I can absolutely relate with the tip, avoiding gamification stratgies coz it can do more harm than good when it comes to gaining organic ranking on your search terms, and this doesnt only apply to Amazon but to all platforms that uses SEO such as youtube. My 1st video on my YT channel got severely hurt by external traffic because of my aim to get more traffic as much as I can during my video launch using my social media platforms without thinking that I'm mostly attracting the wrong target audience or target market who are not really interested about my product/content. Yes I got more impressions, i got higher ctr, but in return I got low conversions or in the UA-cam world, low watch time/audience retention causing UA-cam not to rank or suggest my videos.
Question related to strategy number 4 (sorry in advance if I've misunderstood you), if we shuffle the keywords change Their positions could this mess up the keywords history??
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Great video! Re tip #4, swaping out old exact match keywords, for 3 new exact match keywords in the bullet points and title, as well as swapping out the images to better suit the new exact match keywords. Does the strategy recommend say maintaining 90% of the actual ‘words’ in the listings title and bullets, but rewriting them in a different order so the new exact match keywords can be used? I've heard that changing all of the copy around at once like this can actually have a negative impact because it confuses the A9. The same thing when changing all of the images at once, it may upset it. What are your thoughts on that?
Thank you @cutofmiles, When rotating keywords, it’s important to make changes gradually and strategically to avoid confusing the A9 algorithm and negatively impacting search performance. Instead of changing all of the copy or images at once, we make gradual changes by inserting the new exact match keywords into the existing copy, replacing the old ones. Additionally, we focus on incorporating new keywords in a natural and readable way and avoid keyword stuffing.
Great content steeve, but what if you already used those terms in your front end content which you have used in the backend search term, because I am curious you have already done your listing and you did not double-check maybe you have already added those some of the terms in your content, Thank You
thanks steve. Does removing any # of units influence your IPI negatively? in the way that you removed units because they weren't selling, and Amazon has to take an extra step to get rid of them
If they are excess units, no it will not harm IPI. The only time this would hurt ipi is if you removed inventory for a top seller, as this would affect your restock rate
For brand registry in the US marketplace, Do I need to go through the Amazon IP accelerator program to get it faster or can I get it elsewhere and still get brand registry benefits with pending TM application ?
@My Amazon Guy I wanted to access asset content to edit ALT Content after A+ Content has been published. My brand has 250 different A+ listings and is very difficult to edit. Any ideas?
Isn't External traffic okay to use? Doesn't Amazon love external traffic? We have been using it not with super URL but without it for our clients and it works well. Yes SFB is against TOS. What do you say?
Hi Steven, just to clarify, for the ALT text are you just including specific words that are not in your front/backend listing as opposed to the whole KW phrase?
Hi Steven, thank you for sharing. When I go into the keywords I don't have other additional lines to enter backend keywords, all I have Search Terms 250 characters. I am in Baby Category. Are additional lines category specific?
Hi Steve, appreciate you valuable info, Im new follower, from Mexico, I would like to do a question, how do you do to prepair this mom gift set? I mean, for example, if I would want to sell in amazon FBA Mexico a set composed by 3-4 related things, should I to find a china supplier that can offer these things to he prepair my product set? so then does he send these sets to amazon mexico warehouses? or what is the way to do that? and what about the packaging? I would appreciate your help, thanks master!
Steven, I know you try to make products in the USA, but it’s not possible for me yet. do you know a better way to pay Chinese companies? These $40-45 wire fees add up over the long run. Alibaba trade is bad as well. Every time you send money your get hit at 3% or $45 for the big payments. Western union claimed to be free, but was also $42. Do you have a better way? Thank you
Thanks Steven. Let's say I have a few products and they're all related to each other, example i sell spoons and I also sell forks sold separately. Would you advise to also add the related products into the A+ content? Is it allowed by Amazon? Also would you make a video on how to launch video Ad for Amazon? Thanks my man!
Hi Steven , great vid! Good to see tip #5 as many youtubers openly recommend the rebate / SFB which is a grey area indeed. I'm in a situation where I have launched, but unable to run PPC, or promote external traffic, amusing that the listing and images are currently optimized, any tips on how to promote and rank higher? I'm using coupons discount, prime discounts and vine at the moment but feel that the discounts may not get seen as I'm a few pages from the 1st page at the moment. Will look through your other vids to see if I can pick up some tips.
PPC will be your number one tool, but without it make sure your backend search terms are fully optimized. We have a three phase approach here. Make sure top ranking seed keyword phrases are in your title, optimized images, A+ content, competitive pricing, videos on listing, etc will all help!
