AWS’ Alyssa Oldani and Hanine Ismail on B2B community building

The most effective B2B brands are those that engage buyers as human beings. AWS is taking an innovative approach to doing exactly that. Its turning LinkedIn into the hub of a connected global community, where customers share their own stories. In our latest Collective Wisdom video interview, Alyssa Oldani and Hanine Ismail explain why peer-to-peer is proving so effective for B2B brand building.