Rochas: A History of One of France’s Oldest Fashion Houses (From Haute Couture to Perfume Empire)

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  • Опубліковано 10 кві 2020
  • Marcel Rochas was a couturier like no other, and his work during the first half of the 19th century was work that still lives within the world of fashion even today. Luckily, Rochas (rochas.com) asked me to develop a history of the house for you all and of course, I said yes! So please enjoy as we work through the history of this brand as we explore the lives of Marcel, many of his wives including Helen Rochas who made Rochas into a perfume empire after Marcel's death, and the designers who have carried on Marcel's message of simplicity in Haute Couture.
    Social Media:
    Instagram: / hautelemode
    Personal Style: / hautelemess
    Twitter: / hautelemess
    Fashion Victims Podcast:
    Apple Podcasts: apple.co/382Yndj
    Spotify: spoti.fi/2sLvVwg
    Soundcloud: bit.ly/2DJwZ5R
    For business inquiries please contact: hautelemode@ellifyagency.com
    Music: / ifbeat
    Script written by:
    Luke Meagher
    Pierre M'Pele - / pam_boy

КОМЕНТАРІ • 395

  • @juliendenys8826
    @juliendenys8826 4 роки тому +1206

    Tbh, the fact that an important fashionbrand is asking luke to do a video on their history and giving him an outfit, is everything. Finally he starts to get the credits he deserves!!!

  • @_-luke-_
    @_-luke-_ 4 роки тому +1559

    honestly, I would def join a zoom history class if you were the teacher lmao

  • @neverhowever3231
    @neverhowever3231 4 роки тому +529

    luke trying to pronounce french words is giving me life

    • @alicechiu6877
      @alicechiu6877 4 роки тому +10

      leh clooooob

    • @silviajoni337
      @silviajoni337 4 роки тому +7

      @@ivyriou8240 french is difficult to pronounce if it isn't your first language, be nice pls

  • @crystalion3378
    @crystalion3378 4 роки тому +225

    Sis is low key becoming an influencer!!! Can you imagine a fashion house asking you to film a video! I could never 🥰

  • @gaetanocascio2420
    @gaetanocascio2420 4 роки тому +401

    Will you finish your series on the history of Dior? We need the tea on Maria Grazia 😂
    Ps. My sister's name is Maria Grazia and everytime I call her in my head it sounds with your accent. Imagine your power
    Edit: I just finished the video, and I wanted to thank you for the research and passion that you put into it. They really show.

  • @cadr003
    @cadr003 4 роки тому +248

    I actually knew of Helene Rochas because she was so iconic.

    • @hautelemode
      @hautelemode  4 роки тому +20

      really where had you heard of her before!?!!?

    • @cadr003
      @cadr003 4 роки тому +17

      @@hautelemode She was incl in the international best dressed hall fame iirc

  • @Nadia72639
    @Nadia72639 4 роки тому +93

    16:42 Accounting for inflation, $40 million in 1971 is about $255 million in 2020. She made that COIN.

  • @Manvir.
    @Manvir. 4 роки тому +201

    I love that he's pushing so much content out lately, all this extra content by creators is what's saving me.

  • @christianurena510
    @christianurena510 4 роки тому +133

    You’re the only one on this platform I’d actually watch a 24 minute long about fashion heritage, you really know your way about making interesting content and educational one without making it boring or patronizing! Congrats on the collaboration and yes, you looked beautiful in that look!

  • @tacosr
    @tacosr 4 роки тому +67

    UA-camrs are lowkey one of the unsung heroes of quarantine, I have no clue how I would keep my sanity if I didn't have all this content, esp HauteLeMode

    • @mankosdream6138
      @mankosdream6138 4 роки тому

      TacoSeniour i wrote an article for my local newspaper about this exact topic. it’s veryyy true

  • @zhzok
    @zhzok 4 роки тому +106

    Two videos in 24 hours? Who is she? we love all this content

  • @zhzok
    @zhzok 4 роки тому +143

    That black mermaid dress is everything, where is that on the red carpet today? The birds? We stan a genius

  • @miragedemon8450
    @miragedemon8450 4 роки тому +160

    Will you ever do a history of Martin Margiela? Margiela is my favorite brand and I think people should know more about it.

