AI the Product vs AI the Feature
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- Опубліковано 19 чер 2024
- The new Siri vs the RabbitR1 and Humane pin
Rabbit R1: • Rabbit R1: Barely Revi...
Humane AI pin: • The Worst Product I've...
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the rabbit is so cooked 💀
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.
No
I firmly believe Rabbit and Humane were cashing in on gullible people before AI started getting systematically implemented in all smartphone OSes. Sell the promise, take the money, then shut down.
Indeed.
It is a scientific fact that one can not survive in the wilderness on a diet of Rabbits alone.
“Back in the 2020s…”
MKBHD accidentally reveals he’s from the future.
what do you mean we're still in the 2020's?! please get me out!
@@Artista_Frustradolol
true
@@Artista_Frustrado you are correct
Wdym? It's 2024 already.
My actual rabbit answers questions better than the rabbit R1
😂😂
There's a hedgehog that comes to my backyard from time to time, and it answers questions better, too
@@vadim6385must be a wise hedgehog
As a seasoned product manager, i can tell you that a product is just a feature that can be monetised now or later. Clubhouse didn’t build on the initial success. Easily replicated as a product.
This is one confusing definition. Why can't a single feature be monetized now or later?
@@igor.efremenko because of easy of replication. When the concept of your feature is easily replicated. There is no competitive advantage to monetise at a profitable rate. In the mobile internet environment, only the top dogs in respective genre tend to survive. Oligopoly effect.
Youre a horrible product manager. Chatgpt just proves it's bigger as a product. Almost everyone in education uses it.
I've been calling these tech startups "one-update-away" startups. Because they're one samsung, google, apple, etc. update away from being irrelevant.
and samsung google apple etc is just one update away from beeing outdated
This is also called 'getting Sherlocked'
@@user-hf1be9vo8u yet which companies control and are the first party you deal with on your device? not some third-party service, but apple, samsung, google, etc.
when did Apple, Samsung, Google release a product that would be life changing to the hundreds of millions who can't use a smartphone's complex and ever changing UI.??
You know, many of the 1 billion disabled people....
Are they 'irrelevant'?
Yes @@carylittleford8980
This idea of AI as a feature was completely normal before, smartphones having Phone Assistants was proof of that. AI as a product only began recently after the recent advancement of LLMs and people clinging on to AI as a buzzword without even fully understanding what the word meant.
ikr .. it's just mindboggling to see the lengths people go to to give apple credit for things they didn't or don't do
@@24306529 who is giving apple credit for anything here? Lmao. The way apple lives rent free in people's heads. This video is just about one of the largest corps using it as a feature is just more proof its a feature and not a product.
True,it always was a feature, just the novelty of the concept of AI made people believe that it’s a product by itself it would probably never would be.
Nail on the head. This stuff's been around for ages; it's just gotten a lot better at appearing more "human" or "creative" in the last few years. It's not new; it's just getting better.
well the features are still build on a product
the product beeing gtp as a base
Definitely a feature because there isn’t copyright for the tech. They can all build theirs.
Me seeing a Grammarly ad pop up mid way after you talked about AI and Writing on phones was hilarious. LMAO.
AI is like CGI: best when it just blends in.
that's what scary part of ai .. ( blend ) : you don't see it coming cause it feels natural
They call this "ambient computing"
@@_____case Honestly, probably yeah eventually. Especially when we actually get closer to something that's truly AI. This whole craze will just be a silly footnote by then probably.
@@TheVirtualObserver Ambient computing has been a term in the industry for years. However, it is not used publicly because the consumer tech industry is still centered around the attention economy.
Maybe “best when unnoticeable and can’t bother you”?
Let's be real, Rabbit and Humane only exist as quick sellout companies. They were made to build as much value as fast as possible so some bigger company would come and buy them out, letting the owners walk away with some quick cash. Their products were never planned to truly break into the market or be sustainable.
