Localise & thrive: the GeoGebra expansion strategy | Stephen Jull (GeoGebra, acq by BYJU's)

In this Emerge Product Market Fit Academy clip, Stephen Jull (co-founder of GeoGebra, acquired by Byju's) shares valuable insights on how edtech founders can successfully expand their products to new geographies. He discusses the importance of incorporating user feedback, listening to early adopters, and adapting both product features and marketing strategies to suit the unique needs of each region. Using GeoGebra's experience in Colombia as an example, Stephen illustrates how localization, collaboration with local schools and governments, and targeted feature sets can fuel growth in new markets. Watch to learn how to build a scalable edtech business by catering to diverse, global communities.