AI the Product vs AI the Feature

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  • Опубліковано 19 чер 2024
  • The new Siri vs the RabbitR1 and Humane pin
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  • Наука та технологія

КОМЕНТАРІ • 3,9 тис.

  • @TecnoRero
    @TecnoRero 6 днів тому +10351

    the rabbit is so cooked 💀

    • @alphaa2010
      @alphaa2010 6 днів тому +121

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.

    • @daveeeeeeed
      @daveeeeeeed 6 днів тому +279

      No

    • @marzoval9551
      @marzoval9551 6 днів тому +378

      I firmly believe Rabbit and Humane were cashing in on gullible people before AI started getting systematically implemented in all smartphone OSes. Sell the promise, take the money, then shut down.

    • @AnalyticalMenace
      @AnalyticalMenace 6 днів тому +8

      Indeed.

    • @handlemonium
      @handlemonium 6 днів тому +39

      It is a scientific fact that one can not survive in the wilderness on a diet of Rabbits alone.

  • @rywright1
    @rywright1 6 днів тому +6530

    “Back in the 2020s…”
    MKBHD accidentally reveals he’s from the future.

  • @onedumbgamer3858
    @onedumbgamer3858 5 днів тому +173

    My actual rabbit answers questions better than the rabbit R1

    • @imranhq13
      @imranhq13 2 дні тому +1

      😂😂

    • @vadim6385
      @vadim6385 22 години тому +3

      There's a hedgehog that comes to my backyard from time to time, and it answers questions better, too

    • @Player-pj9kt
      @Player-pj9kt 3 години тому

      ​@@vadim6385must be a wise hedgehog

  • @tobyli52
    @tobyli52 5 днів тому +155

    As a seasoned product manager, i can tell you that a product is just a feature that can be monetised now or later. Clubhouse didn’t build on the initial success. Easily replicated as a product.

    • @igor.efremenko
      @igor.efremenko 2 дні тому +1

      This is one confusing definition. Why can't a single feature be monetized now or later?

    • @tobyli52
      @tobyli52 2 дні тому +4

      @@igor.efremenko because of easy of replication. When the concept of your feature is easily replicated. There is no competitive advantage to monetise at a profitable rate. In the mobile internet environment, only the top dogs in respective genre tend to survive. Oligopoly effect.

    • @StoneColdMike
      @StoneColdMike 12 годин тому

      Youre a horrible product manager. Chatgpt just proves it's bigger as a product. Almost everyone in education uses it.

  • @Fyre0
    @Fyre0 6 днів тому +2200

    I've been calling these tech startups "one-update-away" startups. Because they're one samsung, google, apple, etc. update away from being irrelevant.

    • @user-hf1be9vo8u
      @user-hf1be9vo8u 6 днів тому +17

      and samsung google apple etc is just one update away from beeing outdated

    • @No_True_Scotsman
      @No_True_Scotsman 6 днів тому +18

      This is also called 'getting Sherlocked'

    • @Project2457official
      @Project2457official 6 днів тому +81

      @@user-hf1be9vo8u yet which companies control and are the first party you deal with on your device? not some third-party service, but apple, samsung, google, etc.

    • @carylittleford8980
      @carylittleford8980 6 днів тому +3

      when did Apple, Samsung, Google release a product that would be life changing to the hundreds of millions who can't use a smartphone's complex and ever changing UI.??
      You know, many of the 1 billion disabled people....
      Are they 'irrelevant'?

    • @ru2225
      @ru2225 6 днів тому

      Yes ​@@carylittleford8980

  • @daemon4778
    @daemon4778 6 днів тому +2711

    This idea of AI as a feature was completely normal before, smartphones having Phone Assistants was proof of that. AI as a product only began recently after the recent advancement of LLMs and people clinging on to AI as a buzzword without even fully understanding what the word meant.

    • @24306529
      @24306529 6 днів тому +75

      ikr .. it's just mindboggling to see the lengths people go to to give apple credit for things they didn't or don't do

    • @politcallycorrect5816
      @politcallycorrect5816 6 днів тому

      @@24306529 who is giving apple credit for anything here? Lmao. The way apple lives rent free in people's heads. This video is just about one of the largest corps using it as a feature is just more proof its a feature and not a product.

    • @jskt
      @jskt 6 днів тому +46

      True,it always was a feature, just the novelty of the concept of AI made people believe that it’s a product by itself it would probably never would be.

    • @NoName-ik2du
      @NoName-ik2du 6 днів тому +53

      Nail on the head. This stuff's been around for ages; it's just gotten a lot better at appearing more "human" or "creative" in the last few years. It's not new; it's just getting better.

    • @user-hf1be9vo8u
      @user-hf1be9vo8u 6 днів тому +5

      well the features are still build on a product
      the product beeing gtp as a base

  • @gabrielmoro3d
    @gabrielmoro3d 5 днів тому +38

    Definitely a feature because there isn’t copyright for the tech. They can all build theirs.

  • @kojo5928
    @kojo5928 5 днів тому +14

    Me seeing a Grammarly ad pop up mid way after you talked about AI and Writing on phones was hilarious. LMAO.

  • @jonathanacosta7509
    @jonathanacosta7509 6 днів тому +651

    AI is like CGI: best when it just blends in.

