Tata Sierra interior details with Tata design head Martin Uhlarik | Auto Expo 2023 | Autocar India
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- Опубліковано 11 січ 2023
- Tata's design head, Martin Ulharik takes Sergius Barretto through the exterior and interior in much detail of the Sierra EV concept.
Cameraperson: Mrityunjay Chakraborty
Editor: Rohan Salaskar
#autoexpo2023
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Tata has started following footsteps of German or European cars. They are seriously giving big amount of time for product development. 3 years for design and framework development. 👍Glad to hear that.
If they spend time and demonstrate reliability , We can say "ta ta " to all south asian brands (my aspire:).
😂😂😂 what about after sales ..
They have strong sturdy cars, but the worst possible service centre with technicians having no idea of how to understand customer issues
The designers did an excellent job on this one…
Well done Tata
its looks shit
Martin is the best designer I have ever seen, so humble and so creative.
Looks awesome! Tata is going for the luxury and lifestyle oriented customer. Exterior is clean and simple, but if Tata can replicate 80% of that interior (and deliver quality), I am sold. This is going to be big launch.
P.S: I am jealous of Martin's job.
7:30 what!! Its just 4.3 like size of Creta!! Honestly it looks as big as Scorpio or atleast Xuv700 very Nice job in designing👍 just remove that logo from back and simply write TATA in alphabets
Exactly agree on that about the rear logo
Sierra will always remain in our hearts. 2025 target...even if I can afford the entry level variant, I will consider myself lucky. Thanks autocar for this interview 👏
TATA is going beyond and above in terms of delivering global standard products! As steve job said "Always focus on customer experience while designing a product"
Exactly
Looks like Tata is gunning for world markets 😅
Love this! ❤
When the Sierra returns, I will be a sure buyer! ❤
better buy other car bro
What a masterpiece this is. This is simply the star car, so as the Curvv too.
lol they both look shit
especially curvv😂😂
its just a nexon rounded up
This is going to be the decade of Tata motors 🔥👑
Well, Tata Motors have managed to make their cars aspirational. This is just amazing.
Fantastic design.
This design is going to be a legend , kudos to team TATA
That's an epic comeback. Wow.
Its so impressive to see the Design Head Speaking, the way he is breaking down his answers are awesome. I really appreciate TATAS what they are doing for INDIANS.
I really wish this finish comes in production line also pls tata
It will definitely make Tesla shy. TATA.. listen, please give an attractive price tag. You gotta vision and we feel proud. I’ll definitely get this car if the price is good
Smartly designed to keep the Sierra DNA while making it contemporary and future ready. Well done.
All Indians should give first preference to Tata & Mahindra only. After all, only these companies stood for us during all difficult times.
it's not just TATA Sierra EV IT'S TATA + RANGE ROVER+ DEFENDER with EV 😍😍😍
I was amazed to see the interior, ,,, how much Tata is thinking about small things that make difference to personalize customer experience ... that vass, light, and front speaker stole my heart and at the same time blew my mind ,,, eagerly waiting for this beast to be on road ... hats off #Tata
did expect that much 😳 in terms of concept coming into production variant
The Sierra was way ahead of its time. Brings back many happy memories.
Now that's called a design 🔥♥️
Fabulous design, kudos to Martin and his design team. I think everyone who sees it will plan to own it once it's launched.
Deriving seven seater from sierra will be quite promising
Don't think a 7 seater sierra is needed......as for a family luxury vehicle 5seater is more than enough for the price point which sierra is expected.......i.e 30lakh+
Well, I have been waiting for 2 years for the launch of TATA SIERRA. Great design but I think the price would be around 20lakh!
Tigor EV costing 14.5 lakhs , Nexon Ev max is 21 lakhs. U r taking of a born Ev with dimensions much bigger with that luxurious interior. It won’t cost less than 30 lakhs on road 😅
They should definitely offer it to the world market
International design approach coming to Indian market, complete modern approach. Awesome work by TATA
Original siera was way ahead of its time.. even for the world
Yes , undoubtedly.
Ya bro it was Right car at the wrong time 😂.....also the tata estate car
Stunning !!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Tata has been secretly doing all the hardwork and have comeback strong covering all the problems. Harrier EV , Sierra was totally unexpected. Great going TATA.
Time to invest in Tata Motors.
Wow TATA team.. Fantastic 🎉🎉🎉💥💥💥.. ಸಕಥ ಆಗಿದೆ.. Features ಎಲ್ಲಾ ನೋಡಿ ತುಂಬಾ ಇಷ್ಟ ಆಯಿತು.. ಖುಶಿ ಆಯಿತು...
Don't want plants or moss, but replace those touch sensitive buttons with physical buttons 😁
TATA... Only TATA 😍
Everything and anything from TATA 😍
Its gonna be an amazing car.
This car looks straight out of a dream 😍
Cant wait
Very Excited for this car 🔥
i am already in love with this car...would like to seriously consider this car in 2025
Sooo cool designs ♥️♥️♥️♥️ tata well done ♥️
What an innovative geometric beautiful architecture designed car . Hat's off to Tata
Now i even more want to buy a Sierra 🤩
Its Great to Hear that Tata is bringing Changes in its product lineup along with Design Changes and concepts
Very Informative Video
i will definitely but this beauty with bold , it also should have option of 4X4
This shows a lot and very promising from tata design team that are going to get better and better designed vehicles in the years to come. I wish tata could launch this product sooner than 2025. Can't wait to drive one.
Thank you autocar for getting him and getting the insights of iconic car.
I can already imagine lot of people holding back their car purchase after they see this content!
Great job guys.
