What's happening to BYJU'S? : Business Case Study

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  • Опубліковано 4 чер 2024
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    VIDEO INTRODUCTION:
    In 2011 a company that started with just 25 students, went on to become one of the most valued startups in Indian history in just 10 years. By 2021, Not just millions but 100s of millions of students were using their resources, the greatest star in the country was endorsing them and within no time, it became an epitome of the booming Ed tech industry of India. This company as we all know is BYJU’s.
    But in last 2 years, Byju’s has seen a dramatic downturn. The press has gone crazy about their functioning, the company is dealing with investor troubles, an auditor and multiple board members have left, they have laid off thousands of employees, and most importantly, they have been bleeding with thousands of crores in losses.
    And during this time, their valuation has dropped from $22 billion in 2022 to below 3 billion today. This is because BYJU’s took some bold steps that did not pay off as much as expected!! So if you are a business leader, regardless of the domain you belong to listen to this case study very very carefully, because the lessons from this case study will help you escape failure!
    So in this episode today, let’s do a deep dive and try to understand,
    What is the story of BYJU's?
    What are the challenges that they are facing?
    What are the lessons that we need to extract from the operations of this Giant edtech company?
    ✅ Refrences:
    themorningcontext.com/interne...
    www.moneycontrol.com/news/bus...
    frontline.thehindu.com/news/i...
    restofworld.org/2021/inside-i...
    the-ken.com/story/the-loan-cr...
    www.businesstoday.in/magazine...
    yourstory.com/2021/07/edtech-...
    economictimes.indiatimes.com/...
    www.business-standard.com/art...
    www.moneycontrol.com/news/bus...
    www.statista.com/statistics/2...
    startuptalky.com/byjus-learni...
    m.economictimes.com/tech/star...
    www.livemint.com/news/prosus-...
    m.economictimes.com/tech/star...
    www.businesstoday.in/entrepre...
    www.businesstoday.in/entrepre...
    www.livemint.com/companies/ne....
    economictimes.indiatimes.com/...
    www.livemint.com/companies/st...
    Think School is a Digital School that we all deserved, but never had
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    ✅Study Materials:
    themorningcontext.com/interne...
    www.moneycontrol.com/news/bus...
    the-ken.com/story/the-loan-cr...
    economictimes.indiatimes.com/...
    ✅To support our work you can donate here: www.instamojo.com/@thinkschool
    #Edtech #byju #byjus
    #thinkschool #businesscasestudy #geopolitics

КОМЕНТАРІ • 987

  • @ThinkSchool
    @ThinkSchool  5 місяців тому +136

    Correction : FLDG is first loss default guarantee and not deposit guarantee.
    Also, you can Book a call with Ditto using this link: bit.ly/3RTwopn

    • @deepakkumar-vg3ze
      @deepakkumar-vg3ze 5 місяців тому +5

      During the inception of the videos it's good to have advertisement but in between its break the attention of the listener 😢

    • @preethamkalavakunta3544
      @preethamkalavakunta3544 5 місяців тому +2

      The music in background is really disturbing. Only voice as usual is way better and helps to pay attention to the important points.

    • @STRANIM
      @STRANIM 5 місяців тому +1

      The flowchart at 17:03 was amazing

    • @raktimsaikia1476
      @raktimsaikia1476 5 місяців тому

      Sir I'm stuck with a loan of the Byjus IAS course .They haven't provided me with books for the last 8 months I have contacted them many times but they are a scam I can provide you with proof I want to file a case and want my money back can you help me or anyone! please. I'm stuck with a loan

    • @snehashisbera8316
      @snehashisbera8316 5 місяців тому +1

      #stopvivekbindra Pls look into this matter please

  • @Raul-vt9oz
    @Raul-vt9oz 5 місяців тому +2462

    Byju's is only company that is hated by both people who used it and people who worked at it equally.

    • @bharathg6376
      @bharathg6376 5 місяців тому +70

      They digged their own grave

    • @azharreads12345
      @azharreads12345 5 місяців тому +46

      no sir i dont like their sales techniques but we have to acknowledge the quality of the teachers ❤

    • @anaghaachakrapani1510
      @anaghaachakrapani1510 5 місяців тому +13

      I worked there and I agree

    • @bharathg6376
      @bharathg6376 5 місяців тому +50

      I was part of BYJU’s for 6 years, though content is good.. aggressive selling, marketing most importantly bad accounting practices, bad culture forced them into this situation - greedy investors too

    • @TheContrariann
      @TheContrariann 5 місяців тому +1

      Absolutely 💯 💯 💯 💯

  • @DevPalliSri
    @DevPalliSri 5 місяців тому +1225

    Lessons From This Case Study :
    1. Never Cheat Your Customers.
    2. Never Cheat Your Investors.
    3. Never Cheat Government.
    And Finally
    4. Focus On Steady Growth With Transparency, Without Cheating Yourself.

    • @Bhadrakalishakti
      @Bhadrakalishakti 5 місяців тому +4

      👍

    • @Bhadrakalishakti
      @Bhadrakalishakti 5 місяців тому

      Complete your sentence! First of all! Complete it with transparency

    • @Bhadrakalishakti
      @Bhadrakalishakti 5 місяців тому +2

      Focus on study growth WITH TRANSPARENCY IS THE MOST IMPORTANT

    • @naraendrareddy273
      @naraendrareddy273 5 місяців тому

      ​@@Bhadrakalishaktisteady*

    • @Ello927
      @Ello927 5 місяців тому +1

      U would think this is the basic for any company

  • @vrashankraom
    @vrashankraom 5 місяців тому +1845

    If byjus had just opened a UA-cam channel and then hire teachers for channel eventually, he would be profitable and life would be much peaceful. He tried to expand and that is his biggest mistake. Sometimes we need to take things slow and ignore people who say to take things aggressively.

