@@PaulB-q3dMate you know F/A about business. Jaguar has a long term problem. When they launch a smaller new car instead of young people buying it, retired old duffers buy it as a run around. I bought a new Jag when I was 30*and sold it after a year because I was sick of seeing people with grey hair driving one. There's a good business decision with the rebranded. You might not like it but you don't understand selling cars.
Actually, the target audience of this ad are the very Woke, and very rich, elite and celebrities, such as the actress Emma Watson. The irony, however, is that such Woke people would never buy a brand that has historically been associated with the British, white “Patriarchy”. This advertisement campaign has openly mocked and destroyed Jaguar’s historical market without having any chance of replacing it with a new one. “Peak Woke” was achieved in 2020, when Joe Biden openly declared that the TWO CRITERIA for his VP choice (and, as it turned out, future Democrat Presidential candidate) would be: 1.) A Specific Gender and 2.) A Specific Skin Color. That worship of ‘Woke” crashed and burned on U.S. General Election Night of 2024. The disasters of the last 4 years has made “Woke” as appealing to the majority as yesterday’s fish wrapper. This ad is, politically, 4 years behind the times, and, artistically, 52 years behind the times as is pretends that it has not copy what was, once upon a time, shocking, when David Bowie created the character of Ziggy Stardust in 1972.
You're mistaken: thanks to this ad the prices will drop quite a bit to make up for the lost sales. So those "people" who today can't afford it are thrilled about this ad; they WILL soon be able to afford their new Jaguar.
This guy makes total sense to me!! I'm a Jaguar driver - White Anglo-Saxon Male - I don't think I'm convinced to buy another one by this woke, DEI, claptrap.
The jaguar symbol (that of the animal) is also being dropped. This was its 'branding' from 1936 and it is timeless and iconic. And a bunch of narcissistic, LGBTFUQU activists have destroyed it to show their contempt for history and beauty.
Genius move to take a logo that even people who don't know much about cars can tell you what company it is just by the symbol alone and turn it into just another bland "modern" reimagining by simply changing the font and giving it absolutely no character or uniqueness.
I think we need a new classic roadster by a new brand made in the UK, sold globally. Since Brexit happened, maybe some regulations can finally be removed for the internal market and also compete on price.
If I were trying to decide on a car based on the advertising, Jaguar will now be the very last car I would choose. Keep your social engineering for a product that actually applies. This ad is not going to influence me positively. Silly people.
So I just learned something. I assumed that woke graduates could only find employment in teaching, social work, and journalism. I can now add 'advertising'.
Bemused Jag owner here: It's ironic that a perfumier like Paco Rabanne uses two E-type Jags in its 1 Million perfume adverts, yet Jag has shunned its historic racing and iconic design heritage in favour of .... well I'm not quite sure what it is that its now in favour of.
Pretty sure I know what happened, hire new agency, convince board that their customer base isn’t the customer base they want (too old and white), rebrand, lose existing customers, fail to win over new audience ( as it didn’t exist), rapidly course correct. It’s the bud light playbook
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three. The Teletubbies have interbred with a futuristic Adams family to create a woke horror movie.
Someone said the white guy with the paint brush when the 'delete ordinary' caption comes up, looks like a serial killer and I'm inclined to agree! This is, without a doubt, the creepiest ad I've ever seen and it's extraordinary that Jaguar's leadership hasn't figured out yet that the woke wagon is fast leaving town!!
The new owners are going to kill what is left on Jaguar... Jaguar is a brand with enormous pedigree in racing, in classics, in performance... a Jaguar is sexy and powerful machine, it´s design suggests mucular and masculine. Jaguar is defenitely not ¨strange¨ or ¨weird¨ or ¨cute¨, Jaguar is actually very tangible on high performance, capable of high speed and personal luxury!
This ad is so bad. I know won’t even get in a Jag if it was a free ride from the airport at midnight. Who picked and dressed these very strange and divisive people? Are they making a new car for Cirque du Soleil?
Its more about corporate DEI than actually selling cars.......... they dont care about the product not to mention producing only EVs in a shrinking market............. so very very sad.
