Tata has started following footsteps of German or European cars. They are seriously giving big amount of time for product development. 3 years for design and framework development. 👍Glad to hear that.
TATA is going beyond and above in terms of delivering global standard products! As steve job said "Always focus on customer experience while designing a product"
Sierra will always remain in our hearts. 2025 target...even if I can afford the entry level variant, I will consider myself lucky. Thanks autocar for this interview 👏
Looks awesome! Tata is going for the luxury and lifestyle oriented customer. Exterior is clean and simple, but if Tata can replicate 80% of that interior (and deliver quality), I am sold. This is going to be big launch. P.S: I am jealous of Martin's job.
7:30 what!! Its just 4.3 like size of Creta!! Honestly it looks as big as Scorpio or atleast Xuv700 very Nice job in designing👍 just remove that logo from back and simply write TATA in alphabets
Its so impressive to see the Design Head Speaking, the way he is breaking down his answers are awesome. I really appreciate TATAS what they are doing for INDIANS.
It will definitely make Tesla shy. TATA.. listen, please give an attractive price tag. You gotta vision and we feel proud. I’ll definitely get this car if the price is good
Don't think a 7 seater sierra is needed......as for a family luxury vehicle 5seater is more than enough for the price point which sierra is expected.......i.e 30lakh+
I was amazed to see the interior, ,,, how much Tata is thinking about small things that make difference to personalize customer experience ... that vass, light, and front speaker stole my heart and at the same time blew my mind ,,, eagerly waiting for this beast to be on road ... hats off #Tata
Tigor EV costing 14.5 lakhs , Nexon Ev max is 21 lakhs. U r taking of a born Ev with dimensions much bigger with that luxurious interior. It won’t cost less than 30 lakhs on road 😅
I hope this car comes into mass production with this exact same design from both outside and inside. The only thing they could change is to incorporate both the touchscreen and the instrument cluster as a single widescreen setup like in the XUV700 and Kia EV6.
Sierra is an emotion and nostalgia. The way Tata is doing it so thoughtfully, and in particular how specific Martin is about every little element shows how good of a vehicle it will be. But all said and done, this will an expensive vehicle as they are targeting so much sophistication. Great job by Tata Motors design team.
Tata listen, I really appreciate that you are giving opportunities to customize Sierra. Please give options for the speakers as well. Can we have BOWERS & WILKINS?
Yep, that's a darn good thought, to have rear window curtains, hope the guys at TATA reads this message. Remove all stops and give it the FULL luxury treatment......please. Give the Germans a Run for their money.
Simply Beautiful, I am definitely going to have one if they deliver as Martin describe. There is lot of customizing potential in this product/vehicle. Just a small interior custom idea/wish Where ever you are providing space for some greens that are need to be done in wooden trim and it will also go with feel of interior as you guys have presented. 🤞🏼🙏🏾 very good product, soon Tata motors will be world's biggest Auto maker. Just keep your final product as close to concept.
Wow a relook at this video today says that the instrument cluster, infotainment, steering wheel... All are already part of Nexon and Harrier package. Great
Just improve services n customer care tata n reduce costs of parts. Then u will be loved for a longer period. Treat customers like a gem not as use n throw dummies
Slim chance. 1. Diesel cars will die soon as the emission norms get stricter. 2. Tata is struggling to crash test that 2L MJD from FIAT 3. EV is the future and petrol is here to stay for some more time.
