I'm really glad that option 1 was chosen. It was the strongest for me as soon as I saw it! I think seeing the process and all of the moving parts behind the rebrand has been great to see too. There needs to be more out there like this. Love it - Great work!
Wow, thank you so much for sharing this vulnerable process. Over the years, I’ve learned so much from Charli and the team at Kit. I can’t thank you enough 🙏
Oh my gosh!!!!! This video was everything and I almost cried a few times LOL! LOVE that you are sharing this and it shows that you are all human, your brand is human, but you're also a business and going through it just like us smaller creators! This is going to help sooo many people. And btw, I LOVE the logo you chose in the end - truly amazing. I can't wait to see it all live!!!
Wow, is the only word circulating my mind right now. It's so amazing. Showing the cogs of teamwork, and how you made it work. The process is just phenomenal. I'm still at uni, but seeing your journey is an inspiration for me, for you are what I aspire, to one day become. And definitely option 1, is way better. I loved it.
I have so appreciated you sharing this journey. As a fan of CK I wasn't sure about your change to Kit. But this new logo reveal sold me. Love the color. Love the logo. Option 1 was my choice! And I love that you are all so open about how difficult this is. Thanks!! And can't wait to see the changes go live!
So much insight into high-end decision making! Thanks for sharing this. It helps us recognize that good production doesn't come in a single effort, but in perseverance and commitment.
So thrilled you’ve let us in on the journey and I love where you’re headed with this! I get it! A rebrand was necessary for where you’re going. And so glad I’m in on the journey as a Kit user since 2016.
Wow, absolutely loved this video. Thank you for sharing the process. I love all the choices, especially the colors and the logo. It's really inspiring seeing all the hard work coming together, as well as witnessing a Creation coming to Life. Thank you!
You guys are insanely brave doing this in public, it puts the whole role of designer on a very easy to judge pedestal (not just your decisions eeek). I hope more people appreciate what we do after watching this. Looks great so far though, good luck!
I still feel prefer the old logo and colours. But then again, I also think Convert Kit is more appealing than just Kit - even after hearing the reasoning. It's taking the benefit word out of the brand name. I watched the videos, but i still don't understand why this rebrand had to happen.
@@dearcrissy Agreed. Why mess with a known and loved brand? You could just expand the understanding of it and do a logo refresh of sorts. I don't get this at all.
Exact same position. I've just held back being harsh... I really find it an exercise in futility, it really doesn't work as ConvertKit!... even just the word Convert would be better... Kit is way too blank and then way too full
I love these inside looks, even if I don't love the new name. At all. Perhaps the name Kit will resonate more with the UK market, but I loved the idea of Convert because it represented to me making a sale.
The new logo and colors look a lot more approachable and geared towards creators, as opposed to big businesses. I appreciate the lightness and brightness of ConvertKit, but the colors of Kit feel more creative, like they belong to a company that understands me and my needs and goals as a creator. And logo option one is definitely more friendly and approachable than option 2 I think! Thanks again for sharing this process with us.
"I dont know what to COMMIT TO." ... This one sentence can describe early stages of any creator. I'm in the first 31 seconds of the video and I already like it :)
Good choice - I like the Option you chose. Thanks for sharing your journey with us - Reading through the comments, we know and understand that it is impossible to please everyone. Hard to re-brand publicly - kudos to you all for being courageous :)
When I saw the proposals at 3:07 it hit me just HOW RARE it is too see this much detail of a rebrand process. The three initial 'routes' were all nice but they the end result is excellent imo and feels scalable/flexible. I do have to say that when I saw the colors in the newsletter survey they all felt totally wrong, lol. But it was probably because of the lack of context. I don't know if the final hue was in the email survey but it is looking great. Best of luck with the totally easy and not at all time consuming part of implementing this on every single touch point now 👁👄👁
I love the new logo and overall branding, you guys and Koto did a great job! To be honest, I would've preferred sticking with the name convertkit while adapting the new branding, as kit just feels very corporate and oversimplified. Convertkit felt like a more unique and memorable name for the brand, but either way, kit or convertkit, I love the rebrand overall and I'm certain kit has a bright future ahead 🎉
Thanks for sharing! We know a lot of people have grown attached to the name ConvertKit. The name change is driven by our plan to build the Kit that is the operating system for your creator business. An app store that developers and creators can extend and customize to fit their needs. Each business is unique, so it needs a custom Kit. But we appreciate you being a customer and being along for the ride, even when you disagree with decisions.