Stopping production and changing to all electric will kill the brand without all this nonsense. Perhaps they haven't noticed yet but EVs are lurking around on garage lots for months. People are abandoning their manufacturer of choice for their new ICE car because they have already hit their allocation of tax free ICE cars and cannot supply any more until they have sold more EVs. People don't want EVs. There is no infrastructure to support them. On a busy day you might have to queue at the pump for a few minutes. At public chargers that can be hours. Massive numbers of urban houses cannot have home chargers. There is no joined up thinking going on in the Net Zero cult. Ideology beats all, you WILL drive an EV or use public transport! Millibrain has decided.
I have a 2005 JAG SuperV8 originally the car sold for 100,000.00 USD I’ve owned it for 15 years. very few issues and the repairs I did myself. I recently put it up for sale because I only drive it once a month . I was asking 24,000.00 now I’ll be lucky to get 24.00 . They not only screwed all the JAG owners but 44,000 employees will be losing their jobs not to mention all the other companies that make parts for JAGUAR. WOKE ASSHOLES.
Will be interesting to see what happens to all the old boys Jags at the Golf Club. I have a feeling that long term upper class owners will walk away from the brand after this! Not all 30 somethings are going to afford a Jag when they can buy a house! A massive oversight!
The reason you end up with these sort of ads and even really poor TV shows, movies and video games etc etc, is all down to DEI diversity, equality and inclusion employment practices. Look at parliament, both the Tories and Labour practice this when picking mps. The Green party has a leader who wouldn't be even trusted making the cups of tea on a building site. In fact I wouldn't trust Starmer, Badenoch, Davey and co to be charge of anything that has any level of responsibility whatsoever. That's why Britain is a dump. I'd trust Farage to make a brew on site, he'd do it with a cigarette in his mouth, pint of beer in one hand and then think up a scheme to make a profit from it.
'Copy nothing' - except the hair from the guy in the IT Crowd and the blond guy in a dress with a sledgehammer being a rip off of a character from the '1984' advertisement. 🤦♀️ Endeavour Morse is spinning in his grave. 🤯🤦♀️🤦♀️🤦♀️🤦♀️
I've cancelled an MOT at my Jaguar dealer. It's all I can do immediately. And I've sought solace, on UA-cam, in an excellent ad for the XF. I love my XE!
I had a bunch of little buggers play "Knock down ginger" on me yesterday. It did my old heart good, taking me back to the early 1950s. Thank goodness they don't have the aspirations of the types involved is such adverts.
Really bad leftie wokey ad, why are all the men dressed up in corsets and make up its really weird and cringe, what are they selling? we the consumer dont know what their selling..........
It makes me sick that our kids have to see all this W0KE crap!!! It's perverted. The guy with the paint brush looks like he touches things he shouldn't.....
And they do this to coincide with plummeting sales figures for EVs. Brilliant. And the value of used Jags we be going through the floor. Owners should sue.
Rule 1. Know your audience Rule 2. Let your audience see themselves reflected in the ad . So as long as Jaguars intended market are the cast of Zoolander… This is a great ad.
I can imagine people's reaction when E-type was introduced was the same. Not many brands have the audacity to make such a bold move. Selling sedans and SUVs in oversaturated market would be a disaster.
The good news is that they've not only kicked their image to the curb, but also by the end of next year every single new Jaguar made will have that classic electric motor growl.
looks like a new order video from 1987 . tilda swinton with a sledgehammer , skinny matt lucas , mr whitewash , male and female lupita nyongos , wtf is going on ?
They could have invited Alison Hammond along to have the 'Infinity Stones of Woke Garbage'. From the community who brought you Gillette and Bud Light adverts....
I ‘was’ looking at a relatively new F-Type V8 P450 but I genuinely couldn’t be seen in one now thanks to this. Looks like an older Bentley is on the cards.
A current f pace driver and to think at a different point, I believe the brand made this advert to allow people to talk about the brand and create a mystique what's gonna happen when they launch their new models. If they stick on to their current advert I think it doesn't represent their current vision of being an EV manufacturer.
They never learn. They just never learn.
This is why we must keep teaching them!
and then after that ... they still don't learn
They are getting double the profit from the government. They don't need you. the government is paying them so you become gay
It's an extremely good business decision and it will drive the hearing aid/walking stick brigade away from ever going near a Jaguar again.
@@PaulB-q3dMate you know F/A about business.
