The Brand That Sparked A Techwear Obsession | Behind the HYPE: ACRONYM

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  • Опубліковано 28 лис 2024

КОМЕНТАРІ • 147

  • @ThisIsAntwon
    @ThisIsAntwon 4 роки тому +408

    Good intro to the brand particularly as you mentioned the importance of Acronym as a consultancy rather than just a manufacturer (they were also consulted on the creation of Arc'teryx's urban-focused line Veilance and Tilak Poutnik). Looking forward to seeing what the rest of this season has to offer and hopefully picking up another piece or two to review on the channel 🔥

  • @DF-qv3bb
    @DF-qv3bb 4 роки тому +198

    Even though I have yet to purchase an ACRONYM piece, it still remains one of the most intriguing brands in fashion. Thank you for making content like this. PLEASE make MORE content like this. Peace.

    • @campkira
      @campkira 4 роки тому

      outdated now.. since most their tec are from before 2010... never will buy one.. overprice and kojima colla don't resell worthless due to shitty game..

    • @cloud8639
      @cloud8639 3 роки тому +2

      @@campkira name one luxury brand that is not overpricing to u. Otherwise, this price range apparel is just not for u, and u rly don’t have to hate on it. But I do think that he haven’t rly brought out pioneering stuff for his own brand since 2017-2018. The thing is they are also a design agency so prly some stuff u like are heavily influenced by them

  • @ajww94
    @ajww94 4 роки тому +159

    Errolson seems like such a genuine dude

    • @kiketsunoningen
      @kiketsunoningen 4 роки тому +12

      until you see his virtue signaling

    • @campkira
      @campkira 4 роки тому

      mark up 1000% he better be or t he customer will drop him like hell... fragment are in trouble... nobody buy

    • @bonkf
      @bonkf 4 роки тому +2

      @@kiketsunoningen I like the guy, but the constant sjw Insta stories are a bit much

    • @kiketsunoningen
      @kiketsunoningen 4 роки тому

      @@bonkf its pretty well known by people who know him that all he does is take in propaganda and spew it out to look woke when in reality he's a 50 year old who has no children... luckily for him that wokeness scored him a 6/10 30 year old girlfriend who posts sub-nude pictures of herself on the internet

    • @bloodredhorizons3369
      @bloodredhorizons3369 4 роки тому

      Oriental Quiet lol thaught he mentioned in a podcast, don’t remember which one, that he actually has a child...

  • @PhucPham1
    @PhucPham1 4 роки тому +152

    "Death Standing"

    • @golden_boundaries
      @golden_boundaries 4 роки тому +2

      Barking dogs seldom bites. Research zero, barking 100 = recycled materials.

    • @campkira
      @campkira 4 роки тому +1

      outdated now.. since most their tec are from before 2010... never will buy one.. overprice and kojima colla don't resell worthless due to shitty game..

    • @golden_boundaries
      @golden_boundaries 4 роки тому +5

      @@campkira hey smartphone smart. Death stranding, not death standing.

    • @theantisocialsociety7417
      @theantisocialsociety7417 4 роки тому

      Like bruh

    • @drex5160
      @drex5160 4 роки тому +1

      Well it's the first stand game😂

  • @theantisocialsociety7417
    @theantisocialsociety7417 4 роки тому +54

    This man really said "death standing"

  • @hillaryokwi
    @hillaryokwi 4 роки тому +10

    The voice behind these videos is just ahhhhh🙌🏿🙌🏿🙌🏿🙌🏿🙌🏿

  • @yxXRayXxy
    @yxXRayXxy 4 роки тому +17

    me watching this video impressed and full of needs... knowing to well i can't afford this stuff... even second hand.

  • @AA-hi6os
    @AA-hi6os 4 роки тому +24

    This should have and could have been longer.

  • @tatsumakisenpuukyaku9279
    @tatsumakisenpuukyaku9279 4 роки тому +6

    I bet that couple began in architecture then entered to the business of tailoring.So revolutionary minds and inspiring creations.

  • @DeathScy7he
    @DeathScy7he 4 роки тому +12

    I look over to where all of my acronym pieces are hanging and can't help but smile and tell myself I have 0 regrets and they are worth every single penny.

    • @treebark5792
      @treebark5792 3 роки тому

      Lies

    • @cloud8639
      @cloud8639 3 роки тому +4

      @@treebark5792 It’s the same situation for me, so u can just cover ur ears and telling urself these r lies

    • @treebark5792
      @treebark5792 3 роки тому

      Stay high in the sky @@cloud8639 buddy o pal and out of this comment section

    • @yawg333
      @yawg333 Рік тому

      @@treebark5792 you sound corny as hell. i understand you cannot afford acr but no shit talking please...

