ILogic 1 I’m a mopar kinda guy hence why I said “Jeep” besides you can’t rock climb a GT500 & I can just throw a hellcat or demon motor in a Gladiator and have the best of both worlds
Yea, the XT6 can’t hold a candle to the new Aviator. I saw them both at an Auto show & the Lincoln’s exterior is nicer (IMO) & the interior is LIGHT YEARS ahead of the Caddy’s
Acuravigor47 Every where I’ve looked this up it says *horsepower ratings on 93 octane fuel. This is the same power rating as the Explorer ST and that’s on premium as well. Turbo motors make more power with higher octane typically. I will say that it’s very nice if you want to save some cash you can put in lower octane at the expense of some power and mileage.
Wow, you need to look at European cars, if you think that engine on this monstrosity is powerful, sheesh, you really are nut jobs in America, aint ya. I can think of one car straight away that blows this monstrosity out of the water. It is called a BMW X7 oh and this vehicle looks mysteriously similar, hmm, just made in America and has a low horsepower engine pulling several tons of metal. Old materials you Americans use to build your cars too. You truly are the polluters of this planet.
Graggle5 How can you be so wrong. You say it has low power but you also want it to be efficient? This thing is a plug in hybrid with 700 lbft torque lol, that’s fast. It’s also way smaller than an x7. It’s an x5 competitor. It’s also built on a car platform not an old body on frame .and made out of aluminum. I love European cars too in fact I own two. But I’m not ignorant to think this isn’t nice as well.
And the window controls. They appear the same as the ones in my '13 Fusion. That being said, I think it's still a nice looking piece of shared equipment.
+blitzbbffl nice effort but not sure it'll be rewarded - buyers in this segment care most about brand recognition and prestige and on that dimension lincoln simply cant compete with the likes of bmw mercedes lexus audi porsche even volvo acura inifiniti
@@tonywellington7854 You're looking in the rear view mirror. By going to the RWD platform, intstalling "statement" luxury interiors, and power over economy drivetrains - the Aviator WILL BE cross shopped.
@@blitzbbffl doubtful perhaps the next generation of buyers will cross shop but for now the "lincoln" badge is still a barrier to anyone who's spending extra for a luxury nameplate
@@blitzbbffl so what youre saying here is that lincoln is just now offering what everybody else in the class is offering yet doing so without the prestige associated with every other brand in the class
@@tonywellington7854 I'm no fan boy of Lincoln, but in the Aviator they have a clear winner - especially in relation to the FWD based XT6. In my toney town the median age of Cadillac drivers is about 72 years old. For many of them it'll be their last automobile. So yes, the next generation is already doing deep internet research and making purchasing decisions based on knowledge.
i would love to see the people who pushed that obvious non-sense... like would you be able to tell they are retarded just by looking at them? i would not be surprised
@@jaromor8808 The nomenclatures became popular when Lexus, and Cadillac insisted on copying the Germans. You'll notice that most if not all German models use a numeric name and thats natural and expected for the Germans but its not very American. The GM and Ford really lost when they inserted themselves into the Germans race because thats not what American cars are about. Lincoln wised up and is coming back though.
Lincoln (and other car makers) should record/store that 'rough road' data and package it with GPS coordinates, and then sell that data to municipalities so they can know which roads are bad without physically sending people to inspect them
Hey Tom! I am one of your biggest fans from India and I just want you to know that last weak I went to a Jeep dearlership here in my city and saw your review of the Wrangler JL and Cherokee was playing continuously on a big 85inch television in there and everybody was saying "That guy is really good at his job". Made me really happy. Congrats man, you are doing a really good job!
@@DrivenCarReviews Nah went to look for the Compass and not yet made my decision. The Trailhawks are pretty expensive here in India! Tom, I'm really serious- literally every single customer came into that showroom was just standing in the front of that gigantic TV and asked the sales guy "Is the Driven channel was an official FCA one?". I corrected him and shown him your channel on UA-cam. And just as I was leaving I saw your Chrysler Pacifica road trip video was also being played and we don't have Chrysler here in India! Every single person on the showroom was enjoying it. Goes to show how really good are you in your job!
@@adityakrishnamd2314 Well that's just crazy. But glad people enjoyed it. I'll have to tell my son Sean that people in India liked the video he's in. I think he'll get a kick out of that. Thanks for sharing!