I agree, but that's seems to be the business model of all tech start ups, no? Make something compelling, get bought, walk away with the cash and let Google kill it in 2 years.
I'm not so sure with Humane, seems pretty well built. Rabbit on the other hand is definitely that as the people behind it have a history running a crypto scheme.
In order for that to work they would need a product that a large company would want to buy billions for. What they did was making something that could be obsolete in 6 weeks. There was zero hype for it
Rabbit shouldn’t even be considered a product. They just used chat gpt code for their AI and needed a phone connection for functionality. They had insane marketing and promised a lot so they became over valued
Like most of Chinese "company" listed on NYSE.😂 Just "Pump and Dump" schemes
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Agree. Nowadays, especially in tech, there’s a prominent keyword: ecosystem; or, in other words, network effect. If you create a product without any linkage to another feature that most people are interested in or that keeps people engaged, your product will likely have no value.
Siri is now just everything Humane wanted to be
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.
I couldn't understand the typical use case for Humane AI's product for AI because a lot of what makes AI useful right now requires a screen. Otherwise every demo of Humane AI I've seen is people using it like Siri or Alexa - asking for weather, asking for random facts, contacting/texting someone.
@@alphaa2010hopefully you never get a camera
@@anonymeister123The easiest way to make the bots go away is to report them and *never interact with them.*
@@anonymeister123 do I need a new car for the next three months
“Back in the 2020s” 😂
That hit hard
What year is he in? Man, I am so behind.
When you are operating from 20 Future
There are 12 months back in the 2020's
Should’ve said “Back in the 2010s” 😂
Anytime I get a new device, specifically some thing with the screen. I always go and watch MKBHD. I always know that I’m going to get the most crispy quality video. It’s always shot and framed beautifully. It’s always so clear, and his editing is superb.
This is an excellent distinction. One of the things that the failed AI products have not yet answered is, "What problem are you solving?" A product solves a problem. A feature doesn't actually solve any problems, but it helps a n actual product to something a little bit faster/easier/more conveniently.
Guess we’re having humanely cooked rabbit for dinner tonight kids
Nice one 😂😂😂
With LAM sauce
How about rabbit stew
lol.good one!
A feature can only survive as a product long-term if it is either:
A) Substantially better at that feature than competitors.
B) As good as competitors, and has some kind of advantage/gimmick.
Or, depends on a network effect, and they manage to build out their network faster than the competitors. That is the case with TikTok.
I mean they can build their smart phone with that finding 200m+, take nothing as an example
Haven't heard Logic in a minute so that outro hit some deep memories for me
They features until they become a product… when the product lands, the worlds gonna be a scary place
I have felt that AI becoming integrated as a virtual assistant feature was where it has been heading the whole time, at least on the consumer level.
correct take
Exactly, it’s not just preferred, it’s necessary for AI LLMs and other generative models to become the useful tools we need them to be, and necessary for virtual assistants to become the useful tools we need them to be.
The question in my mind is how integrated into our lives do they need to be, and are there any moral/ethical boundaries we are not willing to cross as a society?
And it's where it should be tbh.
feels so premium to watch this video directly after publish
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.
ayo no way you got a heart, man!
Lucky
@@alphaa2010as MKBHD and many others would tell you, it’s not about the camera. It’s about your ability as a creator. Good luck to you!
Why?
That’s a very good point. It makes me recall when in your other AI tech videos you’d say “Okay but… why would this be BETTER than AI just being integrated into the iPhone?”
Great Logic song at the end!
My first and immediate impression of these 2 "products" was that they don't make sense as stand-alone when we already have the hardware in our pockets.
I understand your point. However Humane marketed their pin as a phone replacement. It was some former Apple people saying that we use our phones too much.
Which on its face is true. However, that didn’t mean that the Humane pin was the solution.
@@jonasking3670A phone replacement, but cant call!
