The biggest announcement in ConvertKit history
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- Опубліковано 4 сер 2024
- If you haven’t heard the exciting news, we are rebranding ConvertKit! True to our values, we are working in public and documenting our process in a video series title ‘Rebranding in public.’
In this episode of the series where we dive into why we’re rebranding now, what the next few months will look like, and have other creators who have gone through a rebrand themselves share parts of their journey.
Follow along on our rebrand journey:
convertk.it/kit-ep1-yt
00:00 Intro
00:59 Rebranding ConvertKit
03:56 How to know it's time to rebrand
06:15 Conducting brand research
09:53 Rebranding in public
10:41 Biggest fears about rebranding
12:33 What comes next
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Grateful to be a part of this video! So excited for this next phase of the journey.
So great to be working with you Jay!
Great rebrand 🔥
It's not just short & memorable, it's aligned with the future of any creator's cyber KIT they would need to wade into WWW Wild Wild West of Internet.
And as you are all about loading up any hopeful adventurer with the right tools, a 3 letter kit is all he needs to wade into unknown and claim their acres of diamond.
Good luck and go forth 🙌
Anyone else remember when Netflix tried to rebrand as Qwikster!? I use (and love) ConvertKit - I'm not sold on Kit yet. Generic? KitKat? In England "kit" just literally means "gear" or "equipment". Creator/Growth/Launch/Broadcast...Kit?
Thanks for sharing Tim.
For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
I absolutely adore this next gen of self- believers. The signs were there & the time for this team to action is now🎉
Bold move, congrats! I’m really excited to follow along!
Glad to hear it!
This makes so much sense, nice work ya'll.
Thanks so much!
I'm a new customer with ConvertKit just beginning my creator journey, and considering a rebrand for myself. A key reason I chose you guys was the education you supply on so many aspects of success. I am eager for the education!
There are so many niches that need kits and likely have them which makes this seem way way too broad of a name. At least with ConvertKit you know to some degree what kit you are getting. If I just named a shop "shop", that wouldn't be helpful to my customers at all.
Thanks for sharing concepthut.
For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
@Convertkit I heard the reasons you shared before. I don't think they address my comment.
Names are difficult.
A company named kit implies:
You are a platform that allows people to sell kits... or... you help people make and or sell kits.
Something about kits... not just one very specific kit.
Kit is Powerful ! Go Team All the Best
Thanks so much for doing this rebrand in public! I don't hate 'Kit' as a name, but what about CreatorKit? Then it's obvious who it's for, and the 'kit' implies it has way more than just one or two things to offer. I'd be curious to know why you guys have such a pull towards having a single word name.
Thanks for the suggestion suishouyuki!
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
Creatorkit 🎉 kit 😒
@@Convertkit Thanks for the reply, but it didn't really address my question. I find it interesting that you guys are so set on having the name be one word. I don't understand why that's such a massive factor. The other three things I understand. I guess it's personal preference? I can see the point if you're rebranding so you can offer a bunch of sub-"things" like "email kit" or "blog kit" or "ebook kit" or whatever.
Well. I'm excited to see more behind the scenes!
The people that matter will respect the guts and intentionality behind it.. regardless of whether they like the name or not.
I cannot put into words how much I love this. So stoked team ❤
Love to hear that!
Thank you! We're really excited for the future!
This is super inspiring! I love the new name, and I love the fact that you're doing this in public. I'm excited to watch the next episodes.
Appreciate having you alongside us for the journey Anahyse!
The first thing I thought about when I heard it will be called KIT only? Ok, shorter is better. But does it mean they have grown so strong, that they would leave the creators and focus on enterprise companies? I'm so happy, with your decision to make your rebranding process so transparent visible in public! now. So I'm courirous about what's coming next!
If it ain't broke, don't fix it... So many people knew the name ConvertKit. 😢
Thanks for sharing WholesalersToolbox.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
yea, this is a meaningless rebrand, feels like its driven more from the inside than any real need, it's coming from restlessness. we ONLY "LAUNCH" "CREATE" "CONNECT" to CONVERT. So convert seems like the right name. Doesn't mean you can't do other stuff, Getting to caught up in words. Thats not what a brand is.
I could not agree with you more @StephenGPope
From my perspective it WAS broke. Didn't reflect who they are.
I'm pumped. I never was in love with "converkit," and it drives me bonkers when my email spell check autocorrects it for me! I can't wait to see what's next. Thank you for sharing this with us all!
Ha, yeah we've seen so many spellings of it.
CovertKit
ConvrtKit
ConverTrix
Kit will definitely lead to less misspellings 👍
This is very exciting. I can't wait to watch this journey unravel. Doing it publicly is a genius move, it gives you ample opportunity to adapt in real-time as well as transition people from ConvertKit to Kit. Love love love everything about this video! 🫶 💖
For sure. Appreciate the support Luke!
