Fashion Is LITERALLY Art For Viktor & Rolf | Fashion Films | Refinery29

We mean LITERALLY. Watch on for the incredible collaboration.
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If there’s any difference between “clothes” and “fashion,” it’s that the latter can double as art. Fashion is imaginative, emotional, and evocative of things much larger than just “I am covering my body.” On one side of the spectrum are mainstream retail trends - clothes you can easily buy that help you say something about who you are that day. On the other side is haute couture - a veritable playground for designers with the means to create garments that are much more about fantasy than function.
Designers Viktor Horsting and Rolf Snoeren of Viktor & Rolf decided to explore the very, very far end of that clothes-art continuum by shutting down their eponymous ready-to-wear label last season to focus solely on haute couture. The result was a literal take on the idea that fashion can be art, using gold-painted frames, white canvases, and “paint splotches” that were - according to the show notes - created by “a complex layering of laser-cut jacquards, embroideries, and appliqués.” The duo further extended the idea by turning their final bow into performance art itself, manipulating the items worn by the models to transform them into sculpture-like paintings, which they then hung on a white wall.
You may ask who, besides Lady Gaga, a Viktor&Rolf fan, would wear this stuff? Well, in this case, that isn’t even the point - and you wouldn't be able to buy even the very wearable chambray artist’s smocks if you wanted to. The entire collection was purchased by art collector Han Nefkens to be donated to the Museum Boijmans Van Beuningen, which may indicate what the ultimate answer to the question posed here is.
In our latest collaboration video with Visionaire, we give you an insider's look at all the skill and care that went into this couture collection, and let you decide for yourself whether haute couture and high art are one and the same.
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[@QueenJaneway]

This is amazing, I've always loved Viktor & Rolf since their "cut through dresses".

[@mantra4ia]

Way to make "canvas" into sculpture into fashion wear!

[@Miss.T_]

Amazing! This is why they are geniuses!!!

[@RawLook]

Wow so good! When you think everything is already done and then this brilliant ideas is created in your head! That's one of the greatest feelings for an artist! Great great work!

[@AsadKhan-mk9it]

so creative..........................

[@Bilyanaaa]

extremely creative and skilful work

[@anorexicobesechild]

This was really cool

[@ThierryRogerCouturier]

Fashion is Art and Art is Fashion...

[@gabrielacamargo21]

That's so cool.

[@louiseringsmose]

One word: WOW!!

[@ramecabrera]

WOWWWW!!!!!

[@GwindiChan]

Wow impressive.

[@ACAC-sk2mm]

TOPTOPTOP!!!

[@helendang8017]

An incredible understanding of the dimensions, structure and construction that powerfully experienced designers possess.

[@Kayleena]

I love the videos following designers! You guys are doing a great job at conveying the art and culture of it all! And only in 3 minuets! ;) Keep them coming please.

[@Kayleena]

+TheStylesMeow And the show!!! Goosebumps :P haha

[@miaccomaicco]

+TheStylesMeow I absolutely agree.

[@eloisechoquette]

Amaaazing wooow absolutely incredible work

[@mango_morena]

Omg the end is so amazing

[@MooNiQ6r]

Amazing

[@ttbt.choisuin]

It was like a fresh mint to the fashion art!

[@amelialee4119]

thats some serious innovate fashion/art wow

[@r0xanne_d0ll]

I just wanna know how they pattern everything because that must've been complicated 😳

[@inas6492]

This. Is. Spectacular.

[@luisadmp]

That is AMAZING!

[@Youareveryupset]

innovative

[@cyberpixels]

Genius!! :)))

[@miaccomaicco]

Awesome!

[@CooksFSH]

fucking amazing!!!!

[@TheMojoBanana]

omg this is awesome… I'd like to know how did they come uo with this extraordinary idea.

[@Zoe-rv8nq]

cool

[@claudiamendez7907]

Great work guys combined the two expressions of art

[@KenAmro]

incroyable. please keep the couture videos coming!

[@TrucNguyen-jp1bx]

Perfect

[@Nonwhandle]

Does anyone know the song for the ending credit?

[@The4realangie]

Work of art!

[@dragonkydd6779]

This is too much 🙏🙏🙏

[@helennmelonnn]

Oh damn, super creative!

[@jennytsak]

Wow that is incredible!!!

[@aurielldaye]

Wow, beautiful.

[@mixie1193]

Incredible.

[@Lanizainali]

Omg that was AWESOME.

[@unatacitadecafe]

ugh

[@msolovely623]

these are absolutely gorgeous!

[@Achuiyan]

this is touching

[@DVmakeup]

Amazingggggggg

[@elannguyen6730]

Amazing

[@trianglelinecircle]

brilliant

[@jenns.5791]

obsessed with this.

[@dimplevictorino2474]

Amazing!!

[@Blubbibub]

Amaazing!

[@purple97ish]

This is amazing!!!

[@niklasdarius8508]

Hi, I want to follow your movies it is intressting. Can I put you movie links on facebook.com/TheGameOfCrow and share your youtube channel? if you want go first there and see more. Have a nice day sincerely /Crow on the way