Dear Tata Motors Team, Many Congratulations for the Growth & Tragectery in domestic car Business. # My father is working for Tata Steel for the last 30 years, hence TATA is in our heart and Soul.. # Few Quick suggestions to the Buisness Management Team. 1. Increase you product lineup, make more market ready cars, increase product Mix. (More product line ups). 2. Add more cars in 10 lacs segment in both domestic plus private vehicles. ( Like Marti they have cars like WaganR auto and Desire) which has no competition now. 3. Open your commercial car wing- Have more products for Business market like - Desire, Bolero, Ertica which is used largely at Airport, Police and Commercial markets). 4. Think like competition and also have you unique approach. 5. Need atleast 4-5 products in each category- 5-10 Lacs. Ex. Dezire, Bolero, Ertica, WaganR, Aulto. 10-15 Lacs. Ex. Thar, XUV300, Creata, Seltos, Khushaq 15-20 Lacs. Ex. Xuv700, Scorpio N, 20-40 Lacs. Ex. Fortuner, 6. More products, more options to customers. 7. More diesel options like Mahindra cars. 8. Have second hand car wings opened like Marturi, Hyundai and Kia. 9. Rehire people like Pratap Bose, who know Indian roads and customer who designed Nexon, Harrier etc.. Mark is doing an excellent work, but it has to translate in market ready products, infinite plans with no execution will make you obselete. #TataMotors # Aim for being No.1 Auto Maker in India by volumes and market share, by increasing product portfolio. You can Do it#All the Best #TataMotors. Thanks ❤️love Tata Motors. Anand-Proud Nexon owner from (Bangalore).
The designers did an excellent job on this one…
Well done Tata
its looks shit
Tata has started following footsteps of German or European cars. They are seriously giving big amount of time for product development. 3 years for design and framework development. 👍Glad to hear that.
If they spend time and demonstrate reliability , We can say "ta ta " to all south asian brands (my aspire:).
😂😂😂 what about after sales ..
They have strong sturdy cars, but the worst possible service centre with technicians having no idea of how to understand customer issues
Martin is the best designer I have ever seen, so humble and so creative.
What a masterpiece this is. This is simply the star car, so as the Curvv too.
lol they both look shit
especially curvv😂😂
its just a nexon rounded up
TATA is going beyond and above in terms of delivering global standard products! As steve job said "Always focus on customer experience while designing a product"
Exactly
Love this! ❤
When the Sierra returns, I will be a sure buyer! ❤
better buy other car bro
Sierra will always remain in our hearts. 2025 target...even if I can afford the entry level variant, I will consider myself lucky. Thanks autocar for this interview 👏
Looks awesome! Tata is going for the luxury and lifestyle oriented customer. Exterior is clean and simple, but if Tata can replicate 80% of that interior (and deliver quality), I am sold. This is going to be big launch.
P.S: I am jealous of Martin's job.
7:30 what!! Its just 4.3 like size of Creta!! Honestly it looks as big as Scorpio or atleast Xuv700 very Nice job in designing👍 just remove that logo from back and simply write TATA in alphabets
Exactly agree on that about the rear logo
Well, Tata Motors have managed to make their cars aspirational. This is just amazing.
This is going to be the decade of Tata motors 🔥👑
This design is going to be a legend , kudos to team TATA
Fantastic design.
Looks like Tata is gunning for world markets 😅
Its so impressive to see the Design Head Speaking, the way he is breaking down his answers are awesome. I really appreciate TATAS what they are doing for INDIANS.
That's an epic comeback. Wow.
All Indians should give first preference to Tata & Mahindra only. After all, only these companies stood for us during all difficult times.
It will definitely make Tesla shy. TATA.. listen, please give an attractive price tag. You gotta vision and we feel proud. I’ll definitely get this car if the price is good
Smartly designed to keep the Sierra DNA while making it contemporary and future ready. Well done.
I really wish this finish comes in production line also pls tata
Deriving seven seater from sierra will be quite promising
Don't think a 7 seater sierra is needed......as for a family luxury vehicle 5seater is more than enough for the price point which sierra is expected.......i.e 30lakh+
The Sierra was way ahead of its time. Brings back many happy memories.
did expect that much 😳 in terms of concept coming into production variant
"Cleanliness of design" is the operating theme. Well done 👍
Stunning !!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Original siera was way ahead of its time.. even for the world
Yes , undoubtedly.
Ya bro it was Right car at the wrong time 😂.....also the tata estate car
Fabulous design, kudos to Martin and his design team. I think everyone who sees it will plan to own it once it's launched.