Congratulations on all your hard work and thoughtful decision-making! I’m glad you went with option 1, as it has more character compared to option 2. However, after seeing your new visual direction, I’m concerned that you might lose the personal touch that your old brand brought forward. The new branding, while polished, feels more mainstream and lacks the organic, personal essence that previously set you apart from your competitors. I completely agree that a rebrand was necessary, but I feel like the changes may have gone a bit too far overall. I truly hope it works out for the best! I’m still keeping up with your updates and cheering you on every step of the way!
This is the absolute weirdest thing ever. I feel like over the years, you guys have stewed over name and logo for no reason. The name makes no sense. But to each their own.
Thanks for sharing Jamee. For more context, we’ve felt that our current name no longer reflects the scale of our mission and vision. ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform. We wanted a name for our company that was: → Tied to our mission → One word → Easy to hear and spell over the phone → Not too technical Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit. Hope that provides a little more context on why we decided to go with Kit!
I don’t like the name. ConvertKit was a good name and I didn’t assume it meant for Content Creators only. Kit sounds like…meh. And it’s not good for SEO because it’s such a common word. I wish they chose a name that differentiates them better. Even email competitors have another word added that indicates this is an email marketing platform.
I think that’s the point, they’re not just about email in their future. :) listening to Nathan talk about it on The Billion Dollar Creator, they mentioned their SEO expert looking into that.
Appreciate the feedback StrawberryJamJam. For context, we’ve felt that our current name no longer reflects the scale of our mission and vision. ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform. We wanted a name for our company that was: → Tied to our mission → One word → Easy to hear and spell over the phone → Not too technical Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit. Hope that provides a little more context on why we decided to go with Kit! And currently when searching 'kit,' the top result is kit.co which is a company we have acquired in this process.
I don't think this logo was the best choice... Out of the two, option 2 was better, but it doesn't feel timeless. It reminds me a lot of design elements that's popular right now, and in 5 years it will feel a bit dated... Shame...
Appreciate your input Crissy. Our rebrand goes hand-in-hand with product improvements. It’s also about updating our product philosophy to: → integrate more tools into your ecosystem with additions to the App Store → get you better data insights through advanced reporting → improve usability with ongoing feature improvements. These Kit updates are all about making your work easier and more efficient. What other features, updates, or abilities would you like to see in Kit?
I still think the name is completely pointless. No matter how you try to explain it, customers don't understand. Add to that a logo that looks totally interchangeable. Just like colors that just don't go together and actually make the product worse.
I'm really glad that option 1 was chosen. It was the strongest for me as soon as I saw it! I think seeing the process and all of the moving parts behind the rebrand has been great to see too. There needs to be more out there like this. Love it - Great work!
glad you think so Ben! and so happy you're enjoying watching the process 🙌
Really appreciate that Ben!
Wow, thank you so much for sharing this vulnerable process. Over the years, I’ve learned so much from Charli and the team at Kit. I can’t thank you enough 🙏
Our pleasure. Appreciate you watching and joining us in this journey.
Oh my gosh!!!!! This video was everything and I almost cried a few times LOL! LOVE that you are sharing this and it shows that you are all human, your brand is human, but you're also a business and going through it just like us smaller creators! This is going to help sooo many people. And btw, I LOVE the logo you chose in the end - truly amazing. I can't wait to see it all live!!!
That means a lot Pamela. Thank you.
Totally agree with this, Pamela!
Bloody brilliant! What a great effort by the Kit team...a real case study is leadership ;-)
thank you for watching!
Thanks so much Bob!
Appreciate you Bob!
Thanks for sharing the process! Can't wait to see how it all comes together.
you'll see more verrryyyy soon!
Excited to share more :)
Love it! 🎉 You made the right logo choice. Thanks for inviting us behind the scenes. Fascinating!
Thank you Chelsea!
Thank you for sharing this journey, I am loving every bit of it.
So glad to hear it Kimani!
Love these behind-the-scenes! Great to be along for the ride without the pressure of making any decisions 🙂
Omg I feel like I’ve been making decisions constantly for the past 6 months 😅 glad you’re enjoying the videos Maurizio!
