AI the Product vs AI the Feature

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  • Опубліковано 10 лют 2025
  • The new Siri vs the RabbitR1 and Humane pin
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КОМЕНТАРІ • 4 тис.

  • @rywright1
    @rywright1 7 місяців тому +7134

    “Back in the 2020s…”
    MKBHD accidentally reveals he’s from the future.

    • @Artista_Frustrado
      @Artista_Frustrado 7 місяців тому +186

      what do you mean we're still in the 2020's?! please get me out!

    • @cosmo1377
      @cosmo1377 7 місяців тому +15

      @@Artista_Frustradolol

    • @braxtongaming5
      @braxtongaming5 7 місяців тому +4

      true

    • @Ttkkn
      @Ttkkn 7 місяців тому +2

      @@Artista_Frustrado you are correct

    • @vyneshindenmc6181
      @vyneshindenmc6181 7 місяців тому +6

      Wdym? It's 2024 already.

  • @Fyre0
    @Fyre0 7 місяців тому +2758

    I've been calling these tech startups "one-update-away" startups. Because they're one samsung, google, apple, etc. update away from being irrelevant.

    • @johanTäufer
      @johanTäufer 7 місяців тому +23

      and samsung google apple etc is just one update away from beeing outdated

    • @No_True_Scotsman
      @No_True_Scotsman 7 місяців тому +30

      This is also called 'getting Sherlocked'

    • @Project2457official
      @Project2457official 7 місяців тому +106

      @@johanTäufer yet which companies control and are the first party you deal with on your device? not some third-party service, but apple, samsung, google, etc.

    • @carylittleford8980
      @carylittleford8980 7 місяців тому +4

      when did Apple, Samsung, Google release a product that would be life changing to the hundreds of millions who can't use a smartphone's complex and ever changing UI.??
      You know, many of the 1 billion disabled people....
      Are they 'irrelevant'?

    • @ru2225
      @ru2225 7 місяців тому

      Yes ​@@carylittleford8980

  • @TecnoRero
    @TecnoRero 7 місяців тому +11224

    the rabbit is so cooked 💀

    • @daveeeeeeed
      @daveeeeeeed 7 місяців тому +305

      No

    • @marzoval9551
      @marzoval9551 7 місяців тому +415

      I firmly believe Rabbit and Humane were cashing in on gullible people before AI started getting systematically implemented in all smartphone OSes. Sell the promise, take the money, then shut down.

    • @AnalyticalMenace
      @AnalyticalMenace 7 місяців тому +8

      Indeed.

    • @handlemonium
      @handlemonium 7 місяців тому +44

      It is a scientific fact that one can not survive in the wilderness on a diet of Rabbits alone.

    • @BollyToHolly
      @BollyToHolly 7 місяців тому +112

      @@alphaa2010SHUSH

  • @katarh
    @katarh 7 місяців тому +95

    This is an excellent distinction. One of the things that the failed AI products have not yet answered is, "What problem are you solving?" A product solves a problem. A feature doesn't actually solve any problems, but it helps a n actual product to something a little bit faster/easier/more conveniently.

    • @idanw22
      @idanw22 7 місяців тому +1

      exactly!

    • @BassLiberators
      @BassLiberators 7 місяців тому +4

      The problem the Rabbit was meant to solve but didn't was all of your smart devices being on different networks. It was meant to link to your phone, smart fridge and smart tv and let them all communicate.
      "Hey Rabbit, show me a cooking video on my tv of a recipe using the ingredients that are left in my fridge."
      Nothing can do that yet, not even smartphone integrated AI.

    • @katarh
      @katarh 7 місяців тому +1

      @@BassLiberators A lot of that is still because data entry is garbage in/ garbage out. Until RFD tags are included in every food product's packaging, your fridge is never going to know what you have in it unless you, personally, maintain and organize the inventory list.
      We can't even get people in inventory departments WHOSE ENTIRE JOB IS TO MANAGE INVENTORY to do that correctly. No way in heck anyone bothers with that at home!

    • @JakeRobb
      @JakeRobb 7 місяців тому +1

      I completely disagree that the distinction between product and feature has anything to do with whether there’s a problem being solved. Both features and products exist to solve problems - just on a different scale.

    • @katarh
      @katarh 5 місяців тому

      @@JakeRobb My IDE uses algorithm based suggestions (they've gone back and are now calling it AI because it's pretty good at guessing what you want it to do based on past behavior) - but those suggestions only allow me to write my code and queries faster. They're not actually doing anything the software couldn't already do, just with a few more manual steps. It still requires a human driver.

  • @daemon4778
    @daemon4778 7 місяців тому +2927

    This idea of AI as a feature was completely normal before, smartphones having Phone Assistants was proof of that. AI as a product only began recently after the recent advancement of LLMs and people clinging on to AI as a buzzword without even fully understanding what the word meant.

    • @24306529
      @24306529 7 місяців тому +82

      ikr .. it's just mindboggling to see the lengths people go to to give apple credit for things they didn't or don't do

    • @politcallycorrect5816
      @politcallycorrect5816 7 місяців тому

      @@24306529 who is giving apple credit for anything here? Lmao. The way apple lives rent free in people's heads. This video is just about one of the largest corps using it as a feature is just more proof its a feature and not a product.

    • @jskt
      @jskt 7 місяців тому +54

      True,it always was a feature, just the novelty of the concept of AI made people believe that it’s a product by itself it would probably never would be.

    • @NoName-ik2du
      @NoName-ik2du 7 місяців тому +61

      Nail on the head. This stuff's been around for ages; it's just gotten a lot better at appearing more "human" or "creative" in the last few years. It's not new; it's just getting better.

    • @johanTäufer
      @johanTäufer 7 місяців тому +6

      well the features are still build on a product
      the product beeing gtp as a base

  • @jonathanacosta7509
    @jonathanacosta7509 7 місяців тому +833

    AI is like CGI: best when it just blends in.

