Facebook Ads Testing In 2024 (Step-By-Step Guide)
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- Опубліковано 20 чер 2023
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
📸 Follow Me On Instagram: / nicktheriot_
SUMMARY OF VIDEO
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Hey! If you’re new to the channel, my name is Nick Theriot.
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video, I'm thrilled to share with you a step-by-step guide on Facebook Ads testing in 2023.
With the ever-changing landscape of digital advertising, it's crucial to stay ahead of the game and optimize your Facebook Ads for maximum results.
It is really important for your business growth to know how to test Facebook Ads in 2023.
Join me as I walk you through the process of testing different ad variations. Let's dive in and unlock the secrets to effective Facebook Ads testing in 2023!
#Facebookads #facebookadvertising #facebookmarketing
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- Nick Theriot
Hi Nick, great content as always! Do you have any recommendations for a more systematic approach to selecting concepts for testing instead of simply choosing them at random?
Watch this video, it might help. ua-cam.com/video/qnxcphP5wm4/v-deo.html
Hi Nick. Thank you for providing everyone with so much value. 2 Quick question for you
1. I cant seem to use 4:5 ratio images in my DCT's. They dont display properly on feed placements and show up as 1:1 instead. Is there a way to fix this other than making it square? What do you prefer for feed images?
2. How often are you creating DCT's purely with a 9:16 format for stories/reels etc?
Thank you
You're welcome!
1. images are always 1x1
2. Rarely
Hi Nick, I love your content so much! Just wondering... I've uploaded videos with 4:5 aspect ratio (864 x 1080), yet it keeps stating that the aspect ratio of the ad is not valid, along with that caution icon. Would there be any problem if I proceeded with those videos?
FB has been having issues with this, can also try 1x1
WOW!! straight to the point. I'm running ads for a small niche and audience, i work only with interests and they are working fine. Do you recommend that i do DTC campaign with these interests stacked or i just leave it broad even though it's a small niche/audience?
I would go broad
This is so good.
Thanks!
You advise not using a mix of creatives for the DCT ad set, but can we use a mix of creative types in our main ad set (image, video, gif running together)?
Correct mix of creative types in our main adset is fine!
i tried so fu*ing badly to get some money and dreamed to join your coaching program so i progress more and more, but it looks like all the doors are closed and i lost my job, yeah i think i i gave up . anyways i feel better when i comment in your videos, you're more than perfect thanks for this much power . and very helpful video
keep trying
He has already opened up his whole strategy. All the value is for free.
Just keep watching the UA-cam! Plenty of free value. Sorry to hear about the job. Keep pushing and you’ll be back better than before
Thank you for the video , Nick. Is there a case when you turn off your winning ads , for example if it stoped generating any ad spend or it is very low compared to other winning ads ?
Also, how do you decide on the target CPA for your ad ? Is there any video where you cover it? And what is the third party tool that you use for your reports on Facebook Ads performance ?
Not really, i leave them on for the most part. For target cpa you can watch the video below and we use triple whale.
ua-cam.com/video/QfmJZqL0ews/v-deo.html
When moving the PostID in to the winning adset what exacty will be moved? since its a dct there are a lot of variotions of the ad right? Or is the post id the id of the ad? IS the PostID the id of: 3vids x 2 copies x 2 headlines. Or is the postid the id of 1 combination of those?
ua-cam.com/video/RdNw_p793w0/v-deo.html
Hey Nick thanks for the great content, i have a question if the budget of the CBO is $100 with just the principal adset, when i will add a new adset on the same campaign for the dct, should i put more budget in the campaign whil having just the principal adset or 2-3 running at time??
No need to add more budget as FB will spend on whichever adset is best
Hi Nick
Thanks for content!
How to do similar but with catalog? Fashion poducts we cant restock so no poibt running one product long and we have season/collection drops.
Is it possible to do with catalog at all? Or run dct but not specific product and rather as dct of range or category etc?
Hope you ubderstand
Cheers
You can run a dct to a collection of products, but still people will purchase one to three products of that collection so it makes more sense to push what products are working for that collection
Love all your videos Nick. Pls keep it up.