Let's go! 🚀
I see this as ConvertKit's "drop the 'The'" moment. I love the simplicity of the new name and the transparency of your public rebranding!
Glad to hear it Brent!
You nailed it Brent.
I just signed up yesterday. So, as a new person, it always feels a little weary. However, I've learned to trust my gut. My gut tells me that I joined just at the right time, although one of my nerves is there is a learning curve. And if there is a huge learning curve to learn what's there now and then again in September. Thank you for being transparent.
Ping us if we can support you in any way as you get set up
@Convertkit Thank you. Is there a step by step process of how to get started 🤔 once you've signed up? I worked on getting my domain and email set up. A couple more steps to get them to talk to each other before . I'm a logical yet creative thinker, so I like order of operations that make logical sense with simple explanations before I jump into the creative part of my brain.
Can't wait to build an amazing product for you!
@nathanbarry unfortunately the start of it isn't going well. It's not completely obvious what steps to take. After 4 days of frustration, I handed it over to my husband to figure it out, and it froze our ability to even figure out how to send emails to what things are. Since this is something I am an absolute beginner in and am trying to test things out. It's exceptionally frustrating to figure out the steps as a beginner. The words might as well be in a different language. I'm hoping you can help clarify things for me. We submitted the answers to the questions after thr lock out, but how am I supposed to figure out how the platform works without testing things? Thanks.
I dunno, even with robust research, this feels as generic as “Max”.
Thanks for sharing sylvo.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
Let's go!!!
As some people has mention Kit is not recognizable
Thanks for sharing tracklauonly.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
Kit, here we go ❤🔥
This is awesome! Love this video series. Excited for you guys, I like the new name ;]
I love ConvertKit, and I have an emotional connection to the name which is sort of odd. But I really love the idea of a rebrand. I think you’re definitely on the right track! Excited to see what the future holds.
Thanks Darren!
Appreciate you Darren 👍
So honored to be a part of capturing this journey 🙏🏼 Grateful to ConvertKit for the opportunity to tell such interesting and inspiring stories. And looking forward to all the opportunities to do it with Kit too! 🎊
Can't wait for you to drop episode 2 Henry 👍
Congratulations on the change! Several times I have looked at convert kit and the one thing that stopped me was the name. Why? For b2c the idea that convert kit would be on every form did not appeal. It looked to sales like for my non-business consumer audience. I am sold....well done!
We've gotten that feedback from many creators. Glad the new name will be something you feel more comfortable sharing 👍
Let's do it! 🔥
🙌!
Soooo excited for Kit!!
Thanks Justine!
Congratulations Nathan and the amazing team at Kit! How exciting! 🔥🔥🔥 I love your heart in this decision! ❤
Thanks Vicky!
Thanks Vicky! Hope we can hang out at an event soon.
Love it 😊
Thanks Ali!
Appreciate it!! 🙏🏼 🐐
Thanks Ali!
Amazing news... I love this announcement and how you approach rebranding and documenting in public.
SUPER excited for you all. Thanks for doing this 'out loud' too. Such a great case study for us to learn from.
Thanks Lisa!
It is short and has a story! It is perfect 👌
Excited for the rebranding in public series. Interested to see how you win the SEO challenge though
It's a challenge for sure and we're thankful for the SEO experts we've got on the team navigating this!
CONGRATULATIONS!🎉
Thank you!
I like the name kit as I’ve just signed up a few days ago, I already love how simple The platform works!! People what want simplicity and kit deliveries that!!! ❤😊
So glad to hear that.
Welcome to the family!
I love the name kit! Shorter and to the point.
Yeah we like it too :)
My first impression was that i didn't like the switch. But... after watching this video, and the thought that went into it, I think I do like it a lot. This was a great video. A toolkit for creators. Its a cool idea. There is a lot of competition in the space, and it makes sense to do something big like this. The 10k free plan is probably a good idea too. I'm curious to see how it goes. Good luck.
Super helpful feedback and glad the video helped shape why we're making this change now.
Love it!
Glad to hear it Biz 👍
Convertkit is instantly recognizable. Kit doesn’t tell me what it is. Had to agree with the other comment about how inauthentic the message was so much so that I didn’t finish listening. Could be another Infusion Soft mistake. Keep? 🧐
Thanks for sharing louisecourville.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
Nah, they misspelled the name. It took years to build name recognition for ConvrtKit. We'll do it much faster for Kit. Just give it time.
Waking up at 2 am wondering if I did the right thing.....happens a lot to me. Sometimes you just have to make a decision and go with it.....the old saying "If you want a guarantee, buy a toaster" certainly applies here.