    • @pricsless
      @pricsless 7 місяців тому +21

      that's what scary part of ai .. ( blend ) : you don't see it coming cause it feels natural

    • @_____case
      @_____case 7 місяців тому +14

      They call this "ambient computing"

    • @TheVirtualObserver
      @TheVirtualObserver 7 місяців тому

      @@_____case Honestly, probably yeah eventually. Especially when we actually get closer to something that's truly AI. This whole craze will just be a silly footnote by then probably.

    • @_____case
      @_____case 7 місяців тому +4

      @@TheVirtualObserver Ambient computing has been a term in the industry for years. However, it is not used publicly because the consumer tech industry is still centered around the attention economy.

    • @username9426
      @username9426 7 місяців тому

      Maybe “best when unnoticeable and can’t bother you”?

  • @OneLittleLlama_
    @OneLittleLlama_ 7 місяців тому +2706

    Siri is now just everything Humane wanted to be

    • @marzoval9551
      @marzoval9551 7 місяців тому +63

      I couldn't understand the typical use case for Humane AI's product for AI because a lot of what makes AI useful right now requires a screen. Otherwise every demo of Humane AI I've seen is people using it like Siri or Alexa - asking for weather, asking for random facts, contacting/texting someone.

    • @anonymeister123
      @anonymeister123 7 місяців тому +249

      @@alphaa2010hopefully you never get a camera

    • @TR4NS1ST0R
      @TR4NS1ST0R 7 місяців тому

      @@anonymeister123The easiest way to make the bots go away is to report them and *never interact with them.*

    • @sssyt4837
      @sssyt4837 7 місяців тому

      @@anonymeister123 do I need a new car for the next three months

    • @waitokyeah7564
      @waitokyeah7564 7 місяців тому +9

      Meeeeh. I love my Ai Pin. Honestly, can't think of a day without it now. Sucks that Marques received a product shipped with really bad pre-production awful software and now everything thinks it blows but hey, maybe he'll revisit it. Newest update rules.

  • @kojo5928
    @kojo5928 7 місяців тому +71

    Me seeing a Grammarly ad pop up mid way after you talked about AI and Writing on phones was hilarious. LMAO.

  • @TheGroovyGuitarDude
    @TheGroovyGuitarDude 7 місяців тому +425

    I have felt that AI becoming integrated as a virtual assistant feature was where it has been heading the whole time, at least on the consumer level.

    • @fm.burbank8461
      @fm.burbank8461 7 місяців тому +1

      correct take

    • @lordmord8378
      @lordmord8378 7 місяців тому +3

      Exactly, it’s not just preferred, it’s necessary for AI LLMs and other generative models to become the useful tools we need them to be, and necessary for virtual assistants to become the useful tools we need them to be.
      The question in my mind is how integrated into our lives do they need to be, and are there any moral/ethical boundaries we are not willing to cross as a society?

  • @dhruvg.7094
    @dhruvg.7094 7 місяців тому +611

    Guess we’re having humanely cooked rabbit for dinner tonight kids

  • @NoName-ik2du
    @NoName-ik2du 7 місяців тому +940

    Let's be real, Rabbit and Humane only exist as quick sellout companies. They were made to build as much value as fast as possible so some bigger company would come and buy them out, letting the owners walk away with some quick cash. Their products were never planned to truly break into the market or be sustainable.

    • @eldengarrett9153
      @eldengarrett9153 7 місяців тому +75

      I agree, but that's seems to be the business model of all tech start ups, no? Make something compelling, get bought, walk away with the cash and let Google kill it in 2 years.

    • @matrix07012
      @matrix07012 7 місяців тому

      I'm not so sure with Humane, seems pretty well built. Rabbit on the other hand is definitely that as the people behind it have a history running a crypto scheme.

    • @toptiertech7291
      @toptiertech7291 7 місяців тому +21

      In order for that to work they would need a product that a large company would want to buy billions for. What they did was making something that could be obsolete in 6 weeks. There was zero hype for it

    • @pineapplegamer6986
      @pineapplegamer6986 7 місяців тому +4

      Rabbit shouldn’t even be considered a product. They just used chat gpt code for their AI and needed a phone connection for functionality. They had insane marketing and promised a lot so they became over valued

    • @maxbiagi3091
      @maxbiagi3091 7 місяців тому +11

      Like most of Chinese "company" listed on NYSE.😂 Just "Pump and Dump" schemes

  • @spicy_fiona
    @spicy_fiona 6 місяців тому +6

    Remember when "there's an app for that" now it's "there's an AI for that"

  • @HeisenbergFam
    @HeisenbergFam 7 місяців тому +1543

    Watching MKBHD while eating feels like a regular ritual at this point

    • @digitaltanish
      @digitaltanish 7 місяців тому +22

      But he doesn't post daily ..

    • @tylerdaniell2270
      @tylerdaniell2270 7 місяців тому +6

      imma steal ur comment and act like I originally commented it

    • @mohammedfaiisal
      @mohammedfaiisal 7 місяців тому +5

      MKPHD*

    • @IamAl3ks
      @IamAl3ks 7 місяців тому +16

      I watch MKBHD whilst on the toilet. We are not the same.

    • @Edditables
      @Edditables 7 місяців тому +5

      am also eating, lmao

  • @joey551
    @joey551 7 місяців тому +469

    My first and immediate impression of these 2 "products" was that they don't make sense as stand-alone when we already have the hardware in our pockets.

    • @jonasking3670
      @jonasking3670 7 місяців тому +5

      I understand your point. However Humane marketed their pin as a phone replacement. It was some former Apple people saying that we use our phones too much.
      Which on its face is true. However, that didn’t mean that the Humane pin was the solution.

    • @tacoaviation214
      @tacoaviation214 7 місяців тому

      @@jonasking3670A phone replacement, but cant call!

    • @3rdHalf1
      @3rdHalf1 7 місяців тому

      ⁠​⁠@@jonasking3670Getting rid of smart-phone won’t ever be a thing. The sollution for reducing screen-time already exists and it’s free. “Ex apple employee” that tries to sell a product for a sollution that’s already is free is snake oil salesman.
      Before we get iphone integrated straight into our brains, a rectangle with screen and touchable interface is the most practical way to interface with portable computer/AI. Voice interface also won’t be a thing, untill it can pass my personal interface test, that goes something like this: Can you google the size of Hitomi Tanaka’s puppies in a crowded train?

