BEST Facebook Ad Objectives for BETTER results in 2024
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- Опубліковано 22 січ 2024
- What's the best Facebook ad campaign objective in 2024?
Which Facebook ad objective should you be using for ecommerce or service businesses?
Using the right Meta ad objective is absolutely essential to Facebook ads success.
In this video I walk you through the 6 Facebook campaign objective options.
I explain what each one does and when you want to use them.
#facebookads #facebookadobjective
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I agree with everything he says in the video. I started running ads for my small beauty business and, I was using the traffic campaign thinking that more people I could send to my website would mean more sales but that was not the case at all because people were visiting the website, I’m talking more than 1,000 daily sessions but sales was less than 10. Same with engagement, I would get a lot of inquiries about products on IG when I run engagement campaign but sales was so few and I was burning into my small ad budget. I started running sales campaign and it drastically reduced how much I spend on ads and I have getting a decent amount of sales daily now and even when I don’t get much sales, I know that I’m not wasting money on wrong campaign objectives.
When u use Sales campaign, do u start with ViewContent conversion? Or did u go straight to Purchase ?
Thank you Ben! What's your opinion about Awareness campaign and putting action button (message) on the CTA. So it's like maximizing number of reach and impression but still getting the same feature of engagement to have people message your business? Thakns
Top-notch advice as always! :)
Hey Ben - how would you apply this to restaurants? Offline attribution is so tricky, would you broadly recommend it happen via opentable/resy (if that's even possible) or just have the restaurant focus on campaigns that build up their social media / do brand awareness, etc?
Been watching your videos for awhile really great really helpful. I run a business page for local national funfairs. Obviously we don’t want to sell anything. We’re just trying to get the message out there that there’s a funfair in town what would be campaign
Thanks for the video. Though with GDPR and other requirements for cookies consents, it's actually tricky to get proper data. In your experience does it hurt the Meta machine learning process or not?
Ben you are just great thank you so much
thanks for your efforts in this brilliant content 🥰 if i running B2B business (sweets distributor industry) which best objective campaign for increase retailer number on meta campaigns
Thanks so much for this knowledge
I love your videos always Ben, they're always new and I learn something every time. Keep them coming. Whats the difference if I do Traffic for messsaging and Engagement for messsaging? Most of my sales go through messenger so I optimized it this way
hi philip have you found the answer to this?
@@priscillanguyen47 unfortunately not yet.
your videos are of quality content keep it up.
Thank you so much ❤
Hi Ben! What would you do for prospecting Real Estate Agents (: Looking for more sellers & do you know how to re-advertise to the same group of people who saw the first ad you did
These videos have been super helpful. I've started taking over the social media for my parents family business and this really helped me get started. Struggling a bit with figuring out the best strategy, lead generation seems to be the right one but I don't feel like I'm getting results.
Happy to help :)
Hi Ben. Can you please explain the difference between engagement objective optimized for conversion and conversion objective? Which objective should you use for my Spotify landing page, which also includes my merch store? I need followers and some sales. Since I'm promoting music, I need engagement, but with conversion ads, I'm not getting much engagement from people who will likely love my music
hi Ben, nice video. my question is on leads generation... Did you say for leads to be more effective we should install meta pixel? As a real estate agent that uses only lead objective, are you suggesting we install pixel? i am a bit confuse with that information, please throw more light on this. Thank you
I do customized branding of apparels and promotional items. This time ill try your advice and use leads campaign instead. I've been assuming engagement leads to sales
Hey thanks for the video. I have been using engagement for sale
Happy to set the record straight :)
Ben, please reply to my comment
If dont have a website , choosing sales is a good idea for fb page or should i choose engagement ?
Insightful ❤
very good impressive videos, l love your content, sir.
If you're prospecting (top of funnel) for a clothing brand (ecommerce business) should you still use 'sales' as the campaign objective to obtain an interested audience and then retarget them later or should you use 'traffic' to build up a potential audience and then run 'sales' as the campaign objective once you have this audience saved and retarget them this way?
insightful..
Thank u so muchh 😊
good day sir ben here in phillipines what are the campaign we choose in real estate
Im a musician running lead objective campaign and send them through my funnel, rarely does anyone purchase any if the offers. Im realising running sales would probably be my best bet, but considering the funnel is email and is weeks long with multiple offers is farming leads my best option?
Hey Ben, which capaign is best for a cleaning business? I'm in Australia and running a leads campaign, and I will get multiple leads a day even on a $10 budget, but they all don't go anywhere, or perhaps 3/15 leads do. My average job is about $250-$350 (sole trader) and I would like to be doing 10 jobs a week. I think the issue is that my lead forms are just for contact info and don't "qualify" the leads, but I don't know how to qualify them? Help?