Quick question: In the DCT, after finding the winning combo. How do i move on? Should i just duplicate it in the same campaign while creating new adset or create new campaign from scratch using the winning creative?
TIA.
Thank you! Will do.
After finding the winning combo, then leave it running and scale up that campaign. We'll create and launch new ads in that campaign if needed
Thanks you are the best ❤️
You're welcome 😊
12:53 does this copy the ad with all the different variations of copy/headline/creative or does this copy just one specific version?
One specific version
Hey Nick, great content as always! Can i put 2 different DTC on the same campaign ? an image DTC and a video DTC ? BUT both on the same campaign? or they should be both on different campaigns?
Yes no problem at all with that
nick i have aquestion? when you add an existing post to the main adset, does this method affect negatively the learning phase? i hope you give me the yes or no with the why
I don't worry about learning phase
A lot of value here
Thank you!
Hey Nick! I have CBO set up and running weekly tests. I have had some ads do really great in the testing adset and get more spend than my main adset - but once I move the best performing ad over to my main adset it doesn't really get any spend. I have left on the testing adset whilst doing this. Does this happen to accounts you run?
Happens often, i just leave the winning ads on until they take off inside thee main adset.
awesome video, thank you. I'm curious what beginners should do at the beginning, since they don't have a "winning ad set" already. should they stick with 1-2 DCT's in the campaign until one of them hits target metrics, and then create the "main" broad adset, transfer the DCTs over, and follow the steps you outlined?
Here's what I do ua-cam.com/video/Z6zMnzmNdfg/v-deo.html
@@NickTheriot the 🐐 thanks man! I’m currently testing a few DCTs - in your experience have you observed cases where significant performance changes happen towards the end of your testing period (ie 7 days)? Or have most of the optimizations by day 3-4 been indicative of the ad’s success?
Nick - thanks for all you do. Have you seen a recent drop off in ad performance due to the Facebook update?
I ask because that seems to be the general complaint when I browse the Facebook ads subreddit - lots of people are no longer getting consistent results and the strategies used prior to facebook's update are no longer working.
I'm seeing stable results here, no issues on my end (that's over a dozen accounts in different niches and different countries)
@@NickTheriot do you use your DCT - 1 campaign method for every account? Guessing people may be experiencing instability from doing ABO
@@freeskierjim I never use abo. I use my cbo strategy in all accounts across 12 different niches and even industries with success
hey nick, was wondering if you run into the issue of the DCT not spending? i created the cbo at first with just the main adset and let it run for a week or two with my winning ad, i recently made the dct testing adset but the campaign is only allocating basically %1-2 of my spend to it. do you think i might have to make a new campaign? (broad)
Happens all the time, i turn off that dct and create better ads. 1/10 dct's will usually become winners.
Hi Nick, just discovered your channel and have just subscribed! I have a question and would greatly appreciate any response! We’re trying to scale and spend more than 5k a day by running more products at once. Do you run 1 campaign per product, if the products are similar in some ways? (eg. Bags with different designs but the same price point and same material) or do I just mix them all up in a campaign?
If you separate them by campaign, do u have to run the same concept for all products at the same time to know which product works?
Also u mentioned that u don’t run more than 2 dynamic test assets alongside the control group. Will results be bad if we run 3 or more dynamic creatives? We have a lot of creatives/concepts to run weekly
Thanks for the subscription! More products does not mean more revenue, unless it's taking an existing product that is your main best sellers and making new versions. If it's similar products you can keep adding them to the same campaign.
3 will be my absolute limit, stop focusing on quantity of creative concepts and start focusing on quality.
@@NickTheriot thanks for the reply! I just have a few follow up questions:
1. If we market our best selling rings and best selling necklaces, that would be 2 separate campaigns right?
2. How about when we market multiple rings; rings with round-shaped gem, rings with square-shaped gem, etc. Will they all be done in 1 campaign or separate campaigns? I can see how we can mix them up as we're targeting people who like rings, but can also see how diff personas would like different shapes.
3. Will it make any impact to have more ad accounts so we can maintain the 1 campaign ad account method when we scale multiple products?