    • @trash_just
      @trash_just 7 місяців тому +6

      @@jonasking3670Yeah, they tried to replace our phones and create something that could take away the addicting nature of our phones and keep the features.
      But they obviously had the wrong idea.

    • @marcellkovacs5452
      @marcellkovacs5452 7 місяців тому

      @@jonasking3670designing a worse phone (which these AI devices are) won’t solve phone addiction, it’s been already proven by the “dumb phone” trend. People want the functionality of a smartphone.

  • @movhue
    @movhue 7 місяців тому +731

    feels so premium to watch this video directly after publish

    • @GuyWhoCooks
      @GuyWhoCooks 7 місяців тому +1

      ayo no way you got a heart, man!

    • @Shadowedtrail
      @Shadowedtrail 7 місяців тому +1

      Lucky

    • @connormullen6206
      @connormullen6206 7 місяців тому

      @@alphaa2010as MKBHD and many others would tell you, it’s not about the camera. It’s about your ability as a creator. Good luck to you!

    • @lhliddal
      @lhliddal 7 місяців тому +3

      Why?

    • @yungbake2161
      @yungbake2161 7 місяців тому +3

      It ain’t that deep professor glaze

  • @Vermilion2049
    @Vermilion2049 7 місяців тому +264

    As a seasoned product manager, i can tell you that a product is just a feature that can be monetised now or later. Clubhouse didn’t build on the initial success. Easily replicated as a product.

    • @igor.efremenko
      @igor.efremenko 7 місяців тому +3

      This is one confusing definition. Why can't a single feature be monetized now or later?

    • @Vermilion2049
      @Vermilion2049 7 місяців тому +10

      @@igor.efremenko because of easy of replication. When the concept of your feature is easily replicated. There is no competitive advantage to monetise at a profitable rate. In the mobile internet environment, only the top dogs in respective genre tend to survive. Oligopoly effect.

    • @StoneColdMike
      @StoneColdMike 7 місяців тому

      Youre a horrible product manager. Chatgpt just proves it's bigger as a product. Almost everyone in education uses it.

  • @hjewkes
    @hjewkes 7 місяців тому +829

    “Back in the 2020s” 😂

    • @og_lama
      @og_lama 7 місяців тому +37

      That hit hard

    • @OrigEntertainmentOfficial
      @OrigEntertainmentOfficial 7 місяців тому +18

      What year is he in? Man, I am so behind.

    • @JoziGB
      @JoziGB 7 місяців тому +3

      When you are operating from 20 Future

    • @Neuro_Divergent
      @Neuro_Divergent 7 місяців тому +2

      There are 12 months back in the 2020's

    • @LMNTRON
      @LMNTRON 7 місяців тому +1

      Should’ve said “Back in the 2010s” 😂

  • @thanos879
    @thanos879 7 місяців тому +490

    He just personally hammered the last nail the coffin that the rabbit and humane pin are laying in ⚰️ 😂

    • @AnalyticalMenace
      @AnalyticalMenace 7 місяців тому +19

      Well technically, those were both DOA so..

    • @wsig
      @wsig 7 місяців тому

      Username checks out. 🫰

    • @thanos879
      @thanos879 7 місяців тому +2

      (I commented before I finished watching the video. It was barely about those 😅)

    • @meraak1
      @meraak1 7 місяців тому +2

      rabbit was just a scam, they already got their money and left

    • @kollvall
      @kollvall 7 місяців тому

      Humane pin has a chance to get niche market. Like a personal assistance for blind people.

  • @joseurena7116
    @joseurena7116 7 місяців тому +233

    This video struck me, Marques is so right, when it came out in the IT industry AI was even scary because this could take your job away, and we all were/are running to learn how to use the AI Product…but it has turned into a Feature integrated in all our frameworks

    • @chriswebber6773
      @chriswebber6773 7 місяців тому +16

      This is true but it has also eliminated a ton of IT jobs. People need to learn how to leverage it as a tool and evolve with the technology to remain competitive in the workplace.

    • @joseurena7116
      @joseurena7116 7 місяців тому +1

      @@chriswebber6773 interesting , what jobs has it eliminated ?

    • @marcinwilczynski9
      @marcinwilczynski9 7 місяців тому +3

      @@joseurena7116 entry level junior programmer. We don't need so many of them anymore.

    • @GreatTaiwan
      @GreatTaiwan 7 місяців тому

      @@marcinwilczynski9 example? how ? and where? and for who?

    • @joseurena7116
      @joseurena7116 7 місяців тому

      @@marcinwilczynski9 that’s sad, those jobs get you such a good experience after college

  • @thecapone45
    @thecapone45 7 місяців тому +5

    That’s a very good point. It makes me recall when in your other AI tech videos you’d say “Okay but… why would this be BETTER than AI just being integrated into the iPhone?”

  • @novak.r
    @novak.r 7 місяців тому +277

    A feature can only survive as a product long-term if it is either:
    A) Substantially better at that feature than competitors.
    B) As good as competitors, and has some kind of advantage/gimmick.

    • @katrinabryce
      @katrinabryce 7 місяців тому +29

      Or, depends on a network effect, and they manage to build out their network faster than the competitors. That is the case with TikTok.

    • @abdodalloul
      @abdodalloul 7 місяців тому +3

      I mean they can build their smart phone with that finding 200m+, take nothing as an example

  • @darrencampbell4729
    @darrencampbell4729 7 місяців тому +73

    GPS was the same thing. At first you could only get GPS as a stand alone product and now it’s just a feature on the phone

    • @Reacher6207
      @Reacher6207 7 місяців тому +1

      So was the iPod 😂

  • @achalgupta6689
    @achalgupta6689 7 місяців тому +179

    Someone in 2005: Video is a feature
    UA-cam: Hold my beer

    • @ThyGaviboy
      @ThyGaviboy 7 місяців тому

      a good point

    • @AwesomeEricNow
      @AwesomeEricNow 7 місяців тому +20

      I think you're making his point. You can only remain a product if you're literally the biggest provider of that product in the world.