Ha, thanks Maurizio! Appreciate you watching 😃
Wow, is the only word circulating my mind right now.
It's so amazing. Showing the cogs of teamwork, and how you made it work. The process is just phenomenal.
I'm still at uni, but seeing your journey is an inspiration for me, for you are what I aspire, to one day become.
And definitely option 1, is way better. I loved it.
So thrilled that this is inspiring you!! That’s exactly what we’re hoping to convey!
Really appreciate you watching and sharing.
Exciting! 🎉
I concur! 🚀
Glad you’re excited about it too! 🎉
You here, Florin?! 😃
Thanks Florin! We're stoked about it too.
I love the new name, logo, and color. The whole new brand is amazing and certainly something that will take this company to new heights. Great job!!!
Appreciate you Kris
Such a 🎢🎢🎢! So proud to be able to tell this story
such a great episode Henry!
You smashed this Henry!!
You crushed this one Henry.
HUGE congrats to the team on this incredible milestone! Kit lets gooooo!!!
Thank you femke!
I have so appreciated you sharing this journey. As a fan of CK I wasn't sure about your change to Kit. But this new logo reveal sold me. Love the color. Love the logo. Option 1 was my choice! And I love that you are all so open about how difficult this is. Thanks!! And can't wait to see the changes go live!
Thanks Lynne! Glad the new logo sold you 😃
So proud of this team!
Appreciate you Haley.
Kiiiiiit! Fun! Cool behind the scenes vlog - love that you're sharing this evolution.
Kiiiiiiiiit! glad you're enjoying watching the journey Elise!
Thanks for watching Elise!
Love being part of this rebrand! Thanks for branding in public! 🎉
Appreciate you watching Dr. Seida Hood 🙏
I love that y'all are as far along as you are and you're rebranding and doing it in public.
Such a great example for the rest of us. 🤘
Thank you Chase!
So much insight into high-end decision making! Thanks for sharing this. It helps us recognize that good production doesn't come in a single effort, but in perseverance and commitment.
Appreciate that Robyn!
It is so exciting to see this come to life!
wooo!
Appreciate you Georgia!
So thrilled you’ve let us in on the journey and I love where you’re headed with this! I get it! A rebrand was necessary for where you’re going. And so glad I’m in on the journey as a Kit user since 2016.
So glad to have you on Team Kit Kyle and Corina 👍
So. Many. Colors. Amazing look at the behind the scenes!
Honestly didn’t at all expect it to be so hard to choose the color!
Appreciate you watching Caitlin!
Thanks for sharing! It is really inspiring and I love the final result! 😍🎉
Glad to hear it!
What a wild ride!
🎢
🎢🤪🤪🤪
So worth it!!
And it's just getting started 👍
Wow, absolutely loved this video. Thank you for sharing the process. I love all the choices, especially the colors and the logo. It's really inspiring seeing all the hard work coming together, as well as witnessing a Creation coming to Life. Thank you!
We appreciate that Sara 🙏
Another incredible episode! Love seeing more of the journey as always team 🙌🏻 so excited to see the brand out in the world!
Appreciate you Hollie!
This is so awesome! Thank you for sharing your journey and can't wait to see it all come to life. Congratulations!
Thank you Stefanie!
Loved how it looks now!
Glad to hear it!
What an awesome video!! Loved the rebrand and all the thought and collaboration that went into this. Don’t listen to the nay-sayers!
Appreciate you Jonah!
Option 1 was the right answer! LOVE LOVE LOVE IT!! 😍
Thanks Krystal!
Just looked at the website and absolutely love the new logo. Stands out, memorable, and just something to it that's just calming and soothing
Really happy that Alvis!
that new logo absolutely ROCKS =D
Thanks! We're excited about it.
Thanks for bringing us along on the journey. The new logo is solid. 🔥
Appreciate that. And thanks for watching 😃
great choice with option one. As a brand designer myself I do have to say it is a great choice.
Thank you! We're really happy with it.
Love these behind the scenes vids
Glad you’re enjoying them!
Appreciate you Vadim!
At first I was totally against the brand change. The final iteration, however, is the best choice. Great team work!