  • @remytron83
    @remytron83 4 роки тому +6

    The only issue that I have with ACRONYM, and other design houses is the sizing. I’m physically fit 6’3” & 265 lbs guy that typically wears XXL in tops and 38-40 in pants but can never find “couture” in my size. There’s an untapped market for us that mo On my way! is willing to dive into.

    • @HCoreSoldierKili
      @HCoreSoldierKili 4 роки тому +7

      check ou enfin levé. similar styling, similar technical fabrics but it's all made to order. you can literally get the pieces tailored to the last detail. price point is also significantly lower.

    • @bloodredhorizons3369
      @bloodredhorizons3369 4 роки тому +3

      For the pants you could check their „ultrawide“ pants like the p22/p27/p30 but of course there are way more of this type of pants just these three as a reference...
      These cinch down from oversize so you could go for the lengt and they should still be able to fit you.

  • @deadsea6714
    @deadsea6714 3 роки тому +1

    Why am I so invested in this channel

  • @6tbm
    @6tbm 4 роки тому +3

    so cool to see errolson smile, he looks so serious when he models, that's refershing

  • @hnguyen218
    @hnguyen218 4 роки тому +7

    I can't fathom the fact Campout is behind the Mr. Rogers narration! IYKYK

  • @1Daxae3
    @1Daxae3 4 роки тому +8

    Thank you guys for this awesome video! Errolson seems to be the greatest dude to have a conversation with,so much knowledge. I wish he would be featured @ JRE

  • @MrDedpool1
    @MrDedpool1 4 роки тому +6

    Interesting that Hugh takes inspiration from karate, but could've fooled me with all that Muay Thai imagery in the promo photos

  • @azaniaafrika9862
    @azaniaafrika9862 4 роки тому +3

    Thanks for the introduction

  • @AaronChameilo
    @AaronChameilo 4 роки тому +9

    Nothing tops this series line on UA-cam 🔥

  • @user-gz1ej4ig1q
    @user-gz1ej4ig1q 4 роки тому

    This is one of the best series on UA-cam, keep it up!

  • @livibam
    @livibam 4 роки тому +8

    I was an early adopter of acronym.. As was Eric Clapton.

  • @ambarishj3314
    @ambarishj3314 4 роки тому +35

    it is so irritating whenever people say "zero marketing". It is not true. There are various types of marketing and they chose one over the other. So never say zero marketing, especially for a brand like these.

    • @Thund3rstone
      @Thund3rstone 4 роки тому +1

      Exactly. He really needs to read "Pattern Recognition" by Gibson.

    • @puertousbmonkey
      @puertousbmonkey 4 роки тому +3

      people tend to get confused with "advertising"

  • @OneMeInMyself
    @OneMeInMyself 3 роки тому

    This is sooo well made thank you!!

  • @mclovin6537
    @mclovin6537 4 роки тому +2

    Hugh, the legend

  • @mateopuig7699
    @mateopuig7699 4 роки тому

    these videos are so fucking underated, the production is rlly good

  • @ronthemogul
    @ronthemogul 4 роки тому +9

    Out here dressed like an Akatsuki member

    • @Hellamoody
      @Hellamoody 4 роки тому +3

      If they released some pieces with the red clouds, I might actually lose it

  • @pinky6899
    @pinky6899 4 роки тому +2

    high key boutta cop this shit

  • @tunglamduong3000
    @tunglamduong3000 3 роки тому +3

    If anyone happens to know the name of the beat in the beginning of the video it would be very much appreciated. Shazam/Soundhound didn't help me in this case.

  • @jamfountain8702
    @jamfountain8702 3 роки тому

    Timeless pieces!

  • @fm.s07
    @fm.s07 4 роки тому +2

    I wear a lot of cav and stone island cause I like the simplistic techware I would wear acronym if it wasn’t expensive as fuck

  • @liamlafleur9211
    @liamlafleur9211 4 роки тому +4

    K A R A T AYY

  • @ShimronRozario
    @ShimronRozario 4 роки тому

    Keep putting more of these videos!