    • @pricsless
      @pricsless 6 днів тому +16

      that's what scary part of ai .. ( blend ) : you don't see it coming cause it feels natural

    • @_____case
      @_____case 6 днів тому +11

      They call this "ambient computing"

    • @TheVirtualObserver
      @TheVirtualObserver 6 днів тому

      @@_____case Honestly, probably yeah eventually. Especially when we actually get closer to something that's truly AI. This whole craze will just be a silly footnote by then probably.

    • @_____case
      @_____case 5 днів тому +2

      @@TheVirtualObserver Ambient computing has been a term in the industry for years. However, it is not used publicly because the consumer tech industry is still centered around the attention economy.

    • @username9426
      @username9426 5 днів тому

      Maybe “best when unnoticeable and can’t bother you”?

  • @NoName-ik2du
    @NoName-ik2du 6 днів тому +876

    Let's be real, Rabbit and Humane only exist as quick sellout companies. They were made to build as much value as fast as possible so some bigger company would come and buy them out, letting the owners walk away with some quick cash. Their products were never planned to truly break into the market or be sustainable.

    • @eldengarrett9153
      @eldengarrett9153 6 днів тому +66

      I agree, but that's seems to be the business model of all tech start ups, no? Make something compelling, get bought, walk away with the cash and let Google kill it in 2 years.

    • @matrix07012
      @matrix07012 6 днів тому

      I'm not so sure with Humane, seems pretty well built. Rabbit on the other hand is definitely that as the people behind it have a history running a crypto scheme.

    • @toptiertech7291
      @toptiertech7291 6 днів тому +18

      In order for that to work they would need a product that a large company would want to buy billions for. What they did was making something that could be obsolete in 6 weeks. There was zero hype for it

    • @pineapplegamer6986
      @pineapplegamer6986 6 днів тому +4

      Rabbit shouldn’t even be considered a product. They just used chat gpt code for their AI and needed a phone connection for functionality. They had insane marketing and promised a lot so they became over valued

    • @maxbiagi3091
      @maxbiagi3091 6 днів тому +10

      Like most of Chinese "company" listed on NYSE.😂 Just "Pump and Dump" schemes

  • @RachelZara-nn7pd
    @RachelZara-nn7pd 15 годин тому +204

    Hallelujah 🙌🏻!!!!! The daily jesus devotional has been a huge part of my transformation, God is good 🙌🏻🙌🏻. I was owing a loan of $ 49,000 to the bank for my son's brain surgery, Now I'm no longer in debt after I invested $ 11,000 and got my payout of $ 290,500 every month…God bless Mrs Christy Fiore ❤️

    • @EliseWills
      @EliseWills 15 годин тому

      Hello!! how do you make such monthly, I’m a born Christian and sometimes I feel so down of myself 😭 because of low finance but I still believe God

    • @RachelZara-nn7pd
      @RachelZara-nn7pd 14 годин тому

      Thanks to my co-worker (Carson ) who suggested Ms Christy Fiore

    • @ColeWilliams-iv7vx
      @ColeWilliams-iv7vx 14 годин тому

      She's a licensed broker here in the states🇺🇸 and finance advisor.

    • @ColeWilliams-iv7vx
      @ColeWilliams-iv7vx 14 годин тому

      After I raised up to 525k trading with her I bought a new House and a car here in the states🇺🇸🇺🇸 also paid for my son's surgery….Glory to God, shalom.

    • @LauraLea-ek8ro
      @LauraLea-ek8ro 14 годин тому

      Can I also do it??? My life is facing lots of challenges lately

  • @yudhonp6269
    @yudhonp6269 5 днів тому +7

    Agree. Nowadays, especially in tech, there’s a prominent keyword: ecosystem; or, in other words, network effect. If you create a product without any linkage to another feature that most people are interested in or that keeps people engaged, your product will likely have no value.

  • @OneLittleLlama_
    @OneLittleLlama_ 6 днів тому +2643

    Siri is now just everything Humane wanted to be

    • @alphaa2010
      @alphaa2010 6 днів тому +18

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.

    • @marzoval9551
      @marzoval9551 6 днів тому +56

      I couldn't understand the typical use case for Humane AI's product for AI because a lot of what makes AI useful right now requires a screen. Otherwise every demo of Humane AI I've seen is people using it like Siri or Alexa - asking for weather, asking for random facts, contacting/texting someone.

    • @anonymeister123
      @anonymeister123 6 днів тому +237

      @@alphaa2010hopefully you never get a camera

    • @Tr4ns1st0r
      @Tr4ns1st0r 6 днів тому

      @@anonymeister123The easiest way to make the bots go away is to report them and *never interact with them.*

    • @sssyt4837
      @sssyt4837 6 днів тому

      @@anonymeister123 do I need a new car for the next three months

  • @hjewkes
    @hjewkes 6 днів тому +813

    “Back in the 2020s” 😂

    • @og_lama
      @og_lama 6 днів тому +34

      That hit hard

    • @OrigEntertainmentOfficial
      @OrigEntertainmentOfficial 6 днів тому +18

      What year is he in? Man, I am so behind.

