The Humble Beginnings of Uniqlo and How It Became an $8 Billion-Dollar Brand

Поділитися
Вставка
  • Опубліковано 26 чер 2024
  • Uniqlo is owned by Tadashi Yanai, Japan's richest person. His goal? To dethrone Inditex (the company that owns Zara) as the biggest fashion retailer in the world. But before Uniqlo became an 8-billion dollar brand, we go back to its early days, and learn about how Tadashi Yanai grew it to what it is today.
    🍏 Brand Origins is hosted and produced by Chris Garin.
    ➜ chrisgarin.com/
    ❤️ Help UA-cam recommend my video by leaving a comment and clicking Like
    💎🎙️ Listen to Steal This Idea by Brand Origins: A podcast where Chris talks about business ideas:
    ➜ Spotify: spoti.fi/3cExA8V​
    ➜ Apple Podcasts: tiny.cc/ynmosz​
    👋 💌 SAY HI
    ➜ Facebook: / ​
    ➜ Instagram: / garinchris
    ➜ Twitter: / garinchris
    -
    Music credits
    Art of Silence by Uniq | tiny.cc/prgcfz

КОМЕНТАРІ • 85

  • @pandysingian1307
    @pandysingian1307 3 роки тому +54

    This is excellent! Fast-paced, interesting and, most important, the guy does NOT put on a fake American accent! His accent is a neutral, correct Filipino accent. Like Rico Dizon, he just talks naturally with no twang.

    • @BrandOrigins
      @BrandOrigins  3 роки тому +6

      You're too kind! Thank you, I appreciate it. Happy that you liked the video 😊

  • @deshantkumar6038
    @deshantkumar6038 Рік тому +2

    I'm working in Uniqlo. Trust me work pressure is worstt!! But you will be getting paid absolutely well. This company is for hardworking people

  • @soil80
    @soil80 3 роки тому +90

    How does this have so few views? It's literally so good

  • @CmpdKnwl
    @CmpdKnwl 3 роки тому +19

    Damn a very underrated channel with high-quality content. You already know I smashed the like button, subscribed, and hit the notification bell. Keep up the great work!

  • @riz7346
    @riz7346 3 роки тому +12

    This is very informative! And really concise considering all topics covered! Thanks for the great vid

  • @ThangNguyen-ui4qm
    @ThangNguyen-ui4qm 3 роки тому +2

    These videos are so refined! good work!

  • @zHumanfactor
    @zHumanfactor 2 роки тому +6

    Very well done review of "Uniclo". It is one of my favorite stores for casual wear. I find they use good materials and the pricing is very good. I would have found it interesting if you talked about where everything is made (China) and their manufacturing methods with the goal of producing quality products.

  • @elyzesam
    @elyzesam 2 роки тому +1

    binge watching all the videos, couldn’t agree more to all the comments, super informative!

  • @jazferNfriends0426
    @jazferNfriends0426 Рік тому

    I found this channel last week and i already watched 16 videos. So informative and entertaining. Thanks Chris!

  • @user-ce6ns6ld3y
    @user-ce6ns6ld3y 7 місяців тому

    Loved your video thanks so much for the informative content!

  • @dota2u
    @dota2u 3 роки тому +3

    bro..this is so good..i'm making research of brand and your channel came up..subs!

  • @lolareuokay1092
    @lolareuokay1092 3 роки тому +5

    I hope you got paid by Uniqlo for this vid!!! Great work!!!

  • @pablotv5776
    @pablotv5776 2 роки тому +2

    Thank you for your hard work!!!

  • @iL0neW0lf
    @iL0neW0lf 3 роки тому +1

    Amazing video. Thank you!

  • @lukmanhakim-gm3yp
    @lukmanhakim-gm3yp 2 роки тому +1

    You do your research right by showing us data, not only eye catching visuals. Great content. Auto subscribe :) keep creating many more great contents

  • @Peachyroooo
    @Peachyroooo 3 роки тому

    Excellent video, thank you so much!

  • @kennetherickson2391
    @kennetherickson2391 3 роки тому +3

    Thanks for a succinct summary of UniQlo. Helpful for undergrad students!

  • @JaeMiranda
    @JaeMiranda 3 роки тому +2

    You deserve more views 🙌🏻! Great job!!