    • @hautelemode
      @hautelemode  4 роки тому +64

      definitely would love to but i think it'll be in the way off in the future!!

    • @bagel-4005
      @bagel-4005 4 роки тому +3

      UA-camrs like Avery Ginsberg and Bliss Foster have made several videos on the history of MMM.

    • @ethandavies214
      @ethandavies214 4 роки тому +2

      Nikola Tadic the fashion archive has a few great videos on him

    • @simonceder1308
      @simonceder1308 4 роки тому +3

      @@hautelemode Would love to see a video on the upcoming Margiela documentary!

    • @miragedemon8450
      @miragedemon8450 4 роки тому +1

      @@simonceder1308 OMG me too. I can't wait to watch it.

  • @_-luke-_
    @_-luke-_ 4 роки тому +138

    my history teacher could never

    • @bellal3167
      @bellal3167 4 роки тому +3

      Period⚫️

    • @Dalsemien
      @Dalsemien 3 роки тому +1

      But you history teacher would probably know that they did not have TV in the 1920's.

  • @amypetrie7712
    @amypetrie7712 4 роки тому +33

    Your mom should be hella impressed with what you do Luke. Hella impressed.

  • @erin6320
    @erin6320 4 роки тому +117

    Luke makes me want to get rid of all of my clothes and buy new fashionable stuff

    • @alexisjauregui3523
      @alexisjauregui3523 4 роки тому +31

      I wish i could just never buy anything fastfashion anymore and only get real shit. Fuck i need a sugar daddy.

    • @MeganMoon777
      @MeganMoon777 4 роки тому +2

      Alexis Jauregui I felt this 🙁

    • @sabrawilson5262
      @sabrawilson5262 4 роки тому +2

      Buy thrifted. It's the poor persons way to partake in sustainable fashion

  • @mikeshardly
    @mikeshardly 4 роки тому +21

    I’m fully sold on Rochas. I love their silhouettes. From what you showed of their newer collections it seems like they walk that fine line between modern and timeless. Almost an ageless feel. And very French which I LOVE

  • @marcusjavinal9107
    @marcusjavinal9107 4 роки тому +36

    Yes. Yes. Yes.
    The outfit,
    The content,
    The humor.
    I LIVE.

  • @MusicLooover7
    @MusicLooover7 4 роки тому +21

    Please do one of these on Mugler! I was gagging at everything at the exposition of his clothes in Rotterdam and I know you love tis work too!

  • @niamhbailey2867
    @niamhbailey2867 4 роки тому +24

    Aww that pic of Hani modelling the perfume made me miss EXID more

  • @Tinylinson
    @Tinylinson 4 роки тому +26

    I'm so glad they asked you to do a history of their brand, that is so cool!!!! I wish more brands would do that! To hear someone I already watch talking about the history of a brand I may only know a few things about gives it so much more importance and makes me want to invest in the brands you talk about. :)

  • @hello.fridays
    @hello.fridays 4 роки тому +23

    Serving high fashion, tie-dye realness. This needs to be a series!!!

  • @TheAquaticCat
    @TheAquaticCat 4 роки тому +4

    I'm living for this! Imagine what the Rochas PR person might think when they hear Luke calling their founder a fuckboy

  • @FAubrey-pg6mp
    @FAubrey-pg6mp 4 роки тому +17

    I knew the brand as Rochas is very well regarded among perfume heads for their very inventive scents.
    I wear eau de Rochas all the time. Eau de cologne with frankincense and myrrh - amazing!