    • @JoziGB
      @JoziGB 6 днів тому +3

      When you are operating from 20 Future

    • @Neuro_Divergent
      @Neuro_Divergent 6 днів тому +2

      There are 12 months back in the 2020's

    • @Vajra717
      @Vajra717 6 днів тому +1

      Should’ve said “Back in the 2010s” 😂

  • @huntercovington9421
    @huntercovington9421 5 днів тому +4

    Anytime I get a new device, specifically some thing with the screen. I always go and watch MKBHD. I always know that I’m going to get the most crispy quality video. It’s always shot and framed beautifully. It’s always so clear, and his editing is superb.

  • @katarh
    @katarh 4 дні тому +3

    This is an excellent distinction. One of the things that the failed AI products have not yet answered is, "What problem are you solving?" A product solves a problem. A feature doesn't actually solve any problems, but it helps a n actual product to something a little bit faster/easier/more conveniently.

  • @dhruvg.7094
    @dhruvg.7094 6 днів тому +598

    Guess we’re having humanely cooked rabbit for dinner tonight kids

  • @novak.r
    @novak.r 6 днів тому +262

    A feature can only survive as a product long-term if it is either:
    A) Substantially better at that feature than competitors.
    B) As good as competitors, and has some kind of advantage/gimmick.

    • @katrinabryce
      @katrinabryce 6 днів тому +26

      Or, depends on a network effect, and they manage to build out their network faster than the competitors. That is the case with TikTok.

    • @abdodalloul
      @abdodalloul 5 днів тому +2

      I mean they can build their smart phone with that finding 200m+, take nothing as an example

  • @enigmachish
    @enigmachish 5 днів тому +1

    Haven't heard Logic in a minute so that outro hit some deep memories for me

  • @UriahMitchell_
    @UriahMitchell_ 4 дні тому +2

    They features until they become a product… when the product lands, the worlds gonna be a scary place

  • @TheGroovyGuitarDude
    @TheGroovyGuitarDude 6 днів тому +409

    I have felt that AI becoming integrated as a virtual assistant feature was where it has been heading the whole time, at least on the consumer level.

    • @fm.burbank8461
      @fm.burbank8461 6 днів тому +1

      correct take

    • @lordmord8378
      @lordmord8378 6 днів тому +2

      Exactly, it’s not just preferred, it’s necessary for AI LLMs and other generative models to become the useful tools we need them to be, and necessary for virtual assistants to become the useful tools we need them to be.
      The question in my mind is how integrated into our lives do they need to be, and are there any moral/ethical boundaries we are not willing to cross as a society?

    • @Tendhix
      @Tendhix 6 днів тому

      And it's where it should be tbh.

  • @movhue
    @movhue 6 днів тому +727

    feels so premium to watch this video directly after publish

    • @alphaa2010
      @alphaa2010 6 днів тому +6

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.

    • @GuyWhoCooks
      @GuyWhoCooks 6 днів тому +1

      ayo no way you got a heart, man!

    • @Shadowedtrail
      @Shadowedtrail 6 днів тому +1

      Lucky

    • @connormullen6206
      @connormullen6206 6 днів тому

      @@alphaa2010as MKBHD and many others would tell you, it’s not about the camera. It’s about your ability as a creator. Good luck to you!

    • @lhliddal
      @lhliddal 6 днів тому +3

      Why?

  • @thecapone45
    @thecapone45 5 днів тому +3

    That’s a very good point. It makes me recall when in your other AI tech videos you’d say “Okay but… why would this be BETTER than AI just being integrated into the iPhone?”

  • @MrMoney331
    @MrMoney331 5 днів тому +1

    Great Logic song at the end!

  • @joey551
    @joey551 6 днів тому +461

    My first and immediate impression of these 2 "products" was that they don't make sense as stand-alone when we already have the hardware in our pockets.

    • @jonasking3670
      @jonasking3670 6 днів тому +5

      I understand your point. However Humane marketed their pin as a phone replacement. It was some former Apple people saying that we use our phones too much.
      Which on its face is true. However, that didn’t mean that the Humane pin was the solution.

    • @tacoaviation214
      @tacoaviation214 6 днів тому

      @@jonasking3670A phone replacement, but cant call!

    • @3rdHalf1
      @3rdHalf1 6 днів тому

      ⁠​⁠@@jonasking3670Getting rid of smart-phone won’t ever be a thing. The sollution for reducing screen-time already exists and it’s free. “Ex apple employee” that tries to sell a product for a sollution that’s already is free is snake oil salesman.
      Before we get iphone integrated straight into our brains, a rectangle with screen and touchable interface is the most practical way to interface with portable computer/AI. Voice interface also won’t be a thing, untill it can pass my personal interface test, that goes something like this: Can you google the size of Hitomi Tanaka’s puppies in a crowded train?

    • @trash_just
      @trash_just 6 днів тому +6

      @@jonasking3670Yeah, they tried to replace our phones and create something that could take away the addicting nature of our phones and keep the features.
      But they obviously had the wrong idea.

    • @marcellkovacs5452
      @marcellkovacs5452 6 днів тому

      @@jonasking3670designing a worse phone (which these AI devices are) won’t solve phone addiction, it’s been already proven by the “dumb phone” trend. People want the functionality of a smartphone.