I learned 2 things from this review. 1, it comes with a spare tire. I like that. 2, The liftgate wiper has been moved to the top of the glass. A long overdue change, since sitting at the bottom looks clunky and collects a lot of debris that gets dragged across the glass when you turn it on.
Geez...wasn't that long ago that "industry pundits" were calling Lincoln a dead brand and now they're putting out highly competitive machines like this? Good job Ford!
Tom, so happy for all of you to be able to have the Yountville location for this meeting. A beautiful area, indeed. This Aviator is top-notch from what I can tell. I currently drive a 2017 RX350, but will certainly give this beauty a good look before I make any changes. Excellent review.
Absolutely love the interior quality and design! The switchgear and overall layout in this trim is clearly inspired by the great Lincoln’s of the past and it just WORKS!
Wow been waiting on this Aviator review from you Tom and you DIDN'T disappoint. I want one of these so bad. This is like an American Range Rover if you could compare it to something. Im in love with this and wished i could drop 60k on a Reserve model. I hope this wins Truck of the year. Hope for major success for Lincoln.
No. That's an optical illusion from the GoPro and the position I had to quickly stick it onto. It's not the first vehicle to have that. Build quality was quite good.
Love your stuff Tom, you should have way more than 100k subs. What do you think about buying former rental cars? I’m looking at a 2018 Ford Fusion hybrid with 40k miles.
Love that they aren’t chasing the Germans and returning America! That’s what’s sold me on buying one, and it’s an amazing automobile, definitely up there with Genesis.
This man said. 0-60 in 6 to 7 secs. Bro. This thing has 400 horsepower base model. At most 5.5 secs. That tripped me out lol. Beautiful SUV tho Lincoln nailed it
We'll see. One big advantage for european cars is the durability of the interior. One great advantage of Ford, Lincoln is the reliability of mechanicals and electricals. It would be nice if the new generation Lincolns scored excellent on both.
@@dionisiuskusuma1462 Scotty Kilmer put out a video the other day ranking the five best and five worst cars made here. His best ranking was : 1. Toyota 2. Honda 3. Ford Also I saw a reliability study recently on cars three years into ownership and Lincoln did really well, I want to say they were third from the top spot again.
Over $8000 [+tax] for a stereo system when it already comes with [hopefully] a decent one standard? Do you get a credit for the one they replace it with?
@@ericmotion4488 Yeah, few are trickling on to the lots, but they are selling instantly. Lincoln predicts that this one will be their top selling model. There are features on this car that are not present in any of the other models.... yet.
Ford’s split sun visor design and external keypad are two convenience features that make me buy one. Hey, other car makers - customers will be repeat customers when you add basic conveniences like this! Why have these features not “taken off”?!?
The Navigator and Aviator are really well designed vehicles inside and out. I am really pleased to see Lincoln separate themselves from their Ford counterparts. I am very sad that Lincoln, as part of the Ford family, is completely scrapping their car models altogether, and all that will be left is the SUVs. If Lincoln had put the kind of detail into the Continental and MKZ that they have into their latest SUVs, they'd probably still be around. Those things had a lot of parts sharing with Ford and it showed.
If this new Aviator is reliable, Cadillac, Volvo, Acura, Lexus and Infiniti have a problem.....hope all Lincoln dealers are stand alone buildings and look a nice as this new SUV
@@fthahim From what I read this was one of the mistakes GM made with Cadillac, not having seperate dealerships. Good to read Ford / Lincoln are doing a lot better!
Wow! But the price... For that price Lincoln (Ford) should offer a special "347" plan to reduce cross shopping. 3yrs free maintenance, 4yrs bumper to bumper warranty and 7yrs power train warranty. This may provide a dual incentive. 1). For Lincoln to produce a top quality product (to go with that top of the line price). 2). Consumer will provide greater consideration and longer commitments. 🤔
Great review and well designed SUV. Unfortunately, I cannot fathom paying the premium price for this (Black Label $77,695 to $87,700 for Black Label Grand Touring) - too many other options in this space at that price point which would be more appealing.
Lincoln-Navigator, Aviator, Nautilus, Corsair, Continental. Wow, those names just speak for them self! Kudos to the marketing department!👍👏
I agree.
I want this Lincoln more than any other American SUV right now!!!