    • @KrishnaKamal49
      @KrishnaKamal49 5 місяців тому +149

      But that wouldn't make money for the founders. Only investors lost the money on Byju's where the founders just enjoy the billionaire status and all the media attention.

    • @srahul842002
      @srahul842002 5 місяців тому +104

      They are scammers , it's a shame the fraudster owner is enjoying a rich status.

    • @atulkumar943
      @atulkumar943 5 місяців тому +7

      There's much more than that which made byjus where they are today

    • @arpitgaur4310
      @arpitgaur4310 5 місяців тому +8

      Yeah like what pw and apni kaksha are doing

    • @unfilteredwithvarun
      @unfilteredwithvarun 5 місяців тому +7

      Basically the Physics wallah way

  • @vickythaya4451
    @vickythaya4451 5 місяців тому +117

    My cousin was working at Byju's and he told me that those sales people will lie about anything to make parents sign up. Poor people were mercilessly targeted by this monster of a company that has no morals whatsoever!

    • @merik6131
      @merik6131 2 місяці тому

      I guess they r not forcing the parents to sign.. it's marketing skill

    • @confluenceinfinance8881
      @confluenceinfinance8881 26 днів тому

      There is never a single company on earth that has been successful by cheating its own clients. From Jet Airways to Byju's due to their own greed and "market expansion" notion - will they continue to fail. Everyone eventually starts out good - but what goes on during their good days is what matters for the health of its firm and operations. Byju fell victim to fame and money and I'm certain when ED is involved in Byju's - he's gonna end up in jail and there won't be any bail given for years.

    • @KuldeepSingh-vp9ps
      @KuldeepSingh-vp9ps 2 дні тому

      Kabhi mat lena totally fraud hai koi bhi inse contect nahi kar sakta garib logo ka paisa le lete hai bhagwan inke ghar main bhi kabhi barkat na ho

  • @devarajd4330
    @devarajd4330 5 місяців тому +171

    I was selected as BDA for 9LPA in 2020 and they told me to tell to parents as I'm senior mentor in byjus... they had case studies of each and every scenarios for manipulating students and their parents. I quit the job due to this bad approach literally cheating people. Once anybody signed up in byjus app we sales people use to get their mobile brand details and how much those person can afford accordingly we shld sell the product. If apple is the mobile then price will be quoted high or if Micromax user it will be less... we were trained to manipulate in any situation by creating a guilt in parents mind.. this bad is byjus and leads(customer) even if they reject that number will be passed to trainees to give try so that It can be converted... I have got lead which 4 timew parent rejected but 5th time they asked me to sell the product... byjus is not edtech company it's a sales company

    • @bharat-dz9wi
      @bharat-dz9wi 5 місяців тому +24

      I would go one step further and say its a marketing company. They did not need Shahrukh khan and messi for their marketing. One ad and IPL sponsorship was enough.

    • @booksandbulls
      @booksandbulls 5 місяців тому +4

      Sir please help me to come out from byjus trouble 🙏🙏🙏 please sir reply me sir 😔

    • @nikhilPUD01
      @nikhilPUD01 5 місяців тому +1

      This kind of fee and loan system is present in
      various small so-called IT institutes in various cities selling IT courses for over lakhs of rupees with a loan system, saying and promising a job guarantee after courses,
      Usually, non-IT students in huge numbers take these courses.

    • @rajeevbhaskaran2828
      @rajeevbhaskaran2828 5 місяців тому +3

      Nowadays even people who don't own a house of their own carry an Apple phone ..surely on EMI.

    • @vengateshkumar1582
      @vengateshkumar1582 2 місяці тому

      Byjus is big fake corporate company.i completed 5 round of interview and selected 7.5lpa.At the second day of training i resigned it.our government try to ban byjus company

  • @joemerinjoseph2669
    @joemerinjoseph2669 5 місяців тому +573

    Byjus missed even the first step : training and development of employees.

    • @bharat-dz9wi
      @bharat-dz9wi 5 місяців тому +20

      More than that this case proves that even if you meet your sales targets you can still fail. Sales targets are the root of all problems, indian corporations really need to let go off sales target practises.

  • @srikar9
    @srikar9 5 місяців тому +249

    BYJU'S is nothing but reflection of Indian parents' toxic obsession for "higher grades" in pursuit of which physical and mental health along with social skills are gravely neglected.

    • @haseenasheik8186
      @haseenasheik8186 4 місяці тому +2

      True

    • @hanishkaisrani8844
      @hanishkaisrani8844 3 місяці тому

      Very true!!

    • @greedysenpai
      @greedysenpai 2 місяці тому

      ongod

    • @RiseUp_Again
      @RiseUp_Again 2 місяці тому +1

      This is the Central Problem, Grades have become absolute and Skill and Development is put aside. Ultimately resulting into useless Btech engineers who end up ultimately in Call Centers.

  • @RajeshKSV
    @RajeshKSV 5 місяців тому +445

    Couple of things which you have missed. Toxic culture in the company, malpractices, centralisation (& abuse) of power in the company by Byju's and his family. It wasn't run as a company, but more like a family business/house.