Also, how does your agency charge if we want to work with you?
Thanks in advance!
Really need help im confused. I had successful campaign for 2 weeks for my junk removal business. im currently not using dynamic creative. have three ad sets with 3 ads each in my campaign, I want to add new ads but i dont know how to do it properly. So today i took my two highest performing ads, duplicated a winning ad set and added the 2 highest performing ads into that ad set and deleted all my other ads and ad sets. then i added a new ad set for new ads. did i do this wrong, how would you do it?
There's no reason for you to duplicate the winning ads, just add the new ads to that adset
Hi Nick! What do we do if we duplicate winning ads into main adset and majority of spend continues to be allocated to DCT? Do we keep the DCT on if its still profitable or would you suggest turning it off to force spend back to main winning adset.
Love the content 🙌🙌
I would just keep the dct on
Thanks been using this lately with some pretty strong success. One question I have is can videos and images go in the same winners adset? Also I had asked a question a month or two about taking an ad that had specific targeting into an winners account with broad targeting. I have been doing it lately and seeing success. It seems if the product has limited appeal or a small audience, the more the specific targeting is needed in the Creative Testing.
Yes both videos + photos can go in the winners adset. For limited appeal products you just need to get more specific on the creative + messaging. I target shopify owners doing $30k a month with broad targeting. I only talk about problems they have and would resonate with.
Hey Nick! What type of ads you will recommend for start testing products on a brand new website and products? The pixel is not educated and I know that CBO campaigns in the beginning needs a lot of money to learn.
Ads you build based off consumer research. Ads that connect with the audience and show how your product will benefit them.
You rock!!!!!
I'm loving Advanatage plus and it doesn't allow more adsets... how would you test in that scenerio?
I don't do advantage+ lol
@@NickTheriot Why not may I ask???
Hi Nick, I have tried to move the winner ads of DCT to the main ads set, but when I click on the preview, I didn't see Facebook post with comments as shown in your video and it seem like the see post topic is missing. Anything thing that I can think of this happened because I didn't use the existing post on my page. If I guess this correct, does this mean that when to we have found the winning ads we need to post on my page first before I can see the "see post" topic. It would be really appreciated if you can help me. Thank you
Possible that it didn't get enough spend or use the breakdown by dynamic element feature to see what works
@@NickTheriot Thank you for your advice I will try it out. 😇
Hey Nick! I'd just like to clarify that once our daily spending is >1k, we can test 4 DCTS at once? (excluding main adset with winnning creatives) So I would launch the first 2 DCTs on monday, and then 2 more DCTs after 3 days on Thursday.
Also, I don't have access to TripleWhale now so i don't have NC ROAS/NCCPA. Hence, other than higher allocated spending, what other indicator would you use to determine if it's a winning DCT adset & creative? Can I use Facebook's overall ROAS & see if it helped lower overall CPA with your calculator?
Thank you for your expertise
Correct. I would just use overall roas (shopify revenue divided by spend on fscebool)
Hello, Nick. First of all, thanks for your great content. I have a question about your testing methodology:
You said that for an ad to be winner in the testing adset it have to spend more than the main adset. But in another video (when you're talking about not using retargeting) you said that Facebook's algorithm creates it's own lookalike for your ads and decides when to show to your prospect depending on the stage in the funnel he judges it is.
With that being said, when you are testing ads that talks resonates with more aware people (product aware for example, and, naturally, lower in size) it should also spend less that other ads in the main account that works well in the top of funnel (unaware or problem aware guys, grower in size).
In a scenario like that, isn't natural for the the product aware ad spend less than the main adset and still be a winner? Because, using only the "spend" criteria (alongside the ROAS, etc) a winner product aware ad will never spend more than our main adset. Or am I understanding things wrong?
Thank you so much.
Correct if you create an ad for one of those lower parts of the funnel, we'll look for a lower level of spend. But at the end of the day if you're going to focus on creating an ad, why spend time building an ad that willl increase the business revenue by 10% vs. 100%
@@NickTheriot I see, you're right. Thank you so much!