While I do find this vehicle very desirable, I’d take a Grand Cherokee with the Hellcat over the Aviator.
grtelli
Most people like speed, most people like comfort
A Lincoln Aviator, Jeep Gladiator, & the new Corvette C8. An American trinity
Aaron Young
Lincoln aviator
GT500
C8
🤪
ILogic 1 I’m a mopar kinda guy hence why I said “Jeep” besides you can’t rock climb a GT500 & I can just throw a hellcat or demon motor in a Gladiator and have the best of both worlds
Welcome back Lincoln Motor Company! Absolutely stunning...
Lincoln is officially back. Cadillac rolling over in it's XT6 grave
Yea, the XT6 can’t hold a candle to the new Aviator. I saw them both at an Auto show & the Lincoln’s exterior is nicer (IMO) & the interior is LIGHT YEARS ahead of the Caddy’s
@@grtelli yet something tells me the new Escalade and rumor has it a 550 hp twin turbo V8 is going to change the game. I love car wars
Melvin Stewart me too, I did hear about it
But I dorm care about performance that much, all I care is how it looks and how good in fuel economy
"Rolling over in it's grave" is not a metaphor that applies in this context; maybe something like " shaking in it's boots"..
The Escalade is a dinosaur compared to this.
Twin turbo V6 with 400 horsepower and only needs regular gas? That's pretty impressive.
Alex Ma doesn’t get 400hp on regular. But still nice it accepts regular.
@@Crazynacky yeah it gets 400 hp on regular petrol. No worries there. Easier on the pocket.
Acuravigor47 Every where I’ve looked this up it says *horsepower ratings on 93 octane fuel. This is the same power rating as the Explorer ST and that’s on premium as well. Turbo motors make more power with higher octane typically. I will say that it’s very nice if you want to save some cash you can put in lower octane at the expense of some power and mileage.
Wow, you need to look at European cars, if you think that engine on this monstrosity is powerful, sheesh, you really are nut jobs in America, aint ya. I can think of one car straight away that blows this monstrosity out of the water. It is called a BMW X7 oh and this vehicle looks mysteriously similar, hmm, just made in America and has a low horsepower engine pulling several tons of metal. Old materials you Americans use to build your cars too. You truly are the polluters of this planet.
Graggle5 How can you be so wrong. You say it has low power but you also want it to be efficient? This thing is a plug in hybrid with 700 lbft torque lol, that’s fast. It’s also way smaller than an x7. It’s an x5 competitor. It’s also built on a car platform not an old body on frame .and made out of aluminum. I love European cars too in fact I own two. But I’m not ignorant to think this isn’t nice as well.
Only thing I saw from a ford parts bin was the steering wheel adjustment, very impressive Lincoln!
Eric Albertson
Me too
And the window controls. They appear the same as the ones in my '13 Fusion.
That being said, I think it's still a nice looking piece of shared equipment.
So ridiculous. why doesn't anybody say an XT6 is a dressed up Chevy. It is, you know.
...and I wish you'd explain to me why anyone would care about that.
@@jlang8213 Oh god!!! A sin!! a terrible, terrible sin!! same window controls?? how can you even get up in the morning?
Glad they didn't try an alphanumeric designation like AV8-R.
😂
Or the Lincoln NVG🐊 hhaha
Bold moves by Lincoln will be rewarded. RIP XT6. That Revel sound system is one pricey option!
+blitzbbffl nice effort but not sure it'll be rewarded - buyers in this segment care most about brand recognition and prestige and on that dimension
lincoln simply cant compete with the likes of bmw mercedes lexus audi porsche even volvo acura inifiniti
@@tonywellington7854 You're looking in the rear view mirror. By going to the RWD platform, intstalling "statement" luxury interiors, and power over economy drivetrains - the Aviator WILL BE cross shopped.
@@blitzbbffl doubtful
perhaps the next generation of buyers will cross shop
but for now the "lincoln" badge is still a barrier to anyone who's spending extra for a luxury nameplate
@@blitzbbffl so what youre saying here is that lincoln is just now offering what everybody else in the class is offering
yet doing so without the prestige associated with every other brand in the class
@@tonywellington7854 I'm no fan boy of Lincoln, but in the Aviator they have a clear winner - especially in relation to the FWD based XT6. In my toney town the median age of Cadillac drivers is about 72 years old. For many of them it'll be their last automobile. So yes, the next generation is already doing deep internet research and making purchasing decisions based on knowledge.