    • @madhououinkyoma
      @madhououinkyoma 7 місяців тому

      @@AwesomeEricNow Not necessarily the biggest, but you have to be really big to survive. You can't just sell videos to 10s of people like bread, you have to at least sell it to hundreds of thousands.

  • @JohnPaulMusicUK
    @JohnPaulMusicUK 7 місяців тому

    Marques: Talks about Rabbit in the past tense
    Me: R1 arrives today 😬😬😬😬

  • @DirtyPlumbus
    @DirtyPlumbus 7 місяців тому +232

    I asked the Rabbit R1 why there was a dragon on the Empire State building yesterday, and it told me it was a figment of my imagination.
    😂

    • @devisionhun
      @devisionhun 7 місяців тому +51

      AI now not only hallucinating, but gaslighting owners into thinking THEY are 😅
      Wonderful.

    • @dertyp6767
      @dertyp6767 7 місяців тому +10

      lol, R1 criminaly underrated comedy tool :D

    • @REON-pw5ze
      @REON-pw5ze 7 місяців тому +2

      Hell nah 😂

  • @tenkaminari
    @tenkaminari 7 місяців тому +39

    When I think about it, "Telephone" changed from a "product" to "feature".

    • @enobongukobo9325
      @enobongukobo9325 7 місяців тому

      Interesting take

    • @CosmicRandom2122
      @CosmicRandom2122 7 місяців тому +7

      That's actually very true. Now phones are basically just mini-computers that can call as a feature lol.

    • @Getupsitdown
      @Getupsitdown 7 місяців тому +1

      Literally, this isn’t apples first time doing this. They turned the traditional telephone “product” that only called and texted, do something where calling and texting were just features you do on this new product

  • @yentasnivla
    @yentasnivla 7 місяців тому +101

    Marques rocking the Gerald from “Hey Arnold!”

  • @danfong
    @danfong 7 місяців тому +2

    Fascinating take. I can't help but think being a "feature" might be a work around to the fear of standalone AI taking over the world.

  • @red2lucas
    @red2lucas 7 місяців тому +481

    Never heard of “Clubhouse”

    • @peterlumwanga428
      @peterlumwanga428 7 місяців тому +14

      Me2

    • @Chris-fn4df
      @Chris-fn4df 7 місяців тому +26

      He already explained the only thing about it that was relevant. Not every famous app is used by every person. Shocker.

    • @Neuvalence
      @Neuvalence 7 місяців тому +36

      Twitter Spaces was/is huge though... had no idea until now that it was a sorta copy-cat feature

    • @red2lucas
      @red2lucas 7 місяців тому +47

      @@Chris-fn4df calm down

    • @Kevin-mx4vm
      @Kevin-mx4vm 7 місяців тому +14

      Mickey mouse clubhouse?

  • @4RILDIGITAL
    @4RILDIGITAL 7 місяців тому +362

    The TikTok example illuminated the exceptional scenarios where a product does excel over a feature. It seems convenience plays a paramount role in determining these dynamics.

    • @calebchristman3427
      @calebchristman3427 7 місяців тому +1

      But where does Tik Tok exist outside of a smart device?

    • @smearfo5612
      @smearfo5612 7 місяців тому +1

      @@Smuelaham I think that's their point, it's reasonable to call tiktok a feature when it only exists as a function within another physical product. You don't buy tiktok, you buy a phone that HAS tiktok on it.

    • @edringweeko3419
      @edringweeko3419 7 місяців тому

      @@smearfo5612no but a phone without TikTok on it you download it

    • @YouLose
      @YouLose 7 місяців тому +13

      Tell me you didn't use AI to write this comment 😂😂

    • @ReddishReddish
      @ReddishReddish 7 місяців тому

      Well one obvious reason is TikTok being free.

  • @j0pj0p
    @j0pj0p 7 місяців тому +34

    I might be wrong but I think it was Steve Jobs that most notably drew this kind of comparison between a product and a feature when he refused to buy Dropbox, after telling the founders that it was a feature, not a product.

    • @waves1731
      @waves1731 7 місяців тому +8

      I still refuse to use iCloud, I would rather not backup my iPad than pay another subscription to be in apple’s walled garden. Sure humane and rabbit suck, but did anybody else notice that most of this video was just applauding monopolistic anti-competitive behavior?

    • @your_average_cultured_dude
      @your_average_cultured_dude 7 місяців тому

      @@waves1731 100%. it's cheaper, more secure, and more reliable to buy a hard drive, than paying for a subscription to use a hard drive in some computer at apple. and yeah, most people don't realize that just because something is easier (because it's all made by the same company, a walled garden), doesn't make it the better option. marques knows this, but I think he values the convenience more than the fact that it's anti-competitive.

  • @UriahMitchell_
    @UriahMitchell_ 7 місяців тому +4

    They features until they become a product… when the product lands, the worlds gonna be a scary place

  • @SiliconSpirits
    @SiliconSpirits 7 місяців тому +259

    Marques casually bankrupting all the AI startups...

    • @telotawa
      @telotawa 7 місяців тому +33

      good

    • @paulbarnett227
      @paulbarnett227 7 місяців тому +25

      @@alphaa2010 Stop spamming these comments!!!!!!

    • @thomasschlitzer
      @thomasschlitzer 7 місяців тому

      It’s a silent war already. Big tech who can spend millions vs. smaller companies and creators. Startups won’t be successful. The real money is in the hardware. The AI community is already too strong with open source and free models. It will be a fight on computing power not on sw development. Or a fight between dependence or freedom. Not every constructor can afford an AI system and even if the energy costs are immense.

    • @cheepdude97
      @cheepdude97 7 місяців тому

      Incredibly based of Marques

    • @TeganBurns
      @TeganBurns 7 місяців тому

      Humane is not broke, they're actually thriving. I'm in the discord and new people come in all the time saying they just bough one or they want help setting theirs up

  • @GRLDT
    @GRLDT 7 місяців тому +13

    Humane and Rabbit: "It's not a bug, it's a feat-- product, it's a product"

  • @pizzahunter1717
    @pizzahunter1717 7 місяців тому +56

    6:56 "they'll be stored in a faraday cage" lmao 💀

    • @logancline1736
      @logancline1736 7 місяців тому +4

      I wish Elon would actually watch the keynote and see what Apple actually did!