    • @ds60711
      @ds60711 5 місяців тому +13

      Matlab hava mein udne lage the. Itna ghamand to ambaniji ko Bhi nahi hoga jitna ye naye startup walo ko hota...🤮🤧🤨

    • @ElonHusky
      @ElonHusky 5 місяців тому +9

      his wife and her MBA friends destroyed the company

    • @isodimetrix
      @isodimetrix 5 місяців тому

      and at the end they meet a similar fate as byjus..its only a matter of time@@vsr3777

    • @kingofninetails
      @kingofninetails 4 місяці тому

      @@vsr3777 its not about kerala or its people. Still today there are many successful business startups by business men in Kerala.

    • @siliconhawk9293
      @siliconhawk9293 4 місяці тому +2

      @@vsr3777 i am from kerala and this is very true. people here are very egoistical especially once they get their hands on money. once that happens all respect and value are thrown out of the window

  • @Akpar11
    @Akpar11 5 місяців тому +558

    Many indian startups are gonna have the same fate! Ethics are number one when it comes to business otherwise long term consequences will be incredible.

    • @tbraghavendran
      @tbraghavendran 5 місяців тому +2

      You are cursing them?

    • @prabhakar0076
      @prabhakar0076 5 місяців тому +17

      ​@@tbraghavendran😂😂 May be he was the customer

    • @rishabhdowarah663
      @rishabhdowarah663 4 місяці тому +5

      @@tbraghavendranso you want these startups to be unethical?

    • @Chaos_rider_666
      @Chaos_rider_666 4 місяці тому +4

      Ethics? As if Ambani's and adhanis are doing that infact if we see the history of tata group as a whole instead of just praising a individual like rathan tata alone even the tata group were not fully ethical infact if you look at India's top 20 richest people most of them excluding few had become rich by smuggling opium from India during the British raj
      These new startup ceo's just don't have the cunningness of these business tycoons so they failed that's all it has nothing to do with ethics

    • @tbraghavendran
      @tbraghavendran 4 місяці тому

      @@rishabhdowarah663 No, I want them to be ethical. I have been in sales and the strategies almost all major brands deploy can't be categorized as ethical.

  • @sambitchakraborty6996
    @sambitchakraborty6996 5 місяців тому +289

    Man I got a headache till the end of the episode, god knows what the management must be going through on a daily basis.😅😅

    • @LifeGeneralist
      @LifeGeneralist 5 місяців тому +17

      Management is the cause of those problems in the first place

    • @bharat-dz9wi
      @bharat-dz9wi 5 місяців тому +10

      The main problem was the targets. Sales targets are horrible. Why i say this, it creates am environment of competion hence cannibalism will take place in the company with the customers. Employees will start stealing and cheating to get their targets met. Revenue is not everything you might be happy with 15% or 30% increase in revenue but more you have the more you need to spend proportionately as taxes and other cost will increase which was the desired result, revenue spike. Lastly you need to take loans within mean, byjus wanted to leverage their money to make the maximum amount, but as seen they were well below their means to do so. I would argue the accounting was just a small part of the puzzle that lead to their down fall. I knew subconsciously that byjus will fall by the way they had a bad corporate culture and the marketing gimmicks they employed. Signing Shahrukh khan and messi were simply marketing gimmicks, IPL sponsorship was more than enough for marketing.

    • @siliconhawk9293
      @siliconhawk9293 4 місяці тому +4

      play stupid games, win stupid prices. they assumed their customer base was stupid well we all see how that turned out.

    • @rohitn6333
      @rohitn6333 4 місяці тому +1

      Exactly bro i had to re-watch multiple times to actually keep up

    • @matchbox919
      @matchbox919 3 місяці тому +1

      My current manager was working for ByJus.. after working with him for an year i am saying this: there is no wondering that company was gone 😂😂😂. Total nonsense and unfit management 😂😂😂

  • @zerin.
    @zerin. 5 місяців тому +46

    post covid - with all their money
    byjus could have built schools with best teachers .
    and free schools for poor from their profits
    lekin nahi..
    IPL , sharuk , mohan lal , chiranjevi , Messi.

  • @somnath1235
    @somnath1235 5 місяців тому +79

    Uncontrollable greed... Feel bad for those who suffered

  • @anuragc1565
    @anuragc1565 5 місяців тому +24

    in a nutshell Byju's case is : TOO MUCH TOO SOON. THEY WENT FROM HIRING MESSI TO BEING MESSY

  • @LightYagamiK
    @LightYagamiK 5 місяців тому +41

    As a student, I would personally hate to study with the pressure of a huge loan on me.

  • @nadhasthirundhitan
    @nadhasthirundhitan 5 місяців тому +88

    I feel for the employees ..but thank God Customers realized their worth.

  • @rohannegi5916
    @rohannegi5916 5 місяців тому +39

    Byju Raveendran became Death the destroyer of his own company

  • @SarveshChougule-dk9wr
    @SarveshChougule-dk9wr 5 місяців тому +102

    Lesson learnt: Sometimes it's easy to make money but very difficult to keep.

  • @zerin.
    @zerin. 5 місяців тому +182

    iam extremly happy Byju's failed.
    my sister worked there & she faced toxic work ethics & Targets by scamming poor parents by Loan.