I hope this car comes into mass production with this exact same design from both outside and inside. The only thing they could change is to incorporate both the touchscreen and the instrument cluster as a single widescreen setup like in the XUV700 and Kia EV6.
Can't wait to buy this iconic car
Sierra is an emotion and nostalgia. The way Tata is doing it so thoughtfully, and in particular how specific Martin is about every little element shows how good of a vehicle it will be. But all said and done, this will an expensive vehicle as they are targeting so much sophistication. Great job by Tata Motors design team.
Super, wish TATA could release it much earlier like late 2023/early 2024. Love the vehicle. Guess you forgot to mention expected Price.
Maza aa gaya, thank you sir for this interview and information
I cant wait to see this EV hitting the US market, it's gonna be a huge success if they can make it there, I dont mind plasticky interior, as long as it's all wheel drive with decent range, fair price of course.
So mature. This car deserves a great run
Tata is on to a different league ✌🏻
I'm waiting to watch how the new design language will flow to smaller and older cars like Nexon Altroz Tiago
Cars like these and the entire process of designing them was the reason I wanted to become an automobile designer.
Beautiful...get it soon!!!!i want this
If someone will read my comment in 2025 please remind me to buy this car
Simply Beautiful, I am definitely going to have one if they deliver as Martin describe. There is lot of customizing potential in this product/vehicle.
Just a small interior custom idea/wish
Where ever you are providing space for some greens that are need to be done in wooden trim and it will also go with feel of interior as you guys have presented. 🤞🏼🙏🏾 very good product, soon Tata motors will be world's biggest Auto maker. Just keep your final product as close to concept.
It's a masterpiece..... hat's off to designer... bringing all vibe of previous Sierra
Bring back the tata hexa man 🔥
Tata is the King now! Kudos to the excellent team!! Great work! ♥️
Nice Interview Sir!
Having no mechanical buttons for the driver can a lot of times be annoying as haptic/touch controls can be less responsive
Beautifully design. excellent job well done keep it up TATA Motors
Looks cool! Hope it goes on sale in the UK.
My dreams, 90s kids dream car. Now more happy to return,
Sir Ratan Tata is the Legend and big heart person I wish Ratan tata live long ❤❤
Amazing!!!! Id definitely buy this one
Finally the legend is coming back - Hurray !
Best channel, best presenter, best design
TATA should launch this in ICE Asap!
It's time to buy tata motors share upcoming days they will boom in market 🧡🔥
I love it 🤍
totally gonna buy.
Just wow
Kudos tata designing team
SMART OF TATAMOTORS TO HAVE DESIGN STUDIOS IN EUROPE AND INDIA. COMPETITION IS UNBEATABLE HENCE THE STUNNING DESIGNS.
The best part I liked is instead of speakers they have put the sound Bar. That's what I call being true Innovative.
Awesome interview, shout out to the representative here..
I am not old Enough to Understand but for some this is definitely going to be nostalgic 😌
This should be exported. We need to make a global impact in Automobile.
Wooow!! What an EFFORT 👌🏼👌🏼😍👏🏻👏🏻👏🏻
Looks absolutely fire! Super hyped up for this one.
🔥🔥
So Nice, i so want to buy it
😯😯😯What a product 😯❤️
Thank you
Good job of this is released this will be the massive one for tata
May be the only ev I would be excited to purchase
Waiting for this since last expo😍
A DREAM SUV MOST OF US R WAITING TO OWN KUDOS TO TATA
Hope Indian cars go global
Sir please add curtains on rear windows glass 🙏🙏
Yep, that's a darn good thought, to have rear window curtains, hope the guys at TATA reads this message. Remove all stops and give it the FULL luxury treatment......please. Give the Germans a Run for their money.
Sierra is first love
Excited to have soon…
My family owned a Tata Sierra in 1990.Started saving money to buy this modern era Sierra.
Dear Tata Motors Team,
Many Congratulations for the Growth & Tragectery in domestic car Business.
# My father is working for Tata Steel for the last 30 years, hence TATA is in our heart and Soul..
# Few Quick suggestions to the Buisness Management Team.
1. Increase you product lineup, make more market ready cars, increase product Mix. (More product line ups).
2. Add more cars in 10 lacs segment in both domestic plus private vehicles. ( Like Marti they have cars like WaganR auto and Desire) which has no competition now.
3. Open your commercial car wing- Have more products for Business market like - Desire, Bolero, Ertica which is used largely at Airport, Police and Commercial markets).
4. Think like competition and also have you unique approach.
5. Need atleast 4-5 products in each category-
5-10 Lacs. Ex. Dezire, Bolero, Ertica, WaganR, Aulto.
10-15 Lacs. Ex. Thar, XUV300, Creata, Seltos, Khushaq
15-20 Lacs. Ex. Xuv700, Scorpio N,
20-40 Lacs. Ex. Fortuner,
6. More products, more options to customers.
7. More diesel options like Mahindra cars.
8. Have second hand car wings opened like Marturi, Hyundai and Kia.
9. Rehire people like Pratap Bose, who know Indian roads and customer who designed Nexon, Harrier etc.. Mark is doing an excellent work, but it has to translate in market ready products, infinite plans with no execution will make you obselete. #TataMotors # Aim for being No.1 Auto Maker in India by volumes and market share, by increasing product portfolio.
You can Do it#All the Best #TataMotors.
Thanks ❤️love Tata Motors.
Anand-Proud Nexon owner from (Bangalore).
Absolutely beautiful
Excellent job, waiting for 2024-25
started saving my money for this...
The day is near, Tata Motors will become no.2 and by 2025 they will increase its market share in ICE PV sales significantly. They will be no.1 EV maker in India.
The car simply looks stunning!!