They should definitely offer it to the world market
I was amazed to see the interior, ,,, how much Tata is thinking about small things that make difference to personalize customer experience ... that vass, light, and front speaker stole my heart and at the same time blew my mind ,,, eagerly waiting for this beast to be on road ... hats off #Tata
Well, I have been waiting for 2 years for the launch of TATA SIERRA. Great design but I think the price would be around 20lakh!
Tigor EV costing 14.5 lakhs , Nexon Ev max is 21 lakhs. U r taking of a born Ev with dimensions much bigger with that luxurious interior. It won’t cost less than 30 lakhs on road 😅
it's not just TATA Sierra EV IT'S TATA + RANGE ROVER+ DEFENDER with EV 😍😍😍
International design approach coming to Indian market, complete modern approach. Awesome work by TATA
Now that's called a design 🔥♥️
Wow TATA team.. Fantastic 🎉🎉🎉💥💥💥.. ಸಕಥ ಆಗಿದೆ.. Features ಎಲ್ಲಾ ನೋಡಿ ತುಂಬಾ ಇಷ್ಟ ಆಯಿತು.. ಖುಶಿ ಆಯಿತು...
Sir Ratan Tata is the Legend and big heart person I wish Ratan tata live long ❤❤
Just loved the design language. Looks beautiful. The seat design is epic!
Sooo cool designs ♥️♥️♥️♥️ tata well done ♥️
Its gonna be an amazing car.
TATA... Only TATA 😍
Everything and anything from TATA 😍
I hope this car comes into mass production with this exact same design from both outside and inside. The only thing they could change is to incorporate both the touchscreen and the instrument cluster as a single widescreen setup like in the XUV700 and Kia EV6.
Thank you autocar for getting him and getting the insights of iconic car.
Its Great to Hear that Tata is bringing Changes in its product lineup along with Design Changes and concepts
Very Informative Video
Is there a sierra 7 seater ?
Excited for Sierra
Very Excited for this car 🔥
Sierra is an emotion and nostalgia. The way Tata is doing it so thoughtfully, and in particular how specific Martin is about every little element shows how good of a vehicle it will be. But all said and done, this will an expensive vehicle as they are targeting so much sophistication. Great job by Tata Motors design team.
i will definitely but this beauty with bold , it also should have option of 4X4
Any confirmed update on the month of launch in 2025? Eagerly waiting for the Sierra launch. Won’t be booking Roxx or Scorpio N until then.
i am already in love with this car...would like to seriously consider this car in 2025
Tata listen, I really appreciate that you are giving opportunities to customize Sierra. Please give options for the speakers as well.
Can we have BOWERS & WILKINS?
What an innovative geometric beautiful architecture designed car . Hat's off to Tata
Don't want plants or moss, but replace those touch sensitive buttons with physical buttons 😁
Super, wish TATA could release it much earlier like late 2023/early 2024. Love the vehicle. Guess you forgot to mention expected Price.
Looks cool! Hope it goes on sale in the UK.
Nice Interview Sir!
This car looks straight out of a dream 😍
Cant wait
Sir please add curtains on rear windows glass 🙏🙏
Yep, that's a darn good thought, to have rear window curtains, hope the guys at TATA reads this message. Remove all stops and give it the FULL luxury treatment......please. Give the Germans a Run for their money.
Simply Beautiful, I am definitely going to have one if they deliver as Martin describe. There is lot of customizing potential in this product/vehicle.
Just a small interior custom idea/wish
Where ever you are providing space for some greens that are need to be done in wooden trim and it will also go with feel of interior as you guys have presented. 🤞🏼🙏🏾 very good product, soon Tata motors will be world's biggest Auto maker. Just keep your final product as close to concept.
Can't wait to buy this iconic car
Wow a relook at this video today says that the instrument cluster, infotainment, steering wheel... All are already part of Nexon and Harrier package.
Great
Maza aa gaya, thank you sir for this interview and information
So mature. This car deserves a great run
What about price.? More or less than Harrier??
Tata is on to a different league ✌🏻
I can already imagine lot of people holding back their car purchase after they see this content!