  • @harshith4484
    @harshith4484 5 місяців тому +150

    Case study summary:
    A company lacking in values is like a building without a foundation , vulnerable to collapse

  • @saibharathan531
    @saibharathan531 5 місяців тому +76

    Bought into BYJU’S three year plan for my child. Right from the way the deal was closed with me there was a difference between promise and delivery. There is no mentoring as projected. Random calls from some kind of call centre sounding person claiming to check on child’s use of the app. Every call is a different person claiming to be the teacher in charge.the BYJU’S tablet and the whole thing was abandoned couple of months into the three year program 😢.
    My money went to shah rukh Khan.
    Or still worse overseas to messi.
    The biggest scam to have been perpetrated on the indian education system

    • @voyagerrj17
      @voyagerrj17 3 місяці тому +3

      😂well it's you who chose to buy the plan... why spend so much on an app which doesn't even do what its actual physical counterpart can do.

    • @cg8397
      @cg8397 Місяць тому

      ​@@voyagerrj17Pandemic messed with the minds of a lot of Indian parents

  • @tonystark8992
    @tonystark8992 5 місяців тому +28

    Sir, I would like to request you to make a video on upgrad, as it is a matter of concern for many working professionals. It seems that upgrad is using sales tactics to lure people into paying for courses that are not worth their money. This is a very unfortunate situation, as it affects the careers and finances of many hardworking individuals. I hope you can expose this issue and help others avoid falling for such scams. Thank you for your attention and service

    • @bharat-dz9wi
      @bharat-dz9wi 5 місяців тому +1

      There many such courses on the internet not worth people's time. I request you to find a good Business school and learn there. The amount of projects and research you do will help you. These useless courses will teach you nothing. If you are doing something like CA then do it with an actual tutor who costs economical. Old school tutions are still much better than going to an institutions whom you pay lakhs of rupees and are online. India has many teacher who are amazing.

    • @tonystark8992
      @tonystark8992 5 місяців тому

      I got enrolled there by looking at the names of best business schools and other top universities, because of this reason everyone is attracted to their courses as the certification is provided by those top b-schools and universities
      @@bharat-dz9wi

  • @issacalexander4979
    @issacalexander4979 5 місяців тому +40

    Same is story with Skill lync, where students including me were forced to take their courses and trapped us into loans. They gave false informations and job promises.

  • @codebasics
    @codebasics 5 місяців тому +2

    In modern era, any company which focuses on only gorilla marketing/sales tactics instead of product or service offering are destined to FAIL!

  • @prasanthsm
    @prasanthsm 5 місяців тому +17

    Main reason of a company failing is desire to grow big in a short span of time and not considering the chances of failing . The more you rise the more you need to make sure your fundamentals are right. Moreover a educational place like baiju should have invested their money in weaker sections of our community. They could have shared their resources for uplifting kids who are in dire need of support . It's such a waste investing money in cricket , film stars etc for increasing brand value

  • @Param.G.C
    @Param.G.C 5 місяців тому +56

    When Sharuk Khan advertise something then think twice to purchase it ✅💀

    • @slaer
      @slaer 5 місяців тому +2

      When Shahrukh endorses/advertises Educational institute

    • @Param.G.C
      @Param.G.C 5 місяців тому +22

      ​@@slaer he also does Gutka/Pan masala ads. Everyone knows what his ethics are 🤑🤑💰

    • @slaer
      @slaer 5 місяців тому +2

      @@Param.G.C well warning is written on Pan Masala and gutkha. Not on Educational institutes

    • @shinigamiryuk864
      @shinigamiryuk864 5 місяців тому +6

      His fans r the biggest clowns 🤡

    • @slaer
      @slaer 5 місяців тому +2

      @@shinigamiryuk864 famous celebrity aur uske fans ko cringe bol deta hoon, sabko cool lagunga

  • @ankitrana001
    @ankitrana001 5 місяців тому +16

    Actually PW is providing a much better quality of content than all other coaching and 100 times better content than any offline centre.

    • @deadshot5226
      @deadshot5226 5 місяців тому

      Yes 100 times better in free

    • @annie4621
      @annie4621 5 місяців тому +3

      Actually you never used bujus, even unacadmy is better than PW, I am here after completing lecture from Rajwant sir

  • @dibyendugoswami6294
    @dibyendugoswami6294 5 місяців тому +41

    I had also enrolled myself in Byjus. At that i was in 7th grade and had taken the course for 2 yrs. Let me tell you, they are just opposite to what they promise to you. We had opted for loan. Before the due date of every month, their so called "Personal Mentor" would call you and ask about your progress and doubts. I mean if you are paying nearly 50,000 Rs, you would expect the "personal mentor" service to be quick and handy. I had actually performed very bad during those years. I am glad, my parents didn't for their 5yr course.

    • @known878
      @known878 3 місяці тому

      Bro i have literally same story as yours 😅

    • @purnendudas4429
      @purnendudas4429 3 місяці тому

      Dude we are frr same, i also have the same story😂😂

  • @adhnaanahmed5029
    @adhnaanahmed5029 5 місяців тому +66

    Hey ganesh,pls make case study on physics wallah rise and how it is changing and impacting ed tech space.and their super advantages of what they have which other ed stech startups don't have.

    • @prabhakar0076
      @prabhakar0076 5 місяців тому +5

      😂😂😂 In the same path offline, why a UA-cam channel needs offline tuitions halls

    • @vinayhegde1441
      @vinayhegde1441 5 місяців тому +4

      ​@prabhakar0076 Exactly... Majority Sales teams of Indian companies fall behind you like your relatives for the marriage topic... Never stop calling you...