    • @HearMeLearn
      @HearMeLearn 7 місяців тому

      @@logancline1736 he hates OpenAI, he was literally suing them right before the apple event. He doesn't give a fuck what apple did in the event he just wants OpenAI to fail

    • @rainbowevil
      @rainbowevil 7 місяців тому +3

      @@logancline1736 I couldn’t care less what Elon does with himself, I just wish I could stop hearing about the git.

    • @madhououinkyoma
      @madhououinkyoma 7 місяців тому

      @@rainbowevil Stay off the internet then :)

    • @rainbowevil
      @rainbowevil 7 місяців тому

      @@madhououinkyoma it’s ok, I’ll just wait it out, for the lobotomised Elon stans to eventually figure out he’s more conman than person of note.

  • @HCheatNcool
    @HCheatNcool 7 місяців тому +9

    Anytime I get a new device, specifically some thing with the screen. I always go and watch MKBHD. I always know that I’m going to get the most crispy quality video. It’s always shot and framed beautifully. It’s always so clear, and his editing is superb.

  • @hjewkes
    @hjewkes 7 місяців тому +169

    OpenAI doesn’t even think AI is a feature. ChatGPT was a tech demo that shocked them with its popularity and they’re pivoting to capture value - they always were in the research and API business

    • @bosstowndynamics5488
      @bosstowndynamics5488 7 місяців тому +30

      OpenAI always thought AI was a feature, I think you meant to say they never thought it worked as a stand alone product (which is probably true in the present, their stated goal is the eventual creation of AGI which would be standalone albeit not a product as such)

  • @Canis.Lupus.Arctos
    @Canis.Lupus.Arctos 7 місяців тому +12

    do not make mistakes, it is a _product_
    on a B2B level
    for end consumers, in B2C, just a _feature_

  • @Nath_Ay_
    @Nath_Ay_ 7 місяців тому +51

    Bro dug up the rabbit just to dismember it's bones

  • @AimanPsikologi
    @AimanPsikologi 6 місяців тому +1

    Love how a short and quick insight about a certain thought related to technology, you still make a video about it with the proper intro, editing etc, raising the value of your expertise in the industry. Even I enjoy watching this as it brought me closer to subscribing you as a human, rather than just a reviewer. Feels good to watch video from tech channel but is not limited to doing reviews about a certain tech product. Keep it up!

  • @boskovich
    @boskovich 7 місяців тому +53

    One huge example of features becoming products are messenger apps. Kind of wild that such a basic feature as texting could become stand alone apps with billions of users. So I wouldn't say there is a rule to it, it all depends on implementation.

    • @mymymunki2176
      @mymymunki2176 7 місяців тому +1

      I don’t know if that’s a great example…long before texting was possible there were chat programs: IRC, AIM, Messenger, BlackBerry chat. If anything I think it’s the chat programs that tried to be integrated into texting, but they never fully went away just evolved.

    • @nicfab1
      @nicfab1 7 місяців тому

      It has to become a standalone app because the phone manufacturers don't play nice with each other. Apple has its own chat, Samsung has its own chat, Google has its own chat, Microsoft has its own chat, and they don't work with each other so they are all useless so standalone apps need to exist that dont take part in these corporate politics fights and work on every phone.

  • @sadsismint
    @sadsismint 7 місяців тому +10

    AI should absolutely only be a feature, a totally transparent feature.

  • @gabrielmoro3d
    @gabrielmoro3d 7 місяців тому +42

    Definitely a feature because there isn’t copyright for the tech. They can all build theirs.

  • @abdrhmanezzt
    @abdrhmanezzt 7 місяців тому

    that's opened my mind, thanks
    companies need to make people dedicated to their product to stand out from the crowd, not sayin it in bad way

  • @stormy2453
    @stormy2453 7 місяців тому +4

    Always love hearing the snippets of Logic both in the intro and the outro

  • @theborneondream
    @theborneondream 7 місяців тому +4

    Videos like this is what makes conversations happen, so thank Marques.

  • @ArthArmani
    @ArthArmani 7 місяців тому +107

    Whenever you feel stupid, remember people bough rabbitr1 and humane pin.

    • @dyto2287
      @dyto2287 7 місяців тому +22

      And whenever you feel really, really stupid, remember people invested millions into rabbit and humane pin.

    • @Towkeeyoh
      @Towkeeyoh 7 місяців тому

      @@dyto2287true, those are the real stupid ones, those that actually only bought it was mostly out of curiosity

    • @rainofrest7778
      @rainofrest7778 7 місяців тому +6

      @@dyto2287 And whenever you feel really, really, really, really stupid, remember that i shit my pants daily

    • @caspar3233
      @caspar3233 7 місяців тому

      @rainofrest7778 well, actually.. that sounds kinda hot

    • @Donilan
      @Donilan 7 місяців тому +2

      My professor bought it for future technologies lecture 💀💀💀

  • @i.am.je_music
    @i.am.je_music 7 місяців тому

    Think of this.
    Pencils and erasers are sold separately. Therefore you could say an eraser is a product.
    But when pencils with eraser tips were brought to consumer markets, you could also say the eraser is a feature.

  • @nolanpagay3410
    @nolanpagay3410 7 місяців тому +10

    Wait that subtle add with the logic song at the end is 👌

    • @imrnp
      @imrnp 7 місяців тому

      dude yeah especially cuz the whole album is about the future and logic has an AI interface in the ship he’s on during the album

  • @TheNewBloodDan
    @TheNewBloodDan 7 місяців тому +7

    Until it's Detroit become human where you have humanoid servants, it's just a feature.

  • @bossaddict08
    @bossaddict08 7 місяців тому +4

    This sounds so related to an app being “sherlocked”. MKBHD used the analogy of fish swimming next to sharks. I’m thinking becoming a feature is essentially getting sherlocked.