Glad you like it Lori, and yes tons of team work involved 🙌
Thanks Lori! Glad you like it 👍
You guys are insanely brave doing this in public, it puts the whole role of designer on a very easy to judge pedestal (not just your decisions eeek).
I hope more people appreciate what we do after watching this.
Looks great so far though, good luck!
Really appreciate that Paul.
Very cool design process! And the new logo is fantastic 👍
Appreciate that Alexey!
Choice #1 was a great Fing choice!! Well done.
Thank you Alex!
What an exciting journey as a company. Two of my websites recently rebranded and I know how much work, thought, and intention goes into the process.
yes, it's really all about the details when it comes to rebranding, isn't it!
Thanks Sara. If you know, you know. Appreciate you watching!
I still feel prefer the old logo and colours. But then again, I also think Convert Kit is more appealing than just Kit - even after hearing the reasoning. It's taking the benefit word out of the brand name. I watched the videos, but i still don't understand why this rebrand had to happen.
Agree. Dumb. Make the product better instead of changing the color scheme.
That’s what I thought too.
Their company ... wish all well. Keeping my $$$.
@@dearcrissy Agreed. Why mess with a known and loved brand? You could just expand the understanding of it and do a logo refresh of sorts. I don't get this at all.
Exact same position. I've just held back being harsh... I really find it an exercise in futility, it really doesn't work as ConvertKit!... even just the word Convert would be better... Kit is way too blank and then way too full
I love these inside looks, even if I don't love the new name. At all. Perhaps the name Kit will resonate more with the UK market, but I loved the idea of Convert because it represented to me making a sale.
Appreciate that feedback Peter 👍
The new logo and colors look a lot more approachable and geared towards creators, as opposed to big businesses. I appreciate the lightness and brightness of ConvertKit, but the colors of Kit feel more creative, like they belong to a company that understands me and my needs and goals as a creator. And logo option one is definitely more friendly and approachable than option 2 I think! Thanks again for sharing this process with us.
That means a lot Yuki. Thank you.
That was a beautiful emotional roller coaster. Well done and great choice!
Thank you Roy!
"I dont know what to COMMIT TO." ... This one sentence can describe early stages of any creator. I'm in the first 31 seconds of the video and I already like it :)
YES. so true! Hope you enjoyed the rest of the video too 😊
Same! I feel the tension deep in my bones!
So proud to read this comment Bart!! Thank you!
Glad we got you hooked Bart 👍 Appreciate you watching!
Awesome Video. Just Loved it 😍
Glad to hear it Hussain 😃
Good choice - I like the Option you chose. Thanks for sharing your journey with us - Reading through the comments, we know and understand that it is impossible to please everyone. Hard to re-brand publicly - kudos to you all for being courageous :)
Appreciate that Liza 🙏
wow, looks great to me! I like the round version you just picked
Thanks! We like it too 🎉
Thanks Pingmin!
Definitely option 1
Team Option 1 🙌
+1
When I saw the proposals at 3:07 it hit me just HOW RARE it is too see this much detail of a rebrand process. The three initial 'routes' were all nice but they the end result is excellent imo and feels scalable/flexible. I do have to say that when I saw the colors in the newsletter survey they all felt totally wrong, lol. But it was probably because of the lack of context. I don't know if the final hue was in the email survey but it is looking great. Best of luck with the totally easy and not at all time consuming part of implementing this on every single touch point now 👁👄👁
Ha, don't worry, we've got our 12,437 Notion pages & checklists to help with implementing it 👍
So cool to get a peek behind the scenes. Thanks for sharing!
Sure thing Kelly! Thanks for watching.
Love it!
Thanks Jesus!
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I love the new logo and overall branding, you guys and Koto did a great job! To be honest, I would've preferred sticking with the name convertkit while adapting the new branding, as kit just feels very corporate and oversimplified. Convertkit felt like a more unique and memorable name for the brand, but either way, kit or convertkit, I love the rebrand overall and I'm certain kit has a bright future ahead 🎉
Thanks for sharing! We know a lot of people have grown attached to the name ConvertKit.
The name change is driven by our plan to build the Kit that is the operating system for your creator business. An app store that developers and creators can extend and customize to fit their needs.
Each business is unique, so it needs a custom Kit.