Hi Steven, I have a listing performing well in the past, I'm always scared to touch it- add or delete keywords so it doesn't loose SEO, are you saying its safe to do this if you need to go to the next stage and you won't loose your placement?
My quote from freightos for duties was around $600 when I checked a month ago for my shipment. Freight finally got to port and carrier sends me a $2300 bill for duties, not including my shipping costs. Is this possible or are they lying again? Any way to verify this?
Hi. Wish I watched your videos years ago. Never paid slightest attention to keywords previously. Since organic KWs are free, my brain asks why delete less relevant KWs like 'whiskey', even if only 1% convert its better than none.
Which product? Age of Sage Tumblers Mr and Mrs? www.amazon.com/dp/B095XJ2ZYL?ref=myi_title_dp had a backup at the manufacturer and 200 units on way. So turned off ads. This is a winner product.
![[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023](http://i.ytimg.com/vi/2ol0R1w-mIU/mqdefault.jpg)
![[SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1](/img/n.gif)
Shortcuts always end up in dead ends. HAHA! Love that. That's interesting, deep, and valuable advice.
I can absolutely relate with the tip, avoiding gamification stratgies coz it can do more harm than good when it comes to gaining organic ranking on your search terms, and this doesnt only apply to Amazon but to all platforms that uses SEO such as youtube. My 1st video on my YT channel got severely hurt by external traffic because of my aim to get more traffic as much as I can during my video launch using my social media platforms without thinking that I'm mostly attracting the wrong target audience or target market who are not really interested about my product/content. Yes I got more impressions, i got higher ctr, but in return I got low conversions or in the UA-cam world, low watch time/audience retention causing UA-cam not to rank or suggest my videos.
Interesting
@@MyAmazonGuy but I might be wrong. UA-cam's algorithm might be different from the A9 algorithm of Amazon.
I definitely need to watch this video multiple times, and take notes. Thanks a lot for the value.
Haha you're too nice
awesome tips and trick and no one tell all these strategies thanks for this series.
Question related to strategy number 4 (sorry in advance if I've misunderstood you), if we shuffle the keywords change Their positions could this mess up the keywords history??
Great Tips !!! Tks
You're welcome!
Great insights Steven!
You bet!
Hi Steven, great video and insight. can you share your podcast setup? - camera and mic specs, please.
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Rode Swivel Mount: amzn.to/31daD8T
RODECaster Pro Podcast Production Studio amzn.to/3cghWCM
Sony Alpha a6400 Camera amzn.to/31bTFYi
Sigma 16mm Sony E Lens amzn.to/3lQxAZ0
Awesome content like always..Thanks Steven.
Thank you Steven. Can you make a video about FBA fees change on june 1.
It's a routine modest cost increase. Delayed from January.
Do you do PPC advertising right away when you just launched a product? or give time for the SEO to work first for indexing?
Utilize PPC and SEO aggressively in combination upon launch is our strategy
Thank you for this nice content.
Such wow
Thanks Steven!
Great video! Re tip #4, swaping out old exact match keywords, for 3 new exact match keywords in the bullet points and title, as well as swapping out the images to better suit the new exact match keywords. Does the strategy recommend say maintaining 90% of the actual ‘words’ in the listings title and bullets, but rewriting them in a different order so the new exact match keywords can be used? I've heard that changing all of the copy around at once like this can actually have a negative impact because it confuses the A9. The same thing when changing all of the images at once, it may upset it. What are your thoughts on that?
Thank you @cutofmiles, When rotating keywords, it’s important to make changes gradually and strategically to avoid confusing the A9 algorithm and negatively impacting search performance. Instead of changing all of the copy or images at once, we make gradual changes by inserting the new exact match keywords into the existing copy, replacing the old ones. Additionally, we focus on incorporating new keywords in a natural and readable way and avoid keyword stuffing.
Great content steeve, but what if you already used those terms in your front end content which you have used in the backend search term, because I am curious you have already done your listing and you did not double-check maybe you have already added those some of the terms in your content, Thank You
We run multiple SEO phases. It depends on where you are with the growth of the listing.
Hey Steve
Tip No 2 - New alt text is not sticking
It changes back to the previous post we refresh Page.
How to save it, any idea
Is it publishing
This is great! Thanks.
thanks steve. Does removing any # of units influence your IPI negatively? in the way that you removed units because they weren't selling, and Amazon has to take an extra step to get rid of them
If they are excess units, no it will not harm IPI. The only time this would hurt ipi is if you removed inventory for a top seller, as this would affect your restock rate
For brand registry in the US marketplace, Do I need to go through the Amazon IP accelerator program to get it faster or can I get it elsewhere and still get brand registry benefits with pending TM application ?