  • @thanos879
    @thanos879 6 днів тому +487

    He just personally hammered the last nail the coffin that the rabbit and humane pin are laying in ⚰️ 😂

    • @AnalyticalMenace
      @AnalyticalMenace 6 днів тому +19

      Well technically, those were both DOA so..

    • @DaviCarneiro-uo5pw
      @DaviCarneiro-uo5pw 6 днів тому +16

      Nah, they did it themselves 😂

    • @wsig
      @wsig 6 днів тому

      Username checks out. 🫰

    • @thanos879
      @thanos879 6 днів тому +2

      (I commented before I finished watching the video. It was barely about those 😅)

    • @meraak1
      @meraak1 6 днів тому +2

      rabbit was just a scam, they already got their money and left

  • @adonayespinosamontano3940
    @adonayespinosamontano3940 4 дні тому +1

    This is a very product oriented vision of the things, where they're either products itself or features of products. In software engineering we simply call this a service. Something that itself might kind of make not much sense but you want to be able to reach for it as soon as you need it. So it doesn't matter weather over my browser or my OS or a device, the deal is to reach an AI functionality as soon as I need it.

  • @ashfaqadib8085
    @ashfaqadib8085 5 днів тому

    Fantastic take, awesome stuff!

  • @joseurena7116
    @joseurena7116 5 днів тому +228

    This video struck me, Marques is so right, when it came out in the IT industry AI was even scary because this could take your job away, and we all were/are running to learn how to use the AI Product…but it has turned into a Feature integrated in all our frameworks

    • @chriswebber6773
      @chriswebber6773 4 дні тому +16

      This is true but it has also eliminated a ton of IT jobs. People need to learn how to leverage it as a tool and evolve with the technology to remain competitive in the workplace.

    • @joseurena7116
      @joseurena7116 3 дні тому +1

      @@chriswebber6773 interesting , what jobs has it eliminated ?

    • @marcinwilczynski9
      @marcinwilczynski9 3 дні тому +3

      @@joseurena7116 entry level junior programmer. We don't need so many of them anymore.

    • @GreatTaiwan
      @GreatTaiwan 3 дні тому

      @@marcinwilczynski9 example? how ? and where? and for who?

    • @joseurena7116
      @joseurena7116 3 дні тому

      @@marcinwilczynski9 that’s sad, those jobs get you such a good experience after college

  • @darrencampbell4729
    @darrencampbell4729 6 днів тому +55

    GPS was the same thing. At first you could only get GPS as a stand alone product and now it’s just a feature on the phone

  • @chelstoncontent
    @chelstoncontent 4 дні тому +1

    I think Ai can be a product depending on how you package it - but then it just becomes a feature because it’s part of the package (or part of how you run the business) crazy🤯🤯

  • @RennyChan
    @RennyChan 44 хвилини тому

    Those were always features. That's the first thing I said when the rabbit was announced... "isn't this just going to be a thing that Siri or Google Assistant can just do?"

  • @tenkaminari
    @tenkaminari 6 днів тому +34

    When I think about it, "Telephone" changed from a "product" to "feature".

    • @enobongukobo9325
      @enobongukobo9325 6 днів тому

      Interesting take

    • @Ghostman2122
      @Ghostman2122 6 днів тому +6

      That's actually very true. Now phones are basically just mini-computers that can call as a feature lol.

    • @Getupsitdown
      @Getupsitdown 5 днів тому +1

      Literally, this isn’t apples first time doing this. They turned the traditional telephone “product” that only called and texted, do something where calling and texting were just features you do on this new product

  • @achalgupta6689
    @achalgupta6689 6 днів тому +178

    Someone in 2005: Video is a feature
    UA-cam: Hold my beer

    • @leighl5265
      @leighl5265 5 днів тому

      a good point

    • @AwesomeEricNow
      @AwesomeEricNow 5 днів тому +19

      I think you're making his point. You can only remain a product if you're literally the biggest provider of that product in the world.

    • @madhououinkyoma
      @madhououinkyoma 12 годин тому

      @@AwesomeEricNow Not necessarily the biggest, but you have to be really big to survive. You can't just sell videos to 10s of people like bread, you have to at least sell it to hundreds of thousands.

  • @bolivarpanchi-arcila3359
    @bolivarpanchi-arcila3359 5 днів тому +1

    The logic intro is so sick bro

  • @HeisenbergFam
    @HeisenbergFam 6 днів тому +1471

    Watching MKBHD while eating feels like a regular ritual at this point

    • @alphaa2010
      @alphaa2010 6 днів тому +12

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.

    • @digitaltanish
      @digitaltanish 6 днів тому +21

      But he doesn't post daily ..

    • @tylerdaniell2270
      @tylerdaniell2270 6 днів тому +6

      imma steal ur comment and act like I originally commented it

    • @mohammedfaiisal
      @mohammedfaiisal 6 днів тому +5

      MKPHD*

    • @IamAl3ks
      @IamAl3ks 6 днів тому +14

      I watch MKBHD whilst on the toilet. We are not the same.