@@jonasking3670Getting rid of smart-phone won’t ever be a thing. The sollution for reducing screen-time already exists and it’s free. “Ex apple employee” that tries to sell a product for a sollution that’s already is free is snake oil salesman.
Before we get iphone integrated straight into our brains, a rectangle with screen and touchable interface is the most practical way to interface with portable computer/AI. Voice interface also won’t be a thing, untill it can pass my personal interface test, that goes something like this: Can you google the size of Hitomi Tanaka’s puppies in a crowded train?
@@jonasking3670Yeah, they tried to replace our phones and create something that could take away the addicting nature of our phones and keep the features.
But they obviously had the wrong idea.
@@jonasking3670designing a worse phone (which these AI devices are) won’t solve phone addiction, it’s been already proven by the “dumb phone” trend. People want the functionality of a smartphone.
He just personally hammered the last nail the coffin that the rabbit and humane pin are laying in ⚰️ 😂
Well technically, those were both DOA so..
Nah, they did it themselves 😂
Username checks out. 🫰
(I commented before I finished watching the video. It was barely about those 😅)
rabbit was just a scam, they already got their money and left
This is a very product oriented vision of the things, where they're either products itself or features of products. In software engineering we simply call this a service. Something that itself might kind of make not much sense but you want to be able to reach for it as soon as you need it. So it doesn't matter weather over my browser or my OS or a device, the deal is to reach an AI functionality as soon as I need it.
Fantastic take, awesome stuff!
This video struck me, Marques is so right, when it came out in the IT industry AI was even scary because this could take your job away, and we all were/are running to learn how to use the AI Product…but it has turned into a Feature integrated in all our frameworks
This is true but it has also eliminated a ton of IT jobs. People need to learn how to leverage it as a tool and evolve with the technology to remain competitive in the workplace.
@@chriswebber6773 interesting , what jobs has it eliminated ?
@@joseurena7116 entry level junior programmer. We don't need so many of them anymore.
@@marcinwilczynski9 example? how ? and where? and for who?
@@marcinwilczynski9 that’s sad, those jobs get you such a good experience after college
GPS was the same thing. At first you could only get GPS as a stand alone product and now it’s just a feature on the phone
So was the iPod 😂
I think Ai can be a product depending on how you package it - but then it just becomes a feature because it’s part of the package (or part of how you run the business) crazy🤯🤯
Those were always features. That's the first thing I said when the rabbit was announced... "isn't this just going to be a thing that Siri or Google Assistant can just do?"
When I think about it, "Telephone" changed from a "product" to "feature".
Interesting take
That's actually very true. Now phones are basically just mini-computers that can call as a feature lol.
Literally, this isn’t apples first time doing this. They turned the traditional telephone “product” that only called and texted, do something where calling and texting were just features you do on this new product
Someone in 2005: Video is a feature
UA-cam: Hold my beer
a good point
I think you're making his point. You can only remain a product if you're literally the biggest provider of that product in the world.
@@AwesomeEricNow Not necessarily the biggest, but you have to be really big to survive. You can't just sell videos to 10s of people like bread, you have to at least sell it to hundreds of thousands.
The logic intro is so sick bro
Watching MKBHD while eating feels like a regular ritual at this point
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.
But he doesn't post daily ..
imma steal ur comment and act like I originally commented it
MKPHD*
I watch MKBHD whilst on the toilet. We are not the same.
Never heard of “Clubhouse”
Me2
He already explained the only thing about it that was relevant. Not every famous app is used by every person. Shocker.
Twitter Spaces was/is huge though... had no idea until now that it was a sorta copy-cat feature
@@Chris-fn4df calm down
Mickey mouse clubhouse?
The first frame of this video is exactly right 💯
I haven't stopped by in a few months and I feel like your hair is taller than usual today xD
I asked the Rabbit R1 why there was a dragon on the Empire State building yesterday, and it told me it was a figment of my imagination.