Jaguar has a long term problem.
When they launch a smaller new car instead of young people buying it, retired old duffers buy it as a run around.
I bought a new Jag when I was 30*and sold it after a year because I was sick of seeing people with grey hair driving one.
There's a good business decision with the rebranded. You might not like it but you don't understand selling cars.
Jaguar only sold 67k cars worldwide last year, it is dying, and it seems that Jaguar wants to speed up the process.
bs....it was 420.584 up by 21.1% on 2022.
@@paulneville7154 This will end it.
Jag are dieing thank god especially now they are supporting the trans idiots
No, Jaguar is owned by India and needs a new logo.
Jags used to snarl along the road.
These days they mince instead.
The people who would like that ad, can't afford Jaguars.
Sadly they can, but I doubt they would ever want one, hence the desire to destroy the brand.
Perhaps they are working for a compeditor?
Actually, the target audience of this ad are the very Woke, and very rich, elite and celebrities, such as the actress Emma Watson. The irony, however, is that such Woke people would never buy a brand that has historically been associated with the British, white “Patriarchy”. This advertisement campaign has openly mocked and destroyed Jaguar’s historical market without having any chance of replacing it with a new one. “Peak Woke” was achieved in 2020, when Joe Biden openly declared that the TWO CRITERIA for his VP choice (and, as it turned out, future Democrat Presidential candidate) would be: 1.) A Specific Gender and 2.) A Specific Skin Color. That worship of ‘Woke” crashed and burned on U.S. General Election Night of 2024. The disasters of the last 4 years has made “Woke” as appealing to the majority as yesterday’s fish wrapper. This ad is, politically, 4 years behind the times, and, artistically, 52 years behind the times as is pretends that it has not copy what was, once upon a time, shocking, when David Bowie created the character of Ziggy Stardust in 1972.
You're mistaken: thanks to this ad the prices will drop quite a bit to make up for the lost sales. So those "people" who today can't afford it are thrilled about this ad; they WILL soon be able to afford their new Jaguar.
This guy makes total sense to me!! I'm a Jaguar driver - White Anglo-Saxon Male - I don't think I'm convinced to buy another one by this woke, DEI, claptrap.
This is distraction from the Boots advert. They have hedged against Boots.
when you booked in for your op ?
If you are a Jag driver, now is the time to update your tutu, your cape and your cake hat to the new season colours collection.
The Spiritual Battle is the real one.
well you guys apparently are not enough to keep jaguar afloat
The new Draguar LGBT-Type...
👏🏻👏🏻👏🏻👏🏻🤣🤣🤣🤣👍👍
And the special edition Faguar+ Type.
Jaguar has done a Mulvaney... Bye bye Jaguar...
Mulvaney who?
@@kw8757 bud lite , Dylan Mulvaney
@@williams4434 Okay thanks, I'm not in the US 👍
It is British so it would be princess of Wales, Keith Middlefoot.
@@kw8757 nor am i.
Jaguar: 'Yes! Bud Light! Do that!!'
The jaguar symbol (that of the animal) is also being dropped. This was its 'branding' from 1936 and it is timeless and iconic. And a bunch of narcissistic, LGBTFUQU activists have destroyed it to show their contempt for history and beauty.
Genius move to take a logo that even people who don't know much about cars can tell you what company it is just by the symbol alone and turn it into just another bland "modern" reimagining by simply changing the font and giving it absolutely no character or uniqueness.
It is incredibly bland looking. An eyesore
Lesbian here, I very much doubt lesbians had anything to do with it..
Satanists in fancy dress.
@jhickman4735 a gay man made this advert. Its on the daily mail
It's such a shame that the death knell of this iconic brand looks like this. Disgraceful.
I think we need a new classic roadster by a new brand made in the UK, sold globally.
Since Brexit happened, maybe some regulations can finally be removed for the internal market and also compete on price.
How sad that a once great British company has sunk to such depths.
They bring people in who tick a box but know nothing about the job or the brand
Tata can wave ta ta to the Jaguar brand
Jaguar have lost their minds. How did the Indian owner TATA sign this off?
The TATA owner died on the 9th October! He would have never allowed this!
Indian traditional dress is not that far off.
@@julianpetkov8320 it's miles off!
