How to convince anyone in business development

As a business developer, we know that persuasion is the key to success 🚀
The ability to influence opinions, drive decisions, and make connections is a skill that sets business development professionals apart
Let’s discover how mastering the art of persuasion can elevate your strategies and get better results in your business development role! 🔥
00:00 Introduction
03:00 What is persuasion
05:53 Top 5 Persuasion Tactics
06:30 Law of reciprocity
16:21 Law of likeness
28:57 Law of scarcity
37:49 The IKEA effect
45:05 The paradox of choice
52:53 Reading tip
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