How Might We? was not invented at Proctor & Gamble. Nor does it come from Design Thinking. How Might We? is an invitation stem first published by Creative Problem Solving Community (not the design thinking community) pioneer Dr. Sid Parnes in his groudbreaking book entitled Creative Behavior Guidebook which was published in 1967. Humantific has written extensively on this subject. You can find more info regarding the background of How Might We at www.humantific.com
Yes and how you are using/explaining How Might We? is completely mixed up and not the way it is intended...:-) How Might We? is integral to challenge framing, challenge mapping but you leave this part out of your video and at the end just throw the challenges at the white board. You completly missed the power of framing and mapping challenges. Maybe you could attend one of our Humantific challenge framing workshops sometime...:-) See: Crediting How Might We? : Sid Parnes Not IDEO! www.linkedin.com/pulse/sidney-parnes-ideo-gk-vanpatter/
Well, for context, we're using the HMW's in the context of the design sprint, not in the context of design thinking. So we're stripping some of the detail out of it.
FYI: Often misunderstood in the design community...HMW is not a note taking device but rather a specific activity that takes place in a particular phase of any design or innovation process and that is Framing. The rambling that the fictional boss is doing in the video takes place in the previous phase often called Clarity, Fact-Finding or Discovery. In a facilitated session those ramblings are captured as diverse facts and then converted with the help of the boss to challenge statements in the form of HMW. Its key that the boss participates in that challenge creation and not just the designerly person creating HMW notes on her own to be stuck to a board later.Real-time challenge framing is among the most complex and powerful tools that we teach to organizational leaders....and the design community...:-) This is very different from receiving a "brief' and that is part of what makes it so useful and powerful in all design and problem solving contexts. Good luck.
Fantastic video. No offense to anyone at AJ & Smart but your videos are the best. You have the best most vibrant personality of anyone there and your videos just stand out the most. I can imagine how fun it would be to work you.
Great video! I have a process follow-up question: what is the next step in the process after the HMW exercise? Would you take your opportunity statements and start translating these into a User Story Map, or do something else?
If you are following Design Thinking, for example, the next step you might wanna do, after you have created a Customer Journey/Persona/Empathy Maps is "Ideate" & be creative
HMWs are fuel for brainstorming sessions. If you have an abundance of HMWs to choose from try clustering, refining the language, and using dots to vote on the ones youʻd like to focus on. Focus is the key to creative discipline! A good HMW is broad enough to allow for a range of solutions (if you have a solution embedded in the HMW re-write it) but specific to a certain audience, market, or pain point. You want to cast a wide net, but you shouldnʻt be trawling the ocean willy nilly :)
hahah this reminded me of every meeting I have been to and sometimes is hard to concentrate when people give their opinions all at once. Brilliant video and I'm now hooked with this channel I love it
We - means SOLUTION Provider The problem-space provides opportunities for SOLUTIONS that we could agree to work towards. They are reformulated into short questions prefixed by "How might we". These become discreet and uniformly presented candidate-opportunities making up the whole potemtial workload.
Really wanted to learn this as I am leading an exercise and wanted a refresher. I get the impression that you are very knowledgeable and I found clarity and value in several things said. But I really struggled to watch this video. It is just way, way, way too "busy" for me. The music (WHY), the cutting, the acting, zero-attention span assumptions, it is just way too much. If it was my call I would tone that done like 400 %. I watched about 3:30 then I just had to stop, it was just too distracting and annoying and could not take it anymore. Maybe it is cultural, not sure. I am not from NA.
This was a great introduction to the HMW exercise, especially with the note-taking and reframing aspects included. On a similar, slightly different note, I am curious about ideation workshops. HMW structure them such that the most diverse yet useful ideas come forth? (🤭) Who all must be included and not involved in the ideation phase?
hii i loved the video and content but i have one question regarding HMW. Is it a better way of understanding a problem.? can i say that it is way of interpretation of what user's problem.? Can we use HMW for ideation as well.?
hey, first of all, amazing video and thanks for giving us all these tips. My question might be big but I found my self in many times gathering all these questions but don't really know how to manage them. What should we take forward, How do we filter them, prioritize them in the ideation stage etc.. Do you have any general tips or high-level question we could ask the CEO to focus him or help us manage those ideas? Thanks!
Hey Aviv! Thanks for asking this question! It's a really good one and this video doesn't begin to cover the answer. HOWEVER, we did make a new video about the right questions to ask in the expert interview phase... and it's right here: ua-cam.com/video/ZtYp7XzmXr8/v-deo.html Let us know what you think and if this answers your questions! :) Happy Sprinting!!
