Amazon PPC: Difference between Exact, Phrase, and Broad Keyword Match Types

[@MyAmazonGuy]

Discover How We have helped hundreds of clients set up proper advertising campaigns and manage them to the best performing results possible here: myamazonguy.com/advertising-management/

[@Boxer-nk8tv]

1:30 do you have any other videos on how to negate specifically in broad match? For example, if I have many campaigns with the root keyword "kitchen tissue holder" - tissue holder for kitchen, tissue holder in kitchen, kitchen holder tissue.
Do I negate "kitchen tissue holder" for all the broad keywords except one?

[@arslanbhurgari4112]

Nice to explain thanku sir

[@MyAmazonGuy]

Always welcome

[@anlbilgin3759]

Nice work, great video thanks

[@MyAmazonGuy]

Thanks for watching!

[@fitnesstips_Navid]

Hi, one thing I cannot understand is that the BROAD match is a better match type since it covers misspellings, synonyms, and relative keywords ... . Why would we need to restrain our opportunity by changing that BROAD match to PHRASE or EXACT? If you have great content, photo, and a great product/service the conversion rate will go up. I believe we should stay on BROAD and try to improve our listings. What are your thoughts on that?

[@MyAmazonGuy]

If one of the broad terms convert well, it’s often good practice to add to an exact campaign.