What's The Biggest PR DISASTER You've Seen?
Вставка
- Опубліковано 4 жов 2024
- Welcome to Rufus Read It. We work extremely hard to make the best quality content for you. Each video takes a ton of effort time and energy to complete. It's a true labour of love but you all make it worth it. All the content in these videos are owned by us!
Our Work Process:
1. Ideation + Scripting: We research and come up with the best ideas to turn into videos, we write the scripts and refine our commentary.
2. Voice Recording: All our videos are recorded by a real human. No Ai Voice recording.
3. Gameplay: Every minute of captivating gameplay you see on the channel 100% recorded by us.
4. Audio Editing: Each video is audio engineered. We edit the pacing, flow and add audio effects to elevate viewer the experience.
5. Editing: We bring everything together here. We generate captions, sound effects and color correct to make each video unique.
6. Quality Control: Each video is meticulously fine tuned so that it holds up to our highest quality standards. If the video is not up to par we go back to the drawing board and make sure it is.
Thanks for watching :)
Rufus
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS
"If you opened a bar, how cheap would your shots be?"
That line is pure gold.
Bro seriously
I came here to comment exactly this! That line was pure gold!
In 2007 Seattle Transit opened a new slogan “Ride the South Lake Union Transit”
They reduced that to acronyms…nobody noticed till the morning of the big rollout! Men and women had worked on this for months. South Lake Union Transit is still called the S.L.*.T (without the asterisk) among the locals. Talk about a bomb of a promotional!
Riding the S.L.U.T sounds like grand ol' time!
I moved to the Seattle area in the early 2010's. My wife and I were using mass transit the first few days to learn the area and asked a coworker the easiest way to get somewhere. You can probably guess his response.
@@PlapradRide your mom?
The Mooninite Panic. For those who don't remember, in 2007, Adult Swim promoted a new season of Aqua Teen Hunger Force by having a bunch of signs made with battery-powered LEDs depicting the mooninites, characters from the show, and placed in random locations throughout Boston, MA. The thing is, there was no overt indication this was a viral ad for a TV cartoon. Unless you watched ATHF already, you'd never recognize the characters. It led to people calling in the signs to the police, thinking they might be bombs. Adult Swim and the street artists commissioned to make the signs had to make a public apology about it.
In 2022, in Monterrey, Mexico, the city suffered a massive drought that went as far as taking their public water supply. What did state governor Samuel García and his wife do? Flexing his own water supply and his own private pool on social media, that's what.
Right now it's electoral year in Mexico, and after securing an easy win with Samuel García, his party Movimiento Ciudadano is now struggling to keep up with PRI, PAN, PRD and MORENA in voting intent; all they have to do is saying "unlike Samuel García, we don't flex our private water supply, we will instead bring it to you :^)".
"What's up post-apocalyptic wasteland settlers! Here's my mansion with attatched pool motherfuckers!"
Completely forgot about that... Companies that hoard the water resources are a pest for humanity
And 2 months later, MORENA almost took the state of Nuevo León and the city of Monterrey. All they had to do, was promising water.
With the WWE/WWF: I legit thought That Owen Hart was going to be mentioned.
He tragically lost his life at the May 23rd 1999 PPV called Over The Edge; his match was to be the sixth match of the nght. Hart's entrance was to be him descending from the rafters with a harness, but the harness way too early, causing him to fall into the ring from a height of 71 feet. After being rushed to hospital and medical tests; hart passed away at twelve minutes pasts eight in th evening. The live camera panned to the crowd; meaning that anyone at home didn't see what happened. That PPV has never been released on VHS and DVD.
The PR disatser followed almost immediately; after a fifteen minute break; Jim Ross, who was the play-by-play commentator for the event, announced to those watching at home that Owen Hart had passed away. The show went on. Vincent Kennedy Mcmahon and other officials decided to carry on with the show. Also, the live audience didn't hear anything on the night .
oh, that last part of #4 reminded me of a crazy customer story on "not always right", where someone misunderstood how a "dollar store" worked, and thought she could buy a hundred things for TOTAL of ONE dollar!
#6 oh, he forgot to mention: before that Simcity game came out, one of the game makers publicly said it would NOT be online only!
I dont know what they are expecting in story 4
The comments on Story 2 killed me. Roasted like a rack of ribs.
...that got kneed by James Neal
Suprised Nijisanji and their "Negligible" firing of one of their talents, after said talent attempted to off themselves twice, isn't mentioned. And the watershed of horror upon horror!
And Wactor doxing his leaving talents in public because the CEO is a petty narcissist. He ended up having to hide his company's name under tons of new brands and an entirely new corporate image.
@@iloveanimemidriff Ah yes, I only forgot Wactor as Niji keeps stepping on rakes!
Not necessarily a PR disaster but more of a not knowing your customers. Hardees came out with a "1/3rd pounder" hamburger, It was a flop because people thought McDonald's 1/4 pounder at the same price point was bigger.