Hi, I'm wondering on how do we create a prototype and test it for a non-digital product? for example, the co-working space as you give the example in this video. Thanks.
Hey Susanne, we recommend HMW's should be time-boxed in for approximately 40 minutes, with the Expert Interviews (where everyone is writing the HMW notes) taking roughly 30 minutes, and the HMW voting taking a further 10 minutes.
How do you find the balance between making your HMW too broad or too specific? I find that the ones I'm coming up with are too broad and don't provide enough guidance or they are too specific and there aren't a lot of solutions.
Adding some constraints like the audience or unmet need will add focus and clarity. You might also specify a technology, but unless you are specifically working with technologic innovation, I wouldn't recommend it. How might we solve X for folks who need Y while doing Z?
Hi Faiz, In my experience, using Can We often brings in too much baggage that can halt good ideas too early (and raises all the reasons we CAN’T, like no budget, no time, fill in the blank). Brittni mentions in the video, HMW frames it to really get at the root of the challenge. This is key. I hope this helps. Jeff
Hey, if they sound like solution it can just be something as simple as changing the wording. Consciously changing the way you word these HMWs is probably the easiest fix. Hope this helps?
as mentioned below already, you are using HMW in a completely different way. If you use it in "Design Sprints" then you still need to explain where HMW actually come from/are mainly used which is in Design Thinking. The video is unfortunately misguiding and I also dont think that it is helpful in the way you are using it. Otherwise, great energy throughout the video.
So be condescending, rude, judgemental, pretentious in meetings. great advice. if you dont like your low level position and or/your boss why dont you start your own business where you are tha boss and only whimin "work" there? hilarious
I disagree respectfully, about the effectiveness of the HMW tool in a UX Designers bag. To look at this, we need to go back in history and see how it evolved. Moving forward to today, its being widely misused and in my opinion, its serving egos in the room. Why? Think about it from a molecular level. Lets break it down. How [this has stood the test of time and semantically, its hard to disagree with] Might - assumption that somethings possible. Too much focus on the solution space. We - why is this about the team. Its meant to be user-centred, so it may have stood up years ago in business and marketing, but its nothing to do with users. Design is not about how easy it is for us, its about hard work making it easy for others. Is HMW the best we can do? I challenge you to think critically. Is HMW dampening outputs of design?
Great tool and an even better video! Love it 👌 I'll be using the HMW post-its
Bennneth Le Brocq thanks so much!! Looking forward to hearing how it goes :)
How Might We? was not invented at Proctor & Gamble. Nor does it come from Design Thinking. How Might We? is an invitation stem first published by Creative Problem Solving Community (not the design thinking community) pioneer Dr. Sid Parnes in his groudbreaking book entitled Creative Behavior Guidebook which was published in 1967. Humantific has written extensively on this subject. You can find more info regarding the background of How Might We at www.humantific.com
Garry VanPatter goddamnnn! Looks like we gave credit to the wrong company for the last 2 years :D
Yes and how you are using/explaining How Might We? is completely mixed up and not the way it is intended...:-) How Might We? is integral to challenge framing, challenge mapping but you leave this part out of your video and at the end just throw the challenges at the white board. You completly missed the power of framing and mapping challenges. Maybe you could attend one of our Humantific challenge framing workshops sometime...:-) See: Crediting How Might We? : Sid Parnes Not IDEO!
www.linkedin.com/pulse/sidney-parnes-ideo-gk-vanpatter/
Well, for context, we're using the HMW's in the context of the design sprint, not in the context of design thinking. So we're stripping some of the detail out of it.
FYI: Often misunderstood in the design community...HMW is not a note taking device but rather a specific activity that takes place in a particular phase of any design or innovation process and that is Framing. The rambling that the fictional boss is doing in the video takes place in the previous phase often called Clarity, Fact-Finding or Discovery. In a facilitated session those ramblings are captured as diverse facts and then converted with the help of the boss to challenge statements in the form of HMW. Its key that the boss participates in that challenge creation and not just the designerly person creating HMW notes on her own to be stuck to a board later.Real-time challenge framing is among the most complex and powerful tools that we teach to organizational leaders....and the design community...:-) This is very different from receiving a "brief' and that is part of what makes it so useful and powerful in all design and problem solving contexts. Good luck.
Fantastic video. No offense to anyone at AJ & Smart but your videos are the best. You have the best most vibrant personality of anyone there and your videos just stand out the most. I can imagine how fun it would be to work you.
After all the HMWs have been collated and ranked, how to create a sketch/design out of the opportunity space identified?