Lincoln's lineup has me singing; "The Return of the Mack" every time I look at their vehicles that's what comes to my mind👍😎
Marlon Elmore Freedom Is Ours not division 🏈🍰
Man.... not sure I would ever buy a lincoln...but this things looks good.
+Christopher Walken that's the sentiment of most folks
not sure why you have such an aversion to LINCOLN. You loose, man.
Christopher Walken it’s great..i had a road test..it’s on a different level
@@tonywellington7854"most folks" obviously have no clue what's happened to Lincoln.
@@gregghanson6095 i'll stay with the best engineering minds in the world - the germans
I'm so glad Lincoln dropped the "MK" nonsense.
accountnumber90 lol
i would love to see the people who pushed that obvious non-sense... like would you be able to tell they are retarded just by looking at them? i would not be surprised
@@jaromor8808
The nomenclatures became popular when Lexus, and Cadillac insisted on copying the Germans. You'll notice that most if not all German models use a numeric name and thats natural and expected for the Germans but its not very American. The GM and Ford really lost when they inserted themselves into the Germans race because thats not what American cars are about. Lincoln wised up and is coming back though.
accountnumber90 me too..ooh i hated that thing with passion.
accountnumber90 para adulto
Lincoln (and other car makers) should record/store that 'rough road' data and package it with GPS coordinates, and then sell that data to municipalities so they can know which roads are bad without physically sending people to inspect them
Yes, air traffic controllers know where turbulence is.
Hey Tom!
I am one of your biggest fans from India and I just want you to know that last weak I went to a Jeep dearlership here in my city and saw your review of the Wrangler JL and Cherokee was playing continuously on a big 85inch television in there and everybody was saying "That guy is really good at his job". Made me really happy. Congrats man, you are doing a really good job!
Ha! Thanks for this Aditya. You made my day. Did you buy a Jeep?
@@DrivenCarReviews Nah went to look for the Compass and not yet made my decision. The Trailhawks are pretty expensive here in India! Tom, I'm really serious- literally every single customer came into that showroom was just standing in the front of that gigantic TV and asked the sales guy "Is the Driven channel was an official FCA one?". I corrected him and shown him your channel on UA-cam. And just as I was leaving I saw your Chrysler Pacifica road trip video was also being played and we don't have Chrysler here in India! Every single person on the showroom was enjoying it. Goes to show how really good are you in your job!
@@adityakrishnamd2314 Well that's just crazy. But glad people enjoyed it. I'll have to tell my son Sean that people in India liked the video he's in. I think he'll get a kick out of that. Thanks for sharing!
This ride looks amazing, good job Lincoln.
I learned 2 things from this review. 1, it comes with a spare tire. I like that. 2, The liftgate wiper has been moved to the top of the glass. A long overdue change, since sitting at the bottom looks clunky and collects a lot of debris that gets dragged across the glass when you turn it on.
I've never given Lincoln a second thought let alone a first one. I guess I can't say that anymore. Impressive.
I got a 2019 mkz and its awesome no problems. Super comfortable ride
Aviator is better than all those other cars in the same segment
Congrats on 100K! You deserve it.
Geez...wasn't that long ago that "industry pundits" were calling Lincoln a dead brand and now they're putting out highly competitive machines like this? Good job Ford!
+Chris Freemesser they are a dead brand
No you are dead
@@tonywellington7854 stfu
Whats next a hotrod Lincoln.
I always look forward to your videos Tom. Your comments are thoughtful and insightful and something I value when considering a vehicle. Thank you!
Tom, so happy for all of you to be able to have the Yountville location for this meeting. A beautiful area, indeed. This Aviator is top-notch from what I can tell. I currently drive a 2017 RX350, but will certainly give this beauty a good look before I make any changes. Excellent review.
Absolutely love the interior quality and design! The switchgear and overall layout in this trim is clearly inspired by the great Lincoln’s of the past and it just WORKS!
So grateful for your unique perspective, Tom.
Another Excellent review Tom! Really look forward to your new videos!
Congrats on touching 100k subscribers!
A well deserved one!
Which was long overdue!
It also has soft close doors... Very impressive
I just came across you. And I must say. VERY HIGH QUALITY CONTENT
love that it has an actual name..... "Send a code to your friend.... Your a very good friend!"