I was hoping to see that Predator clip - and wasn't disappointed.
Thanks ❤
I don't know if anyone else has this option, but under the 'sales' Ad Objective, I have 'Use a catalog' button which when I have on, removes the Pixel and Conversion from the Ad Set page, but when it's off, it has the option for them. Am I meant to set up a pixel or not? Considering the 'use a catalog' button removes this function? :)
Please let me know for 7 days Awareness compagin should i broad open audience means not selected targeting or should select ??
Hi Ben, great video as always! I have been following you for awhile now and thanks to you my company had an increase in sales in the last 2 months.
Quick question: all of my products are digital downloads priced at USD$22.
Should my sale campaign send them to a brand intro page or straight to the product/collection page? I tried to test but had mixed results... thanks in advance!
Glad to hear it :)
I think with that price point, you'll have to go direct.
Hey Ben, i am from Bangaldesh,my business is facebook oriented ,i want to increase my facebook page followers,but cant understand which way should i focus in creating ad,please help me to do this for my page
If dont have a website , choosing sales is a good idea for fb page or should i choose engagement ?
Hi Ben i have a question: I accidentally deleted my good performing Campaign, and created it again but now i cant see any data. I wanted to to da AD+ Campaign with the same Pixel cause i got Many Checkouts and ATC. Since i deleted the testing Campaign and created it again i am afraid now, that my AD+ Campaign will not perform as i expected. Do you know if this has a effect on the AD+ or not cause its the same Pixel and the Data is mainly on the pixel. PLEASE HELP!!!!!
Hey you are great...Just one question that is
If I am promoting affiliate product and the affiliate link is on the landing page that will take through user to the Manufacturer Website to make a purchase... Now which objective should I choose (Traffic or conversion or other) because there is no conversion happening on my website and also I can't be able to install pixel on manufacturer website?
Wafting for your precious response....
Love you....
I'm wondering this as well!
Hello! I am wondering - which is better between leads vs sales if I'm wanting people to come to my website and book an appointment, but the appointment is free? I own a brick and mortar bridal shop, so the first step if for them to book the appointment which they can do themselves online.
Hi Ben, I’m have a new jewelry Shopify store that I wanted to send audiences to the website. But when I created a sale ads similar to the lead ads you’ve taught and shared here on UA-cam, Facebook says that it might have 0 conversion for my ad set. I’m wondering if this only happens to new store or is there something I did wrongly for the ad set. Should I go for lead ads too for a new store so that I could create lookalike audience next time? Thank you
Mostly go for engagement ads at first. How's your business going? I mean your Shopify website
Awesome Content Ben. Quick question : Would a SAAS free trial use lead or sales as an objective? (Where the SAAS app sends emails during a 14 day drip period to try and close the sale)
Would like to know the same!
I'd use leads in that scenario :)
Hi Ben. Great content. Thank you for your time and effort put into this.
I am about to launch my website, but want to use a giveaway in order to get as much followers as possible before the launch. What type of objective should I use?
Us engagement and choose get page like
So which is good for a brick and motar? Leads?
I´m using a egagement campaign to send customers to a psychotherapist so they make an apointment with her. What do you think? Should i change my objective to sales? It has to be whatsapp since it is the only way for her to interact with her customers.
Question: I run a Online PT service and run ads through engagement. And I specifically target people who are in a “great career” and are slammed with work so much they feel they can’t get in shape.
Anyways, I been split testing them for sales and engagement and I’ve gotten higher quality leads through engagements(Professors, executive directors, high end real estate business owners, executives for companies) while the sales one barely get any traction.
I usually use engagement to click to my messenger where I nurture them through messenger to a call for a sale.
Do you know what going on if your video is correct? Should I keep going? Should I double down on the sales ad(the image and copy are identical for both objective s) even though it’s not even getting me as many leads?
In your scenario I'd use leads most likely. As I'm guessing you can't track the sale directly?
Hello Cristian, i have a question. I am service business so my first contact is lead (whatsapp button). Anyway after clients write to ask informations i send them to a link to site to book and buy the service (with purchase event fire). So first step is all time whatsapp and then they follow my link if they are interested and buy service. In this case is ok use purchase event? also if they can't buy directly from the campaign? I have lot of lead but few purchase event becouse the service has high price. Thank you
Amazing content as always ben I have question can I use 3 campaigns first leads on instant form and second engagement and the extention on messaging apps the other traffic on Instagram account the goals is to take the maximum number from leads and contacts it these campaigns make any overlap because I will target in them the same audience ??what do think about that ben
Yes you can but I would question the logic. I'd be tempted to test all three and then focus depending on which strategy produces the best results. As opposed to running them alongside each other indefinitely.
