylaraee 4 роки тому +1

      Samurai Ninja Hey! I use the OUAI shampoo + conditioner and they don’t smell fruity or floral, or even feminine - I would say it just smells fresh and lovely! My brother also loves the scent. It definitely suits male and female, so don’t be put off!

  • @thomaswhalin9581
    @thomaswhalin9581 Рік тому

    The answer is to create a higher quality pump that you can purchase separate and reuse over and over again... It's been two years, help us out here

  • @anthonymancino7271
    @anthonymancino7271 3 роки тому +2

    Kinda sounds like Kourtney Kardashian lol!!😂❤️

    • @kathyp374
      @kathyp374 2 роки тому +1

      Yes, I wish she didn’t adopt that way of speaking. As a Canadian we tend to use the uplift tones at the end of sentences, but this is more exaggerated and quite annoying to listen to. Not professional. “Like literally”....

  • @miriamperaza5667
    @miriamperaza5667 4 роки тому +1

    I want to purchase but I can't decided if I'm Fine or Medium. Wish there was another video showing us how to choice.

    • @theouai
      @theouai  4 роки тому +1

      Hi! We have a hair quiz on site that can help you decide - theouai.com/pages/quiz

  • @Raha-fy1vm
    @Raha-fy1vm 2 роки тому

    why shampoo is so expensive?

  • @madisonpearson3070
    @madisonpearson3070 4 роки тому +1

    I think you guys need to offer some kind of discount for professional hairdressers!

    • @theouai
      @theouai  4 роки тому

      Hi! The only stylist discount store we retail through is Naimies in LA 💖

  • @g.b.4654
    @g.b.4654 3 роки тому +1

    I fell for you💖💖💖💖 my hair has never been softer, more beautiful and shinier. your dreamlike fragrance is simply amazing so i had to buy the north bondi fragrance. I had the repair and smooth line, now the medium line and thank you for these super great products. I keep sniffing my hair 😍and they look amazing and shiny, smooth and so hydrated💕 you have been with me for almost two years and make my life more beautiful. it is simply luxury and pleasure for hair and soul and I have really tried a lot of high-priced brands. Hardly anyone can keep up with you. the price is a bit high, especially for the treatment and the leave conditioner spray. the oil is priced ok because it is economical and lasts a long time. could you say something about animal ingridients in your products? and please keep north bondi fragrance forever 😊💟💟💟..😚😚 love kisses and hugs 💟💟💟💟💟💟💟💟

  • @irispia
    @irispia 2 роки тому

    she looks like Jessica alba

  • @Maisie2330
    @Maisie2330 2 роки тому +2

    Why the masks have isopropyl alcohol in them?

  • @Irispia97
    @Irispia97 2 роки тому

    their hair looks horrible but were suppose to buy their products ?