Hi Nick, love the video! Quick question...why don't you use facebook's built-in A/B Split-Test function to run experiments?
Don't like it
When trying to create the new ad using the post ID I get "This option is not available for the conversion location selected for your adset" Is this because Im using instant forms???
Yes, just rebuild the ad in the main adset
@@NickTheriot Oh, so just replicate it manually instead of copying over the post ID Nick?
Sorry, bit of a random question - how do I get the tiktok comment box graphic for my creative. I have searched canva and can't find it....
Just photoshop it
Liked as always! Question: If a winning ad starts to tank the business but it's getting 80% of the total spend and you didn't found any winning ad yet. What would you do?
Lower the spend
@@NickTheriotdo you lower @20% every couple of days or is that not as important for decreasing spend
Hi Nick, i noticed that first "sorted" ad from preview on fb is not one with best options, if i compare those elements in facebook ads manager table breakdown, i see which elements got most of purchases and spend, and they were not those elements that i saw on fb preview on the "highest" ad in sort
or may be it would be better to say "not always the best", sometimes it is, another time it is not
Just look at the breakdown and take best copy / creative / headline in some cases
Hi Nick, why do I need to copy the winning ad to the winning adset? Is there any benefit to this other than keep things organized (grouping all winning ad into 1 adset)?
Just keeps things organized, we've been starting to just leave dct's on now
Hey Nick. To clarify, are you judging winning DCT at an overall level in the 'ad' level as a whole? As in - you're not going in to see which component of the DTC working (ie. which headline out of the proven winner v new)
Correct, i'm looking at overall
Hi Nick
Can you test DCTs with different marketing angles, buyers' personas, stages of awareness, etc., in the same campaign?
Do you run winning videos and statics in your primary campaign in the same main adset?
Yes i do it in the same campaign and yes in the same main adset
@@NickTheriot TY!
Currently working on launching a baby clothing brand, and your content is a great blessing.
Hey nick, I just watched your complete 2022 ads course from part 1-7
This new video made me realize, what parts of those are still relevant today?
This also sort of disrupts the teaching on part 6 ad testing, but I guess i'll stick to this newer one
Is the ad set budget still supposed to be 1-3x target CPA like on 2022?
How long should the ad testing usually last? I just need those three questions answered. Thanks a lot.
For the 2022 course, you just need to follow the first couple videos that focus on the ad creation and then the budget planning, when you go into the ad account, follow this video
@@NickTheriot Should I still follow the 3 campaigns Idea from 2022? Where I have a different campaign for testing, different campaign for prospecting, and a campaign for ad containers?
@@konfu7593 I would recommend what I currently preach now
Could you please send me the link? Can't find it. Thanks in advance!
Hey Nick, when you mention that you wait for the DCT to spend more then the original, you mean that you are running a CBO and if the Testing Adset starts getting more spend then the original its indicative of better performance right?
Correct, i go over this in "when to turn off a facebook ad"
@@NickTheriot thanks nick, ill go watch that now.
Hey Nick! Great video, thanks for the info. Here a couple questions:
1- My goal is to have a 20% NCAC from the price of my product. How much do you think I should put as a daily budget to test in this way? Example I have a $350 product and my goal is a $70 cost per purchase
2- Should I run this for every product? I don´t have that many , I have 4 -5 that want to move (each one is different)
Thanks man!
1. I would spend at least $70 pr/day
2. Focus on one product at a time, having too many dilutes your focus and testing of new ads, which then makes it more difficult to have success with a single product
@@NickTheriot Do you notice improve if I set it for $100 a day or would the CAC will increase?
If you have a campaign with one ad set focused on interests and it's doing well what should I do with that? I don't want to stop it in favor of your method. Should I just create an another campaign with your method?
I would just create another campaign and start investing into it
Hi Nick, I just wanted to know what is the purpose of creating new DCTs in another separate ad set since all the parameters are the same as the main ad set for testing? Can't we just place the new creatives in the same ad set as the main one and analyze the results to see if there is any ad spent in the ad tab since we are only ab testing the creatives and not the adsets? In this way the Main and creative ad sets will not bid against one another during the testing phase.
