INFLUENCER RATE CARD | How to charge as an influencer | Whitelisting, Exclusivity, Usage and more

Hey Lovies,
One of the biggest question I get asked is how to charge as an influencer, how to get brand deals and how to make money on Instagram! Today, we are answering the question of how much to charge for a sponsored post! It’s my Influencer rate card video and I hope it really helps!
There are two ways Influencers charge brands! I’m listing all two plus talking about how to charge for exclusivity, whitelisting, and paid usage! Save this video, share with a friend and don’t be afraid to charge your worth!
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[@dukethepalomino1726]

WOW thank you thank you thank you! I've have searched and watched so many videos trying to find help on this and NO ONE wants to give the information you have in this video, so again THANK YOU! I know there are a lot of variables, but you can't get anyone to give a formula as you have or help on where to go to get started with a BASE like you did. I love your voice & vibe in how you speak and present like you were talking only to me :) You just gained another follower and I'm excited to watch and learn more from you!

[@funmiford]

Omg this is the best comment ever! Thanks so much for affirming me. I’m so glad it helped! I posted another influencer vid two days ago so that should help as well

[@dukethepalomino1726]

@@funmiford Awesome! Thanks 🙏 & I look forward to following you!

[@helenlavery5842]

Thank you so much 😊 I’ve been looking all over UA-cam for answers, and your video is the only one I’ve found helpful x

[@funmiford]

Omg I’m sooo glad it helped ❤️❤️

[@pinkjardin8532]

Thank you. I have viewed several videos on this topic and this is the only video to break it down from A to Z. I have a bundle brand deal which includes white listing and this video was what I needed. Thanks again!!!

[@funmiford]

I’m so glad it helped! Let me know what other videos you need and I’ll def make it

[@sherane_h]

This info is golden - thank you.

[@funmiford]

❤️❤️❤️

[@itstiffinyslife]

I just to say thank you and I love you for doing this video. I was writing notes like I was back in college. You're appreciated. Continued Blessings

[@funmiford]

I’m so glad

[@Ashley1Nonly]

Thank you Funmi for this video. Keep them coming. Im definitely saving this video for future reference. ❤❤

[@funmiford]

I’m so glad it helped! Def share with other influencers! I wish someone had sent me this when i first started

[@ronettaw2052]

Thank you so much Fumi! I’ve missed out on so much opportunity. This video was such a gem 💎 23:34

[@funmiford]

❤️❤️

[@teestyles_london6952]

I see you wearing money 💵 green and talking money! Go Niaja babe!

[@funmiford]

Yasss green for the green

[@HDsignatures]

You are the best, sis! subscribed right away! youare a gem. Thank you so muchhhh

[@funmiford]

You are so welcome queen

[@ThePatriciaPatrick]

You explain things so well Funmi. Thanks for sharing your knowledge with the rest of us. This territory is definitely new to me.

[@funmiford]

Sis i hope it helps you and always glad to help!

[@elianatheghost]

The most helpful video on the subject that I've seen! - Love your energy beautiful! Thank you for such an insightful video, MUCH appreciated!

[@funmiford]

Omg you are so welcome! Send any other video ideas you have

[@teestyles_london6952]

Hey Funmi! I see you in green talking money 💵!! Go Niaja babe!! Thanks for always sharing 💚💚💚

[@funmiford]

Always queen! Hope this video helped

[@livelovewallace5486]

Love this Funmi!!

[@funmiford]

I’m so glad sis

[@martamanera7475]

AMAZING VIDEO! Thank you so much! This video 10/10 helped. 🎉

[@funmiford]

I’m so glad

[@diesel_dobie]

I love watching your content Funmi!!! ❤️❤️

[@funmiford]

Oh I’m so glad! Hope this helps and i have a whole playlist for creators ❤️

[@kemisjourney]

You are literally the G.O.A.T for fashion influencers. Thank you so much for this so helpful .

[@funmiford]

Aaahhh thank you Kemi!