  • @dumbnhung
    @dumbnhung 4 роки тому +19

    In the 80s/90s, Rochas produced a men's cologne with a sweet vanilla base - I called it "Man Candy" though I believe its their cologne called Rochas Man. It comes in a distinctive frosted glass butt plug (I suggest you check it out). Guys, in particular, would swarm me whenever I wore it. I need to get another bottle :)

    • @rfomalhaut2784
      @rfomalhaut2784 4 роки тому +1

      I have one! Regarded as one of first, or the first, Gourmand scents for men. Lavender and coffee in a sea of vanilla

    • @grackshack
      @grackshack 4 роки тому +2

      Is it really cologne-y or would it work as a female scent as well 👀

  • @thecatmont
    @thecatmont 4 роки тому +30

    freakin' love that sweater, your lewk was hot

  • @mhdluqman
    @mhdluqman 4 роки тому +7

    Luke trying to pronounce French words is reminding me so much of Dexter’s “Omelette du Fromage”

  • @codysmith3853
    @codysmith3853 4 роки тому +12

    we stan a king who has luxury fashion labels going to him

  • @olhabohdan3822
    @olhabohdan3822 4 роки тому +7

    "when you know you know and it's the best way to know" sounds so great)).

  • @reaboti3588
    @reaboti3588 4 роки тому +16

    Yes Luke get that recognition 👏👏

  • @williamcostes3245
    @williamcostes3245 4 роки тому +25

    Now I get why Rochas is a big deal for a lot of fashion models. That was Lindsey Wixson @19:52 haha

  • @angelabourne7096
    @angelabourne7096 4 роки тому +10

    I loved this! Please let this become a series. Versace would be cool, such a rich history there

  • @wonderjosie
    @wonderjosie 4 роки тому +2

    incredible that rochas asked you to do this ! very very smart brand ! i now love rochas !!!!!!!!!! stan

  • @MeganMoon777
    @MeganMoon777 4 роки тому +4

    NYU give this man his own fashion art history class PLEASE

  • @TheVFschannel
    @TheVFschannel 4 роки тому +12

    I'm french and was watching next to my non-english speaking grandmother who just adored your prononciation of french name, just keep saying avenue matignon, i'll listen! This is an excellent video, I wish french speakers had your skills! I was so happy to learn about Rochas.

    • @seybertooth9282
      @seybertooth9282 3 роки тому +1

      Je ne suis pas français, mais sa prononciation blessé ma oreilles.

    • @TheVFschannel
      @TheVFschannel 3 роки тому

      @@seybertooth9282 ton orthographe blesse mes yeux...

  • @liteflightify
    @liteflightify 4 роки тому +9

    Looking cute as usual. But also giving us a history lesson. Best of both worlds.

  • @aspiring...
    @aspiring... 4 роки тому +10

    Brilliant content.
    I see why Rochas chose you to do this.

  • @hotpinkbunny8550
    @hotpinkbunny8550 4 роки тому +5

    luke lowkey roasting the other fashion brands he's worked with at the end...

  • @rubensalazar2725
    @rubensalazar2725 4 роки тому +5

    I would to see more videos like this where you go over the history of fashion houses

  • @Luisa4911
    @Luisa4911 4 роки тому +4

    I LOVE THESE AND I AM SO HAPPY YOURE DOING THESE VIDEO ESSAYES AGAIN!

  • @rae2785
    @rae2785 4 роки тому +1

    i love these videos so much!!!

  • @korymerrill7959
    @korymerrill7959 4 роки тому +4

    Yay loved this always love this kind of content from you fashion history type videos are my fave type of videos from u

  • @kat_likemeow
    @kat_likemeow 4 роки тому +1

    Yay was waiting for a history video!! Thank you ❤️

  • @cristinakaminski8998
    @cristinakaminski8998 4 роки тому +1

    I really enjoyed your bit on Rochas. I find you quite entertaining...great sense of humour. I would be interested in seeing more like this. Great work!

  • @c1r159
    @c1r159 4 роки тому

    Im so proud of my girl look at her with big fashion hause sponsors im super happy THIS IS ICONIC

  • @MariaSCarr
    @MariaSCarr 4 роки тому +2

    I love the informative style of this video!

  • @johnbuffini9593
    @johnbuffini9593 4 роки тому

    More of this, so great to see your real passion.

