I found your video very useful. As a Digital Marketing Consultant walking a couple of musicians through the steps of establishing an authentic presence online, we can use what you've explained here as our guide to developing their individual brands. So, thank you.
Thank you for this concise description of both the steps and critical components of branding. I'm a fine artist who has an increasing following but I need to start paying serious attention to my branding and audience going forward.
I find this info very theoretical. Like at 4:15 I wish you would have come up with examples - perhaps of other artists. Can you make a video with a practical step and examples? Thanks :)
My problem is applying my story and who I am now to a visual concept in a brand. I can't wrap my head around telling my story any other way than through lyrics I struggle to put it into a visual idea
is it possible to do a video for us classical musicians? All of us are performing and teaching on a really high level, but most of us don’t work in an orchestra and need to brand themselves as a “hire up musician” concept - meaning, we are highly skilled, but need a clearer direction where should we focus our efforts - any tips? How does it looks like, what is written on the website, do we need to be putting new music frequently etc.I personally think, many of us would greatly benefit. Lovely video, already used some tips 👌
I really really miss examples. What do you talk about? Sounds really interesting but I’m not sure. I fully understand. Examples of artists that you have work with and showing “before and after“ would be really good.
Sure, after taking years to gain musical skills, practice, practice, practice, until you master your instrument and/or learn the discipline of commercial songwriting, you simply move on to the disciplines of mastering the business side of a chaotic, difficult to comprehend industry...just lake that. Sure!
Thanks for your comment. I appreciate your thoughts on this. We've tried various ways to describe "branding" when teaching or coaching artists over the years, and you are right that "concept" is a good word as well. I often use it when teaching, although it usually requires further context and explanation. For most people "branding" is more generally recognised as the topic we are trying to explore. I agree, it is imperfect though and is off-putting for music creatives. With our strategy and methodology of artist develpoment we also have other topics such as artistic voice and sonic identity which we treat as separate ideas, so the word "concept" for us would be more of an overall description that can be used to help describe all of these things. We are very grateful for your thoughtful comment on this. We wish you all the best.
That's a very difficult question to answer properly. There is too much to explain and consider in a short message. But also, any answer will need to reflect your cicumstances, talent, current progress and vision. Sorry I cannot give you a clear answer. We do provide private 1-2-1 coaching and teaching if you want to book a session, I would be happy to help you with a direction to move forwards and give you a pathway to get there. It's what we help artist clients with every day. email me for a booking or if you have a more specific question that I might be able to answer for you. hello@theartistguides.net
This is a large topic, and there are many aspects and strategies, but a good starting place is the existing audiences of other artists. Look for artists that will likely have an audience who will be interested in your music as well. You can then consider which of these artists are slightly ahead of you with their success, as they will be operating in areas of the industry that you are aiming for, such as support shows, promoters, labels, etc. All the best.
Welcome to the channel. Thanks for subscribing. Our background is in modern musicianship education based in London. We have also operated a music management company for over ten years and over the last few years have been providing individual coaching and developemnt for independent artists. You can read more about us here: theartistguides.net/about-1. We also have a free resource to help artists on our website here: theartistguides.net/the-big-guide
more artists need to study branding and knowing their archetype
can you give us some examples of what you mean by archetypes for artists?
indeed
indeed
I need it indeed
I found your video very useful. As a Digital Marketing Consultant walking a couple of musicians through the steps of establishing an authentic presence online, we can use what you've explained here as our guide to developing their individual brands. So, thank you.
You're welcome. I'm very pleased to hear you found the video useful Thanks for your comment. All the best with your projects
1. Identify your audience
2. Identify your brand
3. Communicating your brand
4. Consistency
Thank you for this concise description of both the steps and critical components of branding. I'm a fine artist who has an increasing following but I need to start paying serious attention to my branding and audience going forward.
Thanks for your comment. It's much appreciated. All the best with what you are doing
I find this info very theoretical. Like at 4:15 I wish you would have come up with examples - perhaps of other artists. Can you make a video with a practical step and examples? Thanks :)
My problem is applying my story and who I am now to a visual concept in a brand. I can't wrap my head around telling my story any other way than through lyrics I struggle to put it into a visual idea
Same
Color Theory and aesthetics will be your friend when it comes to visual branding?
A story has a setting. Start there.
Hire a graphic designer! :)
Thank you my friend! Excellent advice. 🙏❤️
You're welcome. Thanks very much
2:12 Identify brand
So glad I stumbled upon this, such great advice and said so clearly 🐻🎸
Thank you so much for your comment and kind words. We really appreciate it. Hope the video was helpful for you.
Best video I've ever seen on this topic, thank you!
Лучшее видео на эту тему, которое я когда либо видел, спасибо!
You're welcome, and thank you for the best comment!
is it possible to do a video for us classical musicians? All of us are performing and teaching on a really high level, but most of us don’t work in an orchestra and need to brand themselves as a “hire up musician” concept - meaning, we are highly skilled, but need a clearer direction where should we focus our efforts - any tips? How does it looks like, what is written on the website, do we need to be putting new music frequently etc.I personally think, many of us would greatly benefit. Lovely video, already used some tips 👌
Great authentic music business mentoring, thank you!