The Navigator was a bit too big for my liking. But this Aviator is just perfect 😍😍😍.
Wow, great weather that day. Thanks for another quality review, Tom!
I love when you get brought out to Napa for car reviews. That is my Wife and I favorite place. Great review as always Tom!
Wow been waiting on this Aviator review from you Tom and you DIDN'T disappoint. I want one of these so bad. This is like an American Range Rover if you could compare it to something. Im in love with this and wished i could drop 60k on a Reserve model. I hope this wins Truck of the year. Hope for major success for Lincoln.
Lincoln is moving up on my list!
Great review. Lincoln is really putting out some great products.
Well done video! And I’m very impressed by this new Aviator.
CONGRATS on 100K subs!
The first to show us the Aviotor, love your channel, thnx
Great video. Good descriptive language and video shots
As always, a pleasure to see your reviews
Great review as always! Thank you!
Good job Ford, Thanks for sharing Tom
Another great video Tom excelent review. Keep it up luv it !!! 🤗👍
Somehow I knew Tom would slip a Commander Cody (& His Lost Planet Airmen) hot rod Lincoln reference in his review.
That one's a pretty easy (or should I say cliche) reach
4:50 Ouch! Horrible panel/trim alignment!
IKR
You'd think it was a Tesla or something almost (not _quite_ as bad)
I noticed that too. I was looking for this comment.
No. That's an optical illusion from the GoPro and the position I had to quickly stick it onto. It's not the first vehicle to have that. Build quality was quite good.
"You can send access to a friend to use your aviator. If you choose to do so, you're a really good friend" HAHAHA 😂
I’d take the Lincoln over any other brand
Great-looking SUV! Gorgeous interior!
I’m know I’m going to get hate for this but I think the Lincoln Aviator looks better than the Range Rover Sport.
Seth McNeil no hate that’s the truth
I agree. Imo, the Aviator reminds me of an elegant saab while the rr reminda me more of a warmes up Explorer (imo)
awww, it's ok. You can say whatever you want!!!
Great review as always. I hope you get one for longer testing.
Ford made Lincoln great again
Like Trump made America Great again!
@driven Another reviewer complained he could not find a comfortable position in the 30 way driver seats.. Any issues with your experience?
Nope. Honestly, I can't see how that is possible.
Thank you very much sir for this awesome and fun review. Good job Lincoln 👍
Congrats on 100K Subs
Man I wish we got Lincoln in Australia, this looks fantastic.
We don't even get the Explorer here :'(
But don't you have the Everest, that we don't get?
@@rustlesee The Everest sucks tho
Love your stuff Tom, you should have way more than 100k subs. What do you think about buying former rental cars? I’m looking at a 2018 Ford Fusion hybrid with 40k miles.
I bought a 17 Hybrid Fusion last year with 40K miles. Only thing I've done is tires and oil changes.
I really don't know about that other than rentals tend to get used pretty hard. I had a girlfriend that worked for National in college.
Love that they aren’t chasing the Germans and returning America! That’s what’s sold me on buying one, and it’s an amazing automobile, definitely up there with Genesis.
thank you for a great review! gorgeous car.
Tom your review is so unique,and relax, you can make any car 🚗 interesting.
This man said. 0-60 in 6 to 7 secs. Bro. This thing has 400 horsepower base model. At most 5.5 secs. That tripped me out lol. Beautiful SUV tho Lincoln nailed it
Yeah that estimate seemed way off to me lol. DEF below 6 secs.
Love it and so glad they are going their own way on design and ride. Well out of my budget though.
Very impressed lincoln. finally moving on up.
Another great high quality review. Hello from Bothell WA.
Hello from Ballard
Never thought I would consider Lincoln either but at the moment, I am waiting for a certified Corsair...
Nattga I know, I'm right there with you. All of the sudden I want a Lincoln.
We'll see. One big advantage for european cars is the durability of the interior. One great advantage of Ford, Lincoln is the reliability of mechanicals and electricals. It would be nice if the new generation Lincolns scored excellent on both.
Wut? Ford has reliable mechanicals and electricals? Those are news to me
@@dionisiuskusuma1462 Scotty Kilmer put out a video the other day ranking the five best and five worst cars made here. His best ranking was :
1. Toyota
2. Honda
3. Ford
Also I saw a reliability study recently on cars three years into ownership and Lincoln did really well, I want to say they were third from the top spot again.
