Brand Resonance Model

A discussion of the Brand Resonance Model.

[@hekane1]

This is really helpful - thank you for posting! Made more sense in one video than my university lecturer has made all semester!

[@muhammadmeraj1849]

Same

[@sofiarolon7370]

I have a marketing test tomorrow and watching your video really cleared my mind about this topic. Thank you. Greetings from Argentina

[@brianmax718]

never comment under any youtube videos. this video actually saved my asss and helped me to understand my coursework. thank you so much!!! Love from England

[@sajedaalsweti3045]

same Hhhhhhhhh

[@EnigmaOfTheSun]

I really wish you would cover more of these chapters! I finally understand this topic, you've made it clearer than my lecturer ever could :)

[@paramjeetkmalhotra5990]

Yes I wish you could have made videos on all the chapters

[@akulsharmaa]

2019 and still useful

[@yoliswabanzi1653]

OMW what a thorough explanation, this video has just made my life a lot easier for this module. Thank you this is very insightful.

[@razijababajeva1299]

For the first time someone normally explained any model.

[@veekayyy_]

This video is amazing. I have an brand building exam this week and this is super helpful. Thank you for this video

[@louwar96]

thank you for posting this. I was going through my marketing slides and had no idea what it was about. Now i do :D

[@catalina4939]

Thank you! super clear, despite hours of lectures, this 8 mins did it better

[@miew6081]

You explain very clearly and easy to understand. Now I'm studying Marketing and your clip is really helpful!!! Thank you so much.

[@cheeseandbuiscuits]

learnt more in 8 minutes then I did in a whole semester at uni! thank you ! :)

[@flavihok]

Same lmao

[@the_only_living_ghost]

Infinitely better than how the book or my teacher explains-thank you

[@larissaw8214]

Such a helpful and well-worded explanation. Thanks a lot!

[@ramkrishnatamboli9539]

This is really helpful, the way you have disseminated the three parts specially. Actually I have missed this lecture, but now I understood better than what I could have understood via lecture

[@itsbix_]

thank you so much! you are a very good speaker I loved listening to your points!

[@sichen2396]

Thanks so much for posting this!! Very clear and helpful:)

[@baquerhussain9567]

Greatly explained with a bold style✨

[@manavkamadiya5710]

you explained this like a piece of cake! thanks for the help.

[@jenniferokorhi1598]

Thank you for posting this, so helpful...

[@ginnaisannroelofsz4721]

Thank you so much! I am studying correspondence and it was great to this have explained in such detail :)

[@ridhaangupta6700]

Thankyou so much for posting this video it helps a lot!

[@asifpashaa5233]

Very helpful, Explained in a very simple way.

[@harleywebster-griffiths333]

Beautifully done...great job...!

[@Entrepreneurs-Forum]

i love you so much the way you teach i really love it❤

[@micolmongiovi2759]

WOOOW!! THANK YOU - You explain it so gooood!

[@sudhakarkatakam]

Very helpful, great explanation!!

[@noluthandomnguni]

This is so clear. Thank you.

[@poornarajdpadmashali4972]

this was to the point. clearly explained

[@imma.ardiani84]

Thank you for the helpful content. Could u please do the B2B elements of value pyramid?

[@ellemari3491]

this really helped thankyou

[@ALR2320]

Dr.KC2010, I have a question ( what’s the difference between performance and judgment "logic") ( what’s the difference between imagery and feeling, since both are considered "emotional")

[@anilaryal2663]

its great.... I need more about branding theory

[@cabitakhoirom5742]

Well explained 👍

[@rumbai08]

Great vid...really helpful...thank you

[@Dream1ng]

Thanks for posting! This helped a lot.

[@moritz9848606]

nicely explained thank you for this !

[@pierrefernando1863]

Thank you! super clear, It's really helpful.

[@ashwinihulawale2904]

thank you so much ma'am.. 💗 love from India

[@rayhana1118]

You're the best, thank you so much !

[@jamesocallaghan9471]

Great video, thank you very much

[@khumomotswaiso7513]

2020 still very useful

[@davemccullagh4297]

Thanks from England

[@anurakapuotunna656]

Good explanation Thank you

[@madhuniprashani1559]

This is very useful .thanks

[@sabaw_na_si_j4meZnOLiMitZZZ]

Brand salience- (salient- it matters) okay now this brand is relevant to us and we know that it is out there
Performance- there is 2 things that needs to happen: the brand needs to perform and we also need to develop and to communicate and deliver to the customer a certain type of brand imagery. So there is need to have a performance and imagery
Judgement and feelings- once again it has 2 steps: customer is having judgements, and thinking about well how does this product perform, what is this brand about, what do i think about this brand? What does it mean? And also developing feelings around that
Brand resonance- when something resonates with us.. we connect with it with a different level. When a brand resonates with a customer- they will continue to incorporate that product with their daily life.

[@Peterstavrou]

Thanks! Very well explained!

[@shaneheusdens8234]

Good explanation thanks

[@sihamamq]

Thanks really helpful

[@your.saintlydevil]

Thank you! It was very helpful.

[@haozhong152]

Really cool. Thanks !

[@rrjaa1]

very informative .. thank you so much :)

[@sahil051989]

Shouldn't Imagery be related to packaging and pricing of the product ?

[@manjum301]

Thank you so much! :)

[@sheetalb9684]

Awesome!! Thanks!!! Its a life saver!!

[@isaugarwe9477]

clear explanations.. thanx

[@amardeepkaurahluwalia5100]

Clarity of concepts

[@shruthichinnusree8515]

Can you add some more videos on brand resonance plz.....

[@kapsta123]

Very helpful!

[@nataliathinschmidt891]

Super helpful!

[@isabellasun9711]

Really helpful! Appreciate!

[@jonathanv4050]

very helpful, thanks!!!!

[@aseefullah848]

Thanks a lot

[@wajahhatali]

really helpful.

[@conorgill9074]

very helpful thank u

[@shalinee2]

amazing explanation...thank you :)

[@subhashshelar-n2p]

Very helpful

[@amnaamna2971]

you are great thanks al lot

[@ABCTEST213]

easy to understand!

[@cool1u1]

Well explained

[@stephonsepulveda2946]

thank you so much!!!

[@CrazyShootFotoshop]

Thanks

[@abhapandey8966]

Thanku sir its best👍

[@achmadr0930]

thank you so much....

[@jamalhasan3192]

best one

[@rimxhamirza1031]

thnks a lot

[@nanoomarketing]

gold

[@thisisnotnw]

Thank youuu! this is very helpful with such a clear explanation.

[@Mocadogbliss]

Thanks really helpful

[@pialdas5653]

Tnx a lot