The Million Dollar Mime: How Khaby Lame Became TikTok's Biggest Star
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- Опубліковано 8 чер 2024
- For Khaby Lame, silence is golden. TikTok’s million-dollar mime fetches $750,000 to feature a product in a TikTok and Instagram post. Lame, who in 2019 was assembling car filters in a factory outside Turin, now has more than 240 million social media followers and has scored lucrative partnerships with Hugo Boss, State Farm, and Middle East bank QNB. This fall, he was featured as a character in Fortnite, the blockbuster multiplayer video game with more than 230 million monthly players.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
0:00 Introducing Khaby Lame
0:16 What Is The Khaby Lame Brand?
1:27 How Khaby Found His Audience
2:52 How Khaby Shoots 70 Videos In 3 Days
4:04 How A Video About A Banana Made Khaby Lame Famous
5:54 Khaby Lame's Secret? "Don't Care About The Follower"
7:14 Monetizing The Khaby Lame Brand
9:10 What It's Like To Work With Famous Collaborators
10:00 Where Does Khaby Go From Here?
11:55 Khaby On His Hopes For His Legacy
12:32 Advice To Creators Looking To Build Their Brand
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The only influencer that is not arrogant about his success
So happy for that guy it just goes to show that if you work on your image and brand in the right way you can go far
"Never mind the limits of others, but strive to break your own."
This gentleman won a big lottery of life. And great that he use this opportunity into something good for him. A lot of influencers getting weird when they got their frames.
This guy is the original, he just try to be himself as much as he can and the rest just fits in..
Wondering why videos like these don’t always get plenty views
People get bored easily. But it’s always nice to see an influencer behind the scenes
So happy for him! He simply made his dream come true. Very profound young guy. Very humble.❤
How does this only have a couple thousand views.
Elegant & posed black man 👍🏿❤
Thanks ❤khaby lame is amazing and too creative
Sounds like he's speaking Italian or something. Kudos to the bilingual folks..... I couldnt imagine speaking and thinking in 2 languages.
You are correct... surprised ?
Congratulations!! 🎉
The new Mr.Beans
This goes to show the effect of social media on our brainless society. Hey, it's a free market so not going to be mad at him.
I call this guy the common sense guy!!!!
Awesome for him that he got his fame & fortune. Doesn't take away that his video's are indeed very lame and set the tone for so much more empty content (yes, that's contradictory) to be created. The gimmick got stale very, very quickly.
yep, good for him. But the content is vain and further proofs that society regards stupid things. Not saying hes stupid tho, he just plays the game really well
#KHABI_LAME THIS MAN SO GENIUS AND ABSOLUTELY INTELLIGENT..
MUCH RESPECT TO HIM HE SO INSPIRING YOUNG GENERATIONS..❤
Humble ❤
Power of lame🎉❤
Oh my god. He talked!!!😮
❤ to Khaby my friend
🤲🏾
who is this GUY
He kinda deserved that if he didn’t run after they said “I’ll show you”
Thank God you where sacked
CROOKS
what the f*@#(
Why is the interviewer asking questions like he does not expect anything clever from this young man? He has asked the same question in so many shades. I smell something unsavoury and a bit condescending in his questioning. Would he ask the same questions to any footballers, artists etc? Those who feel it know it
Nothing against him but this just reminds me of how dumbed down society has become. Any little thing can blow up. I hope they ban tik tok in the usa. Its a super dumbed down app. Worse than any.