Hi, I have a question. Is it true that your archetype is 80% the one from your niche, and 20% for your differentiation for that? For example, you have a creative career, so your archetype is the creator. But to differentiate you add a flavour with another archetype (or in the case of the innocence, you remove maybe ;)) ? Can you have even maybe 3 archetypes combined?
Hi - not sure exactly what you mean but the core idea of an archetypal mix is based on the psychographics that you want to target. People have a ton of archetypes within them and you decide which mix you want to cater to.
Hey Doris - Yes, you can a mix of archetypes and the percentage of each is determined by your overall positioning strategy. In your case, I would suggest 80/20 as a general guideline. - Mash
Love this series of videos, very helpful and informative. Seems to be a mixture of archetypes for me...I think 🤔
Thank you Mash! ✨🙌🏽
Glad you like them Tamara! - Mash
Hi, I have a question. Is it true that your archetype is 80% the one from your niche, and 20% for your differentiation for that? For example, you have a creative career, so your archetype is the creator. But to differentiate you add a flavour with another archetype (or in the case of the innocence, you remove maybe ;)) ? Can you have even maybe 3 archetypes combined?
Hi - not sure exactly what you mean but the core idea of an archetypal mix is based on the psychographics that you want to target. People have a ton of archetypes within them and you decide which mix you want to cater to.
Thanks so much love this series so much. 💗
Glad you enjoy it!
this video is soo helpful
Thank you!
Can the innocent archetype also be sophisticated/elegant? Or does it have to be pure/hippy in order to resonate?
Hey Doris - Yes, you can a mix of archetypes and the percentage of each is determined by your overall positioning strategy. In your case, I would suggest 80/20 as a general guideline. - Mash
The best 😩👏🏿👏🏿
Thank you! :)