😂
AI now not only hallucinating, but gaslighting owners into thinking THEY are 😅
Wonderful.
lol, R1 criminaly underrated comedy tool :D
Hell nah 😂
OpenAI doesn’t even think AI is a feature. ChatGPT was a tech demo that shocked them with its popularity and they’re pivoting to capture value - they always were in the research and API business
OpenAI always thought AI was a feature, I think you meant to say they never thought it worked as a stand alone product (which is probably true in the present, their stated goal is the eventual creation of AGI which would be standalone albeit not a product as such)
I watched the entire video although my screen I set to black and white to be less tempting. Which means: Your content I so good that I even without color enjoy every bit of it! Thanks for the great content Marques and company!
The way I see, ANI by itself is a back-end, not a feature, but can be used to construct features on (the wrapper) for a product (the phone's assistant).
do not make mistakes, it is a _product_
on a B2B level
for end consumers, in B2C, just a _feature_
Marques rocking the Gerald from “Hey Arnold!”
I can't wait for the earth shaking insanity of apple intelligence and the use of making cartoon cat chefs! Gonna be insane!!!!
The other way around would be AR to me. It was first a feature in phones, playing with it. But now the quest and vision pro proved that that tool works better in a dedicated hardware. Still in progress but it already proved his potential.
Yes I think this one is a good example. And the reason that one worked is because AR and VR work better with specialized hardware that you can’t really integrate into a phone. Whereas the hardware on the standalone ai devices doesn’t have any special features that can’t be easily integrated into a smartphone.
I might be wrong but I think it was Steve Jobs that most notably drew this kind of comparison between a product and a feature when he refused to buy Dropbox, after telling the founders that it was a feature, not a product.
I still refuse to use iCloud, I would rather not backup my iPad than pay another subscription to be in apple’s walled garden. Sure humane and rabbit suck, but did anybody else notice that most of this video was just applauding monopolistic anti-competitive behavior?
@@waves1731 100%. it's cheaper, more secure, and more reliable to buy a hard drive, than paying for a subscription to use a hard drive in some computer at apple. and yeah, most people don't realize that just because something is easier (because it's all made by the same company, a walled garden), doesn't make it the better option. marques knows this, but I think he values the convenience more than the fact that it's anti-competitive.
The TikTok example illuminated the exceptional scenarios where a product does excel over a feature. It seems convenience plays a paramount role in determining these dynamics.
But where does Tik Tok exist outside of a smart device?
@@Smuelaham I think that's their point, it's reasonable to call tiktok a feature when it only exists as a function within another physical product. You don't buy tiktok, you buy a phone that HAS tiktok on it.
@@smearfo5612no but a phone without TikTok on it you download it
Tell me you didn't use AI to write this comment 😂😂
Well one obvious reason is TikTok being free.
I would say that it definitely depends on the situation. I would say it’s more of a feature, but there are products that can be used around itself.
Marques: Talks about Rabbit in the past tense
Me: R1 arrives today 😬😬😬😬
Humane and Rabbit: "It's not a bug, it's a feat-- product, it's a product"
One huge example of features becoming products are messenger apps. Kind of wild that such a basic feature as texting could become stand alone apps with billions of users. So I wouldn't say there is a rule to it, it all depends on implementation.
I don’t know if that’s a great example…long before texting was possible there were chat programs: IRC, AIM, Messenger, BlackBerry chat. If anything I think it’s the chat programs that tried to be integrated into texting, but they never fully went away just evolved.
It has to become a standalone app because the phone manufacturers don't play nice with each other. Apple has its own chat, Samsung has its own chat, Google has its own chat, Microsoft has its own chat, and they don't work with each other so they are all useless so standalone apps need to exist that dont take part in these corporate politics fights and work on every phone.
Love my R1!
I think the real thing that differentiates a product from a feature is how it's implemented & executed-- good implementation and execution looks like Snapchat and TikTok, whereas bad ones look like the rabbit and the other weird thing.