  • @nathanchang7713
    @nathanchang7713 3 роки тому +17

    I love Uniqlo it’s cheap and good quality almost none of their t shirts or clothes has bad or loose stitching even Zara which is high quality somethings has bad quality clothing, but Uniqlo doesn’t have modern and trendy styles like shirts with thin collar or different types and raw edge or low cut t shirts etc, their clothes aren’t very fashionable for men, it’s just very basic, if they made more unique clothings, I’ll definitely buy more, I think only their longue wear is good the rest while good quality aren’t very fashionable. Also good job btw very informative video

    • @Kevin-fj5oe
      @Kevin-fj5oe 2 роки тому

      I guess that's their market are, basic clothing that you can wear comfortably daily.

    • @cattuongnguyen7192
      @cattuongnguyen7192 2 роки тому +1

      Their silhoutte is amazing! And their women’s stuff are actually very varied and unisex-ish, so there you go if you want something with a bit more personality

  • @aristocelleguevarra2170
    @aristocelleguevarra2170 3 роки тому +4

    Great brand! I found my favorite jeans and slacks in Uniqlo.

  • @maxlord7146
    @maxlord7146 3 роки тому +2

    Mate this is actually a sick vide! very surprised you don't have millions of subs. keep this up and your there in no time!

    • @BrandOrigins
      @BrandOrigins  3 роки тому

      Wow I appreciate it, man! Thank you!

  • @edmedcalf6712
    @edmedcalf6712 3 роки тому +3

    Excellent video, really well made!

  • @coffeequoh5487
    @coffeequoh5487 4 роки тому +14

    Yes to this type of informative and well-researched content! uwu

    • @BrandOrigins
      @BrandOrigins  4 роки тому +1

      Thank you so much! Really appreciate the support :)

  • @reidellchristian2579
    @reidellchristian2579 2 роки тому +1

    i love UNIQLO, comfort before style.

  • @joshuajoe1419
    @joshuajoe1419 3 роки тому

    Loved the video. I subbed

  • @felixedwards2153
    @felixedwards2153 2 роки тому +1

    Great video, Uniqlo is my favourite clothes brand here in the UK.

  • @peachpearl26
    @peachpearl26 2 роки тому +1

    Hello Brand Origins! I like your videos. It’s all 👍 well done. I find inspiration from the businesses you’re sharing.
    Will you make a video about J-Co Donuts? Me, a Filipina and my husband, an American are watching from USA.

  • @JayAgonoy
    @JayAgonoy 2 роки тому +1

    Uniqlo has some nifty web sites before, such as Uniqlock which features music from Fantastic Plastic Machine. Those were the times that Uniqlo has not yet stepped in the Philippine market. There's also a connotation attributed to Uniqlo about the waning down of Harajuku's style culture.

  • @vionnahsu5794
    @vionnahsu5794 3 роки тому +2

    Excellent video. But I think a summary of subtitles and time stamps at the beginning of the video may help me to follow your ideas and find the info I need most. Thanks.

  • @sidmichael1158
    @sidmichael1158 3 роки тому +1

    Nice work Chris. Just like cold fusion.

    • @BrandOrigins
      @BrandOrigins  3 роки тому

      Thank you so much! I love watching Cold Fusion's videos too!

  • @merryannzchannel8833
    @merryannzchannel8833 2 роки тому +1

    Nice brand my husband love this brand most of his shirt/jeans are uniqlo

  • @lyssamalloy5162
    @lyssamalloy5162 3 роки тому +4

    I love this brand alot 💗

  • @insp5484
    @insp5484 2 роки тому

    Underrates hope algorithm can help this channel

  • @theycallmevina6851
    @theycallmevina6851 3 роки тому +4

    Glad Ive watched this video! Thank you tomorrow i will have my job interview in Uniqlo wish me luck ☺️

  • @sheilatheodora3954
    @sheilatheodora3954 7 місяців тому

    Great story

  • @viralvideoofficial6881
    @viralvideoofficial6881 3 роки тому +2

    You are amazing dear. Thanks

  • @maurelyntumogsok338
    @maurelyntumogsok338 3 роки тому +3

    Very well said 👏 I'm working in uniqlo as associate 😊

    • @pablotv5776
      @pablotv5776 2 роки тому +2

      Indeed. I'm currently working in Uniqlo PH as associate.

  • @Rose-pz8es
    @Rose-pz8es 2 роки тому

    Great video!Dear do you live in Japan?

  • @jjjjefe3880
    @jjjjefe3880 3 роки тому

    Where is the green hoodie at 2:36 from??

  • @codyb9205
    @codyb9205 Рік тому

    I've known about uni qlo for a while but this made me finally order $200 worth of gear.

  • @synnny
    @synnny 3 роки тому +6

    LMAO
    him: “what do you get when you sell high quality clothing for low prices?”
    me: “exploitation” “underpaid workers”
    Him: “growth!”