  • @dearkis1927
    @dearkis1927 4 роки тому +1

    Pls Keep doing this series

  • @a.ffirmative
    @a.ffirmative 3 роки тому +1

    Errolson, that's an alpha fucking name

  • @paulk8564
    @paulk8564 4 роки тому +1

    Techwear is on the rise, I'm seeing a lot of it now

    • @nicxi8629
      @nicxi8629 4 роки тому +1

      it was always popular in asian fasion

    • @meofjack9644
      @meofjack9644 4 роки тому

      @@nicxi8629 bruh on the rise it's been known since like a couple of years back lol

    • @nicxi8629
      @nicxi8629 4 роки тому

      @@meofjack9644 why are u replying to me

  • @yakuzakasaima
    @yakuzakasaima 4 роки тому +7

    HOLYSHIT IM FAST.

  • @rustyd3817
    @rustyd3817 4 роки тому

    Dope segment, great designs

  • @Tiger24kicks
    @Tiger24kicks 3 роки тому +1

    I wish he would come back to Nike

  • @sirgeorgioalastrata4104
    @sirgeorgioalastrata4104 3 роки тому

    Their stuff is not for me but I respect it 💯

  • @bogdanshymanskyy
    @bogdanshymanskyy 4 роки тому +3

    nice vid but man death standing

  • @VJSkinnyBones
    @VJSkinnyBones 4 роки тому

    UNA LOCURA!

  • @Adonis-qb5ze
    @Adonis-qb5ze Рік тому

    He is basically techwear jesus

  • @carrieanderson132
    @carrieanderson132 4 роки тому

    Wow that's dope

  • @staticicon
    @staticicon 2 роки тому

    i saw this style in Japan many years ago before this guy made it more popular of course Nike wasn't involved

  • @junito1008
    @junito1008 4 роки тому +4

    ACG

  • @rotisseriechickenlover-jb4cc
    @rotisseriechickenlover-jb4cc 4 роки тому

    Dope

  • @AllPureSkill
    @AllPureSkill 4 роки тому

    Damn that's hard

  • @newleo3115
    @newleo3115 4 роки тому

    I shop at oth now

  • @tidyroad1857
    @tidyroad1857 4 роки тому +6

    Acronym's the best in the game, though my wallet can't say the same. Also, just gotta point out, isn't that Sarnai Manshuk and not Michaela Sachenbacher?

  • @ss-g7301
    @ss-g7301 4 роки тому

    Someone knows the beat at 1:18 ?

  • @youngkt6939
    @youngkt6939 4 роки тому

    What's the dopest clothes out right now ?

  • @ansika2040
    @ansika2040 3 роки тому

    they should design clothing and spacesuit for the people who are going to mars

  • @p5rsona
    @p5rsona 4 роки тому

    Love the product, fucking hate hypebeast for all the damage done to the industry.

  • @spybooth1235
    @spybooth1235 4 роки тому

    Fucking goooood

  • @SeekoGT
    @SeekoGT 4 роки тому +12

    This was cool, but a little sterile? This piece is missing a lot of the functionality features and style that the brand carries and represents.

  • @Interstellar.1
    @Interstellar.1 4 роки тому

    Love the brand, but sorry can't afford a $1000 jacket

  • @zou201
    @zou201 4 роки тому +4

    try not to like and comment before watch the video full till end, but i can't LoL

    • @aftermathez
      @aftermathez 4 роки тому +1

      pen acronym cuma pasarnya bukan orang kaya kita 🤣🤣

  • @daandebeaufort2067
    @daandebeaufort2067 4 роки тому +1

    Stone island was doing all this 30 years ago and is still super populair in Europe and Asia

  • @gabrielgaya163
    @gabrielgaya163 4 роки тому +1

    That dude Errolson look very much alike Pixies guitarrist Joey Santiago.

  • @finleywilletts8917
    @finleywilletts8917 4 роки тому +1

    ❤️

  • @autumnarcheology
    @autumnarcheology 3 роки тому

    I’d look like an idiot wearing that attire.

  • @danial1629
    @danial1629 4 роки тому

    Heartagram

  • @gatewaynippon
    @gatewaynippon 4 роки тому +6

    That’s the worst karate (空手/カラテ) pronunciation I have ever heard ngl!!

  • @ohjelmointi
    @ohjelmointi 4 роки тому +1

    Yeesshh

  • @yfixedmedia
    @yfixedmedia 4 роки тому

    I'm speed

  • @JayJay-jv2wd
    @JayJay-jv2wd 4 роки тому

    NOT IN THE BEHIND THE HYPE ALBUM YET

  • @memopinzon
    @memopinzon 4 роки тому +1

    POORBOYS WW@!?!?!??!

