The Porsche Family: A $55 Billion History of Wealth (and War)
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- Опубліковано 28 тра 2024
- The Porsche family steers a $55 billion dollar car empire without any sign of slowing down.
Indeed, this family tree is revved up with both engineering genius and controversial business practices, cutthroat corporate strategy and legendary design innovations, and generational wealth transfer that’s sharper than a hairpin turn.
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TIMESTAMPS
0:00 Introduction
1:20 Chapter 1: The Perfect Life of a Porsche
4:47 Chapter 2: On Your Mark, Set, Go
8:19 Chapter 3: The Controversial Rise of Ferdinand Porsche
13:20 Chapter 4: The Piëch Line
18:09 Chapter 5: Ferry and Butzi
23:36 Chapter 6: The Fearless Ferdinand Piëch
26:43 Chapter 7: Wolfgang Starts Working
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Delve into the electrifying world of luxury automobiles, where legendary family names are as iconic as the shiny decals on their vehicles.
While many such families have watched their empires shift away from their control, one name has not only maintained its grip but also accelerated its legacy: the Porsche family.
Today, we bring you the saga of the Porsche dynasty, which commands a staggering 55 billion dollar automotive empire.
At the forefront of this high-powered narrative is Wolfgang Porsche, the grandson of the founding genius Ferdinand Porsche, who guides the family's fortune with a firm hand on the steering wheel of both Porsche AG and Volkswagen AG.
The family's influence stretches far into the automotive universe, not just in boardrooms but in markets worldwide, evidenced by the 2022 IPO of Porsche AG, which injected an impressive 9.1 billion euros into their coffers.
Beyond their automotive ventures, the Porsche family has diversified their portfolio to include tech startups across the globe and luxurious real estate throughout Germany, Austria, and Switzerland.
Their ventures into luxury yachting with the Porsche-designed Elan GT6 and the Frauscher x Porsche 850 Fantom Air electric yacht showcase their commitment to sleek design and powerful performance.
Moreover, their private aviation fleet, featuring models like the Cessna Six Eighty Citation Sovereign Plus and various Globals, underscores a lifestyle of unparalleled luxury and speed.
However, the Porsche family's journey began with more humble and controversial origins.
The family name, derived from the Turkic "Bogoris," symbolizes resilience and cunning, traits that have propelled the family from its early days in Europe.
Ferdinand Porsche, born in 1875 in what is now Czechia, was a visionary whose early interest in electricity and engineering set the stage for a legacy of iconic automobiles.
His designs, including the revolutionary Volkswagen Beetle, were pivotal in automotive history, though marred by his affiliations with Nazi Germany.
Ferdinand Porsche's innovative spirit is mirrored in the lives of his descendants.
Anton Piëch, his son-in-law, played a crucial role in legal battles and business strategies that helped establish Porsche as a powerhouse.
Meanwhile, Ferry Porsche, Ferdinand's son, created the Porsche 356, the first car to bear the Porsche name, marking the beginning of the brand's enduring legacy in luxury sports cars.
Ferry's son, Ferdinand Alexander "Butzi" Porsche, continued this legacy by designing the Porsche 911, an emblem of luxury and performance that has stood the test of time.
But it was Ferdinand Piëch, Ferry's nephew, who perhaps most dramatically shaped the modern automotive landscape. Under his leadership, Volkswagen Group transformed into a global giant, pioneering developments in electric vehicles and autonomous driving technologies.
Today, Wolfgang Porsche, steering the family empire, faces the future with a commitment to innovation and sustainability.
The upcoming launches of Porsche's electric vehicles promise to redefine the automotive industry once again.
As Wolfgang considers his successor, the family legacy appears secure, poised to continue its dominance in the realm of luxury automobiles.
This tale of engineering genius, strategic business maneuvers, and a relentless drive for excellence underlines the enduring legacy of the Porsche family-a dynasty not just surviving but thriving in the fast lane of the global automotive industry.
COMMENT: Which car family dynasty would you like us to feature next on this channel?
Aston Martin
Have you done the Fords yet?
Jaguar.
Holden
Daimler
Never ask a women her weight, a man his income - and a German what his company was doing during WWII.
😂
Well said. 😂
I concur my lord!
And never ask Lockheed Martin, Boeing, Northrop or Raytheon today what they do ‼️😂🤣
They inclined , they survived ...
A man who can buy any car in the world, once said the perfect car he would chose is the Porsche Speedster because it represents the brand and what a sportcar should be: light, simple, reliable, fun to drive and be able to drive to the track, race, win and then drive home!
Bring Back the Porsche 928, Great Design way ahead of it's time by 5 decades
Wait...things hybrid (gas & electric) from way back then🤔..what a brilliant man...they were the real masterminds
Great Video! Another fascinating family to cover would be Opel - From sewing machines and bikes, to cars, to building a salty snack empire (second largest in Europe, only PepsiCo is bigger)
Very interesting. As a car guy born in Detroit I love automotive history.