We would have to create 12 individual ads to test all variables we're doing in the dct
So I've done this! Test went good. I had 2 winning ads. 1 had higher spend and broke the target cpa and 1 had a little less spend but hit the target cpa by 3x. I've added both to the winning asset. They started spending on the winner adset yesterday and right now they more or less the same as the other adds on that adset. What leaves me in doubt about whether I should turn off the testing adset or not is due to (today) watching the testing adset outperform the winning adset by 2x-3x. Should I leave it on or turn it off?
I would just let it run for a few more days. If the dct is still outperforming, then leave it on
Hi Nick ! Thanks for sharing your process it seems great ! I already running a ABO Campagne where i'm profitable with 3-4 "winning ads" but i m interessed to try your strategy. I'm wondering how. Do i need to shut down the ABO and put my ads on a CBO with your strategy to avoid overlapping ?
I would just launch the cbo on the side, take your 3-6 winning ads that are getting most spend, create 1 adset inside the cbo, and carry them over. Scale up the cbo and scale down the abo to $0 over time.
Recently launched a DCT ABO by accident, then CBO right after. Is there a reason why ABO is performing a bit better than CBO?
Does it need more time?
They’ve been running for 9-11 days now
It may be performing better right now, but CBO always performs better in the long term. I never use ABO for this reason, last time i ran an abo campaign was 2021
Hi Nick, I have a winning ad but when i go to copy over the existing ID, it does not work, ive tried all the ad id numbers that come up for the post. Do you have any suggestions? Thanks :)
Leave dct on and rebuild the ad vs. copy post id
Hey Nick! About how long do you usually see that it takes for a new winning ad to take off in the main ad set?
1-3 days
One more question, how many DCT's do you run at once? I wanted to test ads for 3 different products, not sure if you can do that simultaneously?
Up to 2
I've heard you mention that you do all your re-targeting in your main ad set. How do you judge which re-targeting style creatives are good enough to go in? As I imagine those kinds of creatives will resonate with a smaller audience and most likely not out-spend your main ad set, even if they will be effective for re-targeting purposes
That is exactly why we don't really focus on building retargeting ads, as it has little to no impact on overall performance
That makes a lot of sense. I hear people talking about how effective re-targeting is, but then you find they’re spending like $10 a day on an ad set that fatigues after a few weeks. Although they initially get a low CPA it’s overall affect on the campaign is minimal
You don't run bottom of funnel for cross marketing? @@NickTheriot
can you explain why you can’t mix videos and photos?
also, if i want to be testing let’s say 9 new creatives, should i put them all in different ad sets and keep everything else (targeting) the same?
thanks for your videos!
When I create a concept, I specially design it to be a photo or video. I keep one concept pr dct.
Split the 9 new creatives into groups of 3 by commonalities
@@NickTheriot understood, appreciate the reply!
Thanks! We sell apparel so lots of different styles. Do we create campaigns for each styles? If we are testing colors of a creative how do we do that with 10 colors?
Another question is don’t these ad sets compete against themselves if you have the same audience?
No all you need is one campaign, for apparel you want to only advertise your best sellers and keep those in stock year round.
@@NickTheriot thanks for responding! We've seen dramatically different performance based on just colors and to some degree ad performance doesn't necessarily match to our best sellers (which is interesting).
You said 3 videos or 3 photos. But we would like to test way more than that, so would we do that with different ad sets in the same campaign? For example, we might have one concept of "zoom in on collar" but we have that for 3-4 different styles and many colors. That's just one concept!
And then like you said you have one ad set that has all the "winners"? Do you stop the winners in the test ad sets when you push to scaling ad set?
Do you offer consulting sessions? We've been running ads for about five months. Thanks!
You're testing your new ad set against current winning ads. What if this is your first ad set? How do you test for winning ads then?