@@julianpetkov8320 Actually, that would be a great improvement over the clown suits they were wearing....
He's dead Jim! Now rotating in his grave at 10,000rpm!
Imagine signing off on the marketing budget and you get presented with that, sackings are in order.
imagine walking past those weirdos in the street.
The people doing the scew ups are the people AT THE TOP. They are clueless overpaid individuals.
R.I.P. Jaguar
The message I take is I don't need to buy a Jaguar I can just have my Dacia Duster identify as one.
LOL! 😅 G Ire
Your Duster would have my sympathy if it went on strike until you stopped mis-branding it😀
If I were trying to decide on a car based on the advertising, Jaguar will now be the very last car I would choose. Keep your social engineering for a product that actually applies.
This ad is not going to influence me positively. Silly people.
I wouldn't even choose it last. At that point I'd walk.
Not that I have the money but Maserati are using Beckham as their ad front man. Won't be ordering my MC20 Cielo till they drop him.
Jaguar are getting into America's favorite motor sport
Drag racing
"Buy Jaguar, because you're weird and fruity." I see no problem with this 😅
Your right, seems like a Rowntrees Fruit Pastles advert re-hashed.
You're*@@markhorton8578
@@markhorton8578 "You can't help but chew!" 😅
So I just learned something. I assumed that woke graduates could only find employment in teaching, social work, and journalism. I can now add 'advertising'.
Obviously made for advertising with their proper Degrees in Drama. 😂😂
They have a degree in wankery
You dont need a degree to produce this level of crap. I think a 5 year old could have genuinely made a better ad.
I've boycotted Boots.
Me too.
Can you imagine Porsche, Ferrari, Mercedes, BMW, etc dumping their badge and heritage? Must be laughing their butts off!
Exactly.........what idiot signed off on that
Bemused Jag owner here:
It's ironic that a perfumier like Paco Rabanne uses two E-type Jags in its 1 Million perfume adverts, yet Jag has shunned its historic racing and iconic design heritage in favour of .... well I'm not quite sure what it is that its now in favour of.
Imagine being a competent ceo and your marketing team brought you this.🤣🤣
These companies are just going mad. I don’t understand what they’re trying to achieve. They’re making their product look very cheap.
Putting social engineering above profit is communism.
well tbf they are going bankrupt with the old britannia look - we don't even know what car they will have
Pretty sure I know what happened, hire new agency, convince board that their customer base isn’t the customer base they want (too old and white), rebrand, lose existing customers, fail to win over new audience ( as it didn’t exist), rapidly course correct.
It’s the bud light playbook
yep because it's true that jaguar was so prosperous that they basically didn't make a new model for about 10 years
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three.
The Teletubbies have interbred with a futuristic Adams family to create a woke horror movie.
I'll never buy another Jag again!.
John Prescott probably saw the ad and decided it was time to go.
The harder they push, the harder we reject!!!
I was going to buy a Jag EV this month but they cearly dont need my business so its the Volvo for me. beautiful car and not a rainbow in sight!
thats patriotic of you.
Someone said the white guy with the paint brush when the 'delete ordinary' caption comes up, looks like a serial killer and I'm inclined to agree! This is, without a doubt, the creepiest ad I've ever seen and it's extraordinary that Jaguar's leadership hasn't figured out yet that the woke wagon is fast leaving town!!
The new owners are going to kill what is left on Jaguar... Jaguar is a brand with enormous pedigree in racing, in classics, in performance... a Jaguar is sexy and powerful machine, it´s design suggests mucular and masculine. Jaguar is defenitely not ¨strange¨ or ¨weird¨ or ¨cute¨, Jaguar is actually very tangible on high performance, capable of high speed and personal luxury!
Connor totally nailed it
Advert ?? They have no new cars to sell.
Their EV pivot has killed the company.
in 2-3yrs max
This ad is so bad. I know won’t even get in a Jag if it was a free ride from the airport at midnight. Who picked and dressed these very strange and divisive people? Are they making a new car for Cirque du Soleil?
Its more about corporate DEI than actually selling cars.......... they dont care about the product not to mention producing only EVs in a shrinking market............. so very very sad.
You just need to look at their web site to see that 'cars' are the last thing on their minds.
We're not going to make it, are we?