CONGRATS ON 100k!!!
I hope you get to drive the 2020 Audi Rs6 since it will be released in the USA!
Me too
well done Tom and kudos to Lincoln.
Over $8000 [+tax] for a stereo system when it already comes with [hopefully] a decent one standard? Do you get a credit for the one they replace it with?
Well now I know what cars I'm gonna see more in house garages in the next few months
This vehicle is beautiful; still haven't seen many on the road, yet.
Only been out about 2-3 weeks and slow delivery from factory.
@@PearlJamFanLV is that all; wow.
@@ericmotion4488 Yeah, few are trickling on to the lots, but they are selling instantly. Lincoln predicts that this one will be their top selling model. There are features on this car that are not present in any of the other models.... yet.
Lincoln is on a role!
The third row is pretty small, I think they should make a 2 row option
Tom your videos are the best. Greetings from Serbia
Sure looks like a Range Rover sport on side profile...very nice for the $$
40k+ views in 2 days; great job and great vid!
If I lived in America I'd have one of these. Smart looking vehicle
The wheels look so good they made me dizzy 😵
Ayyyy hope you had a good time in the Napa valley! It’s home for me!
The LED Running lights remind me too much of a highlander or a Kia niro
Love that neck of the woods but your traffic is getting nasty. Like everywhere I suppose.
Driven Car Reviews oh my god don’t even get my started on it 😂😂😂 sometimes it takes me 30 mins to go less than 8 miles
Watch and learn, Cadillac
Gorgeous! Pricey... but I won't mind a lightly used one.
Ford’s split sun visor design and external keypad are two convenience features that make me buy one. Hey, other car makers - customers will be repeat customers when you add basic conveniences like this! Why have these features not “taken off”?!?
Stunning.
Waiting for Mark LT . It’s coming back ??
Or the Blackwood...
👍🏻 that’s right ! The famous Blackwood !
When are you going to review the Hyundai palisade?
Gotta have the Corsair as my next vehicle while incentives are high
Thanks, Tom! You're the best!
Hey Tom. Great Job
Yeah I agree this definitely looks better than a range.
You gotta pull the shades up for that price?????
I love when he zooms in on the fake exhaust tips.
Beautiful styling except for the black glossy A-Pillar....What's up with that?
Well done, very nicely reviewed
The Navigator and Aviator are really well designed vehicles inside and out. I am really pleased to see Lincoln separate themselves from their Ford counterparts. I am very sad that Lincoln, as part of the Ford family, is completely scrapping their car models altogether, and all that will be left is the SUVs. If Lincoln had put the kind of detail into the Continental and MKZ that they have into their latest SUVs, they'd probably still be around. Those things had a lot of parts sharing with Ford and it showed.
Great job Tom!!
If this new Aviator is reliable, Cadillac, Volvo, Acura, Lexus and Infiniti have a problem.....hope all Lincoln dealers are stand alone buildings and look a nice as this new SUV
I believe that the reliability is going to be quite good.
Lexus is the role model for all
I work at a Lincoln dealership in SO Cal , and I wish I could send you pictures , our building was redesigned two years back and is truly world class
Z A86
Lexus might be reliable
I might be a huge ford/Lincoln guy
But German cars are better in terms of quality and looks
@@fthahim From what I read this was one of the mistakes GM made with Cadillac, not having seperate dealerships. Good to read Ford / Lincoln are doing a lot better!
Great looking vehicle. Waiting to see more about it before I decide to grab one. I don’t like the taillights. They look like those on a Ford Edge.
The race is definitely on in the mid size luxury SUV field.
Wow! But the price... For that price Lincoln (Ford) should offer a special "347" plan to reduce cross shopping. 3yrs free maintenance, 4yrs bumper to bumper warranty and 7yrs power train warranty. This may provide a dual incentive. 1). For Lincoln to produce a top quality product (to go with that top of the line price). 2). Consumer will provide greater consideration and longer commitments. 🤔
Great review and well designed SUV. Unfortunately, I cannot fathom paying the premium price for this (Black Label $77,695 to $87,700 for Black Label Grand Touring) - too many other options in this space at that price point which would be more appealing.
A small zeppelin? A nice one!