[@stephanieremelius6546]

So helpful! Thank you! You are amazing!

[@funmiford]

So welcome

[@datnaijagirl]

This video is soooo rich! Thanks for shedding light on this topic 🙌

[@funmiford]

You are welcome my sis! Glad to help

[@DukeSmith26]

Blessings to you Funmi 🙏🏾💯💯💯 this made alot of sense

[@funmiford]

I’m so glad! You’re welcome

[@JAYLAOYE]

Thank you so much Funmi. This is so insightful 💜

[@funmiford]

You are so welcome queen! Def share with other creators

[@laysagrevtseva656]

Thank you for sharing all of this knowledge. I appreciate your time and detailed breakdown.

[@funmiford]

You are so welcome

[@theflygrannybk27]

Thanks so much for sharing this valuable info❤

[@funmiford]

I’m so glad it helped

[@MsSarahOloba]

This was so helpful Funmi!!!

[@funmiford]

I’m so glad sis

[@independentdivaserinfoster3815]

Love this knowledge on both ends as an influencer and an affiliate scout.

[@funmiford]

Oh that’s amazing! You have the best of both worlds

[@dalizhernandez-finanzas]

Thank you so much for such an informative video ❤

[@funmiford]

❤️❤️

[@genregurl]

Omg you have such a warm energy. I just found your channel.

[@funmiford]

Aww thanks gorgeous and welcome

[@cassoudennard]

Ooo no one ever talks about this out in the open like this!!! Give us the tea sis!!!

[@funmiford]

Aahhh yes

[@alinedymmwansa]

Very informative video . Thank you so much 🙏🏾

[@funmiford]

I’m so glad

[@peterkalyabe7553]

Thank you. I learnt much from this video.

[@funmiford]

So glad babe

[@TheThriftedPlanter]

Great Video!! Thank you for sharing

[@funmiford]

Glad it helped queen! Of course

[@PrincessUnique]

Thank you for this video! It was very helpful in my research!

[@funmiford]

You are so welcome sis

[@GiuliaHalkier]

this was SOOO helpful thank you so much! ❤❤❤❤❤

[@funmiford]

You're so welcome! Feel free to ask any other questions

[@therebelsunflower]

Instant ‘save’!

[@funmiford]

Glad it helped. Now let’s make that schmoney lol

[@MeyasCoins]

Hello Sis! Here for the fun.

[@funmiford]

Hey ❤️❤️

[@bosstalk3669]

So helpful thank you!

[@funmiford]

❤️❤️❤️

[@orangeglow_]

I just stumbled upon your video. I am new in content creating. Thank you so much for this clear and concise information!!

[@funmiford]

I’m so glad this helped sis!

[@niellaodum]

Wow! Soo insightful! Thanks @chantel for sharing this video! Learned a lot! 🙏🏾

[@funmiford]

I’m so glad and she’s amazing

[@niellaodum]

@@funmiford yes she is

[@GeofreyChikumbi]

Thank you so much for this insight

[@funmiford]

👏🏾👏🏾

[@lina.ayalew]

that was extremely helpful thank you so much!

[@funmiford]

You are so welcome

[@labrandondates26]

Love the 3 tier system!!!

[@funmiford]

Me too it’s so convenient ❤️❤️

[@keepitmovingwitheb8149]

This was super helpful

[@funmiford]

I’m so happy it helped

[@eugeniamikulan3328]

Thank you so much!!

[@funmiford]

You’re so welcome

[@Blessedandoverdressed]

This was so helpful Thank you for sharing

[@funmiford]

Yay so glad

[@its.indigo.pulchritudinous]

Caught an oldie but goodie video ❤❤

[@funmiford]

Oh yea this was when i didn’t even know about yt for real

[@its.indigo.pulchritudinous]

@@funmiford it’s very helpful to me. When I do start my channel, I can use these tips. Thank you for the video. ❤️

[@JansLifeTV]

This was hands down the BEST video I’ve ever seen on breaking down the terminology and the rate sheet. Thank you, Funmi!! 🤎

[@funmiford]

Oh I’m so glad it helped queen

[@neobabez]

So informative.Thank You. My first time here, lol, Im camping here.