@@BenHeath the logic is about to get a maximum number from leads and not depend on just one way
Thanks for your content.
What about campaign that brings people into a free video course but the ultimate goal is to bring those leads to a sale?
If you can track the sales online and within a 7 day attribution window then sale. If not, I'd got with leads :)
thank you@@BenHeath
Hello, thanks for video, however I wouldn’t agree that traffic is only working in these two options which you mentioned. What we do if we want ppl to click on our ad of job posting and apply via website. Shall we use leads instead of traffic still?
In that scenario I would use leads and optimize for people filling out the application.
Awesome video Ben. Quick question, does completing your instagram achievements benefit ads?
Thanks and I don't believe so.
Thank you for your reply, I appreciate the feedback 👌🏼
Hi and thanks! What objective would I use to get people to play my song on Spotify?
You'll probably need to use Traffic there, as you won't be able to optimize for that action once people make it to Spotify.
@@BenHeath Fantastic - thanks very much for getting back to me.
Thank you, Ben for the video.
My question is this. I get leads through Facebook ads and teach them on WhatsApp for free. Then, after the class i upsell my paid Academy to them.
Which objective will get me quality leads that will pay for my paid Academy. I tried traffic and engagement in the past but didn't make any sale.
Which objective will get me more conversion after the free class for my paid Academy
Hi Ben, I own a dog waste management business, or Poop Scoop company. would you have the ability to help? I do not know the proper campaign objective to use.
Do you ever use awareness/reach when you're retargeting? Its the only way to limit impressions and make sure that my audience watches all the ad creatives. I'm not sure if I should do that or just stick to sales... Thanks!
Yes we do when using the Omnipresent Content strategy.
Re: Campaign objective. If they end up on a landing page where the CTA is to submit a form, is that trackable? Or would where the form is hosted (eg HubSpot embedded form) determine whether or not it's trackable/not third party? Trying to determine if Leads or Traffic makes more sense for use case of a local chiropractor.
Yes it is - the easiest way is to probably redirect to a thank you page when someone submits the form and then have that thank you page load trigger the conversion event you want to optimise for.
@@BenHeath thank you!
Hi, Ben, i have following for long and watching your videos. I created my Facebook page 2 years ago without posting anything but now that I am ready, could you advise me on how to get more traffic? My niche is based on jewelry, clothing and apparel
Do you own an ecommerce business?
How about real estate campaign, because They would not buy it or convert directly, should i do traffic or sales? Thank you Ben
run traffic to leads. Accept applications. This will be your end result.
Hi Ben , what campaign objective for property real estate ?
It doesn't depend on the industry it depends on what strategy you are using. For example if you are going to use the Lead Magnet strategy then you you want to use leads. But for Omnipresent Content you want to use Awareness.
great information and very informative. Would you suggest doing a Lead Campaign to get people to register for a Free Challenge?
Yes, if you want to sell to them something after that
Definitely! I think it is one of the smart moves to boost your business.
Hi ben what do you think is the right objective to be use for financial products ? Investment on mutual funds.
That really depends on the strategy used. Assuming Omnipresent Content, you'd want to use Awareness. But if you use a different strategy then you absolutely need a different objective.
Would you think it would be beneficial for a local restaurant with a mileage radius of 15 miles or less benefit from a traffic campaign pretty much? It's general and everybody eats, right?
YEA
Im working on a education and training business, so i wish that is correct for my understanding:
Leads are for someone who promote services like courses or consultation, like what I am doing.
Sales are more for product or services that they can use e+commerce, buy the ticket.
But that is a fun part, I should use sales or leads as I can sell course like that as automation with payment gateway?
Yes you are broadly correct. The way to determine it is if you can track purchases online. if you can then optimise for that.
Is it possible to track two conversions at the same time? In the tracking panel, I have a goal that I set in the ad set (Conversion Event), which is a key indicator (sales), however, I would like to check how the ad performs in terms of another conversion - account registration. Both events are properly configured in the pixel, but I don't know how to correlate them with the data from the ads.
Yes you can track multiple conversions but only optimize for one.
@@BenHeath that's what I'm looking for but I can't find a way to do it
Your editor is incredible who is it
Hi Ben :)
What performance goal do you prefer when setting up a sales campaign: Maximise number of conversions or Maximise value of conversions? Also, what about for an existing campaign? Do you recommend setting up a Cost per Result goal or a ROAS goal? If so, what would you set the goal: an average of the campaign's 30 days or do you set it higher?