Customer math failure!
At least over here we have an actually successful Quarter Kilogram burger, because people do know 1 kg is about twice the size of a pound 😂
I’m pretty sure that was A&W
But what
Canadian election between Kim Campbell, the first female Prime Minister (She was PM for only 6 months at that point.) and Jean Chretien, who had a stroke and half his face is paralyzed.
This was in 1993, and she had a campaign ad that was ableist and mocked his paralyzed face.
Her election campaign was a disaster, and after that ad, everyone knew he was going to win.
And that my friends, is how Canada got its greatest Prime Minister.
Jean Chretien was so corrupt. You call that Canada's greatest prime minister?
My hubby many moons ago took his lunch in a bar with Johnny Bench baseball hall of fame catcher. My hubby asked him about the “hey John you didn’t have your Wheaties”. Commercial. He said, it was the worst thing he ever agreed to do. After that aired he was having a poor year… the fans would sing “hey John you didn’t have your wheaties” every strike out or missed fly.
Gerald Rattner. To explain, in a 1991 speech, he...
1. Said his products costed less than a Marks and Spencer prawn sandwich, which at the time was a prestigious brand in the UK
2.Said his produts were total crap
This would have been fine if it was behind closed doors in a meeting at his company, he could laugh it off and say I was making a joke and it didn't land well, though Rattners had a reputation for being tacky but very very popular. He royally fucked up by having the comments taped and run on the front pages of the next day's papers. He still, to this day blames the media for blowing the speech out of proportion, but that was not an isolated incident. He went on Wogan to explain himself and did not do a good job with it. Every time he tried to explain it over the following days, he managed to somehow make it worse.
Also the Osbourne computer is another one.
Sell computer. Announce second computer and rely on sales from existing computer to fund making of second computer. Demand dries up and company goes under
That Osbourne scenario reminds me of Holy Ground Tiny Homes. They're somehow still in business despite being sued left right up and down by customers, for doing exactly that same thing. Using the money from one sale to build the next customer's house. They're consistently behind, because at no point do they have enough money to get caught up. And the thing is that since they are providing a product, it's not technically a Ponzi scheme or scam, so they can't go down for that. And since they're a religious organization, they're exempt from a whole bunch of other things. So they can basically screw people like my mother out of tens of thousands of dollars in the name of christ and nothing can stop them.
Hoover says, "We suck!!!" 😂
I can't believe they didn't include New Coke.
What about Crystal Clear Pepsi?
@@tawnirusso7189that actually came back where as New Coke hasn’t!
But that was the plan all along. Parody: ua-cam.com/video/Fla7UCCrH-c/v-deo.html
There's a whole documentary about this. I think it was Pepsi had to buy some kid a jet.
Close. It was a Pepsi points program, collect points and trade them for stuff. In the ad they had an AV-8B Harrier for an outrageous number of points. Obvious joke. Unfortunately for them, a smart kid realized you could buy points. So he created a business plan and got a bunch of companies to pledge money to buy the points to get the jet. He got enough and called Pepsi.
Thankfully he never got one and they settled out of court IIRC.
Pretty funny story looking back.
A businessman who figured out that using Pepsi points to buy the jet was cheaper than buying the jet with actual money. he got the money together, mailed a cheque to Pepsi for the points needed to buy the jet, and requested it.
Pepsi sent an apology stating that the jet was never on the table, and that it was never meant to be an actual prize.
The businessman took Pepsi to court, and the judge ruled that no sane person would believe that Pepsi was actually raffling off a jet.
Pepsi pulled their original ad and re-aired it with a new price for the Harrier, 700M instead of 7M.
ua-cam.com/video/i0porXZnUdI/v-deo.html
15:20 I decided to watch the kitchen nightmares episode mentioned here. the problem is that the woman is a delusional narcisist. She would constantly think that everyone was out to get or bully her. She was the only one cooking any food, choosing to have all other employees do basic tasks like waiting tables or even just pouring water. it was revealed that she had fired almost 100 people in the past year as of the episode being recorded. It didn't help that her husband working there would often pretend that the orders she was giving to people were better then they actually were, and enable her behavior towards both the customers and other staff.
I have only been learning psychology for the past year and a half and counting, but even I know that this was certainly a dysfunctional work environment caused by extreme levels of delusional narcissism. The point at the end where gordeon ramsey was angry but yet calm at the same time was so surreal because it was clear that he wasn't overreacting to sell the show anymore. The two people running the buisnuess were so problematic that he was just showing disappointment with them, and that's much more powerful then any of the instances of rage Ramsey was so well known for in kitchen nightmares and any other TV program. It's truly unfortunate that other people like Amy and Sammy exist to begin with.
Currently? Nijisanji
Real 😂😂😂😂
@@codm22712 they're having to learn how to do PR. And it's a catastrophe.