If snowflakes keep on getting triggered
Been like that for about over a decade now so no, sadly humanity is a lost cause now.
Stop being an adolescent and Return to Christ.
Like the line from Terminator 2 .... Anyway, I actually laughed out loud. Excellent!
They are short- selling Boots.
As of a minute or so ago Jaguar's official clip of the ad on this platform had 464,317 views, 11,502 comments and NO Likes. None, Zilch, Zero.
I gave it a thumbs down when I got the email from Jag pointing me to it. I don't think I ever hit the thumbs down button so fast
Stopping production and changing to all electric will kill the brand without all this nonsense. Perhaps they haven't noticed yet but EVs are lurking around on garage lots for months. People are abandoning their manufacturer of choice for their new ICE car because they have already hit their allocation of tax free ICE cars and cannot supply any more until they have sold more EVs. People don't want EVs. There is no infrastructure to support them. On a busy day you might have to queue at the pump for a few minutes. At public chargers that can be hours. Massive numbers of urban houses cannot have home chargers. There is no joined up thinking going on in the Net Zero cult. Ideology beats all, you WILL drive an EV or use public transport! Millibrain has decided.
A group of people, presumably highly paid, sat round a table and okayed this abomination. It feels like the ruling class have gone frigging mental!
These people are used to dealing with 3% of the population
@@siypicmore like.003% of the population.
Jaguar was probably going broke, and hence they commissioned an ad. Gillette did the same thing, declining sales for 11 successive quarters.
That Ratner moment.
I have a 2005 JAG SuperV8 originally the car sold for 100,000.00 USD I’ve owned it for 15 years. very few issues and the repairs I did myself. I recently put it up for sale because I only drive it once a month . I was asking 24,000.00 now I’ll be lucky to get 24.00 .
They not only screwed all the JAG owners but 44,000 employees will be losing their jobs not to mention all the other companies that make parts for JAGUAR. WOKE ASSHOLES.
Will be interesting to see what happens to all the old boys Jags at the Golf Club. I have a feeling that long term upper class owners will walk away from the brand after this! Not all 30 somethings are going to afford a Jag when they can buy a house! A massive oversight!
They’ve parked the jag in the rear garage That’s for sure.
ooh! matron
It’s terrible but UA-cam has been full of videos about it today. Even Elon Musk responded to it. Definitely puts me off the brand
Have they learnt nothing from the Budweiser fiasco ?
Brilliant campaign for BMW, Audi, Aston Martin..
Brilliant! G Ire
Jaguar is supposed to be moving upmarket. Does this advert shout upmarket customer?
Yeah, this is a brand I will now avoid, on purpose
The reason you end up with these sort of ads and even really poor TV shows, movies and video games etc etc, is all down to DEI diversity, equality and inclusion employment practices. Look at parliament, both the Tories and Labour practice this when picking mps. The Green party has a leader who wouldn't be even trusted making the cups of tea on a building site. In fact I wouldn't trust Starmer, Badenoch, Davey and co to be charge of anything that has any level of responsibility whatsoever. That's why Britain is a dump. I'd trust Farage to make a brew on site, he'd do it with a cigarette in his mouth, pint of beer in one hand and then think up a scheme to make a profit from it.
Vote reform 🎉
It's obvious what its got to do with cars!! The 'people' in the advert are used as crash test dummies when they're not on adverts 😆
That would explain the brain damage.
Well said that man! 👏
'Copy nothing' - except the hair from the guy in the IT Crowd and the blond guy in a dress with a sledgehammer being a rip off of a character from the '1984' advertisement. 🤦♀️ Endeavour Morse is spinning in his grave. 🤯🤦♀️🤦♀️🤦♀️🤦♀️
A cry of desperation.
Uk just became the best, the most fun, and most scary reality show on planet earth. 🤣🤪🤪🤪
It’s become a crap hole
We have to f**** live it
Jaguar board meeting:
Our sales are down
Our ESG score is up and that's all that matters!
A sad end to a ONCE great iconic name, the term SMART only applies if you are clever
Shame! I was thinking about buying a jaguar.
Wow you get influence easy by adverts lol
@@DeneMonkey sadly most humans do, shiny expensive things make people feel superior to others, that’s why brands like jag, bmw and benz exist.