[@funmiford]

welcome queen! ❤️❤️

[@Melda242]

Thank you for sharing. This is very useful! My bell is on!👍🏽💃🏽💞

[@funmiford]

I’m so glad it helped queen

[@wandasworldhaircarejourney5788]

Great Content Very Informative Video

[@funmiford]

❤️

[@ChantelAnyanwuKelechi]

Oh wow! This is so insightful Sis. Thank you!! Definitely going to share on my community.

[@funmiford]

Share away queen! Here to help our community!

[@Mira_Moves]

@chantel brought me here!

[@JAYLAOYE]

Thank you for bringing me here😘

[@funmiford]

So glad you came! Feel free to ask any questions! Here to help

[@funmiford]

❤️❤️❤️

[@GKCTPP]

such great information for a newbie like me.

[@funmiford]

I’m so glad! I have other vids that should help too

[@andreadeluca6574]

Thank you for this video, sincerely 👏🏼

[@funmiford]

Oh I’m so glad! You’re welcome queen

[@hanady1583]

Great video Beautiful Queen ✨✨ thank you for sharing💕

[@funmiford]

Always queen

[@stillcelestial]

Very helpful! Thank you for this!

[@funmiford]

You are so welcome

[@Oheyitskayla]

I just got approached by a cosmetic brand and this video is exactly what I needed!

[@funmiford]

Oh I’m so glad

[@Oheyitskayla]

@@funmiford you deserve so many more subscribers

[@CARISSAMONYCE]

Gworl!!! This was soooo informative! I am new to the "paid influencer" world and I've been researching like crazy, because I am so loss....I really appreciate this video. Thank you! just followed you in IG and will be watching the rest of your videos

[@funmiford]

You are so welcome! Glad it helped

[@ShamylHernandez]

Hi Funmi 🥰 Thank you so much for all the insight you shared in this video! I have a couple big brand deals in the works, and I definitely have taken into consideration a lot of what you said 🙏🏼 I have a question for you about the base rate for the posts. Is that only for a static post? And if so, what would you charge as the base rate for an IG reels, carousel, or story? Thank you in advance love! ❤ xx, Shami 🌸

[@funmiford]

So glad we got to chat over DM

[@damasterstylist]

Hey funmi. Thanks for this video. I’m still under charging

[@funmiford]

Sis slowly raise those prices! Don’t be afraid and ask other influencers who have the same following how much they are charging so you can stay competitive

[@nattypatatty7689]

This is great information for a newbie like me. My hand is hurting from taking notes

[@funmiford]

Yay! I’m so glad it helped! Send any other videos you need

[@blahjdjdkndbc]

great video

[@funmiford]

Thank you

[@Blkbarbiedollie]

Great video as always! So informative! I’ll stop charging $75 per post 🥴🥴🥴🥴

[@funmiford]

Hahaha you Betta charge

[@dami_jt]

This video is so beneficial, I’ve been looking for this kind in a long time, thank for teaching me this Funmi 😍🥰😍🥰

[@funmiford]

You are so welcome queen! Def share with any creators

[@dljewelry714]

Amazing video thank you! Now, all my posts have totally different engagement rates, from 1.5% all the way up to 83% what would you do in this case when it comes to pitch to brands? Also, can you make a video on how to find those brands who are ready to sponsor influencers?

[@funmiford]

It’s the latest posts average! Get your last couple of posts and go with that engagement rate! And def will do a vid on it

[@Beautifullkay]

Thank you thank you so much for this video super informative. What bout for those with under 10K?