Great video! I have a process follow-up question: what is the next step in the process after the HMW exercise? Would you take your opportunity statements and start translating these into a User Story Map, or do something else?
I’d like to know also
If you are following Design Thinking, for example, the next step you might wanna do, after you have created a Customer Journey/Persona/Empathy Maps is "Ideate" & be creative
HMWs are fuel for brainstorming sessions. If you have an abundance of HMWs to choose from try clustering, refining the language, and using dots to vote on the ones youʻd like to focus on. Focus is the key to creative discipline! A good HMW is broad enough to allow for a range of solutions (if you have a solution embedded in the HMW re-write it) but specific to a certain audience, market, or pain point. You want to cast a wide net, but you shouldnʻt be trawling the ocean willy nilly :)
wow. so clearly explained! 👌
and funny at the same time😄
so helpful for my first UX project. 🙏
You guys are brilliant! loving all the videos but this one is not only informative but highly entertaining!
Thanks for the video. Great framing tool. Fun delivery as always. Love the Boss example to bring home the concept. Please keep them coming.
I'm having a a problem with Krazy 8, given a castody How do we go about it?
Does the HMW process ends when we are done with hmw ideas?
First contact with the channel, also instantly subscribing.
Very entertaining and useful to add to my insight who is learning the concept of HMW
I really love any perspective of her, I wish I could have a chance to work with her
hahah this reminded me of every meeting I have been to and sometimes is hard to concentrate when people give their opinions all at once. Brilliant video and I'm now hooked with this channel I love it
Yeyyy, thanks! How did you find the vid btw?
Rofl ...ah nah ah naah and aah na I ehy ahh nah anha ah The best!! :'D
I rewinded 3 times just to laugh at that part again
This is fun and educational
We - means SOLUTION Provider
The problem-space provides opportunities for SOLUTIONS that we could agree to work towards.
They are reformulated into short questions prefixed by "How might we".
These become discreet and uniformly presented candidate-opportunities making up the whole potemtial workload.
What do you do with the statements once you gathered and voted on them?
Really wanted to learn this as I am leading an exercise and wanted a refresher. I get the impression that you are very knowledgeable and I found clarity and value in several things said. But I really struggled to watch this video. It is just way, way, way too "busy" for me. The music (WHY), the cutting, the acting, zero-attention span assumptions, it is just way too much. If it was my call I would tone that done like 400 %. I watched about 3:30 then I just had to stop, it was just too distracting and annoying and could not take it anymore. Maybe it is cultural, not sure. I am not from NA.
This was a great introduction to the HMW exercise, especially with the note-taking and reframing aspects included.
On a similar, slightly different note, I am curious about ideation workshops. HMW structure them such that the most diverse yet useful ideas come forth? (🤭) Who all must be included and not involved in the ideation phase?
hii i loved the video and content but i have one question regarding HMW. Is it a better way of understanding a problem.?
can i say that it is way of interpretation of what user's problem.?
Can we use HMW for ideation as well.?
Brittany belongs in a 70s sit-com hahah! Always fantastic.
Great video - keep up the great work (and the use of HMW changes based on the context, note-taking is a valid use in my experience.
This was so hilarious 🤣🤣
Aj&smart makes product design becomes more fun lol thank you for the video btw
hey, first of all, amazing video and thanks for giving us all these tips. My question might be big but I found my self in many times gathering all these questions but don't really know how to manage them. What should we take forward, How do we filter them, prioritize them in the ideation stage etc.. Do you have any general tips or high-level question we could ask the CEO to focus him or help us manage those ideas? Thanks!
Hey Aviv! Thanks for asking this question! It's a really good one and this video doesn't begin to cover the answer. HOWEVER, we did make a new video about the right questions to ask in the expert interview phase... and it's right here: ua-cam.com/video/ZtYp7XzmXr8/v-deo.html Let us know what you think and if this answers your questions! :) Happy Sprinting!!
thanks for the video. I liked it, although I found the background music a bit annoying (too loud compared to the voices) :D
Thanks, Alexandra! We will make sure the music is quieter in future videos 🙉
Hi, I'm wondering on how do we create a prototype and test it for a non-digital product? for example, the co-working space as you give the example in this video. Thanks.
Act it out with role play and props. You can use miniatures (legos) or dress-up and go full cosplay, which is a lot of fun!
great explanation, thanks :)
I really like your videos. Perfect mix beetween Humour and good tips ! Thanks !
Thank you so much!! Thanks the goal :)
How long should I schedule for the HMW exercise?
