Best advice I’ve heard on using warm and cold, large and small audiences on separate campaigns. I’ve had mine all in same and kept hitting a brick wall where one was getting most attention. I will definitely try 3 campaigns. Thanks and subscribed
I've seen campaigns drop in performance after I turn off "losing ad sets" (using CBO). Should i turn off "losing ad sets" gradually or should i simply duplicate winning ad set 5 times into a new campaign with same or higher budget?
I need to know one thing, I had previously set a campaign to CBO, it had 3 ad sets each with 3 creatives. CBO was spending the majority on 1 ad set. When I looked through it 2 creatives from that ad set were performing well and the other ad sets also had potential but due to the limited spent on them, they could not give good results. If I am testing out different creatives in an ad set then should I go for ABO instead of CBO?
Dennis, your the best! I am however very confused over how to structure the Campaigns if running an E-Commerce. We have many different product segments that are purchased by the very same group of people. If budget is around 100-500 USD per day and the Audience Size is around 350.000 people would the strategy below be recommended? 1 Campaign per product segment High Funnel Campaign - 3-5 Adsets, 3-5 Ads Mid Funnel - 3-5 Adsets, 3-5 Ads Low Funnel - 1 Adset, 3-5 Ads OR.. should i throw the different product segments into the Campaign as unique Adsets instead? I cant get my head around this..
Quick question. Can I use CBO to test different creativity (video or single photo, or carousel, or dynamic products etc.) while keeping the same audience for each ad set? So I'll have 3 ad sets (same audience) and for each ad set different creativity. Thank you 😊
Great video and explanation Dennis 🔥! So if you have a CBO campaign running, should set up your ad sets and ad creatives initially and not touch it? I have more creatives that I'd like to test but am wondering if I add them to the ad sets, why would FB even show it if it's been collecting data on the ad creatives that have been running. Then, if you want to test new ad sets or creatives, should you create a different campaign for it? Also, how many ad creatives would you recommend per ad set?
Hi Dan-- depends on what business objective you've chosen , relative audience sizes, and when you exit the learning phase (if at all). Have ONE campaign per business objective with ad sets that have similar audiences-- by stage in the funnel and size. Then see which ones exit the learning phase-- which tells you where CBO will allocate budget between ad sets. I'd have 2-5 ads per ad set, but don't put more ads in there just because- only ones that you think could win and are significantly different from each other. Let most ads run for a week and then decide based on #MAA (optimization process called metrics > analysis > action). Hope that helps you.
Facebook needs 50 successful objective achievements (if I could call it like that) for algorithms to learn correctly. For example, if your objective is traffic to the Instagram page, you will need to achieve at least 50 clicks per week for your ad set (this will depend on your budget and audience size)
@@DennisYu Thank you. From video and explanation on CBO last week. As I explained in my response to your FB post. We (in automotive) always try to tweak the system to make it work or beat the system better. When listening to someone who is a pro, and your simple explanation, it turns out the system works - just have to accept it. :) You mentioned, come back and share results. In about one week's time, making a couple tweaks and using CBO as suggested, my cost per lead on the new campaigns I built out is about half of what it was prior. Current average of $17.02 per lead generated versus $32.90 before (still ongoing - what an improvement). My cost per click/event to our website is also is down about 40%. For people (like me) that already have a decent understanding. That one video was a great tweak. It's like adjusting a golfers swing by a half step... 1 degree of change may put you 100 yards in a different position. Thanks again. -Mike Phillips
@@DennisYu Lead pricing down again - as I keep letting the system learn and just building out new ads as it is designed to be used. My cost has dipped to a new low of $9.35 per lead. Same money I was spending, using the system as designed now getting 4X my results. Thank you for great info. (Also thanks for the suggestion to bring our campaigns in house at VidSummit - you're the best.)
Hey all, wishing you all are healthy. I have a question. Let's say I'm running a cold audience campaign with 3 ad sets: 1. LA Audience with 1,8 million audiences 2. Interest audience with 800k audiences 3. Different interest with same amount of audiences? How will CBO affects my adsets performance? My hypothesis is it will make my 2 smaller audiences ad sets become innefective. Any thought?
So you've made sure everything is on at the ad, ad set, campaign, and account level? And you haven't hit a budget limit or have an expired credit card?
Personally i always use abo when testing a new product. You want to give each adset the same amount of time and money, because some adsets may get purchases on the second day instead of first
How does the $1 Strategy fit into the new CBO Setup though? $1 Strategy lived from tons of Ads within tons of Ad Sets and had me let them run to see which of those Audiences and which of those Content Pieces got more results and should be pushed even more. The way I see it is the opposite of what FB recommends: Throwing in all those Ads and Ad Sets into a single CBO with a set minimum spend per Ad Set so FB doesn't quickly favor one of them and then take it from there. How does Blitzmetrics work with CBOs on the $1 strategy?