Thanks! Glad you enjoyed it
Great video! Nevertheless, missed to mention one of the biggest automotive trading companies in the world, Porsche Holding Salzburg.
what this company do ???
Great feature! Perhaps rolls royce!
Already done that indirectly . Bmw owns rolls Royce - the quandt family
Great idea!
I personally met Ferdinand Piech back in the day ca 2010. He knew every detail of every car! Even the material the B Pillar of the RS4 is made of he knew better than the manufacturing boss of the factory 😅😅😅
A true Porsche nerd.
What is so funny about that? Also, how do you know? Did you ask both at the same time and one knew the material of the B-pillar and the other did not? I highly doubt you asked both.
@@fitnesspoint2006why so negative?
@@paulmcgee1867 i called out his BS story, that is not negative, I highly doubt he met the manufacturing boss and asked the same questions as he did with Piech supposedly. Its not that hard, there are only about 3 metals used for the B pillars on all cars, RS or not. I will guarantee the manufacturing boss knows the metals and the costs associated as that is his boss. Stop being so sensitive and fragile to criticism targeted to someone else.
You've got to do Sir William Lyons and the whole Jaguar story which includes the troubles at British Leyland, the demise of the British car industry and the rise again of JLR.
Feature the Ford Family Dynasty next
1978 - 1992 Porsche 928 was the Greatest Car.
I had a 1993 black/black 928 GTS 5-speed manual. Greatest design of all time
The Porsche and Piech families are 100% Austrian and not German!
Not one word about the Porsche King Tiger or the Ferdinand tank destroyer?!
those projects were overseen by Ferdinand in his role in R&D within the Wehrmacht. however, his own designs that his design house offered were rejected in the production competition. the King Tiger (Tiger II) was a design produced by Henschel using a Krupp turret. the Elefant (aka "Ferdinand") was a program to make use of 100 prototype/initial product chassis that were built as part of Porsche's design office attempt at winning the Tiger II production contract after the loss of that contract to Henschel. {yes, weapons system dev & contracts are complex, often obscure, & rife w/ politics... everywhere, always} like the V2 rocket program, these efforts were too expensive / too complex / too few / too late... & far from effective against the allies strategic understanding of tactical weapons systems for real-world combat at the time. some analysts conclude the nazi ("hitlerian") dreams of transcendent superiority & mystically assured success - & the wasteful programs that were pursued via those visions - were actually significant in speeding their defeat. as ever, there are numerous basis for critiquing Ferdinand & his relationship w/ Hitler... but those weapons are not too relevant.
How about a video on a dynasty that spans a lot more than cars: the Iwasaki family of Mitubishi. (Motors, Shipping, Electric, Bank, Heavy Industries, Three Diamond Brands.....)?
And the Mitsubishi Zero! One of the classic fighter aircraft of World War 2!
The Agnelli family, please.
Hi first thank you, I love the Porsche 911 but I don't believe I will very have enough money to have one in my life. It's a good car.
Ich finde es sehr traurig, was aus der deutschen Automobilbranche geworden ist ❕
Porsche baut noch als einziger Traumwagen.
VW, BMW, Mercedes, Audi und Opel - alles nichts mehr, worauf man stolz sein kann 😒
Lieben Gruß aus Berlin 🇩🇪
Ramsi 🙋🏻♂️
Fantastic video very well read mate cheers
Great video, thank you!
Glad you liked it!
Till today a great family... Thank you for your documentation.
Our pleasure!
I like the Porsche Machan I think that is what it is called or it might be called macan ? If i win the lottery I'm getting one
When you talk about Daimler Motoren Gesellschaft, you are showing Benz & Cie. They were still seperate companies at that time!
Feature koenigsegg😊
Using people as slaves and don't try to compensate them, their families or their descendants , the history will not not be good to you or your family, you can imagine what pain is until it hurts so bad that no medicine will help 😮😢
Could you make a video about Seat or Saab?
Feld Entertainment
How about Ford Motor Company?
Chump change compared to what I'll have in a few years
Not the Volkswagen beetle but the VoksWagen.
Greetings... Benz
I bet Diesel gate really pissed them off.
🎯
Peugeot family
Man, that is a lot of Nazi stuff. I can only imagine the bribes and lies that enabled Adolf's favorite car maker to not only stay in business but thrive. And apparently everyone with the last name of Piech is just monstrous. It's tougher and tougher to chose the least horrible option for cars these days. Very informative.
2:18
18:07 until here is enough for me, making people suffer, is not good at all, just hearing about it is bad 😭
Wonder why he says Porch and then says Porsche and then Porch then Porsche and on and on
Or...the last days of Porsche 😉
Porsche family is Austrian, and never call an Austrian a German.
They are not German, but Deutsch hahaha
Hyundai family.
Thanks.
Piëch is get married again more heirs coming soon 😅😅
Piech
LoL... 55 Billion... thats less than Musk wanted as a bonus.
FA Porsche did not design the 911,TheDesign was by the Designer of The Beetlr
The Bosch family