Hey Susanne, we recommend HMW's should be time-boxed in for approximately 40 minutes, with the Expert Interviews (where everyone is writing the HMW notes) taking roughly 30 minutes, and the HMW voting taking a further 10 minutes.
How do you find the balance between making your HMW too broad or too specific? I find that the ones I'm coming up with are too broad and don't provide enough guidance or they are too specific and there aren't a lot of solutions.
Adding some constraints like the audience or unmet need will add focus and clarity. You might also specify a technology, but unless you are specifically working with technologic innovation, I wouldn't recommend it. How might we solve X for folks who need Y while doing Z?
He’s my new favourite character !! Aside from Britney!🍬
Hahahah thanks Hazel!
Thanks for making this video, it's much clearer to me now :)
Thanks Andre!
I love your, guys
Funny. As a Britsh UX designer I've often felt the same way listening the the whiny voices of my American bosses.
Are HMW questions the same as can we’s?
The HMWs focus on more specific parts of the problems and will then be placed on the Map and upvoted etc. Is that clear? Thanks for asking!
Hi Faiz, In my experience, using Can We often brings in too much baggage that can halt good ideas too early (and raises all the reasons we CAN’T, like no budget, no time, fill in the blank). Brittni mentions in the video, HMW frames it to really get at the root of the challenge. This is key. I hope this helps. Jeff
Loved it so much wanna work there hahaha
haha! We do have a pretty good time at work ;)
is this for new product or existing product?
It works for both!
SOOOOOOO!!!!!! GOOD :)
haha thanks Christopher!
I always feel like my HMW questions sound like solutions. Any tips?
Hey, if they sound like solution it can just be something as simple as changing the wording. Consciously changing the way you word these HMWs is probably the easiest fix. Hope this helps?
how funny & inspiring as always. also hope you'll do some comedy program in the future - otherwise would be lost talent :(( :))
Marcel Murschel haha! What a lovely comment! Brittni and Kitt happen to also do comedy... ;)
The flying postit and pens on demand look like a great productivity feature - lol.......Srsly, great vid
Haha! Thanks!!
You're so funny! ahah...and the info is spot on! Thanks so much :)
Thanks Valentina!!
THIS SH%T IS HILARIOUSLY SPOT ON! :)
haha Thanks!
LMAO this is gold, thanks
Glad you liked it!
You guys are freaking amazing!! Love your content and this video had me laughing loudly at work :D
NICE! that was the goal!! Hopefully you learnt something too... but that's not as important ;)
I'M CRYING
We had a pretty good time shooting this one ;)
So: HMWs are design goals, no?
Hey Nicola, they're really the challenges of the product or team - not just design challenges but business challenges too.
Haha that boss impersonation is ridiculous.
But somehow you recognize it, am I right?! 😉
Haha it's just that I am afraid when I ideaize I don't sound much different. :-D Trying to get better though.
Especially those anecdotal tangents... working in a small safety deposit box. Lmao
I know!! We all can recognize a little bit of ourselves in “the boss” here I think ;)
4:30 😂 😂 😂
How might we solve JJ's receding hairline?
HAHAHAHAHA
4:30 ah nana haa nannahaha . anannah ahaanna
Just like every other corporate meeting, this video is people talking about what they’re going to talk about. Barf.
@4:30 OMG 😂😂😂
Hahah
IKR!
Brittany seems like a person who would be awkward in person haha
Not at all!
@@AJSmart looks like you'll have to fly me out, give me a complete sprint seminar to prove it :D
LOL 4:30!!!!!
as mentioned below already, you are using HMW in a completely different way. If you use it in "Design Sprints" then you still need to explain where HMW actually come from/are mainly used which is in Design Thinking. The video is unfortunately misguiding and I also dont think that it is helpful in the way you are using it. Otherwise, great energy throughout the video.
So be condescending, rude, judgemental, pretentious in meetings. great advice. if you dont like your low level position and or/your boss why dont you start your own business where you are tha boss and only whimin "work" there? hilarious
I disagree respectfully, about the effectiveness of the HMW tool in a UX Designers bag.
To look at this, we need to go back in history and see how it evolved.
Moving forward to today, its being widely misused and in my opinion, its serving egos in the room. Why? Think about it from a molecular level. Lets break it down.
How [this has stood the test of time and semantically, its hard to disagree with]
Might - assumption that somethings possible. Too much focus on the solution space.
We - why is this about the team. Its meant to be user-centred, so it may have stood up years ago in business and marketing, but its nothing to do with users.
Design is not about how easy it is for us, its about hard work making it easy for others.
Is HMW the best we can do? I challenge you to think critically. Is HMW dampening outputs of design?