  • @red2lucas
    @red2lucas 6 днів тому +464

    Never heard of “Clubhouse”

    • @peterlumwanga428
      @peterlumwanga428 6 днів тому +15

      Me2

    • @Chris-fn4df
      @Chris-fn4df 6 днів тому +25

      He already explained the only thing about it that was relevant. Not every famous app is used by every person. Shocker.

    • @Neuvalence
      @Neuvalence 6 днів тому +34

      Twitter Spaces was/is huge though... had no idea until now that it was a sorta copy-cat feature

    • @red2lucas
      @red2lucas 6 днів тому +45

      @@Chris-fn4df calm down

    • @Kevin-mx4vm
      @Kevin-mx4vm 6 днів тому +13

      Mickey mouse clubhouse?

  • @MrCharkteeth
    @MrCharkteeth 5 днів тому +1

    The first frame of this video is exactly right 💯

  • @ExTreyu
    @ExTreyu 4 дні тому

    I haven't stopped by in a few months and I feel like your hair is taller than usual today xD

  • @DirtyPlumbus
    @DirtyPlumbus 6 днів тому +234

    I asked the Rabbit R1 why there was a dragon on the Empire State building yesterday, and it told me it was a figment of my imagination.
    😂

    • @devisionhun
      @devisionhun 6 днів тому +49

      AI now not only hallucinating, but gaslighting owners into thinking THEY are 😅
      Wonderful.

    • @dertyp6767
      @dertyp6767 6 днів тому +9

      lol, R1 criminaly underrated comedy tool :D

    • @REON-pw5ze
      @REON-pw5ze 5 днів тому +2

      Hell nah 😂

  • @hjewkes
    @hjewkes 6 днів тому +170

    OpenAI doesn’t even think AI is a feature. ChatGPT was a tech demo that shocked them with its popularity and they’re pivoting to capture value - they always were in the research and API business

    • @bosstowndynamics5488
      @bosstowndynamics5488 6 днів тому +30

      OpenAI always thought AI was a feature, I think you meant to say they never thought it worked as a stand alone product (which is probably true in the present, their stated goal is the eventual creation of AGI which would be standalone albeit not a product as such)

  • @arthurbirck4293
    @arthurbirck4293 3 дні тому +1

    I watched the entire video although my screen I set to black and white to be less tempting. Which means: Your content I so good that I even without color enjoy every bit of it! Thanks for the great content Marques and company!

  • @Technopath47
    @Technopath47 5 днів тому

    The way I see, ANI by itself is a back-end, not a feature, but can be used to construct features on (the wrapper) for a product (the phone's assistant).

  • @Canis.Lupus.Arctos
    @Canis.Lupus.Arctos 6 днів тому +13

    do not make mistakes, it is a _product_
    on a B2B level
    for end consumers, in B2C, just a _feature_

  • @yentasnivla
    @yentasnivla 6 днів тому +102

    Marques rocking the Gerald from “Hey Arnold!”

  • @chaotictattoo
    @chaotictattoo 4 дні тому

    I can't wait for the earth shaking insanity of apple intelligence and the use of making cartoon cat chefs! Gonna be insane!!!!

  • @ramiroandresvidela6592
    @ramiroandresvidela6592 5 днів тому +1

    The other way around would be AR to me. It was first a feature in phones, playing with it. But now the quest and vision pro proved that that tool works better in a dedicated hardware. Still in progress but it already proved his potential.

    • @karenweiner1857
      @karenweiner1857 13 годин тому

      Yes I think this one is a good example. And the reason that one worked is because AR and VR work better with specialized hardware that you can’t really integrate into a phone. Whereas the hardware on the standalone ai devices doesn’t have any special features that can’t be easily integrated into a smartphone.

  • @j0pj0p
    @j0pj0p 6 днів тому +35

    I might be wrong but I think it was Steve Jobs that most notably drew this kind of comparison between a product and a feature when he refused to buy Dropbox, after telling the founders that it was a feature, not a product.

    • @waves1731
      @waves1731 5 днів тому +8

      I still refuse to use iCloud, I would rather not backup my iPad than pay another subscription to be in apple’s walled garden. Sure humane and rabbit suck, but did anybody else notice that most of this video was just applauding monopolistic anti-competitive behavior?

    • @your_average_cultured_dude
      @your_average_cultured_dude 5 днів тому

      @@waves1731 100%. it's cheaper, more secure, and more reliable to buy a hard drive, than paying for a subscription to use a hard drive in some computer at apple. and yeah, most people don't realize that just because something is easier (because it's all made by the same company, a walled garden), doesn't make it the better option. marques knows this, but I think he values the convenience more than the fact that it's anti-competitive.

  • @4RILDIGITAL
    @4RILDIGITAL 6 днів тому +364

    The TikTok example illuminated the exceptional scenarios where a product does excel over a feature. It seems convenience plays a paramount role in determining these dynamics.

    • @calebchristman3427
      @calebchristman3427 5 днів тому +1

      But where does Tik Tok exist outside of a smart device?

    • @smearfo5612
      @smearfo5612 5 днів тому +1

      @@Smuelaham I think that's their point, it's reasonable to call tiktok a feature when it only exists as a function within another physical product. You don't buy tiktok, you buy a phone that HAS tiktok on it.