But we appreciate you being a customer and being along for the ride, even when you disagree with decisions.
Great work!
Thank you Brad!
loved it!
Appreciate you Henri 👍
Amazing 🎉
Thank you Jonathan!
G O L D
Appreciate you Riley.
Option 1 was my favorite too 😊
Appreciate it Joshua. Very cool 'K' as your avatar as well!
Hi, that's very good idea,and amazing brand now, great work you did, really amazing
Thanks kocokidz!
Beautiful
Thank you!
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Really feeling option 1
Good option 👍
Watching this felt like I was watching a netflix drama that had me on the edge of my seat the whole time lol
haha I love this!
Our filmmaker extraordinaire Henry Thong will be happy to hear that ❤️
Love from India ❤
Appreciate you.
Please dont beome another all in one! You are amazing in email, keep that going!
We’re the email-first operating system, so email will remain a core focus for us 🙌
Will definitely keep email at our core 📬
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Thanks for the love ❤️
If you had to choose between Option 1 and Option 2, then you made the right call.
I don't believe those should have been the final two, however...
Lots of great options for sure.
For the sake of full "branding in public" claim, can you please share the budget range?
Exited
Thanks! We are too.
Congratulations on all your hard work and thoughtful decision-making! I’m glad you went with option 1, as it has more character compared to option 2. However, after seeing your new visual direction, I’m concerned that you might lose the personal touch that your old brand brought forward. The new branding, while polished, feels more mainstream and lacks the organic, personal essence that previously set you apart from your competitors. I completely agree that a rebrand was necessary, but I feel like the changes may have gone a bit too far overall. I truly hope it works out for the best! I’m still keeping up with your updates and cheering you on every step of the way!
Appreciate the feedback!
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I like the old one better
Thanks for sharing Michelle and appreciate you watching.
I miss the reeeeeeed! I thought Kit was a completely different company when I first saw the logo. Like Convertkit was no more!
Still here serving creators now as Kit 👍
This is the absolute weirdest thing ever. I feel like over the years, you guys have stewed over name and logo for no reason. The name makes no sense. But to each their own.
Thanks for sharing Jamee.
For more context, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
I don’t like the name. ConvertKit was a good name and I didn’t assume it meant for Content Creators only. Kit sounds like…meh. And it’s not good for SEO because it’s such a common word. I wish they chose a name that differentiates them better. Even email competitors have another word added that indicates this is an email marketing platform.
I agree. I was surprised and incredibly underwhelmed when they shared the name. It makes no sense to me.
I think that’s the point, they’re not just about email in their future. :) listening to Nathan talk about it on The Billion Dollar Creator, they mentioned their SEO expert looking into that.
@@kyleandcorina still they’ve should’ve created a unique name
Appreciate the feedback StrawberryJamJam.
For context, we’ve felt that our current name no longer reflects the scale of our mission and vision.
ConvertKit sounds too technical and niche, and it doesn’t fully capture everything that creators do with our platform.
We wanted a name for our company that was:
→ Tied to our mission
→ One word
→ Easy to hear and spell over the phone
→ Not too technical
Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit.
Hope that provides a little more context on why we decided to go with Kit!
And currently when searching 'kit,' the top result is kit.co which is a company we have acquired in this process.
I don't think this logo was the best choice... Out of the two, option 2 was better, but it doesn't feel timeless. It reminds me a lot of design elements that's popular right now, and in 5 years it will feel a bit dated... Shame...
Thanks for the feedback Ken. Appreciate you watching.
There's an awful lot of navel-gazing on your aesthetic here and not enough focus on making a product that is better for the user.
100%. Also, "Convert" was good in terms of converting users to customers.
Appreciate your input Crissy.
Our rebrand goes hand-in-hand with product improvements. It’s also about updating our product philosophy to:
→ integrate more tools into your ecosystem with additions to the App Store
→ get you better data insights through advanced reporting
→ improve usability with ongoing feature improvements.
These Kit updates are all about making your work easier and more efficient.
What other features, updates, or abilities would you like to see in Kit?
I still think the name is completely pointless. No matter how you try to explain it, customers don't understand. Add to that a logo that looks totally interchangeable. Just like colors that just don't go together and actually make the product worse.
Thank you for the feedback malusjoon.
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Thanks!