  • @blindfoldme4841
    @blindfoldme4841 4 роки тому +2

    Who has only fans

  • @kinalpatel6522
    @kinalpatel6522 4 роки тому

    hi

  • @SerChade
    @SerChade 4 роки тому

    When you got a bunch of shit hanging off the fit, you know that only celebs and teenagers gonna wear it.

    • @yawg333
      @yawg333 Рік тому +1

      its all for utility but you can talk shit since you cant afford it or get to explore the utility

  • @MegumiHayashida
    @MegumiHayashida 4 роки тому

    Anyone knows where i can get some legit presto besides StockX?

  • @toastymnl
    @toastymnl 3 роки тому

    death standing?????

  • @ded5736
    @ded5736 3 роки тому

    Fuck death stranding, deus ex coat all the way.

  • @dgayle2348
    @dgayle2348 4 роки тому

    look y'all i'ma come clean: i'm not interested in acronyms clothing for the sole fact that its expensive as hell. does anyone have any cheaper alternatives that look decent? I'd do Nike ACG but i don't like to have the nike brand showing on the pants cause then i feel boxed into nike shoes.

    • @prathyamoinam5641
      @prathyamoinam5641 4 роки тому +3

      Guerrilla Group, Enfin Leve, Riot Division just the top of my head. Rest, there are a lot of veterans of these functional clothing who can point you, that is, if they see your comment. Cheers!

    • @MacMan2152
      @MacMan2152 4 роки тому

      maybe Y-3?

  • @RichardWilliams-sn7tt
    @RichardWilliams-sn7tt 4 роки тому

    Techwear: specifically marketed towards out of shape gamer types to feel athletic, cool, and tough. What a fuckin joke.

  • @magdentim
    @magdentim 4 роки тому +2

    Check out Riot Division. These guys make acronym raise its guts.

  • @AaronAtkinsHonorableChairman
    @AaronAtkinsHonorableChairman 3 роки тому

    why do we watch these five minute corporate ads for clothes we cant afford. they got us to participate

  • @AntoineThisdale
    @AntoineThisdale 4 роки тому +3

    Its been a great 15 years. Video's a bit late however... ACRNM is dying a hard death right now.

    • @kjui4827
      @kjui4827 4 роки тому +1

      how so

    • @AntoineThisdale
      @AntoineThisdale 4 роки тому +7

      @@kjui4827 Lost its design identity. No longer innovating within the brand or genre. manufacture now in china to save money. Cheaper goretex (thinner, less overlap safety) and materials. Construction quality noticeable lower since '18. Acrnm's presence in hollywood has taken a lot of time (for a great amount of money of course) and the brand itself has suffered. Also the end of multiple collabs probably stopped the filtering of "less good" designs, which all bled into the main brand.

    • @kjui4827
      @kjui4827 4 роки тому

      Antoine Thisdale damn thank you for the good reply actually learned something 👍

    • @TheEternalEast
      @TheEternalEast 4 роки тому

      @@AntoineThisdale How do you see their future playing out? I was gonna buy their pieces now that I can finally afford it but now I'm thinking of putting my money elsewhere

    • @AntoineThisdale
      @AntoineThisdale 4 роки тому

      @@TheEternalEast Frankly i don't know. Its been pretty disappointing since 18. The quality won't come back and the prices won't come down. So unless the Tech/Functional comes back in force, i don't really see the point. We'll see in 21. You can tell the current lineup is not working by the amount of stuff still available on the website, too.

  • @sofieah6769
    @sofieah6769 3 роки тому +1

    who wears this but rich people who don't have a 9-5? Like who pulling up to the bar with a box zipper compartment on his chest like a tool.

  • @manamiemyr
    @manamiemyr 4 роки тому

    there are 2 types of people in this world; those who can afford Acronym and those who don't deserve it.

  • @MandoRick1978
    @MandoRick1978 3 роки тому

    I'm not enough of a tool to wear this stuff. Certainly attracts a type.

  • @shilpataranga7394
    @shilpataranga7394 4 роки тому

    Dear friends, JESUS CHRIST will heal COVID-19 and all the problems 100% as per his words. He is the HEAVENLY FATHER.

  • @MegumiHayashida
    @MegumiHayashida 4 роки тому

    My only problem w/ this guy is the fact that he has the audacity to sell pockets for $300 simply because he has no competition 😩

  • @charnwafung6649
    @charnwafung6649 4 роки тому

    Cringe

  • @numbaonestunna4806
    @numbaonestunna4806 4 роки тому

    Unfollow