Economic Realities and Ensuing Opportunities by Bill Fisher of eMarketer| Partnership Day London

In this webinar, Bill Fisher from eMarketeer offers an in-depth analysis of the current state of the marketing industry, focusing on the impact of the economy and predicting future trends. He explores the challenges and opportunities present in the market, such as the growth of digital ad spend and the potential of influencer marketing. Bill also discusses the role of affiliate marketing in the changing landscape, emphasizing the need for robust measurement and strategic expansion beyond the bottom of the funnel."
The affiliate market is growing, with a projected growth of 33% year over year in 2022.
Despite economic challenges, the ad market is still seeing growth, with a 3.3% increase projected for 2023.
Retail media is becoming a significant player in the market, with Amazon making up a majority of retail media ad spending.
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