Thank you :)
Maximize value of conversions if you can. Good question :)
Not usually to be honest. Although we are experimenting more as it seems to be quite hit and miss
Question : I want to run a campaign for an event but we aren't selling tickets, it's for free. What we want is that more people should know about the event and attend it. In this scenario what campaign objective I should select?
Traffic
Hey Ben, you missed ar 5.55 missed WhatsApp leads / messaging option as engagement. Even facebook itself encouraging people to use to get more leads through whatsapp. What do you think of it for generating quality leads compared to forms?
I feel like WhatsApp is a Hybrid between leads and engagement. Do you think using instant form than whatsapp conversations get higher quality leads?
i use traffic / go to whatsapp for leads which works perfectly with me, i didnt know there is leads/ whatsapp :), does it works for you ?
when we do awareness
You are a g bro
what is the best type of campaigns to get more messages for sale if we dont have a website?
If its a service, Lead Campaign (Messenger, Instagram, whatsapp conversion) and your only level of optimization would be around Meta collected data and the creatives/copy (Forms or Messages) for similar audiences since you won't have a pixel installed
Selling concert tickets via a third party ticket site where you can’t put a Facebook Pixel on the website is TRAFFIC then?
You say, link in the description below, but there is never a link to that specific video 😞
Its literally right there.. the third link under the title:
The NEW WAY To Get Instagram Followers with Ads
I was waiting for specifics in the sales option 😢
Thank you for your impressive video 😄
Can someone give me suggestions for an idea I have?
I sell yoga courses locally, I was thinking about making a prospecting campaign where I share some value, and a retargeting one to send people to my website where I offer them a free 15 minute practice if they leave their email.
So then I will contact them and invite them to classes and events.
Is this a good strategy?
What objectives should I use? I was thinking engagement for prospecting and traffic for retargeting.
What would you do in this situation?
Sorry for my cheap english and thank you in advance!
make video for car dealers please
How if I wanna do giveaway? What objective campaign should I use?
Hi can you please make a video on a campaign using whatsapp business?
Good idea :)
What if we need more followers campaign? And also a giveaway campaign?
I've actually got a video on that on my channel I'd recommend checking out :)
I have a an email optin form with a free giveaway and a thank you page where the visitors can click to get to a paid offer. The end goal would be making sales but what would you choose between Leads or Sales?
Most likely sales. As long as you can generate more than 10 sales in a week. Otherwise I'd optimize for leads instead :)
Hey Ben, need your help.
I'm trying to get engagement on my Instagram carousel post, but ads manager didn't allow me to choose Instagram carousel. Can you please help me out.
What's the error coming, can you elaborate for better understanding
@@kishan_patel Ads manager didn't allow me to choose the Instagram carousel post
@@kishan_patel the error is You can't use carousel post
Which campaign would you recommend if we offer professional business servies? We want more leads / engagement via whatsapp and our target audience are our website visitors 180 days and customer list.
Wht ad objectives do you use for sales through whatsapp?
Why i am not receiving comments on my instagram ads videos
Hello
If i want to promote a video to retarget users who have watched it for a specific duration, what objective should i use to get the most views on a low budget?
To get the most views you want to use engagement. But if you want those people to go on and do anything other than watch the video then you want to use a different campaign objective.
Why I'm not receiving comments and likes on my ads video?
Same question
do you think it's better to use your personal account or business page for leads?
Do you plan on getting started
Advice: NEVER EVER run engagement ads and select the big countries. Your money will go out the window and end up getting 0 likes. (Unless my ad account is shadow banned or whatever, which I doubt it). Engagement ads are a scam and won't always get you results.
facebook is a big shit, I really hope a new service will come soon in the horizons, because this new meta facebook with full of errors in every way.
Bla bla
Hey Ben, I have been running two campaigns side by side, a Sales / Purchase campaign, and aa Lead / Website Conversion campaign. I notice that the Purchase optimized campaign gets WAY MORE reach at a much lower CPM, but also produces way less leads. I find it so bizarre that a lead being shown 4x as many times, will produce 4x less lead volume. Does this make sense to you, with what you have seen in your ad accounts as well?
Yes that’s quite common. It’s simply because some people are far more likely to become leads than others. They cost more to reach because they are more valuable to adverisers
Hey Ben! Great video as always, I have a question for you: as a local business marketing to a smaller audience, I am stuck with a high cost per lead. Would you suggest traffic would be a better cost-effective objective?
Thanks :)
No definitely not. You'll almost certainly end up paying more per lead with traffic.