Future-proofing Your B2B Measurement Strategy in a Changing Privacy Landscape

LinkedIn VP of Engineering Sanjay Dubey sat down with Shamsul Chowdhury, EVP of Paid Social at Jellyfish, Samuel Malpiedi, Partner Manager at Dreamdata and Charles Kemp, Sr Manager of Business Development at Zapier for a discussion on the future of B2B measurement.
After watching this B2Believe Studio Session, you’ll better understand:
• The forces changing the current privacy landscape when it comes to B2B measurement and how they’re likely to impact brands
• Why B2C measurement tools and principles simply do not work for B2B
• What tools are essential in your brand toolkit in building a future-ready measurement strategy