    • @marcellkovacs5452
      @marcellkovacs5452 7 місяців тому +1

      AI didn’t become a feature, it was always a feature. Trying to make it a product was a thing of the last 2 years.

  • @Lordmecca1418
    @Lordmecca1418 6 місяців тому

    Been watching this dude sense he was a young boul it’s crazy how much he has grown into this man now I’m very proud of him

  • @cystarkman
    @cystarkman 7 місяців тому +21

    This is why AI really stands for Augmented Intelligence. It’s not a product, it’s a function of products.

    • @cystarkman
      @cystarkman 7 місяців тому +5

      Consider humans. All jokes aside. Intelligence is a feature of humans.
      Even something wild, such as using a billion instances of a networked AI that adjusts billions of points in a magnetic containment field every nanosecond to enable the world’s first fusion reactor. The reactor is the product,

    • @MondaySam-xr1iy
      @MondaySam-xr1iy 7 місяців тому +1

      Damn i never saw it that way

    • @phettii
      @phettii 7 місяців тому

      it's not even intelligence, it's just algorithms that can read an ever changing set of data and spit out hyper-tailored responses based on prompts. it's not even really good at anything it does. it just happens to be the latest tech fad and will probably be dead in a few years except for a few niche use cases.

  • @arthurbirck4293
    @arthurbirck4293 7 місяців тому +3

    I watched the entire video although my screen I set to black and white to be less tempting. Which means: Your content I so good that I even without color enjoy every bit of it! Thanks for the great content Marques and company!

    • @lea-anon
      @lea-anon 6 місяців тому

      Wait this idea is giving I might copy you

  • @Rationalizer-cp3ml
    @Rationalizer-cp3ml 7 місяців тому +5

    Wow! Marques, you gonna kill two companies with one video now? 😂

  • @starc.
    @starc. 2 місяці тому

    think about tiktok, its essentially a vine short clip feature thats baked into all the social media platforms but its a feature thats also a product

  • @goldjellyfish2452
    @goldjellyfish2452 7 місяців тому +9

    It will always be a feature - AIA - Artificial intelligence assistant

  • @debit_creatives
    @debit_creatives 7 місяців тому +4

    Even Openai just survived due to the partnership with Apple otherwise it would have faced a stiff competition because the Apple Intelligence is absolutely free of charge.

  • @rja62b
    @rja62b 4 місяці тому

    my AI professor said, when a topic or area of AI is discovered or invented, it's typically no longer considered as AI (in the sense that it's just a program and not as futuristic like what we think AI is, maybe in the terminator sense). It's kinda similar here.

  • @saketshandil9632
    @saketshandil9632 7 місяців тому +71

    Rabbit down the hole

  • @formulacam
    @formulacam 7 місяців тому +11

    Love the Logic features

    • @imrnp
      @imrnp 7 місяців тому

      yeah especially because the song he chose (fade away) has a skit at the end about AI

  • @quantumforce4791
    @quantumforce4791 7 місяців тому +21

    I see you marques trying to distract me with a Bugatti Tourbillion video tryna hide this

  • @rgg6322
    @rgg6322 6 місяців тому

    MKBHD should sell the rabbit case as an ashtray

  • @makuthreesixty8228
    @makuthreesixty8228 7 місяців тому +13

    This video will be the birth of more implementations of A.I. focused features on Operating Systems and apps. when MKBHD likes something, companies really lean towards that. Good thing he has no malicious motivations when it comes to reviews and hot takes on new technology.

  • @emersonbrooks6352
    @emersonbrooks6352 7 місяців тому +10

    I read the title as "AI the Product vs AI the Future" and now i am hoping you do a video talking about AI in its current state and what would have to be done to make it actually useful in the future

  • @puckratos9583
    @puckratos9583 7 місяців тому +5

    So nobody’s gonna talk about that haircut? 😂😂😂

  • @allanpberry5706
    @allanpberry5706 7 місяців тому

    Being an older guy that has worked in tech for decades (usually in real time graphics applications, but always get asked by friends "Can you make webpages?"), this really reminds me of the pre-dot-bomb era when EVERYTHING was promoting as 'being online'.

  • @bohlalemokoena4165
    @bohlalemokoena4165 7 місяців тому +11

    Nice Cut MKPHD

    • @actionboi05
      @actionboi05 7 місяців тому

      I think his hairline is receding 😮

  • @simonk.2969
    @simonk.2969 7 місяців тому +3

    MKBHD has truly lived long enough to become the villain.
    Samsung has had galaxy Ai for so long, but according to this guy, only Apple has AI features that warrant thi video.😅😅

  • @thv6799
    @thv6799 7 місяців тому +5

    Bro ended a whole company with one video 😭

  • @rcmaniac25
    @rcmaniac25 7 місяців тому

    My last job, we made a paid cloud product. We were one of if not the biggest in the space. Our competition didn't have the features, scale, performance, quality, etc. Then along came one that did... and they did it for free. Then another. Then another. Then another. Internally we went "we have ideas for features... can we do them?" and execs said "no, it's too expensive/we don't have the time/it's not a core feature". We sat on our butt for a long time. And then a coworker nailed the situation: we were no longer a product, we were a commodity. It didn't matter what brand you used, you could shop by price, by feature, etc. and get the same or similar experience. "AI is a feature, not a product" is a great way to put it and it's so true.
    If you're trying to make a product, it needs to be something... it can't just be "a tablet with an extra light" because that's easy to add. AI as a feature becomes something everyone supports, AI as a product is unique. And VCs and so many companies want AI to be a product but they keep advertising it as features. They will not realize this until their company goes under or gets replicated.

  • @Chewchewman
    @Chewchewman 7 місяців тому +6

    1:35 oh so this is where spaces came from

  • @colinhernandez8140
    @colinhernandez8140 7 місяців тому +21

    I cant get enough of his videos

    • @DaLawnMower
      @DaLawnMower 7 місяців тому +3

      @@colinhernandez8140 Dawg unsub tf? Don't listen to this kids who spam comments. It's literally a copy paste they do. Bs story. They're on the wrong app anywho!!! There's youtube for kids, and they're on here. Clearly their parents don't monitor or watch them, so how come they deserve a camera?