  • @kimmie_90210
    @kimmie_90210 4 роки тому +1

    I loved everything about this video!!!! 🙌🏽🙌🏽🙌🏽

  • @ekilijah9942
    @ekilijah9942 4 роки тому +5

    :) thanks for blessing us during the lockdown

  • @susantescione8007
    @susantescione8007 4 роки тому

    Thank you so much for this video. In these times, we need pieces like this that are informative yet upbeat.

  • @boop3342
    @boop3342 4 роки тому +1

    was just scrolling thru your channel tryna learn more fashion history from u!! ahhh love these

  • @petras868
    @petras868 4 роки тому +1

    These fashion history videos give me life. Also the editing is on point!

  • @gracielacastaneda4259
    @gracielacastaneda4259 4 роки тому

    thank you for these wonderful shows...keep up the great work

  • @charleneaugustyniak2591
    @charleneaugustyniak2591 4 роки тому +3

    This was a great video and the fact that they reached out to you to make this video is even better. Would love to see more educational and historical fashion videos.

  • @ina2353
    @ina2353 4 роки тому +2

    It was a wonderfull video. Please do more of them when you have the time and inspiration. Love ya

  • @rachelcameron-cooke5955
    @rachelcameron-cooke5955 4 роки тому

    This was such a good video! Hopefully you will do more like this in the future!

  • @clynt7452
    @clynt7452 4 роки тому +2

    Is like listening to a friend indulging me the history of fashion 😍👌 more please!!

  • @WhitlowVlogger
    @WhitlowVlogger 4 роки тому +1

    yes Luke! this is the content we need!

  • @maddiegeier
    @maddiegeier 4 роки тому +1

    Videos like this and your Mcqueen one are my fav! Love learning the history of brands!

  • @rudylabsilica2286
    @rudylabsilica2286 4 роки тому +1

    Thank you Luke for finally educating me on the pronunciation (I keep saying Rochas wrong)! And I want that jumper you’re wearing!

  • @ThinkSnipser
    @ThinkSnipser 4 роки тому

    Love these fashion history vids!

  • @charly9485
    @charly9485 4 роки тому

    really enjoy these history videos of yours

  • @lauracaruci1398
    @lauracaruci1398 4 роки тому +1

    Love this concept. I would sit for hours listening to you teaching us fashion history.

  • @karid.4371
    @karid.4371 4 роки тому

    LOVE A GOOD History lesson from Luke!! Thnks babe. You look amazing.

  • @Hannah-ix3sw
    @Hannah-ix3sw 4 роки тому +1

    Love the history videos!

  • @marochatzistogianni2841
    @marochatzistogianni2841 4 роки тому +1

    I'm so happy for you Luke ....👏👏 the fact that they contacted you shows a lot ... !keep up the great work👌

  • @meghayman8211
    @meghayman8211 4 роки тому +1

    I would absolutely love more of these 🤎

  • @chrissyu6528
    @chrissyu6528 4 роки тому

    I love your videos so much, it’s wonderful that they asked you to make this video. I can sense your deep love for fashion and it’s so inspiring! 💕

  • @jeannettemann96
    @jeannettemann96 4 роки тому

    Love your sweater and your videos about the history of fashion houses. In my teens my favorite perfume was Femme

  • @deekshab9417
    @deekshab9417 4 роки тому

    You delivered really well luke! Kind of made me emotional at the end. I love brands with a rich history, there is so much to learn and understand in the world of fashion ,it's amazing to be a part of such an industry

  • @erinnicole5348
    @erinnicole5348 4 роки тому +1

    You are without a doubt one of my top 5 favorite youtube channels. I always leave your videos feeling like I've learned something, and you are so wonderful!!

  • @ZZZZZZZZZZZZZZZZZZZZZZZZ608
    @ZZZZZZZZZZZZZZZZZZZZZZZZ608 4 роки тому +1

    You are a great story-teller, without compromising on depth of knowledge. These videos must take a lot of time and effort. It's really informative and impressive, thank you.

  • @jabundis
    @jabundis 4 роки тому

    This was such a great informative and entertaining fashion history lesson!!! We need more!

  • @reverie6034
    @reverie6034 4 роки тому

    Excellent. I love your histories!!