    • @Mathematics-wp6ti
      @Mathematics-wp6ti 3 місяці тому

      ​@@prabhakar0076 alakh sir told why he opened offline centres in a video go and watch it
      Pw is best platform for studying ❤

  • @nishantjose6268
    @nishantjose6268 5 місяців тому +72

    Another amazing and unique content from Ganesh Bhai & Think School team...but was more sad and curious to know about its story as many called BYJU's a scam

    • @adityagupta8378
      @adityagupta8378 5 місяців тому +18

      They are a scam that's why people call them scam

    • @nishantjose6268
      @nishantjose6268 5 місяців тому

      @@adityagupta8378 once a unicorn now a scam 😢

  • @samedu5163
    @samedu5163 5 місяців тому +17

    So much to learn from this case study...you articulated it so well❤😊thank you for your precious insights 🙏

  • @sunilswami3781
    @sunilswami3781 5 місяців тому +25

    Had the similar experience with the BYJU UPSC team. First asked to give a free test in return for scholarship/fellowship. Then they said you have got the scholarship and it is adjusted in your course fees. So pls subscribe to the discounted course. 😂😂..
    When I said I didn't want a course, the salesman started yelling and blaming me for wasting their scholarship/fellowship which apparently they used to subtract from a course you never wanted.

  • @abhaykapoor
    @abhaykapoor 5 місяців тому +26

    Byju's spent heavily on marketing and in the process they failed to realise they needed to fix their sales practices, and it is in mid of a disaster today followed by other events discussed in the video.
    What I have learned from markets in the last 3 years is- Raising Millions and burning it in operations in the hope of making profits someday doesn't works for each business. So try to focus on sustainable growth, and that's what we are trying to incorporate in our new venture.
    O Now I realised I started writing a LinkedIn post😅,
    Kudos Think School, great video🔥

  • @VivekKosuru
    @VivekKosuru 5 місяців тому +28

    My parents are teachers in government school Andhra Pradesh, they've received byjus tablets and courses for 6-10th classes. The content is subpar and doesn't even cover most of the topic included in the textbook. Even the students are not utilising them and selling them for money😂

    • @VivekKosuru
      @VivekKosuru 5 місяців тому +3

      ​@@RikMahantaOfficial education and learning scheme from government

    • @shannu1927
      @shannu1927 5 місяців тому +3

      ​@@RikMahantaOfficialyeah they had deal with ap govt

    • @itsgood3494
      @itsgood3494 5 місяців тому

      ​@@RikMahantaOfficialUr Kelo Hobo Govt is worst
      Throw that women out of power u will see ur WB getting its Glory back

    • @ofAwxen
      @ofAwxen 5 місяців тому +1

      this sounds like crony captialism at its worst. Taxpayers are basically forced to pay for Byju's for subpar services.

  • @TheCrules
    @TheCrules 5 місяців тому +12

    Having many of friends working at Byju's across different department, i would say "pay your employees well or else dont side corner them into deliver more and more".

  • @aruji-sama
    @aruji-sama 5 місяців тому +14

    I only pray byju doesnt die before my course ends

  • @sumitkumarahluwalia
    @sumitkumarahluwalia 5 місяців тому +5

    This type of content is rare on any platform...hatts off to your hard work...great video ..Thanks.

  • @vishwanathan94
    @vishwanathan94 5 місяців тому +13

    This is what happens when Greed is marketed as Service. They became too greedy over the course of time. EDUCATION SHOULD NOT BE BUSINESS!!

  • @pramodtamang7058
    @pramodtamang7058 5 місяців тому +17

    Thank you for bringing this case study. I appreciate you and your team hardwork.

  • @prateekshinde88
    @prateekshinde88 4 місяці тому +2

    I was present at my uncle's place when a Byju's salesperson came to sell this to his 3 children. At that time my uncle had cancer and he passed away 2 years back. While selling the course my uncle literally asked him that please try to understand my treatment is more important and i cant buy this for my 3 children. What will be the use of this if I buy this but i wont be here anymore for them.
    You know what the salesperson still kept selling. I was so pissed off i had to ask him to leave and understand what he was trying to say. That was the moment i understood the reality of Byju's. They looked at even a medically ill person as a revenue target.

  • @LolLelLuL
    @LolLelLuL 5 місяців тому +2

    Moral: earn money by sweating, not by sitting in a/c room

  • @harshjc1319
    @harshjc1319 5 місяців тому +12

    You are doing an incredible job Sir, really really love the content you put out, you are very amazing and helpful and your videos likewise, thank you so so much for doing what you do, lots and lots of love, support and appreciation from my side!!! I feel super lucky to be learning from you:)

  • @Dailycurrentaffairsshorts99
    @Dailycurrentaffairsshorts99 5 місяців тому +5

    Rather focusing on advertisement, if they really focused on improving the content , then today byjus would be the best company in india

    • @siddheshk6943
      @siddheshk6943 5 місяців тому

      Exactly what people miss in this saga.