[@funmiford]

You are so welcome! Yes you can def make money with an audience under 10K

[@asanwababy]

Very good formations ❤

[@funmiford]

❤️❤️❤️

[@Inspiredbythe1Family]

Thank you for this information. How long will the post remain on your page after posting a video for a brand? How long do you keep the content on your page? Thank you

[@funmiford]

You are so welcome! Usually the post can stay up for as long as they want. Most Instagram shelf life of a post is 1-3 days. But they can’t reshare it or reuse it on any platform without a contractural agreement

[@Lmcrae73]

Thank you. Great video! I'm just starting out so wish me well. 💕

[@funmiford]

Wishing you the best! I have a couple of other videos that should help

[@Lmcrae73]

@@funmiford I will check out the other video and Subscribe

[@maxineo6584]

this is great info. Would you reommend to put rates for whitelisting/usage etc also in the rate card ?

[@funmiford]

Usually i just put the Base rates! You need to find out
Length of exclusivity and usage in order to calculate it

[@heavyinthecity]

when you said CRICKETS !!! They literally dont read your message or leave it on "Seen" SMH. This video was very informative. Thank you

[@funmiford]

It’s so frustrating but keep reaching out queen!

[@freshmedia8178]

Money green with a money mindset

[@funmiford]

Amen

[@Nifaratheicon]

I appreciate you. I feel so uncomfortable asking other creators what they charge but I need some help😩

[@funmiford]

Aww im so glad it helped queen

[@la-vieborde2496]

I loved this post my daughter is starting out and this will be very helpful. I myself would like to do this as well for the 50+ set. How do I start?

[@funmiford]

I’m so glad! I have a video in depth on how to start your creator journey on here

[@lindabrowne2439]

Loved this-it was so informative. For the number of followers-you are talking about Instagram correct and not Tok Tok?

[@funmiford]

Yes but the same can be applied to Tiktok as well

[@richiehunny]

Hi Funmi! Thank you SO much for this insight. I was wondering, if a brand wants UGC from me that will become ads, should I be charging them per platform? If I am making the content for Tiktok, should I receive more if they are running two different kinds of ads on two platforms with my content? Thank you!

[@funmiford]

Usually I don’t do per platform if it’s all digital usage. I charge differently if it’s print, tv or billboards! But if it’s all digital just charge per month us have

[@funmiford]

*usage

[@hakeemshady]

I see the green Nigeria 🇳🇬 for life

[@funmiford]

Yes yes

[@shariecebrewster5962]

New on there's

[@funmiford]

Hey queen

[@marymorrisseystudio]

Hi Funmi! What did you mean by the sticker tab? What do you do with it? Please expand.

[@funmiford]

Instagram has a link tab that you can add links to so people can shop! Is this what you mean?

[@marymorrisseystudio]

@@funmiford Yes I know about links - but in the video a sticker tab was mentioned. If you had meant the link then I use it! Thank you!!!

[@TKOBeatdown023]

This is my first video.. IM STAYING FOREVER 🙏🏾

[@funmiford]

Aww welcome! I’ll have another of these influencing vids on Sunday! Send any topics you need done

[@ClaudiaGarnet]

What about a tiktock influencer? Would it be the same formula?

[@funmiford]

Yes. It’s video content so i charge higher for that anyway. I’ll do a video for just tiktok

[@her_moments]

Does the usage apply to target ? They have used my images on their website and I didn’t charge should I have charged them?

[@funmiford]

When you’re a beginner creator, letting brands use your content does help with exposure but read the contract! Make sure it’s for socials only and for a time frame.

[@her_moments]

@@funmiford Thanks so much hon

[@suryaxi-e8910]

Mam these stats are suited for 2Min Mentioned videos Or Dedicated Videos Like 5min+ ..? Coz paying Amt Should be Different for 2min & 5minutes

[@funmiford]

I’m sorry i don’t understand this

[@shariecebrewster5962]

I love ❤️ 😍 💖 ❣️ 💕 💘 8❤video

[@funmiford]

🙏🏾🙏🏾

[@roamwithswift]

You for to tell us #paid you need to pay to see the information

[@funmiford]

Which information?