    • @kkwong6528
      @kkwong6528 Рік тому

      What is underpaid in your country is not underpaid in another.

  • @alextongo2023
    @alextongo2023 2 роки тому +1

    Great content! Is it ok if you tell me your sources? We need to make a business case paper for uniqlo, and the content you mentioned is great! We'll cite sources accordingly :)

  • @Server_Error_404
    @Server_Error_404 3 роки тому +1

    yes uniqlo my favorite

  • @greg.peepeeface
    @greg.peepeeface 2 роки тому +2

    Like the other commenter said, this video is great, and I agree. I have one of the largest Japanese food and culture blogs, and I’m going to go out of my way to hype this video somehow.

  • @gianjanoski5817
    @gianjanoski5817 2 роки тому

    My favorite clothing brand

  • @geraldsyta6890
    @geraldsyta6890 2 роки тому

    So entertaining...... Like

  • @sundalongpatpat
    @sundalongpatpat 2 роки тому

    I want you to be the Simon Whistler of the Philippines! I hope you could make other 'Origins' story channels..

  • @Fausto_moh
    @Fausto_moh 2 роки тому

    Houston one of the United States largest major cities doesn't have a single uniqlo and it breaks my heart

  • @Skate247allday123
    @Skate247allday123 3 роки тому +2

    I wonder how to become an uniqlo model

  • @jacob_n_r_z8755
    @jacob_n_r_z8755 2 роки тому

    The reason why i love uniqlo, is because they sell anime shirts.
    Especially the gundam shirts

  • @mrkfredrich
    @mrkfredrich 2 роки тому +1

    I ❤️ UNIQLO

  • @scapegoat5712
    @scapegoat5712 2 роки тому

    I am watching this becoz yesterday I bought a used hoodie from second hand store wanted to know it's origin

  • @reagantan6372
    @reagantan6372 3 роки тому

    who is the supplier of the racks of uniqlo?? does their supplier is country based?? if in philippines.. who is their supplier

  • @wenmin12152
    @wenmin12152 3 роки тому

    The Price: Works for you, but not for me.

  • @plumrains5010
    @plumrains5010 4 роки тому +5

    damn Chris now I know where you've been spending most of your time in

    • @BrandOrigins
      @BrandOrigins  4 роки тому

      Haha thanks, man! Hope people find the videos helpful :)

  • @arcadiomaxilom8297
    @arcadiomaxilom8297 2 роки тому

    Just buy bench, penshoppe and marikina shoes or carcar cebu footwear

  • @markkevnjflores
    @markkevnjflores 2 роки тому

    it should be simplicity and quality only. We have more cheaper alternative local brand

  • @mcdudung3808
    @mcdudung3808 2 роки тому

    Before Uniqlo, Giordano used to be big, then Mark's and Spencer.

  • @kenichisuzumura1570
    @kenichisuzumura1570 3 роки тому

    I heard many countries are boycotting Uniqlo? did they do sth wrong? whats going on?

  • @sidmichael1158
    @sidmichael1158 3 роки тому +1

    Do you have tutorial on how to make videos like this?

    • @BrandOrigins
      @BrandOrigins  3 роки тому +2

      For video editing - I just learned from the free video editing tutorials here on UA-cam hehe. Tried using Skillshare, but realized most of the tutorials here on UA-cam are good enough. You'll learn faster if you do projects for other people/brands.
      For podcasting - search 'How to start a podcast by Pat Flynn' here on UA-cam.
      Hope that helps! 😊

    • @sidmichael1158
      @sidmichael1158 3 роки тому +1

      @@BrandOrigins anything in particular here on youtube for video editing tutorials? Thanks a lot.

    • @BrandOrigins
      @BrandOrigins  3 роки тому

      @@sidmichael1158 This one: ua-cam.com/video/MamHurq391o/v-deo.html

  • @Ramy-ql3tr
    @Ramy-ql3tr 3 роки тому

    My only gripe about Uniqlo is the women's pants range. They only have slim style. Be practical not all women are size 10.

  • @kelvinfernandez4058
    @kelvinfernandez4058 3 роки тому +3

    It's so absurd for Koreans to boycott a modern day company over a stupid ad that had nothing to do with politics from 80 years ago.

  • @twplustwoisthree
    @twplustwoisthree 3 роки тому

    80 years ago = 1910...nice video but take a few minutes to read wikipedia before talking about history lol

  • @arktos298
    @arktos298 2 роки тому +1

    And time to boycott Uniqlo.Really sad to read their announcement to stay in Russia.

  • @gio122
    @gio122 2 роки тому

    Get out of Russia Uniqlo