  • @rohitsalunkhe2022
    @rohitsalunkhe2022 4 місяці тому +3

    When you explain well, I immediately understand what you said, even though my English is not that good, thank you very much for this

  • @linkedinuser581
    @linkedinuser581 5 місяців тому +168

    Reasons why Byjus failed
    1. Toxic work culture
    2. Terrible customer support ( Not paying refunds back)
    3. Tricking people and enrolling in loans without their proper consent.
    4. Instilling fear in parents mind.
    5.Not paying employees properly.
    6.Acquiring white hat jr which already had a negative publicity.
    7.Aggressive marketing
    8. Unethical sales practices

    • @jigyashusuman5310
      @jigyashusuman5310 5 місяців тому +2

      Byjus have very bad hiring process..

    • @jackrulz08
      @jackrulz08 5 місяців тому +2

      What this guy Byju mad ? forcing his education products .. even a noneducated guy could make better business than him

    • @bharath2508
      @bharath2508 5 місяців тому

      Exactly

    • @pidttabh1122
      @pidttabh1122 5 місяців тому +2

      Aggressive Marketing is like an epidemic in India, every company sets almost impossible targets for sales parsons.

  • @aniketranjan2152
    @aniketranjan2152 5 місяців тому +5

    Was always waiting for this one
    Thank u ganesh sir
    Hope u will cover more cases of failure in business and geopolitics
    Thanks a ton ❤

  • @Mohdhassan1
    @Mohdhassan1 5 місяців тому +8

    I love you Sir I am biggest fan of you, and I always watch your videos very carefully love you sir ❤

  • @poorviharini7009
    @poorviharini7009 3 місяці тому +2

    finally,
    when you succeed in business you become a roll model
    if not you'll become a case study

  • @surendrabhople4345
    @surendrabhople4345 5 місяців тому +2

    फारच छान आहे case study...प्रत्येकाने शिकल पाहिजे, कसा धंदा नुकसानीचा होतो ते.

  • @sourabhvastrad6033
    @sourabhvastrad6033 5 місяців тому +3

    I have been working into sales industry since a year now , when ever someone comes from byjus to our company they have been respectful than us , just because they have come from byjus , it’s their statement they used to force parents to buy the course jsut to complete their targets and they have to do false sales too. No one takes actions towards it and the salesperson is proud of what he done in the job journey , both doesn’t think about the parents the byjus nor the sales person

  • @sumannj7523
    @sumannj7523 5 місяців тому +7

    From almost 6 years im watching UA-cam but. I’m have watched every single video of yours from past 1.5 years
    You are first person in my entire UA-cam history i have subscribed your channel ✨

    • @vinomax347
      @vinomax347 5 місяців тому +2

      ok, we will arrange one award function for you

    • @sankarkumar9702
      @sankarkumar9702 3 місяці тому

      ​Sure we will. Flowers and crackers🎉
      Lol@@vinomax347

  • @suraj2533
    @suraj2533 5 місяців тому +2

    Lesson learned “We should look for steady growth instead of sudden growth..!!”

  • @therandomthings6933
    @therandomthings6933 5 місяців тому +8

    founders and big investors are misusing invested money it seems. Who will spend 2500cr on ad/campaigns when their income is 2400cr. By seeing companie’s financial numbers, these seems aren’t really losses. RBI and SEBI definitely need to look into this.

    • @shre6619
      @shre6619 5 місяців тому

      Its a private company, SEBI cant do anything.
      And they took, international loans, not from SBI, PNB, so RBI cant do anything

  • @ANTIMANNER_GAMING
    @ANTIMANNER_GAMING 3 місяці тому +3

    A salesperson came to my friends village and sold a plan to a Highschool girl who at that time didn't know what Science/Commerce/Arts stream was. She belonged to a poor family but she was determined to take the course. The father took a loan of ₹78K. I didn't know how much merit she had until later i realised she took the course only for the free tablet Byju's gave. She bought the Science course and took Arts for Higher education 😂

  • @Vy-23
    @Vy-23 5 місяців тому +5

    I do not know how investors can give money and book such high losses.

  • @Jai_BharatMata
    @Jai_BharatMata 5 місяців тому +9

    The people who worked at Byjus and who had bought byjus for their kids will give you the reason...
    Its KARMA ❤😂

  • @karthiknatarajan8337
    @karthiknatarajan8337 5 місяців тому +3

    Your videos are awesome. Your way of presentation is great. Hats off to you.

  • @nagfaang9078
    @nagfaang9078 5 місяців тому +21

    Quick correction: the interest rate increase mentioned around 18 mins in this video is due to feds in the US increasing the interest due to raising inflation domestically, and not due to the Ukraine war like it was mentioned in the video

    • @ecoideazventures6417
      @ecoideazventures6417 3 місяці тому

      Really? please double check why the US Fed had to increase the interest rate?

  • @ramtejamaddala3259
    @ramtejamaddala3259 5 місяців тому +7

    Even when I first saw Byju's ad on TV with Shahrukh Khan, I was unimpressed about school tuition being hyped so highly, and the amount they would have spilled for the ad. Tuition is the last thing anyone can do to a school kid's growth, as if school is the end of their life. And the ad straightaway showed the way they're spilling money on facades and glitters over value-material aspects.
    Only professional tech courses for upskilling at jobs are worthy of online model in my opinion.
    And this video exposed me to how badly sales and marketing teams can lie and ruin both customers and the company. I'm not an MBA but am surprised if MBA sales or marketing teaches people to think about money and selling without any common sense and ethics. Selling needs diplomacy, but it must be rational, empowering and an honest reality. Common sense tells to desert sellers that sell lies or exaggerate negatives, and sales mustn't expect people to be fools without this knowledge.
    And apparently, Byju's ruined not just itself but also Aakash institute wbcih was performing decently well.

