Great to see how you approach ppc optimization. Thanks for this! How would you recommend I implement bid by placement for mature products that are top sellers in their category?
Appreciated! I wonder how you choose bids for exact, phrases, and broad. Less than amazon suggested if yes how less in the percentage if high how much?
Watching this video I got the question: Top of search are the first 3 ppc that appears on the top of first page or all products on first page (including organic and sponsored)?
@12:00 the Targeted ASIN shows , 1 click , 4 orders. Is that 4 Units against 1 click ?
Great to see how you approach ppc optimization. Thanks for this! How would you recommend I implement bid by placement for mature products that are top sellers in their category?
AB test it, run multiple segmented campaigns with every option and make one change between the A and the B to see what works best.
12:00 why 1 click and 4 orders?
Appreciated! I wonder how you choose bids for exact, phrases, and broad. Less than amazon suggested if yes how less in the percentage if high how much?
It depends! We usually start with broad, find converting search terms, and then send the winners to an exact match!
Great video!!! Qq - is there a video on leveraging excel template upload to set up PPC campaigns initially? Thanks!
We might be shy on content around this. Will see if I can get some made.
Can you elaborate on hero campaign keywords? What if those are already included in your exact match?
Then they are covered already but often still good to pull a hero keyword out and isolate to its own campaign
Hey John Are You Running PPC, How is it Going in Q4, Maybe a Little High ACOS, Yes?
What do you mean by defensive campaign?
Yes, Matthew is correct!
Excellent video, clear, informative and concise. 👍
My favorite part was when Matthew said "And in under 10 mins" then talks for 25 mins haha. -Steven
Thank you for such a good information Matthew!
Watching this video I got the question: Top of search are the first 3 ppc that appears on the top of first page or all products on first page (including organic and sponsored)?
Yes that's correct
@@MyAmazonGuy Mmm what is correct? All the page or just the first 3 PPC?
How much time on average do you think takes for any product to get the PPC completely up and running perfectly and begin generating profits?
@Matthew Davis i am talking about for building a stable one, not like ranked for just 1 day or 2..
@Matthew Davis Thanks Man! appreciate it!
On the top product target, how are there 4 orders but only 1 click?
A single user can buy multiple items multiple times.
thanks!
Couldn't get enough ppc you did two mag videos today🖖
Great video
Glad you enjoyed it