Just toss new ads in there
Hello, how are you? I want to ask what is the best budget to make a test for advertisements. I work in the United States and sell products for a price ranging from 100-300 dollars. What is the best daily budget through which I can get quick results
Whatever you can spend for 30 days without getting emotionally attached and turning ads off when you don't see results within 48 hours. This will give you time to continue to test and improve the creatives / product page
You mean to keep ads working and not stop them when I don't see results within 48 hours, or vice versa
So if I understand correctly, I'm fairly new to Facebook ads, and you have one campaign where you test different ad sets (different target audiences) with dynamic ads. So, you're essentially testing different combinations for each target audience...
Within that campaign, you have one ad set (let's call it the winner) that receives all the winning combinations from the winning ad sets...
Suppose you now have an ad set, for example, 001, which has a winning combination, then you put that winning combination into the winner ad set. But do you keep ad set 001 running because it's converting well?
And if an ad set is not performing well in terms of visuals, how often do you test new dynamic combinations?
I hope you are willing to answer these questions. Thanks for your incredibly valuable videos!
Correct and yes i would leave 001 running until it takes off in the winners adset.
I'll usually test 1-2 new dynamics a week
Hi Nick, why don't you like to optimize text per person? I usually turn it off, but it was automatically on by default, and I forgot to turn it off. The results are good. Do you know how it would affect a creative test? (Would it make the results of which ad copy or headline works less reliable?)
I turn it off because it creates more than 3 creatives in the dct
@@NickTheriot Thanks for your response, Nick. That does make sense. Am I right in thinking that by testing a Dyanmiac creative, you can see which video and copy variations work and then push that into the scaling adset? Then continue to test new variables around new winning variations in terms of starting audio, visuals, and video headline?
One issue is you can't see a CPA for a specific copy and video together, only individual variables, so this is a known limitation? (and is why you want to keep a DTC around a theme, so if one copy performs well, then one video performs well, the combination of these is most likely the winner?
Finally, when you break down the DTC, the specific ad ID is not passed in UTM's... so an external tracking platform can't validate CPA's... (this is another known limitation, and you must use FB data for the breakdown of variables within DTC).
You can answer with: Yes, yes, yes, or whatever is easiest. Thank you.
That's correct. That is why i see facebook post with comments and it shows us the top ads in order. I also only look at overal adset performance that drives the highest impact into the business, for me to pull the winners out so that is why i don't worry about individual adset performance.
Hey Nick, you say to let the test ad set run for 3 days before deciding to close it or move it into the main ad set. What if I only have a daily budget of $50-100? Should I let it run for 5 days? 7 days?
Smaller daily budget I would do 7 days
@@NickTheriot Got it! I really appreciate the help!
Hey Nick. My campaign is set up just like you instructed. In the main group contains many tested ads. Among them, there is 1 ad that is spending a lot of money and has a very good CPA. I am very satisfied, but recently the CPA of that ad has increased 2-3 times. I check the frequency is only 1.5, Unique CTR and Unique CPC are still very good. Even the estimated relevancy, engagement, and conversion quality scores range from average to above average.
Other than testing the new DCT to find out what beats the one I'm running, is there any way I can optimize and improve my campaign. Every day I increased my budget by 20% getting my total new ns only up to $500 and then the results got worse, every day I lowered my budget by 20% after testing the last 3 days with very bad results. Can you give me some advice on how I can improve, thank you very much
Just focus on finding new winning ads, that's all we do.
@@NickTheriot The previous winning ads up to this point are getting expensive CPA costs, should I turn them off to give the opportunity to other ads or do I have to keep running to find new ones to beat It.
3 ngày đắt tắt thôi pro ơi :))
Awesome, these are my favourite videos about creative making.
One interesting thing that happened to me, what would you do if you moved the winning ad into the main adset but it didn't perform as well as the test adset.
If the dct got majority of spend and postively effecting the businesses NC-CPA, but wen you moved the winning ad over to the main adset it didn't perform, i would just leave the DCT on
Hi, is there any actual reason, to not use like 5 creatives in one dct adset?
The more creatives, the less confidence you have. At that point you're just throwing things at the wall and see what sticks. 3 is a good combo without putting too much pressure on fb
@@NickTheriot alright thanks. The thing is, I feel f* confident with more than 3 creatives, since I'm Getting better and better in something that I have a talent for anyway.
