OTHERS by Hypebeast - Acronym's Technical Fashion
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- Опубліковано 17 лип 2012
- A trip to Berlin-based Acronym's design atelier reveals the utilitarian philosophy behind one of fashion's most innovative brands. Co-founder Errolson Hugh explains the style and infrastructure behind Acronym's "technical fashion."
Watch more OTHERS by Hypebeast here: bit.ly/OTHERSbyHypebeast
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i am OTHER:
Executive Producer - Pharrell Williams
General Manager - Caron Veazey
Creative Director - Mimi Valdés
Executive Producer - Robin Frank
Producer - Bethany Gould
DoP/Editor - Gabriel Stanley
Assistant Producer - Alexandra DePersia
Digital Marketing - Aviva Yael
i am OTHER Motion Graphics by Syndrome - Фільми й анімація
Coolest brand ever. if only i did not have to mortgage my house to buy something from them
Their archive cost more than my college fund.
More than our lives bro
Is your college fund in the millions?
I'm betting it's all in Hugh's size.
The song is : ake djassen - E11. ( you're welcome everyone)
U da Real Fucking MVP
lmfao its at the end of the video!!!
"Mummy"
Cant un hear
This dude designed Adam Jensens black trench coat from deus ex? thats sick
This guy is so fucking neat
I really want it to see how he started his company.
What a guy and has outlines too. what a time to be alive.
You know I only subscribed to this channel at first for ABG, but I've come to really enjoy everything this channel has to offer. iamOTHER has so much depth and really explores things that we may not have heard of otherwise. And one of the best parts is it tackles topics and trends from around the globe.
IamOTHER is too fucking dope~
I love the OTHERS series. It' so motivating. Thanks iamOTHER for these great videos.
Man if they ever end the business the archive would be worth alot
I want to watch this guy and Rick Owens to have a fight.
rick owens would shit himself
Honestly they should collab. Acronym jackets look fly with rick shoes so I'd like to see what those two can do together
Lord Spade how bout yoji mahjamoto? He owns y3 and makes similar pieces
y-3 is trash
Clamsnake y3 has been around longer
it's expensive because they manufacture their own stuff. probably good quality though
the quality is outstanding most pieces are able to be worn for long years, on resell marketplaces you can always find 4y/o Acronym stuff that has been worn the full 4 years and the only thing that you can see ist maybe a little knit where the phone of the previous owner was.
But still this is way too expensive for most people
Amazing clothing. I like his company's stuff but my bank account hates that I like it :p
I wonder if there is an exactly designed Adam Jensen jacket that you can get from them. I know they worked to design it for the game so I wonder if they made a working real one.
Acronym is super fucking expensive though...
+Terroja Aniese because their shit is that dope.
Never said anything about the price out-weighing the quality, I'm actually about to pull the trigger on an acronym piece.
+Terroja Aniese right on
Whatever you say.
i really need that room of clothes
My word, I cant get over the song. Its sets such a beautiful mood. I wonder what the song is?
i wish i was a millionaire to buy some of this gear, shame nike didn't carry on with their partnership as I appreciated being able to get some Errolson Hugh designed gear without having to sell organs
i hope that the backround music isnt just a loop but rather a track i can download somewhere !
love the way he giggles
holy shit he was rockin vans zero lo's, those were my favorite shoes for yeaaars
A TALENTED YOUNG MAN CONTROLLING A HOLE COMPANY WOW !
Hes not young lmao
He's older than 40 now!
WHOLE
Someone tell me what song this is please?
I like the design where can I buy the clothes?
song info please
I like the designs, definitely my style, and agree with everybody the music was hot in this segment, c'mon awesome ppl at 'i am other', don't be stingy, link us to a download
Information on the music?
love ittt
what is the music? please！
What is this music made dope as hell.
I. LOVE. iamOTHER!!!!!! AAAAAAHHHHHH!!!!! Ps, anyone know where I can find this AMAZING BEAT?!?!?
So avant-garde
That's great acronym bro
Haha, "more girls in fashion" - ends up designing techwear, the dudebrosiest trend around :D Still, Acronym stuff looks dope.
awesome awesome!
iamOTHER is a great channel.
my man
deny cobuzier jadi desainer didieu mah
such a coolest guy lol
SATISFICIENT SWEETING CITY HUIN! FROM AN ADMINISTRATED - INCOMMEDIATED DESIGNER! THE MUSIC ITSELF IS DAMAGED AND ADMINATED AS THE DESIGNER AND ITS COLLECTION !! LOVE YOU WISH TO WORLD TO LIFE. AND FIRST TO YOURSELF, DESIGNER Errolson Hugh !!!!!
okay, but you didn't really SHOW the clothes. you showed them on a clothes rack and being sewn.
He's cute...he has a lil swag about him...oh yea and the clothes look nice too, I'd buy them for my bros
who cares about the funny minimal song, this clothes are DOPE
TheLobonegro3 True
Мне нравится эта ненавязчивая и стильная одежда.
Really cool brand but they're just so expensive. I understand they're a specific style (Techwear) with a specific market but still, I think they could be a little bit more reasonable with the pricing.
Yea, $2000 for pants is so rough. Honestly.
I thought it was T.I. from the thumbnail
is that michaela at the beginning
Yes and Johanna is the woman later in the video
I would buy everything this team made if I could. The aesthetic is gold. Too bad I can’t even afford one piece. I guess I’ll have to stick to tao bao knockoffs.
Like the stuf they are doing but wayyyyy out of my Range
He is cute!
sarnai is hot
was expecting him to have a japanese accent...
acrnmmybody
ACRONYM is the Apple of clothes.
Hey Ciro lol no
Nah its more the Hideo Kojima of clothes
Who makes better clothes men or women? :)
155 ^_^
Tapan
i also cant grow mustache like this guy. fml
I am wondering that how they keep running their business. nobody buy their geeky products..
sihwan kim this shit is popping now
i wanted to buy a pant but it was 850$ wtf ?!!?!?
Mihawk Dracule Stop being poor.
Woops. I realized I've been living life with the "poor" feature enabled for 27 years.
It's worth it
Just buy them used like 150 & flip them
amazing comment @@Xentrolis
under 300 club woohoo
wow nice supreme board thats completely unskated
stop shouting summer in the background !!
Get yourself some Schöller fabrics and tailor them yourself. It's not that difficult. Most things are oversized anyway, so it doesn't matter a centimeter more or less. Once you've sewn in a zipper, you know how to do it and if you have no idea, you'll get a Burda cut.
If you do it yourself, you also have the fun of designing.
Spot on!
so this brand has been around for almost 10 years????? weird
Jealous man.
Good topic, too light insight. I'd rather Antwon about techwear.
I expected him to be more masculine!
And he is? He's a very good fighter and looks really manly for an Asian.
+Gurosama Bltch "for a asian" lmao asians not manly confirmed
great video but terrible music choice god damn. i get the artistic vibe that youre going for with the production, but the horrendous "summer" vocal sample and erratic percussive cacophony is so distracting
Young errolson hugh looks like asian andrew tate
No
Andrew tate looks like european Young errolson hugh
This music horrible