Glad you could relate Gloria 👍
Reminds me of shakespeare famous line "What's in a name?"
Really, this rebranding sounds like a personal tick?
You are still helping creators earn money, essentially "converting" their online presence to money.
As long as you focus on the tool and how helpful it is and not so much on how it sounds to you, you should be fine!
For sure. We're definitely focused on the actual platform creators are using everyday to run their business.
And it's more than a name change.
For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
Kit (Kitt) will forever be associated with Michael’s (David Hasselhoff) car in the classic TV series Knight Rider lol. Either way, good luck Mr Barry 👊
Oh, I love the idea of rebranding in public! We will learn so much watching you address all the challenges. Thank you!
Glad to have you along for the journey Sarah 👍
Amazing!
Appreciate you Matthew!
I love how you talk about the importance of rebranding. I’m going through a rebrand rn, and I resonate with your reasoning and the examples you provide in this vid. Excited to be a part of the public journey you’re embarking on. 💌
We’re so glad this is resonating for you Arianna! Please let us know if there’s anything more you’d like to see as we progress through the next episodes!
Loving the new name!
Glad you like it Deeandfam!
Major brands rebrand all the time. As a convertkit (“Kit”) creator super proud of you for being transparent.
Appreciate the support Stephanie 👍
"Rebranding in public" is a new one for me. I like it though. Just like "Building in public."
For sure 👍
awesome
Glad you enjoyed it 👍
Kit is cool. Like first creators gonna kind of dislike it but in the long time, It may be a gamechanger for Convert.. sorry Kit.
Yeah we feel it's the right long-term move for the company 👍
🥳🥳🥳
Any brand is only as strong as its weakest link. We have been a member for a few months, and many of the "Tools" in your "Kit" are not intuitive, which is understandable, and that is why there is "Chat" tech support and Knowledge Base. Which, by far as a new creator, is your weakest link. On average, we wait over 60 minutes to resolve learning curve issues, and it isn't easy to use the knowledge base if you need help with what you need. You could use UA-cam as a training source, but your Playlist needs to provide a learning flow.
Super helpful feedback. Will share with the team.
I remember Seva...then you changed back to CK...not sure if this will stick though...Good luck!
we've absolutely learned from our past mistakes. We did a bunch of research with creators this time before making the decision. I'm confident it's going to stick! But totally understand that we need to prove it to you first. We'll work on it :)
Back in 2018, after we announced the change to Seva, we started hearing from creators who had genuine concerns about the name.
We listened, learned, and decided to change our name back to ConvertKit.
You can read more about that decision here:
convertkit.com/staying-convertkit
When the opportunity arose to own Kit.com, we learned from that past experience.
We took our time to conduct more research and get on calls with creators to get their feedback before making our decision.
Ultimately, we see Kit as a natural evolution of ConvertKit.
It’s already part of our name, and because we help creators do more than just convert, our name will now reflect that too.
Now just need the in-car AI app... and operation Knight Rider is a go...
So grateful for the opportunity to see your behind the scenes process and really glad you're changing the name. I'm a new creator and didn't really understand the full extent of what you do. Your new name reflects more of the services and capabilities.
We appreciate that Dee!
Frankly don't waste your time and effort, this isn't going to change how people feel about anything. Feels like an ego centric rebrand.
Thanks for sharing Stephen.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
Brilliant. Rebranding is difficult, but I think the series can give the audience and customers a way to understand the process, decisions and be part of it.
Thanks Filho! We're excited to share the journey 👍
What about CreatorsKit?
Thanks for the suggestion 👍
For context on why we have gone with Kit, ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
I get that you wanted to simplify the name, but Kit just seems so generic and not special. However, it's not as bad as "X." LOL. I'm still a fan, and I look forward to watching you rebrand in public. :)
Dont ruin something that's so amazing
Thank you for the feedback dhruvbhatia.
Why you are so determined to disrupt your brand with unnecessary name changes is beyond me. ConvertKit is a great name. Leave it alone!
Thanks for sharing your perspective.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here:
kit.com
Yep. If it’s not broke, why fix it?
I couldn't agree more!
"If it ain't broke..." what a pathetic, conservative, dying mindset to have. Nathan is successful because he is intelligent, bold and NOT typical.
I Agree. Talk about being too Close to the Tree to See the Forest. Best of Luck with That. Cheers~
kit seems to be quite a boring name. even worse, i just feel it’ll be way harder for me to communicate the name of the newsletter software i recommend to friends and other creators
Thanks for sharing Brian.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
Really bad move imo. If you really wanted to change you could have gone with creatorkit
Exactly.
Yes! Kit is impersonal
I like this name too!