I think generally speaking, if the execution of a service is intuitive and seamless usually it becomes a product and sticks pretty well. While bigger competitors may try to copy it and make it a feature into their existing service, if it's not as intuitive or fluid as the original then usually it doesn't receive mass adoption.
Still less impressive than the calculator app being introduced to ipad 💀
Marques casually bankrupting all the AI startups...
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.😊
good
@@alphaa2010 Stop spamming these comments!!!!!!
It’s a silent war already. Big tech who can spend millions vs. smaller companies and creators. Startups won’t be successful. The real money is in the hardware. The AI community is already too strong with open source and free models. It will be a fight on computing power not on sw development. Or a fight between dependence or freedom. Not every constructor can afford an AI system and even if the energy costs are immense.
Incredibly based of Marques
I agree with AI as a feature primarily, but if we are considering chatGPT as Ai as a product I think it can co exist. It's true that ChatGPT API can be integrated into other apps and that makes it AI as a feature too
The most famous example of this I know of is Steve Jobs trying to buy Dropbox in 2009, he told them it was "a feature not a product". The founders turned down a 9 figure sum.
Bro dug up the rabbit just to dismember it's bones
Completely cooked
AI should absolutely only be a feature, a totally transparent feature.
It could definitely be a product but it must be have a clear value prop that stands out.
The outro music >>>
rattpack forever
Until it's Detroit become human where you have humanoid servants, it's just a feature.
6:56 "they'll be stored in a faraday cage" lmao 💀
I wish Elon would actually watch the keynote and see what Apple actually did!
@@logancline1736 he hates OpenAI, he was literally suing them right before the apple event. He doesn't give a fuck what apple did in the event he just wants OpenAI to fail
@@logancline1736 I couldn’t care less what Elon does with himself, I just wish I could stop hearing about the git.
@@rainbowevil Stay off the internet then :)
@@madhououinkyoma it’s ok, I’ll just wait it out, for the lobotomised Elon stans to eventually figure out he’s more conman than person of note.
The big questions; the thoughtful, informed answers.
My hot take is that all of these companies know that their “products” are just features and are doing one of two things: 1. building their garbage and getting people’s money before the hype dies down or 2. building with the intention of being bought, because a company would rather just buy them/ their customers than build their own version
Always love hearing the snippets of Logic both in the intro and the outro
Videos like this is what makes conversations happen, so thank Marques.
This was great and something I was aware of but didn't know how to articulate. Thank you! Would love to see something explaining how it's possible for a product to become a feature built-in to something else. Like where is the line for infringement when a company takes the idea for a product (TikTok, Clubhouse, etc) and then builds that into their product (Reels, UA-cam Shorts, Discord Stages, etc).
Even Openai just survived due to the partnership with Apple otherwise it would have faced a stiff competition because the Apple Intelligence is absolutely free of charge.
When it's a robot that punches you in the face it's decently a product with a nice feature.
Wait that subtle add with the logic song at the end is 👌
dude yeah especially cuz the whole album is about the future and logic has an AI interface in the ship he’s on during the album
1:35 oh so this is where spaces came from
Best example of this is Stories. But the one that was great was Steve Jobs telling Drew Houston that Dropbox was a feature, not a product. Yet iCloud never became what Google Drive achieved.
I think a great example of the "standalone" version beating the feature is mobile gaming and the switch. Every smartphone today, especially high end ones run circles around the switch in raw gaming capabilities, yet the standalone version still is more popular in many ways.
It will always be a feature - AIA - Artificial intelligence assistant
Love the Logic features
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.😊
yeah especially because the song he chose (fade away) has a skit at the end about AI
Product vs feature debate happened a lot in the early days of iOS when we had to install a flashlight app just have a flashlight feature, now obviously obsolete
Experiences is delivery and use can turn a feature into a product. We have seen numerous examples of incumbent products being disrupted with simplified, more affordable and focused products that offer the core feature of the incumbent product but at a quarter of the cost and complexity.