@@DeneMonkeyNot you again! Give it a rest.
Faguar, Graguar, at least everyone is talking about them. Do they sell rainbow blouses or is that the new upholstery?
Draguar
Haven't they learnt from the Boots advert?
I've cancelled an MOT at my Jaguar dealer. It's all I can do immediately. And I've sought solace, on UA-cam, in an excellent ad for the XF.
I love my XE!
I really hope this is just the biggest prank ever pulled off. That WOULD help their sales.
Sadly, even if this were a joke, I think the damage has already been done. They're done for
I had a bunch of little buggers play "Knock down ginger" on me yesterday. It did my old heart good, taking me back to the early 1950s. Thank goodness they don't have the aspirations of the types involved is such adverts.
I dont think much of the ad, but they did in fact achieve the end result. Global discussion about the brand.
Discussion perhaps. Buying one? Probably not.
Really bad leftie wokey ad, why are all the men dressed up in corsets and make up its really weird and cringe, what are they selling? we the consumer dont know what their selling..........
Lol they were counting on you to get triggered
Gayness?
@@DeneMonkey androgynous alert !!!!!!
No one will by a DraGuar, except a tiny tiny demographic
John Prescott only owned 1 Jaguar car..not 2. Get it right.
Feel sorry for there unemployed staff for next christmas !!!!!!!!!!!!!!!!!!!!!!!!!
I think that this was a deliberate effort at being controversial. Bad publicity is better than no publicity.
It makes me sick that our kids have to see all this W0KE crap!!! It's perverted. The guy with the paint brush looks like he touches things he shouldn't.....
What exactly does bathroom confusion have to do with making a decision on a car purchase?
Its certainly getting the brand a lot of coverage . "No Such Thing As Bad Publicity".
And they do this to coincide with plummeting sales figures for EVs. Brilliant. And the value of used Jags we be going through the floor. Owners should sue.
Imagine you got your jag last month and you love it, then this ad comes out 😫
Just sold mine, was sad, but now happy.
Fun fact: In French Canadian, "Tata" is a slang word for imbecile,stupid, etc. It all make sense now.
Rule 1. Know your audience
Rule 2. Let your audience see themselves reflected in the ad .
So as long as Jaguars intended market are the cast of Zoolander… This is a great ad.
Connor nailing it as usual.
DRAGUAR
It's like McCain Chips adverts never have anything to do with Chips.
Connor is amazing. Love him.
I love how even other brands are trolling them on X...
Bought a Chevy C8 corvette, and love watching jaguars in my rear view now…
I can imagine people's reaction when E-type was introduced was the same. Not many brands have the audacity to make such a bold move. Selling sedans and SUVs in oversaturated market would be a disaster.
Their new car needs to be incredibly good .
All I’m getting from this advertisement is: You can be a teletubbie.
The good news is that they've not only kicked their image to the curb, but also by the end of next year every single new Jaguar made will have that classic electric motor growl.
looks like a new order video from 1987 . tilda swinton with a sledgehammer , skinny matt lucas , mr whitewash , male and female lupita nyongos , wtf is going on ?
"Skinny Matt Lucas" 😂😅🤣
@@rubycass-p4m Matt aka "Chelsea Clinton" 😉😀
If Jag turn round now and say "Nah, didn't think we were serious did ya?" it'll be the best marketing stunt ever. Sadly, I don't think they will.
They could have invited Alison Hammond along to have the 'Infinity Stones of Woke Garbage'. From the community who brought you Gillette and Bud Light adverts....
I ‘was’ looking at a relatively new F-Type V8 P450 but I genuinely couldn’t be seen in one now thanks to this. Looks like an older Bentley is on the cards.
Complete disaster. I can't sell my existing jaguar quick enough
It won't go quietly.....but go it most certainly shall....
You people sure know how to distract people of real issues…i love the advert
A current f pace driver and to think at a different point, I believe the brand made this advert to allow people to talk about the brand and create a mystique what's gonna happen when they launch their new models. If they stick on to their current advert I think it doesn't represent their current vision of being an EV manufacturer.
My friend noted that calling it a Faguar now might be less apropos in the U.K...
Like my son said those who don't like labels are the very people that are fighting to get labelled 😅
Thanks to this ad there is no chance I will by a new or second hand jag