    • @edringweeko3419
      @edringweeko3419 5 днів тому

      @@smearfo5612no but a phone without TikTok on it you download it

    • @YouLose
      @YouLose 5 днів тому +14

      Tell me you didn't use AI to write this comment 😂😂

    • @ReddishReddish
      @ReddishReddish 5 днів тому

      Well one obvious reason is TikTok being free.

  • @wyattbeltz8014
    @wyattbeltz8014 22 години тому

    I would say that it definitely depends on the situation. I would say it’s more of a feature, but there are products that can be used around itself.

  • @JohnPaulMusicUK
    @JohnPaulMusicUK 3 дні тому

    Marques: Talks about Rabbit in the past tense
    Me: R1 arrives today 😬😬😬😬

  • @GRLDT
    @GRLDT 6 днів тому +14

    Humane and Rabbit: "It's not a bug, it's a feat-- product, it's a product"

  • @boskovich
    @boskovich 6 днів тому +53

    One huge example of features becoming products are messenger apps. Kind of wild that such a basic feature as texting could become stand alone apps with billions of users. So I wouldn't say there is a rule to it, it all depends on implementation.

    • @mymymunki2176
      @mymymunki2176 5 днів тому +1

      I don’t know if that’s a great example…long before texting was possible there were chat programs: IRC, AIM, Messenger, BlackBerry chat. If anything I think it’s the chat programs that tried to be integrated into texting, but they never fully went away just evolved.

    • @nicfab1
      @nicfab1 4 дні тому

      It has to become a standalone app because the phone manufacturers don't play nice with each other. Apple has its own chat, Samsung has its own chat, Google has its own chat, Microsoft has its own chat, and they don't work with each other so they are all useless so standalone apps need to exist that dont take part in these corporate politics fights and work on every phone.

  • @mcflycat
    @mcflycat 5 днів тому +1

    Love my R1!

  • @MtZionMediaPro
    @MtZionMediaPro 4 дні тому +1

    I think the real thing that differentiates a product from a feature is how it's implemented & executed-- good implementation and execution looks like Snapchat and TikTok, whereas bad ones look like the rabbit and the other weird thing.
    I think generally speaking, if the execution of a service is intuitive and seamless usually it becomes a product and sticks pretty well. While bigger competitors may try to copy it and make it a feature into their existing service, if it's not as intuitive or fluid as the original then usually it doesn't receive mass adoption.

  • @matthiaswolfe9435
    @matthiaswolfe9435 6 днів тому +19

    Still less impressive than the calculator app being introduced to ipad 💀

  • @SiliconSpirits
    @SiliconSpirits 6 днів тому +263

    Marques casually bankrupting all the AI startups...

    • @alphaa2010
      @alphaa2010 6 днів тому

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.😊

    • @telotawa
      @telotawa 6 днів тому +32

      good

    • @paulbarnett227
      @paulbarnett227 6 днів тому +25

      @@alphaa2010 Stop spamming these comments!!!!!!

    • @thomasschlitzer7541
      @thomasschlitzer7541 6 днів тому

      It’s a silent war already. Big tech who can spend millions vs. smaller companies and creators. Startups won’t be successful. The real money is in the hardware. The AI community is already too strong with open source and free models. It will be a fight on computing power not on sw development. Or a fight between dependence or freedom. Not every constructor can afford an AI system and even if the energy costs are immense.

    • @cheepdude97
      @cheepdude97 6 днів тому

      Incredibly based of Marques

  • @nahiddotai
    @nahiddotai 4 дні тому +1

    I agree with AI as a feature primarily, but if we are considering chatGPT as Ai as a product I think it can co exist. It's true that ChatGPT API can be integrated into other apps and that makes it AI as a feature too

  • @mattsephton
    @mattsephton 3 дні тому

    The most famous example of this I know of is Steve Jobs trying to buy Dropbox in 2009, he told them it was "a feature not a product". The founders turned down a 9 figure sum.

  • @Nath_Ay_
    @Nath_Ay_ 6 днів тому +52

    Bro dug up the rabbit just to dismember it's bones

  • @sadsismint
    @sadsismint 6 днів тому +11

    AI should absolutely only be a feature, a totally transparent feature.

  • @vegahw
    @vegahw 5 днів тому

    It could definitely be a product but it must be have a clear value prop that stands out.

  • @BurnerSociaMedia
    @BurnerSociaMedia 5 днів тому +1

    The outro music >>>

    • @doni8407
      @doni8407 5 днів тому

      rattpack forever

  • @TheNewBloodDan
    @TheNewBloodDan 6 днів тому +9

    Until it's Detroit become human where you have humanoid servants, it's just a feature.

  • @pizzahunter1717
    @pizzahunter1717 6 днів тому +56

    6:56 "they'll be stored in a faraday cage" lmao 💀

    • @logancline1736
      @logancline1736 6 днів тому +4

      I wish Elon would actually watch the keynote and see what Apple actually did!

    • @HearMeLearn
      @HearMeLearn 6 днів тому

      @@logancline1736 he hates OpenAI, he was literally suing them right before the apple event. He doesn't give a fuck what apple did in the event he just wants OpenAI to fail

    • @rainbowevil
      @rainbowevil 6 днів тому +3

      @@logancline1736 I couldn’t care less what Elon does with himself, I just wish I could stop hearing about the git.