  • @ishanshah6446
    @ishanshah6446 4 місяці тому +2

    My father's friend was asked to give 1.2 lakhs for his children as he was made to take some extravagant packages from 5th to 9th

  • @dnpyahoo
    @dnpyahoo 5 місяців тому +2

    Brilliant video. Very well explained 👍✅ Ganesh, you are amazing.

  • @ASF_CS
    @ASF_CS 5 місяців тому +6

    When we miss the basics then it turns into an impalpable mess with makes a deep channel of the bottomless miseries and we don't even know when the melodious song of our flight shift into a situation of fight for our survival that is -Do or Die .

  • @Geopolitics-Naman
    @Geopolitics-Naman 5 місяців тому +4

    Genuine source of knowledge 🎉

  • @iLearnings
    @iLearnings 4 місяці тому +1

    Most informative video seen on case study of Byjus. As an Edtech Startup we always focus on our content and don’t run behind money.

  • @hanu9889
    @hanu9889 3 місяці тому

    Hey Team Think School I've been a fan of your insightful financial contents. Your ability to break down complex topics is impressive. Could you please consider creating a video on the current Andhra Pradesh Pradesh financial position? Your expertise would be invaluable in helping the citizens of the state to understand and navigate the economic landscape. Looking forward to another enlightening video as the current media has totally confused everyone.

  • @Niteshnshah
    @Niteshnshah 5 місяців тому +6

    Let me first make your UA-cam baba happy before I forgot to do so & feel lost in your mesmerising video...

  • @VijaySharma-zd6sb
    @VijaySharma-zd6sb 5 місяців тому +4

    A minor correction. FLDG stands for First Loss Default Guarantee not First Loss Deposit Guarantee.

  • @rp10304
    @rp10304 4 місяці тому +1

    A successful Business leader need to be a visionary and a person who is willing to giving back to the society.
    When business idea revolves around earring money, it's bound to fail and collapse.
    With 12M subscription they could have revolutioned the edtech with 1. Good teaching techniques- empowering kids with knowledge and providing wisdom to their curiousity
    2. Bare minimum course fee, providing scholarship and free courses.
    3. Wrong advertising/ branding efforts. In the online world doing physical marketing.. infact advertiser would have reached out to them.
    4. Rathen than acquiring other players in the market, they could have collaborated with others with tie up and profit sharing options.

  • @Quantphilic
    @Quantphilic 4 місяці тому

    Editing , explanation , clarity ....awesome

  • @CaNiravPanchal
    @CaNiravPanchal 5 місяців тому +17

    Ganesh
    You are only youtuber i literally have love & tremendous respect from the bottom of my heart.
    Whenever your video arises on any topic I'm confident that yours is the only video I've to watch to get complete,unbiased,smooth, insightful information & facts.
    Thanks man🙏

    • @ajinkya3780
      @ajinkya3780 5 місяців тому +1

      Never ever love any random UA-camr. They are here to earn money and not social service. Any UA-camr can get corrupt whenever the opportunity comes.
      ALWAYS KEEP YOUR DOUBTS ALIVE !!

    • @jackrulz08
      @jackrulz08 5 місяців тому

      Exactly as the insurance advertising he did saying they will help you choose product, but that every insurance seller days explaining which is good product in terms of money and on top of that Ganesh claiming his family has ditto insurance 😂

  • @biswajitnath1898
    @biswajitnath1898 5 місяців тому +18

    Even i also got cheated by the BYJU'S company because of their fake promises made by a salesman 🤬😞 Anyways thx for the case study

  • @rahulrohra566
    @rahulrohra566 4 місяці тому +1

    id like to see a case study video on asian paints - they were one of the only public companies outside the pharma space to do well/be ok/comfortable during peak covid lockdown in 2020

  • @adilllllllllll
    @adilllllllllll 5 місяців тому +1

    Thanks for ditto ....I was searching for one company like it

  • @siranjeevi.B
    @siranjeevi.B 5 місяців тому +5

    I don't know why every investors are investing in loss making company this days like ignoring the basis of investing 🤣🤣😑😑😅😅

  • @priyanshchanchani
    @priyanshchanchani 5 місяців тому +8

    With the entry of Ranjan Pai of Manipal, they surely have either delayed their demise or maybe a sigh of relief or could be up for sale. They don't have to lose Aakash Institute, their crown jewel.
    A wonderful study and well researched as always! 😁🧿

  • @nitinsharma93ful
    @nitinsharma93ful 5 місяців тому +2

    Great work done by the ThinkSchool Team :)

  • @rajatjain_7
    @rajatjain_7 5 місяців тому +2

    First time (I'm surprised to say) I liked the POV since it was simply an expression of one's thoughts - @Suhel is truly a conversationalist

  • @aryanabdulpurkar7373
    @aryanabdulpurkar7373 5 місяців тому +12

    Everytime I go to a stationary, departmental or an electronics store, before buying, I check where these products are manufactured, many made in India, China ofc. But, there were a big chunk of goods like calculators, printers mainly corporate goods that were made in Malaysia, Thailand, Vietnam, or Indonesia. Please make video on manufacturing in ASEAN countries

  • @maggilikhitapudi
    @maggilikhitapudi 4 місяці тому +3

    I've been neglecting to watch this vid all this time just coz I was a Byju's student till last dec and I didn't wanna know abt failure. But looking at how the faculty such a Sarmad sir, Shyam Sir and now even Chetan sir moved to unacademy , I immediately came here. Anyhow through this vid it all makes sense. Nice Case Study.