So I get 5-10 awesome creatives to channel the same desire out of a productive working session. And I feel now overloaded with content when everybody is telling me to use 3.
Will it not be super slow to scale a single campaign account? Assuming you only scale by 20% max once or twice a week.
I scale 20% once pr/day based upon the last 3 day average NC-CPA and if it's hitting my target or not
why would facebook decide to spend on the creative that is in the main adset, vs the same creative that is in the dct adset? Using CBO will make them spend equally or not? When to turn off the good perormer in the dct adset?
It doesn't have a reason at all, that's also why we're starting to just leave dct's on in 2024. CBO will only spend on most likely to convert. I don't edit ads in the dct adset
@@NickTheriot good approach. The isolating them into the winning ads might have just come from wanting to keep things clean in the account
Doesn't CBO shift budget to the winning ad sets? For a proper split test we want all variables to stay the same except for the independent variables (The thing we are testing). So this doesn't show how to ensure the audiences are unique and random + ensure budget is exactly the same for each ad or ad set.
1. Facebook will spend more on what works at scale
2. Audiences are always the same as I only target broad
3. Creatives create the audience
2nd Comment ( good and informative video )
Thanks and welcome
Is each new DCT that is launched every week a variety of 3 new creatives, 2 copies and 2 headlines?
Correct
I am assuming that at one point you’d only move the ads that have sales over into the “winning” CBO campaign?
The previous winning ads up to this point are getting expensive CPA costs, should I turn them off to give the opportunity to other ads or do I have to keep running to find new ones to beat It.
Keep spending on them while consistently creating new ads that are better than the ads you have now. Once you find a new winning ad it will improve everything
@@NickTheriot So in the time it takes to find a new winning ad I'll have to continually lower my budget by 20% per day. Because the cost for CPA in the last 3 days is higher than allowed. If I do that continuously, my budget is significantly reduced and it takes time to increase it again. For example my budget is at $1000, when I continuously lower my budget it will be reduced to $100, should I continue to lower it or I will keep $100 as the minimum
This is why we'll always set a hard floor for daily budget we don't go below regardless of results
Hey Nick, Im not sure if I missed it, but how do you go about transferring winning ads from the test environment over to a live environment? I thought if you moved an ad into a different campaign it would restart the learning phase? Apologies if I've missed it, I spent most of yesterday watching your videos whilst laying on the couch with the flu.
We do testing and scaling in the same campaign. CBO campaign and we have our main adset with all winning ads and we'll launch new dynamic ad adsets for testing of new ads. We'll gauge the success of the ad test, by the amount of spend the cbo spends on that ad set
@@NickTheriot Thanks NIck. Im guessing the testt adset is a duplicate of the main adset, yes? To ensure the adset parameters are identical. Is that right?
@@bringtheseo No it's not a dupe, since the main adset is a regular adset and the testing adset is dynamic creative. But all the targeting is the same and we use just broad (age gender location) so that away the only thing different is the creative
@@NickTheriot Alright. Ill have to reread this a few times I think. Im a bit confused. Obviously Im missing something. (new to ads dude, only 6 months in) Just trying to figure out the best testing strategy/structure
Check this video out as well, another good explainer ua-cam.com/video/RdNw_p793w0/v-deo.html
*Do you make retargeting campaign? Would love to know how you'd do it*
No i don't
Hey Nick, Are you putting exclusions within your winning ad set + testing ad set?
Just purchase 30 days
When testing audiences from an interest STACK, is it better to go ABO or CBO?
Assuming you have 15-20 winning ads
CBO and ditch testing audiences, just go broad
@@NickTheriot its so hard, sometimes INT stacks outperform broad
Hey Nick, love your videos! I'm just having issues with getting the post ID. When I expand to see post with comments, then I click on the date/time of the post, then I remove the business in front of the Facebook, then any of the post ID numbers that I copy over still don't work.
I always get this message:
"This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again."
But it isn't true, these posts have all been created in our business profile and page for the brand. Any workaround for this?
Thank you!