    • @madhououinkyoma
      @madhououinkyoma 12 годин тому

      @@rainbowevil Stay off the internet then :)

    • @rainbowevil
      @rainbowevil 5 годин тому

      @@madhououinkyoma it’s ok, I’ll just wait it out, for the lobotomised Elon stans to eventually figure out he’s more conman than person of note.

  • @jameskeener7251
    @jameskeener7251 5 днів тому

    The big questions; the thoughtful, informed answers.

  • @pb_and_nutella
    @pb_and_nutella 2 дні тому

    My hot take is that all of these companies know that their “products” are just features and are doing one of two things: 1. building their garbage and getting people’s money before the hype dies down or 2. building with the intention of being bought, because a company would rather just buy them/ their customers than build their own version

  • @stormy2453
    @stormy2453 6 днів тому +4

    Always love hearing the snippets of Logic both in the intro and the outro

  • @theborneondream
    @theborneondream 6 днів тому +4

    Videos like this is what makes conversations happen, so thank Marques.

  • @DanielGreen14201
    @DanielGreen14201 5 днів тому

    This was great and something I was aware of but didn't know how to articulate. Thank you! Would love to see something explaining how it's possible for a product to become a feature built-in to something else. Like where is the line for infringement when a company takes the idea for a product (TikTok, Clubhouse, etc) and then builds that into their product (Reels, UA-cam Shorts, Discord Stages, etc).

  • @akramsdev
    @akramsdev 4 дні тому +1

    Even Openai just survived due to the partnership with Apple otherwise it would have faced a stiff competition because the Apple Intelligence is absolutely free of charge.

  • @onixotto
    @onixotto 5 днів тому +1

    When it's a robot that punches you in the face it's decently a product with a nice feature.

  • @nolanpagay3410
    @nolanpagay3410 5 днів тому +10

    Wait that subtle add with the logic song at the end is 👌

    • @imrnp
      @imrnp 2 дні тому

      dude yeah especially cuz the whole album is about the future and logic has an AI interface in the ship he’s on during the album

  • @Chewchewman
    @Chewchewman 6 днів тому +5

    1:35 oh so this is where spaces came from

  • @mnovaes
    @mnovaes 3 дні тому

    Best example of this is Stories. But the one that was great was Steve Jobs telling Drew Houston that Dropbox was a feature, not a product. Yet iCloud never became what Google Drive achieved.

  • @floppa9415
    @floppa9415 5 днів тому

    I think a great example of the "standalone" version beating the feature is mobile gaming and the switch. Every smartphone today, especially high end ones run circles around the switch in raw gaming capabilities, yet the standalone version still is more popular in many ways.

  • @goldjellyfish2452
    @goldjellyfish2452 6 днів тому +10

    It will always be a feature - AIA - Artificial intelligence assistant

  • @formulacam
    @formulacam 6 днів тому +11

    Love the Logic features

    • @alphaa2010
      @alphaa2010 6 днів тому

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.😊

    • @imrnp
      @imrnp 2 дні тому

      yeah especially because the song he chose (fade away) has a skit at the end about AI

  • @PieRow
    @PieRow 5 днів тому

    Product vs feature debate happened a lot in the early days of iOS when we had to install a flashlight app just have a flashlight feature, now obviously obsolete

  • @RomanAKozak
    @RomanAKozak 4 дні тому

    Experiences is delivery and use can turn a feature into a product. We have seen numerous examples of incumbent products being disrupted with simplified, more affordable and focused products that offer the core feature of the incumbent product but at a quarter of the cost and complexity.
    Examples
    Folk disrupting HubSpot
    Linear disrupting Jira

  • @bohlalemokoena4165
    @bohlalemokoena4165 6 днів тому +11

    Nice Cut MKPHD

    • @actionboi05
      @actionboi05 6 днів тому

      I think his hairline is receding 😮

  • @ArthArmani
    @ArthArmani 6 днів тому +106

    Whenever you feel stupid, remember people bough rabbitr1 and humane pin.

    • @dyto2287
      @dyto2287 6 днів тому +21

      And whenever you feel really, really stupid, remember people invested millions into rabbit and humane pin.

    • @Towkeeyoh
      @Towkeeyoh 6 днів тому

      @@dyto2287true, those are the real stupid ones, those that actually only bought it was mostly out of curiosity

    • @rainofrest7778
      @rainofrest7778 6 днів тому +6

      @@dyto2287 And whenever you feel really, really, really, really stupid, remember that i shit my pants daily

    • @caspar3233
      @caspar3233 6 днів тому

      @rainofrest7778 well, actually.. that sounds kinda hot

    • @Donilan
      @Donilan 6 днів тому +2

      My professor bought it for future technologies lecture 💀💀💀

  • @dariomeneses5756
    @dariomeneses5756 2 дні тому

    The ultimate progression of the trend would be the arrival (in the west) of the Superapp, which can easily absorb any new features that come up and capitalize on its incumbency and network effect to embrace, extend and extinguish.

