Hyde Lecture - Jennifer Kolstad

The University of Nebraska College of Architecture Hyde Lecture: Jennifer Kolstad presenting "One of One."
Kolstad is the global design and brand director at Ford Motor Company, the first design leader to establish a vision for environmental design. Since joining Ford in 2019, she has created a global strategy for brand experience, unifying a portfolio exceeding 200 million square feet with the global retail network of 10,000 plus dealers.
For this lecture, Kolstad will explore the opportunities, projects and people that have shaped her 30-year career, highlighting the risks and unconventional paths she has taken. As the design profession has evolved, it now includes a broader range of participants working together to tackle complex problems.
Recorded October 14, 2024
architecture.u...