Hi Wen, Dollar a Day (boosting posts from the timeline) creates singular campaigns for each post. So there is no concept of ad set unless you want to group posts together by ACC funnel buckets. When you practice FDD properly, you put more money on posts that work well, which is exactly in line with what Facebook recommends. Notice how they prompt you to put money (or more money) on posts that are doing well?
what do you mean 50 observations per week? do you mean impressions? im getting 1200 impressions per day, inclusive more, but this ad that seems working just gived me 4 leads per week, im happy but isnt enough :(
sir if we have 3 adsets in a campaign then every adset will have a separate different ad in it or all the 3 adsets can have 1ad which is same in all 3adsets?
Depends on what your campaign strategy is. Tell me why you want to have multiple ad sets and how much traffic you're getting on each, relative to audience size and overlap.
Not to sound like "conspiracy theory guy", but isn't there an inherent danger in having the platform that stands to benefit from larger ad spends to be placed in charge (by default) of how are advertisers budgets are allocated? I understand that it takes some burden off newbie advertisers, but I would prefer to manually set those variables
Valid point. Of course, any recommendation from the platforms themselves faces a perception of bias. In this case, investigate why they are implementing CBO and how it fits with their past actions. I think you'll agree they made the right move here to simplify campaign structure and optimizations.
Need more help building high-converting audiences? Watch this video: ua-cam.com/video/kxVLW-vRWzg/v-deo.html
Best advice I’ve heard on using warm and cold, large and small audiences on separate campaigns. I’ve had mine all in same and kept hitting a brick wall where one was getting most attention. I will definitely try 3 campaigns.
Thanks and subscribed
great content!! where had you been in 2019?? hahhaaaaa I missed u already!
by far the best video i have come across, love social media examiner, thank you Dennis Yu
I've seen campaigns drop in performance after I turn off "losing ad sets" (using CBO).
Should i turn off "losing ad sets" gradually or should i simply duplicate winning ad set 5 times into a new campaign with same or higher budget?
I need to know one thing, I had previously set a campaign to CBO, it had 3 ad sets each with 3 creatives. CBO was spending the majority on 1 ad set. When I looked through it 2 creatives from that ad set were performing well and the other ad sets also had potential but due to the limited spent on them, they could not give good results. If I am testing out different creatives in an ad set then should I go for ABO instead of CBO?
Dennis, your the best!
I am however very confused over how to structure the Campaigns if running an E-Commerce. We have many different product segments that are purchased by the very same group of people.
If budget is around 100-500 USD per day and the Audience Size is around 350.000 people would the strategy below be recommended?
1 Campaign per product segment
High Funnel Campaign - 3-5 Adsets, 3-5 Ads
Mid Funnel - 3-5 Adsets, 3-5 Ads
Low Funnel - 1 Adset, 3-5 Ads
OR.. should i throw the different product segments into the Campaign as unique Adsets instead? I cant get my head around this..
Quick question. Can I use CBO to test different creativity (video or single photo, or carousel, or dynamic products etc.) while keeping the same audience for each ad set? So I'll have 3 ad sets (same audience) and for each ad set different creativity. Thank you 😊
Great video and explanation Dennis 🔥!
So if you have a CBO campaign running, should set up your ad sets and ad creatives initially and not touch it?
I have more creatives that I'd like to test but am wondering if I add them to the ad sets, why would FB even show it if it's been collecting data on the ad creatives that have been running.
Then, if you want to test new ad sets or creatives, should you create a different campaign for it?
Also, how many ad creatives would you recommend per ad set?
Hi Dan-- depends on what business objective you've chosen , relative audience sizes, and when you exit the learning phase (if at all).
Have ONE campaign per business objective with ad sets that have similar audiences-- by stage in the funnel and size.
Then see which ones exit the learning phase-- which tells you where CBO will allocate budget between ad sets.
I'd have 2-5 ads per ad set, but don't put more ads in there just because- only ones that you think could win and are significantly different from each other.
Let most ads run for a week and then decide based on #MAA (optimization process called metrics > analysis > action).
Hope that helps you.
Hi, Awesome Explanation!
What do you mean by 50 "observations" per adset per week?
Facebook needs 50 successful objective achievements (if I could call it like that) for algorithms to learn correctly. For example, if your objective is traffic to the Instagram page, you will need to achieve at least 50 clicks per week for your ad set (this will depend on your budget and audience size)
Thanks brother! I was so confused about how to arrange these
Can I set a mimimun adspent in adset in CBO
My Fb ad rep said make 4 ads sets when using CBO.
1. Broad Targeting
2. Interest only
3. Lookalike only
4. Lookalike & interest
Thanks, Ernie!