  • @gabrielmalit1356
    @gabrielmalit1356 4 роки тому

    This is such a huge honour for you!! Congrats!

  • @mildakurgonaite2677
    @mildakurgonaite2677 4 роки тому +1

    i love these fashion history videos!

  • @theanesumusiyiwa307
    @theanesumusiyiwa307 4 роки тому +1

    I'm happy for you Luke. I remember watching your videos when I was 15 years old and you were talking about current and historic figures in fashion(sometimes you would get some things wrong but you always embraced constructive criticism and got even better).

  • @Mitchell4892
    @Mitchell4892 4 роки тому

    Straight up perfect content for these times. I loved this! I really like all your History videos too tbh

  • @wrv6927
    @wrv6927 4 роки тому +1

    Lovely, thanks. Would u consider making more videos like this? It was entertaining and at the same time educational !

  • @jills8441
    @jills8441 4 роки тому +1

    Great sweater, interesting history, beautiful fashion and lots of funny bits in this video - very entertaining!

  • @rachelmarvin8267
    @rachelmarvin8267 2 роки тому

    PLEASE MAKE MORE OF THESE!!

  • @Grape-fruit3
    @Grape-fruit3 4 роки тому

    I’d love to see more videos like this about the big fashion houses. Loved this video

  • @expressionoflotus6795
    @expressionoflotus6795 4 роки тому

    I am really glad i found this channel cause it is giving me so much informations and contents that i never know i needed, thank you luke

  • @antoninasavinova5633
    @antoninasavinova5633 4 роки тому +1

    This is a great story! Thanks

  • @mercury3440
    @mercury3440 4 роки тому

    I mean you are the only one who could could make a fashion history video entertaining yet educational.
    And 2 videos a day now you go girl! CONGRATULATIONS on your collaboration and you looked so gr8!

  • @lilg3514
    @lilg3514 2 роки тому

    I love videos like this. Thank you! 😘

  • @prof.cecilycogsworth3204
    @prof.cecilycogsworth3204 4 роки тому +1

    Thank you so much for giving us some much needed inspiration for glamourous innovation!

  • @Pauline-uq6lk
    @Pauline-uq6lk 4 роки тому +1

    I hope this becomes a series!!

  • @scottbillings4712
    @scottbillings4712 4 роки тому +3

    Rochas' Macassar is my favorite winter cologne of all time. A bit heavy for the 2020's but it kicked ass in the 1980s.

  • @candicecharles3588
    @candicecharles3588 3 роки тому

    This was wonderfully presented. I've never really stopped to look at Rochas so this was fantastic. Your presentation really help with my Design History Course I'm currently taking.

  • @bekpalm
    @bekpalm 4 роки тому

    HauteLeMode is spoiling us with brilliant uploads; thank you Luke you are the best!!

  • @anikajoy5739
    @anikajoy5739 4 роки тому +1

    Thank you! Love you! OMG

  • @ola6362
    @ola6362 4 роки тому

    you need to do more fashion history videos!!! i always retain the information so easily and have fun while learning and cultivating new ideas for fashion!

  • @chaton20
    @chaton20 4 роки тому

    Loved this 💓

  • @Fluuuuuuuuuuuuuuuubb
    @Fluuuuuuuuuuuuuuuubb 4 роки тому

    I loved this!! I admittedly don’t know much about fashion or its history at all. I’m very new but very fascinated by this sort of thing! I would love to see more videos like this!

  • @solhan4525
    @solhan4525 4 роки тому +1

    Please make more videos about the history of fashion designers! I find it so interesting how fashion evolved over time in societies

  • @michelegraham9044
    @michelegraham9044 4 роки тому

    I love your historical videos.

  • @nubbyrose87
    @nubbyrose87 4 роки тому

    I’m going to check out Rochas perfume when the mall opens. That sweater is beautiful. You look really great in it. I’m sure Rochas is very happy with the history video you did. Great job!

  • @augustusleo6704
    @augustusleo6704 4 роки тому +3

    yessss come thru with the fashion history education

  • @Heedy770
    @Heedy770 3 роки тому

    please please please always continue to do videos like this