Thanks for sharing dhruvbhatia.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
Rebrands are inherently difficult to do, even behind closed doors. Congrats to the team for attempting this with the front door open!
Appreciate the support Nate!
A) it's brave. B) It's genius to do this in public C) You've pulled me in as a non-customer. Congratulations!
yesss! thank you for sharing this! Looking forward to showing you more of the process :)
Appreciate that Oran! Glad to have you along for the journey 👍
Noooooooooooooooooooooooooooooo. :(
Appreciate the feedback nourinahmedeka
Why not spend money on your customer service instead it’s terrible!
Really sorry you didn't have a great experience with customer service Liam! We are continuing to dial in and improve those systems.
I'm not trying to be rude, because I think ConverKit is amazing! But why do you keep trying to change the name?
I didn't like the Seva rebrand because the name meant nothing. While Kit is better than Seva, I don't like "Kit" either.
In my humble opinion, it takes a great name and turns it into something bland & generic.
If you're going to rebrand, at least chose something the resonates with the people that love your brand. I heard your reasons
for wanting to change the name, but Kit just doesn't do it for me. I looked at some of the other comments in this thread and I saw a GREAT suggestion from someone who recommended "CreatorKit." I thought the name was PERFECT...and it suits everything you're trying to do.
Thanks for all that you do.
I don't like it.🤦🏻♂ The real danger of things going downhill from now no. Why would you spend your energy on something like that? ConvertKit is a great and established name. Good luck nevertheless. I look forward to other creator's rebranding stories.
Thanks for sharing your perspective Tommy.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
@@Convertkit Thanks!
I hope you enjoyed getting to hear about Jay and XayLi's brands in this episode! :)
Dumb. A mistake.
This opening monologue feels scripted and not genuine at all. I'd invite you to try being more raw and less polished for future videos.
Fully disagree
@@chrisjordan1178 Clearly my opinion might be wrong based on the upvotes your reply got. My bad, just how I felt watching it.
@@chadsakonchick I really appreciate this feedback Chad! I'm the Creative Director at ConvertKit (soon to be Kit) and can promise you we've got a lot more raw and real stuff coming for you :)
Agree, overly scripted opening.
I get the reason but convertkit has so much value in the community. Kit is so boring ...
Thanks for sharing orbitforcreators.
We’re rebranding in public so that we can collect feedback from creators like you along the way.
I’ll share your thoughts with the team, and you can learn more about our rebrand process so far here : kit.com
As a Convertkit customer since 2016, I think it's a big mistake.
You have a great product, with a recognizable name, why on Earth change it???
Does anyone in the team honestly think that it's the name that stands in the way of a better product / more customers????
I don't think so...
Instead of spending time on irrelevant things, you guys should be focusing on making the editor better, and easier to use. Over the years, the same things take more clicks to do.
Also, links in text are a pain to edit, just to name a few glitches.
Imagine someone searching for a tutorial about "Kit' on youtube...
What will they type in the search bar? How will search engines know that they meant the newsletter service Kit?
That's like Coca Cola rebranding to "Coke", because that's the category they make.
With your product people can convert readers to subscribers, and from subscribers to customers. It's a "kit" that makes "conversion", hence Convertkit.
That was my rant here - btw, I really respect Nathan as an entrepreneur.
I agree with everything you said. I think there are better ways to make use of time/resources that will actually support creators than changing the name
Thanks for sharing! Change can be jarring and confusing at first, but I think you'll get used to it faster than you expect. The nice thing is we can really improve the product AND change the name to something that better supports our vision.
Thanks for sharing Miklos.
For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
And during this rebrand, our engineering resources will continue to make the app better for creators.
Hope that provides a little more context on why we decided to go with Kit and our vision moving forward.
I respect the process and the intentionality and thought going into this. Having said that, I'm not a huge fan of the change. Kit to me sounds rather generic and if I had to think of an association, it sounds like something to do with skincare or fashion. Almost like it needs another word beside it to clarify what sort of kit we're talking about - e.g. toolkit, sewing kit, a wellness kit, or brand kit etc. If someone already knows that it's ConvertKit, then they'll understand "Kit" in light of that, because they know the context. But on its own Kit doesn't really mean anything that's specifically related to what you do as a company, which I imagine is fundamentally still email marketing for creators. It also doesn't quite have the same mouthfeel like the way it rolls off the tongue.
Btw just to clarify I've been a user for 8 years and love ConvertKit :) so not a hater, just sharing my thoughts.
At the end of the day @Convertkit @nathanbarry do what makes sense to you, and what energizes you as a team and business. Sometimes changing things up is fun. Wishing you all the best!
Thanks for sharing Idrees.
For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!