How are they performing?
Those will work so long as it's not a geo business or audience constrictor.
Social Media Examiner, good job. Together we are strong :) :)
Thank you for the feedback, Raimondas!
-Megan🤓
Excellent explanation. Thanks!
Thanks, Abner! Thanks for watching. -Mitch
Really well explained. I'll be adjusting my method as you're suggesting. Thanks for sharing Dennis.
Thank you for the feedback, Mike! -Megan🤓
Mike-- thank you! Let me know your results, please.
@@DennisYu Thank you.
From video and explanation on CBO last week. As I explained in my response to your FB post. We (in automotive) always try to tweak the system to make it work or beat the system better. When listening to someone who is a pro, and your simple explanation, it turns out the system works - just have to accept it. :)
You mentioned, come back and share results. In about one week's time, making a couple tweaks and using CBO as suggested, my cost per lead on the new campaigns I built out is about half of what it was prior.
Current average of $17.02 per lead generated versus $32.90 before (still ongoing - what an improvement). My cost per click/event to our website is also is down about 40%.
For people (like me) that already have a decent understanding. That one video was a great tweak. It's like adjusting a golfers swing by a half step... 1 degree of change may put you 100 yards in a different position.
Thanks again.
-Mike Phillips
@@MikePhillips You warn my heart! And I love how you've followed through to structure campaigns the right way.
@@DennisYu Lead pricing down again - as I keep letting the system learn and just building out new ads as it is designed to be used. My cost has dipped to a new low of $9.35 per lead. Same money I was spending, using the system as designed now getting 4X my results. Thank you for great info. (Also thanks for the suggestion to bring our campaigns in house at VidSummit - you're the best.)
CBO well explained, thanks for sharing.
Thank you so much for the feedback, Ahsen! Dennis is THE MAN.
-Megan🤓
Hey all, wishing you all are healthy.
I have a question. Let's say I'm running a cold audience campaign with 3 ad sets:
1. LA Audience with 1,8 million audiences
2. Interest audience with 800k audiences
3. Different interest with same amount of audiences?
How will CBO affects my adsets performance? My hypothesis is it will make my 2 smaller audiences ad sets become innefective. Any thought?
How do I setup for a 1:20 video ad for a tour of a property I am selling? my ad is on but it wont publish and says "ad set off"
So you've made sure everything is on at the ad, ad set, campaign, and account level? And you haven't hit a budget limit or have an expired credit card?
great video thanks .. in terms of testing campaigns should also use cbo .. ie always use CBO?
Personally i always use abo when testing a new product. You want to give each adset the same amount of time and money, because some adsets may get purchases on the second day instead of first
Thanks for such a clear explanation 👍
How does the $1 Strategy fit into the new CBO Setup though? $1 Strategy lived from tons of Ads within tons of Ad Sets and had me let them run to see which of those Audiences and which of those Content Pieces got more results and should be pushed even more.
The way I see it is the opposite of what FB recommends: Throwing in all those Ads and Ad Sets into a single CBO with a set minimum spend per Ad Set so FB doesn't quickly favor one of them and then take it from there.
How does Blitzmetrics work with CBOs on the $1 strategy?
Hi Wen,
Dollar a Day (boosting posts from the timeline) creates singular campaigns for each post. So there is no concept of ad set unless you want to group posts together by ACC funnel buckets.
When you practice FDD properly, you put more money on posts that work well, which is exactly in line with what Facebook recommends. Notice how they prompt you to put money (or more money) on posts that are doing well?
I like your content bro..
Thanks.
Thanks, YaSsine! -Megan🤓
This is a big help. Thank you.
So glad you found it to be helpful. -Jen
Awesome video! 🔥
Thanks, Carlos! -Mitch
Amazing Content.
what do you mean 50 observations per week? do you mean impressions? im getting 1200 impressions per day, inclusive more, but this ad that seems working just gived me 4 leads per week, im happy but isnt enough :(
amazing video!
Thanks
sir if we have 3 adsets in a campaign then every adset will have a separate different ad in it or all the 3 adsets can have 1ad which is same in all 3adsets?
Depends on what your campaign strategy is. Tell me why you want to have multiple ad sets and how much traffic you're getting on each, relative to audience size and overlap.
Not to sound like "conspiracy theory guy", but isn't there an inherent danger in having the platform that stands to benefit from larger ad spends to be placed in charge (by default) of how are advertisers budgets are allocated? I understand that it takes some burden off newbie advertisers, but I would prefer to manually set those variables
Valid point. Of course, any recommendation from the platforms themselves faces a perception of bias.
In this case, investigate why they are implementing CBO and how it fits with their past actions. I think you'll agree they made the right move here to simplify campaign structure and optimizations.
well explained, sir
great man thank you
You're welcome!
-Megan🤓