  • @sohagmiah1857
    @sohagmiah1857 5 місяців тому +2

    Excellent explanation sir

  • @aninditachatterjee99
    @aninditachatterjee99 5 місяців тому +1

    Sabse zyada dukh ki baat hai… hum Indians khud hi dusre Indians ka lena chahte hai.. khud ke hi desh ko dhoka dene ki koshish me lage pare hai.. khud ke kisano ko, mehnat kar ke paise kamane walo ki lene baithe hai..

  • @vaibhavdesai16
    @vaibhavdesai16 5 місяців тому +4

    Unpopular opinion : Cred will also fail to generate profit and will be sold for lower than current valuation..!!

  • @Vaibhav_KYKY
    @Vaibhav_KYKY 5 місяців тому +4

    I definitely see Online Education as one for the future and is indeed our present. One possibility is we might not even get to see a school in future (maybe 50-60 years down the line) this is where the role of these companies will come into play 👀

    • @tejastejuentertainment
      @tejastejuentertainment 5 місяців тому +3

      Yaa bt,Education is going to be free of cost .. Not any premium product

    • @arpitverma6745
      @arpitverma6745 5 місяців тому +1

      most students study from youtube a lot nowadays maybe later in the future ads will pay the cost

  • @DR02S
    @DR02S 3 місяці тому +1

    I remember thinking this company's story just sounds too good to be true and always felt it this company was bound to tank. In the past decade, I have advised countless of my known people to avoid working for BYJU's. Glad to know I was not wrong.

  • @anshulkalra9099
    @anshulkalra9099 5 місяців тому +1

    Great analysis! Well done

  • @basrurdilip8035
    @basrurdilip8035 5 місяців тому +16

    Your presentations are interesting, informative and educative. Keep it up.
    Important question: why do you, and numerous others like you, keep switching the nomenclature for numbers between Crores and millions and billions?
    Does it embarrass you to use Indian terminology or are you guys plain careless and indifferent ? You are in the field of educating viewers, so please do it the right way.
    Why can't you stay with crores and lakhs ? Be Indian. 👍

  • @dinesh-zo1bo
    @dinesh-zo1bo 5 місяців тому +4

    The bad practices by sales person are true. One of my close friends worked in sales for them.

  • @vipashapmehta
    @vipashapmehta 5 місяців тому

    Amazing video yet again!! Keeo up the good work think school!!! Please make a video on Toshiba.

  • @mishtiishah985
    @mishtiishah985 3 місяці тому

    This was such a great explanation!!! Thankyou so muchh ❤

  • @Bankerbhai78
    @Bankerbhai78 5 місяців тому +3

    Its the result of aggressive unethical and student destructive businesses strategy.
    Such strategies seem to be working initially but later on it collapses. Byjus is just a small example

  • @sg-rf8xs
    @sg-rf8xs 5 місяців тому +2

    Hi Ganesh ... There is topic you can cover for next episode may be . What are your stands on occupancy of PoK by Indian Govt . What is India doing for it .

  • @ish3518
    @ish3518 5 місяців тому +1

    Thanks for this information breakdown of concepts that I wouldn’t have otherwise understood.

  • @robinthomas3399
    @robinthomas3399 4 місяці тому

    Thank you. You explained it very well

  • @stutishrivastav7542
    @stutishrivastav7542 5 місяців тому +3

    Byju s has been most creepy app they call you again with different numbers if you blocked their call sometime they reach to house like who does this

  • @robertkukz5145
    @robertkukz5145 5 місяців тому +4

    After the FTX crash, I find it challenging to trust companies that invest heavily in advertising. And now Biju but luckily IDH anything to lose on Biju.

  • @christinetina4361
    @christinetina4361 4 місяці тому

    Very enlightening and delivery and content of this video is so good. Thank you

  • @Advaithnambiar
    @Advaithnambiar 5 місяців тому

    Great video. Looking forward for more company analysis

  • @10_Percent_Better
    @10_Percent_Better 5 місяців тому +6

    Considering their super toxic work culture and expensive courses/subscriptions, this was bound to happen someday just like Bada Business.
    #stopvivekbindra #stopbusinessscams

  • @mahatmagaand
    @mahatmagaand 5 місяців тому +7

    Video Summary. Thank me later.
    The UA-cam video explores the crisis faced by BYJU'S, India's prominent edtech startup, delving into allegations of foreign exchange law violations during the COVID-19 pandemic. Despite being valued at $22 billion, the company encountered investor troubles, resignations, massive layoffs, and over $3 billion in losses. Key factors contributing to the decline include heavy marketing expenses, questionable sales practices, unsuccessful projects, and a $1.2 billion term loan B with a risky payment structure. The loss of reputation due to misleading accounting practices and financial dealings played a significant role. The video emphasizes the importance of maintaining a good reputation, focusing on value, and sound business practices for business success.

  • @rakeshgouru
    @rakeshgouru 5 місяців тому +2

    ThinkSchool should learn and do more deeper research in future case studies. It's easy to narrate a story after failure but we don't know what is inside story of so called good looking fast raised businesses or models. Can you try to do a case study on Kaleshwaram Irrigation project, it is more or less same story.