Hope it was helpful for you. Thanks for your kind comment
Thank you so much for sharing!
You're welcome. Hope it was useful for you
great advice!!!
Thank you, glad you like it!
I really really miss examples. What do you talk about? Sounds really interesting but I’m not sure. I fully understand.
Examples of artists that you have work with and showing “before and after“ would be really good.
Very informative. Thank you!!!
You're welcome. Hope it's been helpful
Thanks a lot, the best till now (4 steps)😊 love it
Thanks so much. Really appreciate you saying that
Sure, after taking years to gain musical skills, practice, practice, practice, until you master your instrument and/or learn the discipline of commercial songwriting, you simply move on to the disciplines of mastering the business side of a chaotic, difficult to comprehend industry...just lake that. Sure!
Might as well work a 9-5
Thank you, really enjoyed the video.
You're welcome. Appreciate your comment
@@theartistguides Thank you💪💪💪
U_ hit_ the_ nail_ on_ its_ head, _
Thanks again _4_ the_ content 👌 ✨ ♥ 😀 👏 👍 👌 ✨ ♥ 😀 👏 👍
We appreciate your kind words. Thanks. Hope our content is helpful to you
thank you !
You're welcome!
I agree with your points, great advice ❤
Thank you. Appreciate you commenting
I need to study branding
Thank you sir learned a lot ❤
You're welcome. Thanks for your comment
Love your talks,always on point...By the way am an artist and I really find your videos helpful 🙏🏾🤝🏾🇿🇲🇿🇲🇿🇲🇿🇲
Thanks for taking the time to comment on so many of our videos. We really appreciate it. We wish you the best with your music
This is dope ❤
Thanks for your comment. We really appreciate it
i think a word that would appeal more to artists would be a “concept” rather than brand.
Thanks for your comment. I appreciate your thoughts on this. We've tried various ways to describe "branding" when teaching or coaching artists over the years, and you are right that "concept" is a good word as well. I often use it when teaching, although it usually requires further context and explanation. For most people "branding" is more generally recognised as the topic we are trying to explore. I agree, it is imperfect though and is off-putting for music creatives. With our strategy and methodology of artist develpoment we also have other topics such as artistic voice and sonic identity which we treat as separate ideas, so the word "concept" for us would be more of an overall description that can be used to help describe all of these things. We are very grateful for your thoughtful comment on this. We wish you all the best.
your welcome!
Thank you ❤
You're welcome. Hope the video was helpful for you
Thanks - a big help
You're welcome. We're pleased to hear it was useful to you.
Great video ❤️❤️❤️
Glad you liked the video. Thanks very much for your comment
This is good sir
Thanks for your kind comment. Glad you liked the video
Does anyone do headspace? This guy sounds like the guy (I think his name is Andy). Calming tone
Not sure who this Andy guy is, but I promise it's not me. I'm intrigued now though. I may have to look him up, haha!
This is helpful
Glad to hear that! Thanks for your comment
When you’re in the start of your music career and you’re creating because of experiment how you build all that? By making music as much as possible?
That's a very difficult question to answer properly. There is too much to explain and consider in a short message. But also, any answer will need to reflect your cicumstances, talent, current progress and vision. Sorry I cannot give you a clear answer. We do provide private 1-2-1 coaching and teaching if you want to book a session, I would be happy to help you with a direction to move forwards and give you a pathway to get there. It's what we help artist clients with every day. email me for a booking or if you have a more specific question that I might be able to answer for you. hello@theartistguides.net
Thanks a lot
You're welcome. Hope it was helpful
Thank you
You're very welcome. Hope it was useful
@@theartistguides Absolutely
Thanks.
You're welcome. Hope it's helpful
Where do I find my audiences or how to find them? I just make music
This is a large topic, and there are many aspects and strategies, but a good starting place is the existing audiences of other artists. Look for artists that will likely have an audience who will be interested in your music as well. You can then consider which of these artists are slightly ahead of you with their success, as they will be operating in areas of the industry that you are aiming for, such as support shows, promoters, labels, etc. All the best.
Thank you for your thoughtful reply to the commenter. I had already liked your video. Now I subscribed! @@theartistguides
@@willforever6137 I'm pleased to hear that. Welcome to the channel!
@@nehemaialord2653 Thank you!
thank you sir
You're welcome. Hope the video was useful to you
clay irwin new rock songs on bandcamp youtube spotify have a listen i hope this puts rock back on top artist clay irwin
good wor
Thank you!
❤
🧡
Thank you!
I propose to have a fair baby boy (2)
How about some examples. What is the Beatles Brand ? Bob Dylan's brand ? Tyler the Creators Brand ? How would you describe that ?
Good information… I subbed but who tf are you?
Welcome to the channel. Thanks for subscribing. Our background is in modern musicianship education based in London. We have also operated a music management company for over ten years and over the last few years have been providing individual coaching and developemnt for independent artists. You can read more about us here: theartistguides.net/about-1. We also have a free resource to help artists on our website here: theartistguides.net/the-big-guide
Thank You 🙏
You're welcome. Thank you for commenting
@ do you give any one on one sessions or classes?
Thank you
You're welcome. Thanks for your comment
Thank you
You're welcome. We appreciate your comment.
Thank you
You're welcome