You can use anyone to get brand registered in 7 days. Hope you use My Amazon Guy!
IP accelerator is not needed.
When we put keywords in alt text that comes in img src tag (when we click ok inspect element) should it have comma & spaces???
No comments needed, spaces are ok
Is there a way to access asset library with editing A+ Content
Should be able to, no?
@My Amazon Guy I wanted to access asset content to edit ALT Content after A+ Content has been published. My brand has 250 different A+ listings and is very difficult to edit. Any ideas?
If someone doesn't have A+ content then does this trick also work for description (500 to 1k keywords)?
Isn't External traffic okay to use? Doesn't Amazon love external traffic? We have been using it not with super URL but without it for our clients and it works well. Yes SFB is against TOS.
What do you say?
Hi Steven, just to clarify, for the ALT text are you just including specific words that are not in your front/backend listing as opposed to the whole KW phrase?
Correct, purpose is to index for more relevant keywords not already indexed or ranked
Hi Steven, thank you for sharing. When I go into the keywords I don't have other additional lines to enter backend keywords, all I have Search Terms 250 characters. I am in Baby Category. Are additional lines category specific?
250 Bytes. They changed it
Hi Steve, appreciate you valuable info, Im new follower, from Mexico, I would like to do a question, how do you do to prepair this mom gift set? I mean, for example, if I would want to sell in amazon FBA Mexico a set composed by 3-4 related things, should I to find a china supplier that can offer these things to he prepair my product set? so then does he send these sets to amazon mexico warehouses? or what is the way to do that? and what about the packaging? I would appreciate your help, thanks master!
I kit mine locally. If you can source everything in China and kitnit there it will save money.
@@MyAmazonGuy Thank yuo so much for answering, regards!
Steven, I know you try to make products in the USA, but it’s not possible for me yet.
do you know a better way to pay Chinese companies? These $40-45 wire fees add up over the long run. Alibaba trade is bad as well. Every time you send money your get hit at 3% or $45 for the big payments. Western union claimed to be free, but was also $42. Do you have a better way? Thank you
These are the best options unless you open a bank account directly in China.
i have amazon orovate label can inget tips bro
Thanks Steven. Let's say I have a few products and they're all related to each other, example i sell spoons and I also sell forks sold separately. Would you advise to also add the related products into the A+ content? Is it allowed by Amazon? Also would you make a video on how to launch video Ad for Amazon? Thanks my man!
Yes, definitely add to the A+ product grid. This is free advertising!
Hi Steven , great vid! Good to see tip #5 as many youtubers openly recommend the rebate / SFB which is a grey area indeed. I'm in a situation where I have launched, but unable to run PPC, or promote external traffic, amusing that the listing and images are currently optimized, any tips on how to promote and rank higher? I'm using coupons discount, prime discounts and vine at the moment but feel that the discounts may not get seen as I'm a few pages from the 1st page at the moment. Will look through your other vids to see if I can pick up some tips.
PPC will be your number one tool, but without it make sure your backend search terms are fully optimized. We have a three phase approach here. Make sure top ranking seed keyword phrases are in your title, optimized images, A+ content, competitive pricing, videos on listing, etc will all help!
Hi Steven, I have a listing performing well in the past, I'm always scared to touch it- add or delete keywords so it doesn't loose SEO, are you saying its safe to do this if you need to go to the next stage and you won't loose your placement?
Correct!
My quote from freightos for duties was around $600 when I checked a month ago for my shipment. Freight finally got to port and carrier sends me a $2300 bill for duties, not including my shipping costs. Is this possible or are they lying again? Any way to verify this?
You would need to verify directly with the carrier and check the government site for what the duties should be and cross match
nice :)
Thanks for the visit
Hi. Wish I watched your videos years ago. Never paid slightest attention to keywords previously. Since organic KWs are free, my brain asks why delete less relevant KWs like 'whiskey', even if only 1% convert its better than none.
Never too late to improve your SEO
10 days later and it still says "Only 4 left in stock" - so does that mean it's not selling?
Which product? Age of Sage Tumblers Mr and Mrs? www.amazon.com/dp/B095XJ2ZYL?ref=myi_title_dp had a backup at the manufacturer and 200 units on way. So turned off ads. This is a winner product.
I hope you changed “pchampagne” from your search terms 😬
Haha yeah