Philip Kotler - The Importance of Service and Value

Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity.
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[@rashmitharushi7057]

I can't believe this video only has so few likes 💔 His messages are strong, clear and specific!

[@aryandave1463]

He has explained very easily ❤

[@sbehera215]

Very good inputs

[@venkatesansharankumar5341]

The father of marketing.

[@adebayoariyo4286]

From the maestro himself

[@Chiakam]

Fabulous

[@emporergrimes]

Hess nothing but a scam artist.