Great job guys.
I'm waiting to watch how the new design language will flow to smaller and older cars like Nexon Altroz Tiago
Our first car is going to be Tata Sierra ,Harrier or Curve new generation really futuristic cars op and also India made and from an Indian company
Now i even more want to buy a Sierra 🤩
Beautifully design. excellent job well done keep it up TATA Motors
Are u planning to release these vehs for sale by this year before October?
What battery does it use?
started saving my money for this...
Beautiful.. how much??
Beautiful...get it soon!!!!i want this
Awesome interview, shout out to the representative here..
Awesome 👌 👏 👍
When is the official launch in India
Just improve services n customer care tata n reduce costs of parts. Then u will be loved for a longer period. Treat customers like a gem not as use n throw dummies
Tata is the King now! Kudos to the excellent team!! Great work! ♥️
What a fantastic interview
Price kabh ayega
15:12 look at the space, I mean what else do you want.
Good job of this is released this will be the massive one for tata
Very well explained
Good presentation. Your are a good listener. At no point you ever tried to dominate the person while speaking.
It's a masterpiece..... hat's off to designer... bringing all vibe of previous Sierra
Having no mechanical buttons for the driver can a lot of times be annoying as haptic/touch controls can be less responsive
If they launch the Sierra in the diesel then it could be a big Hit also a competition to thar nd Scorpio n
Slim chance.
1. Diesel cars will die soon as the emission norms get stricter.
2. Tata is struggling to crash test that 2L MJD from FIAT
3. EV is the future and petrol is here to stay for some more time.
Martin said they'll have an ICE variant too
Nicely presented 👍
Cars like these and the entire process of designing them was the reason I wanted to become an automobile designer.
@ACI - Any approximate price bracket? I mean any rough estimate?
Whatever the price be it'll definitely be 30lakhs+
price and launch date some websites are saying its going to launch in 2024 or 2025 what willl be then price
Dear Tata Motors Team,
Many Congratulations for the Growth & Tragectery in domestic car Business.
# My father is working for Tata Steel for the last 30 years, hence TATA is in our heart and Soul..
# Few Quick suggestions to the Buisness Management Team.
1. Increase you product lineup, make more market ready cars, increase product Mix. (More product line ups).
2. Add more cars in 10 lacs segment in both domestic plus private vehicles. ( Like Marti they have cars like WaganR auto and Desire) which has no competition now.
3. Open your commercial car wing- Have more products for Business market like - Desire, Bolero, Ertica which is used largely at Airport, Police and Commercial markets).
4. Think like competition and also have you unique approach.
5. Need atleast 4-5 products in each category-
5-10 Lacs. Ex. Dezire, Bolero, Ertica, WaganR, Aulto.
10-15 Lacs. Ex. Thar, XUV300, Creata, Seltos, Khushaq
15-20 Lacs. Ex. Xuv700, Scorpio N,
20-40 Lacs. Ex. Fortuner,
6. More products, more options to customers.
7. More diesel options like Mahindra cars.
8. Have second hand car wings opened like Marturi, Hyundai and Kia.
9. Rehire people like Pratap Bose, who know Indian roads and customer who designed Nexon, Harrier etc.. Mark is doing an excellent work, but it has to translate in market ready products, infinite plans with no execution will make you obselete. #TataMotors # Aim for being No.1 Auto Maker in India by volumes and market share, by increasing product portfolio.
You can Do it#All the Best #TataMotors.
Thanks ❤️love Tata Motors.
Anand-Proud Nexon owner from (Bangalore).
Bring back the tata hexa man 🔥
No under thigh support on rear
Price and time of launching, eagerly waiting.
SMART OF TATAMOTORS TO HAVE DESIGN STUDIOS IN EUROPE AND INDIA. COMPETITION IS UNBEATABLE HENCE THE STUNNING DESIGNS.
So Nice, i so want to buy it
😯😯😯What a product 😯❤️
what could be the expected price and the range of car and the battery capacity ?