Examples
Folk disrupting HubSpot
Linear disrupting Jira
Nice Cut MKPHD
I think his hairline is receding 😮
Whenever you feel stupid, remember people bough rabbitr1 and humane pin.
And whenever you feel really, really stupid, remember people invested millions into rabbit and humane pin.
@@dyto2287true, those are the real stupid ones, those that actually only bought it was mostly out of curiosity
@@dyto2287 And whenever you feel really, really, really, really stupid, remember that i shit my pants daily
@rainofrest7778 well, actually.. that sounds kinda hot
My professor bought it for future technologies lecture 💀💀💀
The ultimate progression of the trend would be the arrival (in the west) of the Superapp, which can easily absorb any new features that come up and capitalize on its incumbency and network effect to embrace, extend and extinguish.
Would be interesting to see a battle between rabbit r1 and Siri
So nobody’s gonna talk about that haircut? 😂😂😂
Rabbit down the hole
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.
Deep thoughts with Marques Brownlee. Love it.
The idea of “AI” is being limited to a feature when taken into some context related to consumer electronics. However, when talking about AI as a field of study or application of math and science, then it’s a totally different idea. AI is more of a tool that enables us to do “more” than what we usually can do - hence, it becomes a feature of something. Like Photos in iOS, it’s just basically a gallery app. Apple used AI as a tool for it to be able to do more than just being a “gallery app.” You can do removing unwanted pictures, etc.
Watching Marques rant about the future of tech is a vibe
I see you marques trying to distract me with a Bugatti Tourbillion video tryna hide this
In the case of AI, I think it can be both. From a consumer perspective, it’s a feature sprinkled across different apps and devices. From a B2B perspective, i.e. Apple and OpenAI in this case, it’s a product that’s being used on the backend to drive the aforementioned features (at least where Apple’s own models fall short).
Think this is confusing, maybe this will help.
Feature: what it is, ie; AI
Benefit: what it does, ie; generates responses to questions, builds what we you want.
All products have features and benefits.
This sounds so related to an app being “sherlocked”. MKBHD used the analogy of fish swimming next to sharks. I’m thinking becoming a feature is essentially getting sherlocked.
AI didn’t become a feature, it was always a feature. Trying to make it a product was a thing of the last 2 years.
I cant get enough of his videos
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.
@@colinhernandez8140 Dawg unsub tf? Don't listen to this kids who spam comments. It's literally a copy paste they do. Bs story. They're on the wrong app anywho!!! There's youtube for kids, and they're on here. Clearly their parents don't monitor or watch them, so how come they deserve a camera?
@@Brendan-sv7wz fine 😭
@@alphaa2010reported you on every comment. Hate from Canada❤
@@Joe-xp7zc I love you ❤️ 🤣
I like the idea of AI being a feature because in my mind a feature is something that can be turned on/off which benefits the user as it gives them more control.
Bro ended a whole company with one video 😭
Its like asking if the internet is a product or a feature.
*IS* the internet a product... or a feature?
@@jujubean8870 its a product. Internet cannot be integrated into anything else. it will always be "out there". _Access to the internet_ could be called a feature, but never the internet itself.
@@jujubean8870 Its a tool to make an endless amount of features. Ai in it self is the same thing. Generative ai like chatgpt for example is a feature that uses ai as the tool.
propably a feature???? IDK 😅..... when we pay the internet bills, we are actually paying for the infrastructure to access internet through a product that you already own. ie: a computer/phone...... maybe the browser is your product and internet is your feature?...... or its all a product within a product within a product within a product😵
@@SiddharthVkdude Internetception.
I haven't seen any big company pulling off what Descript did so we are still long way out before making these AI tools a feature
Great conversation
I was waiting for your video
My parents said if i get 100k followers They'd buy me a professional camera for recording. begging u guys, literally Begging.😊
@@alphaa2010 please stop