    • @colinhernandez8140
      @colinhernandez8140 7 місяців тому +1

      @@DaLawnMower fine 😭

    • @Joe-xp7zc
      @Joe-xp7zc 7 місяців тому +2

      @@alphaa2010reported you on every comment. Hate from Canada❤

    • @colinhernandez8140
      @colinhernandez8140 7 місяців тому

      @@Joe-xp7zc I love you ❤️ 🤣

  • @Edditables
    @Edditables 7 місяців тому +8

    Sincerely, AI is a feature, it's everywhere, even on my phone's camera.

  • @adonayespinosamontano3940
    @adonayespinosamontano3940 7 місяців тому +1

    This is a very product oriented vision of the things, where they're either products itself or features of products. In software engineering we simply call this a service. Something that itself might kind of make not much sense but you want to be able to reach for it as soon as you need it. So it doesn't matter weather over my browser or my OS or a device, the deal is to reach an AI functionality as soon as I need it.

  • @augustbjeilkjr737
    @augustbjeilkjr737 7 місяців тому +9

    Its like asking if the internet is a product or a feature.

    • @jujubean8870
      @jujubean8870 7 місяців тому +3

      *IS* the internet a product... or a feature?

    • @PfropfNo1
      @PfropfNo1 7 місяців тому

      @@jujubean8870 its a product. Internet cannot be integrated into anything else. it will always be "out there". _Access to the internet_ could be called a feature, but never the internet itself.

    • @augustbjeilkjr737
      @augustbjeilkjr737 7 місяців тому

      @@jujubean8870 Its a tool to make an endless amount of features. Ai in it self is the same thing. Generative ai like chatgpt for example is a feature that uses ai as the tool.

    • @SiddharthVkdude
      @SiddharthVkdude 7 місяців тому +1

      propably a feature???? IDK 😅..... when we pay the internet bills, we are actually paying for the infrastructure to access internet through a product that you already own. ie: a computer/phone...... maybe the browser is your product and internet is your feature?...... or its all a product within a product within a product within a product😵

    • @jujubean8870
      @jujubean8870 7 місяців тому +1

      @@SiddharthVkdude Internetception.

  • @yudhonp6269
    @yudhonp6269 7 місяців тому +8

    Agree. Nowadays, especially in tech, there’s a prominent keyword: ecosystem; or, in other words, network effect. If you create a product without any linkage to another feature that most people are interested in or that keeps people engaged, your product will likely have no value.

  • @braedenboerger3926
    @braedenboerger3926 7 місяців тому +33

    MKBHD spits facts so hard companies just straight up die ☠️

    • @Adrian-wd4rn
      @Adrian-wd4rn 7 місяців тому

      Yeah, because unfortunately, companies have to now tiptoe around a glorified pamphlet reader who has fanatics who are just as clueless as him and hang onto every word he says.

    • @DaLawnMower
      @DaLawnMower 7 місяців тому +6

      ​@@alphaa2010man a bot child thought he won ☠️☠️🤡

    • @TR4NS1ST0R
      @TR4NS1ST0R 7 місяців тому

      @@Adrian-wd4rn Let me guess, you bought one of these AI products and now feel ripped off because your purchase has been obsoleted in the blink of an eye?

    • @Adrian-wd4rn
      @Adrian-wd4rn 7 місяців тому

      ​@@TR4NS1ST0R No, but I made fun of plenty of designers who got mad at me when I called them out for buying this stuff.
      Difference is, unlike your glorified pamphlet reader, I actually know what I'm talking about. I knew about the development of rabbit before he even heard of its existence (I know a few people at the LA HQ. and met two designers at teenage engineering.)
      This guy plays with things for 3 days, reads the pamphlet, regurgitates it, and you guys cling onto it like it's the lords word.
      It's actually almost pathetic, in a way.
      Guy got a bachelors degree in marketing and yall act like he knows so much about technology. He reads pamphlets, tech sheets, that's about it.

  • @nancyjones6235
    @nancyjones6235 7 місяців тому

    Wow, I hadn't realized that a lot of products become features. Building that new feature into an existing product makes it more desirable as a product. Interesting to think about...

  • @jerryobionko
    @jerryobionko 7 місяців тому +5

    I was waiting for your video

    • @daveeeeeeed
      @daveeeeeeed 7 місяців тому +2

      ​@@alphaa2010 please stop

  • @someshwarrao42
    @someshwarrao42 7 місяців тому +26

    Twitter blue users on their way to report this video for cyber bullying .

  • @user-px1bd9gn3g
    @user-px1bd9gn3g 7 місяців тому +178

    Got the double unskipable ads

  • @mattsephton
    @mattsephton 7 місяців тому

    The most famous example of this I know of is Steve Jobs trying to buy Dropbox in 2009, he told them it was "a feature not a product". The founders turned down a 9 figure sum.

  • @konnichiwa7154
    @konnichiwa7154 7 місяців тому +12

    Uncovering Every Lie in MKBHD's Softball Interview - by Louis Rossmann
    Strongly recommend to watch this video

    • @Jeroenneman
      @Jeroenneman 7 місяців тому +1

      Nobody cares mate. Louis has become a whining pessimist. I've unsubscribed from him instead of MKBHD. He makes some good points, but man, that guy is just a major bummer.

    • @Boz1211111
      @Boz1211111 7 місяців тому +2

      @@Jeroenneman your choice whatever. mine is opposite

    • @DraxTrac
      @DraxTrac 7 місяців тому

      @@Jeroenneman How much did Apple and BlockRock paid you for this wild comment?

  • @robinmackenziespinks7035
    @robinmackenziespinks7035 7 місяців тому +147

    Great video as always. I'm really excited to see who else enters the frame of the smartglasses market following Meta. I can imagine an Apple, Google, Samsung flavour of this type of product. Very different from a 3.5K metal scuba mask which is too heavy.