  • @-Gabriel-178
    @-Gabriel-178 2 дні тому

    Would be interesting to see a battle between rabbit r1 and Siri

  • @puckratos9583
    @puckratos9583 6 днів тому +5

    So nobody’s gonna talk about that haircut? 😂😂😂

  • @saketshandil9632
    @saketshandil9632 6 днів тому +72

    Rabbit down the hole

    • @alphaa2010
      @alphaa2010 6 днів тому

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.

  • @toenytv7946
    @toenytv7946 2 дні тому

    Deep thoughts with Marques Brownlee. Love it.

  • @ryanreycorpin6141
    @ryanreycorpin6141 4 дні тому

    The idea of “AI” is being limited to a feature when taken into some context related to consumer electronics. However, when talking about AI as a field of study or application of math and science, then it’s a totally different idea. AI is more of a tool that enables us to do “more” than what we usually can do - hence, it becomes a feature of something. Like Photos in iOS, it’s just basically a gallery app. Apple used AI as a tool for it to be able to do more than just being a “gallery app.” You can do removing unwanted pictures, etc.

  • @Digitizedtech
    @Digitizedtech 6 днів тому +3

    Watching Marques rant about the future of tech is a vibe

  • @quantumforce4791
    @quantumforce4791 6 днів тому +21

    I see you marques trying to distract me with a Bugatti Tourbillion video tryna hide this

  • @andreasstrothmann8412
    @andreasstrothmann8412 4 дні тому

    In the case of AI, I think it can be both. From a consumer perspective, it’s a feature sprinkled across different apps and devices. From a B2B perspective, i.e. Apple and OpenAI in this case, it’s a product that’s being used on the backend to drive the aforementioned features (at least where Apple’s own models fall short).

  • @deucesleeves4810
    @deucesleeves4810 5 днів тому

    Think this is confusing, maybe this will help.
    Feature: what it is, ie; AI
    Benefit: what it does, ie; generates responses to questions, builds what we you want.
    All products have features and benefits.

  • @bossaddict08
    @bossaddict08 6 днів тому +4

    This sounds so related to an app being “sherlocked”. MKBHD used the analogy of fish swimming next to sharks. I’m thinking becoming a feature is essentially getting sherlocked.

    • @marcellkovacs5452
      @marcellkovacs5452 6 днів тому +1

      AI didn’t become a feature, it was always a feature. Trying to make it a product was a thing of the last 2 years.

  • @colinhernandez8140
    @colinhernandez8140 6 днів тому +21

    I cant get enough of his videos

    • @alphaa2010
      @alphaa2010 6 днів тому

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.

    • @Brendan-sv7wz
      @Brendan-sv7wz 6 днів тому +3

      @@colinhernandez8140 Dawg unsub tf? Don't listen to this kids who spam comments. It's literally a copy paste they do. Bs story. They're on the wrong app anywho!!! There's youtube for kids, and they're on here. Clearly their parents don't monitor or watch them, so how come they deserve a camera?

    • @colinhernandez8140
      @colinhernandez8140 6 днів тому +1

      @@Brendan-sv7wz fine 😭

    • @Joe-xp7zc
      @Joe-xp7zc 6 днів тому +2

      @@alphaa2010reported you on every comment. Hate from Canada❤

    • @colinhernandez8140
      @colinhernandez8140 5 днів тому

      @@Joe-xp7zc I love you ❤️ 🤣

  • @gracemiddleton4424
    @gracemiddleton4424 5 днів тому

    I like the idea of AI being a feature because in my mind a feature is something that can be turned on/off which benefits the user as it gives them more control.

  • @thv6799
    @thv6799 6 днів тому +5

    Bro ended a whole company with one video 😭

  • @augustbjeilkjr737
    @augustbjeilkjr737 6 днів тому +11

    Its like asking if the internet is a product or a feature.

    • @jujubean8870
      @jujubean8870 5 днів тому +3

      *IS* the internet a product... or a feature?

    • @PfropfNo1
      @PfropfNo1 5 днів тому

      @@jujubean8870 its a product. Internet cannot be integrated into anything else. it will always be "out there". _Access to the internet_ could be called a feature, but never the internet itself.

    • @augustbjeilkjr737
      @augustbjeilkjr737 4 дні тому

      @@jujubean8870 Its a tool to make an endless amount of features. Ai in it self is the same thing. Generative ai like chatgpt for example is a feature that uses ai as the tool.

    • @SiddharthVkdude
      @SiddharthVkdude 3 дні тому +1

      propably a feature???? IDK 😅..... when we pay the internet bills, we are actually paying for the infrastructure to access internet through a product that you already own. ie: a computer/phone...... maybe the browser is your product and internet is your feature?...... or its all a product within a product within a product within a product😵

    • @jujubean8870
      @jujubean8870 3 дні тому +1

      @@SiddharthVkdude Internetception.

  • @bokangsepinare7428
    @bokangsepinare7428 5 днів тому

    I haven't seen any big company pulling off what Descript did so we are still long way out before making these AI tools a feature

  • @GarretsonIndustries
    @GarretsonIndustries 4 дні тому +1

    Great conversation

  • @jerryobionko
    @jerryobionko 6 днів тому +5

    I was waiting for your video

    • @alphaa2010
      @alphaa2010 6 днів тому +1

      My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.😊

    • @daveeeeeeed
      @daveeeeeeed 6 днів тому +2

      ​@@alphaa2010 please stop