Click select post and paste the post id into the search bar
@@NickTheriot Yes I do that, but every time I paste the post ID in the bar FB won't load it. Even if I scroll all the way down to the posts I'm trying to find at some point it won't load because there are hundreds of ads so I never get to the ones I want to use.
5:38 You say to test 1 winning body copy and 1 winning headline. Why test with winning variables again and not do new variables?
We do 1 winning body copy and 1 new body copy, 1 winning headline and 1 new headline
Hi Nick, I think I'm starting to understand the concept now. But when we move our Winning ads for the DCT to our winning adset, doesn't that make the adset go into learning phase again? If an DCT is getting the most pend, isn't that ad scaling already? So why would you make it go into learning phase by putting it into an other adset?
And lets say I run a DCT and image 1 and adcopy 2 are the winners, but i want to test different creatives. Do I setup a different DCT with the winning image 1 in it? Or 3 totally new images?
Those are the only two questions I got left. Learning a lot from you💪
I don't worry about the learning phase, setup a different dct with totally new images
@@NickTheriot Does this hold up when running the ads for a local gym, with a low budget?
@@hugo7503 yes it does!
(Sorry, I asked this question under the wrong video before and I thought you might have misunderstood) So what about the learning phase? Because every week when I add a new creative or ad set, my winning ads will also enter the learning phase every week. Wouldn't that be starting from scratch every week? Won't I lose my winning ads this way? Won't my advertising and advertising costs increase as it enters the continuous learning phase?
No I don't worry about this at all
Can you say the same thing about the adv+ campaign? Ads added later put the adv+ campaign into the learning phase again. We shouldn't have a problem with this, right?@@NickTheriot
Yes, from what meta resources itself say it does affect the performance if you continuously change the adset.. but for some reason no one cares about this even tho facebook put a lot of importance on it, im confused as well
Do you narrow down to best-performing placements, or do auto placements all the time?
Auto placements all the time, 90% of the time narrowing placements makes results worse
@@NickTheriotgot it. So after testing DC, you break it down and continue scaling the best-performing combination only?
What order would you test in? Creative first? Audiences etc? What order?
Since I don't use audiences and only use broad, i would only focus on creative
@@NickTheriot and in your creatives what would you test first in what order as you said audiences you don’t use. I’m assuming you just do country and age?
Hi Nick,
Thanks for the great content and value! I have a question please if you wouldn’t mind helping answer? I noticed you said you only move DCT winners into the main broad scaling adset when the DCT adset is getting more than spend the main broad adset. If your main broad adset has loads of winning creatives in already receiving large amounts of spends, surely that’s always going to be spending more than the DCT testers therefore making it very difficult for your DCT test to spend more than your main adset that currently has a load of winners in? Please if you could enlighten me on this that would be greatly appreciated!
Thank you for your time :)
No not at all, i have seen plenty of times the dct take over the main adset in terms of spend.
@@NickTheriot Thanks Nick appreciate that!
So to confirm, you ONLY ever transfer winning DCTs to main adset if they are spending more? Not even if they’re spending well but still less than the main adset?
Thank you :)
@@JamesJackson-do2yc for the most part yes. Only time if it's lower than the main adset is IF overall NC-CPA for the business has dropped and we can spend more.
@@NickTheriot Thanks Nick appreciate your help. Lastly, would you always do CBO for new ad accounts as well with lower budgets and never ABO? Always machine learning with CBO?
Thanks 🙏🏼
@@JamesJackson-do2yc Correct always CBO
Hello Sir!
My Facebook Ads are running in Other cities, but I included my Local City Area. It's same in All ads۔
Also the audience interest is same but the audience is of excluded location ۔
Please Help me۔
Not sure what the problem is here
First view , I hope it will be helpful
Hope you like it!
My ABO DCT is still outperforming the CBO…
ABO: $365 spend 1.91 ROAS
CBO: $295 spend 0.88 ROAS
What specifically is getting all the spend in the abo that is causing for the performance vs. the cbo?
@@NickTheriot same set up, broad targeting USA with a combo of images and ad copy
Revenue is a metric for Sales teams. In Advertising, views and CTR are the relevant metrics.
CPA is all we care about
Too complex and confusing.
You'll get there