    • @RwandaBeauties
      @RwandaBeauties 7 місяців тому +1

      Have you heard of tge spacetop laptop? It's a laptop but with smart glasses instead of a screen. I'd love to hear marque's thoughts on it.

    • @Mmmmilo
      @Mmmmilo 7 місяців тому +1

      Do you know what I want? A pair of prescription sunglasses that can change to transparent with the click of a button, using the case as a charger. I’ve got NO IDEA why these aren’t mainstream yet, it’s bizarre.

    • @exo_7536
      @exo_7536 7 місяців тому +1

      @@Mmmmilothere is sunglasses already out that darken and get lighter depending on how much UV Hits it, in other words, the sun. I have a pair it’s so good.

    • @IngiR08
      @IngiR08 7 місяців тому

      Holy glaze

  • @BoomTharis
    @BoomTharis 7 місяців тому +24

    I love these insightful videos. Please make more!

    • @overpope3510
      @overpope3510 7 місяців тому

      After the whole Louis Rossman situation I am not so sure anymore to be honest

  • @gleb5524
    @gleb5524 7 місяців тому

    I never even consider AI as a product, it always stood out as a feature for me and I have no idea how people could think otherwise

  • @kolazhu3475
    @kolazhu3475 7 місяців тому +6

    00:21 Hello timed users

  • @robxlove
    @robxlove 7 місяців тому +11

    One day we will look back at this time of the "AI bubble" just like NFTs was, just like Clubhouse was and the war of getting your attention on a phone is becoming a tad extreme

    • @thomasschlitzer
      @thomasschlitzer 7 місяців тому +5

      It’s not a bubble. It’s everywhere already. Not a single company is needed for it. Even if all of the SP500 bankrupts the models will keep running. They are locally running already all over the planet.

    • @warmoaran3
      @warmoaran3 7 місяців тому

      @@thomasschlitzer it is a bubble. I can do amazingly without most ai stuff.

    • @Matzes
      @Matzes 7 місяців тому +1

      Dumb take. Nft never really had any value. Ai has incredible value already and potential for 1000x more

    • @thatcherfreeman
      @thatcherfreeman 7 місяців тому +4

      The issue with this take is that AI chatbots are way better than non-AI chatbots, whereas NFTs were basically worse than a centralized, non-crypto version of the same product in nearly every application.
      Chatbots are useful for solving customer support cases and for doing really basic tasks via voice assistant (looking up the weather and sending text messages when your hands are occupied), so it's not like they're useless, even if their current value is sometimes overstated. Plus, AI chatbots improve pretty massively every couple years, something I wouldn't say for NFTs.

    • @michaeljamesm
      @michaeljamesm 7 місяців тому

      people in the comments acting like chatbots are the next big thing for everyone. They’re chatbots there’s not much they can do except chat.

  • @SigmaHayate
    @SigmaHayate 7 місяців тому +4

    Everyone talked about Rabbit is cooked but the real question is, who gonna eat it, like humanly.

  • @gracemiddleton4424
    @gracemiddleton4424 7 місяців тому

    I like the idea of AI being a feature because in my mind a feature is something that can be turned on/off which benefits the user as it gives them more control.

  • @eXislander
    @eXislander 7 місяців тому +6

    wish you were this critical with apple!

  • @Ellohir
    @Ellohir 7 місяців тому +10

    "publicly available data" is a heck of an euphemism for pirating anything they can get their webcrawlers on

    • @MaticTheProto
      @MaticTheProto 7 місяців тому +1

      Ikr? But we are evil for pirating hard to watch shows

    • @Calvin_Coolage
      @Calvin_Coolage 7 місяців тому +1

      ​@@MaticTheProtoRemember: if buying isn't owning, then piracy isn't stealing.

    • @xWingzTV
      @xWingzTV 7 місяців тому

      @@Calvin_Coolagedamn straight

  • @ketanmyworld
    @ketanmyworld 7 місяців тому +4

    AI robots or AI cars will be products but LLMs answering our questions is just a feature.

    • @thomasschlitzer
      @thomasschlitzer 7 місяців тому

      A feature of what? A feature of my Intel? My GPU? How can it be a feature if it’s the main objective? LLM can be both, like every AI model.

    • @michaeljamesm
      @michaeljamesm 7 місяців тому

      ⁠@@thomasschlitzera feature of whatever device it is running on.
      Are some people actually this dense? you use a computer right? you don’t just sit in front of a gpu by itself and ask it how to get the cheese to stay on your pizza?

  • @rajvarsadiya9131
    @rajvarsadiya9131 7 місяців тому +1

    That's exactly what I thought after watching WWDC. There are numerous standalone SaaS tools for content generation, image creation, email writing, suggestions, and more. The list is extensive, and many of these tools come with unrealistically high prices. With Apple's announcement of similar features, I'm curious to see how this will impact those tools and where it will stop 🛑
    Peace ✌

  • @rashidfakih6037
    @rashidfakih6037 7 місяців тому +4

    Love you MKBHD.

  • @Matthias-499
    @Matthias-499 7 місяців тому +5

    Great Video (haven’t seen I yet but I’m going to enjoy it for sure)

  • @vectorii.343
    @vectorii.343 7 місяців тому +12

    Humane take notes

    • @paulbarnett227
      @paulbarnett227 7 місяців тому +5

      @@alphaa2010 STOP SPAMMING THE COMMENTS!!!!!!!!!!!!!!!!!!!!

    • @chadlink8199
      @chadlink8199 7 місяців тому

      @@alphaa2010mr beast got 100k followers from his iPhone. Try harder

  • @222CP
    @222CP 7 місяців тому +1

    I think Ai can be a product depending on how you package it - but then it just becomes a feature because it’s part of the package (or part of how you run the business) crazy🤯🤯

  • @dragonboy415
    @dragonboy415 7 місяців тому +5

    Twitter was a feature within Facebook (statuses) that somehow survived outside as a product

    • @falxonPSN
      @falxonPSN 7 місяців тому +4

      The difference was though, the Twitter made it a lower friction experience to enter quick updates versus all of the extra work to do it on Facebook.