@@Amdisvt so I can tell
@@GipsyDangerfan they fired one of their Vtuber livers after she attempted to take her life not once but twice. Over a song and a litany of other issues including internal bullying from other Vtuber livers.
Me looking at my first recommended being False’s newest vid on the disaster 👀
Despite how much I like their content even now, Rooster Teeth from around mid 2020 to... now.
Honestly, what the devolved into? It's sad, but I don't think anyone can say they didn't deserve it. They dug their own grave. :/
Matty D ( NASCAR )., Nov 2021 “ Let’s Go Brandon “. 😂😂😂
Gotta love when the news so blatantly lies... And llthe resultant let-our-frustrations-out-clean-language meme.
Will smith at the Oscar’s 😂😂 I bring this up because badboys 4 is only a littler over 2 months away can’t wait
Seriously they got another one coming?
@@jeremycapps2678 yup they git bad boys 4. / ride or die I can’t wait
Two words. Bud Light
Here’s the thing, it wasn’t so bad that someone in InBev had a custom can made for someone. If anything, it was what the person represented. Moreover, the backlash was exacerbated by a high level Marketing staffer calling BL drinkers “fratty and out of touch”
They did eventually fire her and her boss. But several weeks after the Zoom meeting was leaked, and BL never came out and say “her statements do not reflect Anheisuer’s values, and we apologize to any Bud Light drinkers if they took offense to what she’d said.”
I was going to comment this exact thing. Putting Dylan Mulvaney on the can wasn't the problem, it was the way the company responded by basically telling their target customer base that they didn't want to be associated with them anymore.
That game looks like fun
Still remember the Pepsi 349. For a period a promotion called Pepsi Number Fever ran where each bottlecap of a Pepsi product had a 3 digit number printed underneath and a number was drawed and revealed (forgot if daily or weekly but results were printed on major newspapers).
Chaos erupted when the number 349 was drawn as a LOT of people had bottlecaps of the same number. Aside the death-threats received, one of the winners also died from a heartattack. There was even a TV hearing to address this issue. (IIRC the largest i got was 20 pesos which is about US$ 1. Although a relative got around P400 ~ P500 ($25ish).
Bud Light. Alienated their biggest target audience in an instant.
AS someone not from the US, this is just an observation.
The fun thing about Simcity's online-only requirement? It was 1~2 lines of code. Someone got rid of those, and they were able to play offline just fine.
Story 9 may have been a pr disaster however the guy telling the story didn’t mention that the whole investigation was mishandled from the very beginning. The investigation did come to the conclusion that it was double murder self deletion but looking at the investigation that conclusion doesn’t really make a lot of sense. While it’s possible that the conclusion was true the evidence doesn’t really support that it was, as well as witnesses pretty much all had different accounts of what happened.
Story 7: Amy's Baking Company actually got more famous for a time, but for all the wrong reasons, before shutting down due to the influx of people harassing them. Last I saw, they actually took the one good thing Gordan Ramsey praised them on, their ability to make very tasty deserts, and turned it into an online company that sells to-order cakes and sweets. But this is years ago, no idea if it is still up and going and don't care enough to search.
Man, no mention of that gigantic fuck-up in the vtuber scene that happened recently? Were mods banning anyone mentioning that or did they not know?
Chances are, this is an old post.
This is a really old reddit post. like a few years old. I only watch like 1 or 2 vtubers like Ironmouse but I recently heard about this. what vtuber did what now?
The launch of Fallout 76
Add Diablo Immortal and the "don't y'all have phones" comment.
Nijisanji ENs firing of Selen Tatsuki. Nuf said.
Bud Light and Mr. Mulvaney is the single biggest PR nightmare in history. 🤣😂🤣
1st story reminds me of a story from the 90s. Pepsi started a promotion where you buy their soda...get points, use said points for merchandise you'd normally get a catalog with a company sponsor. jacket, bags, cheap watches, etc. they had a commercial where to highlight this they should a teen using several products you could get with pepsi points and even how many pts they were. commercial ends with the teen flying his fighter jet to school with something like 700mil points. this of course was not an actual prize but pepsi failed to put a disclaimer on the screen stating a jet was not a possible prize. They thought...no way someone would save up 700mil pepsi points as that is a lot of soda....and also...no one would take it seriously.
someone did take it seriously...and managed to save up that many points and wanted the jet. his plan was to rent it out or have it flown at airshows, etc. Pepsi refused, they sued. pepsi did end up editing the commercial to include a disclaimer, as a "it was always there". shouldve been an open and shut case. pepsi basically made a promise and didnt fall through on it.
but court ruled in favor of pepsi basically stating....even though didnt give a disclaimer there was no prize for a jet.....it was too crazy to be true so pepsi was in the clear and didnt have to give it away. there is a documentary show on netflix about it called "Pepsi, where's my jet"
10/10 for use of Abzu footage. It's a damn nice game.
Games Workshop gaslighting the fans about female Custodes 😂
Story 6: Worst part about the always online requirement for SimCity was that while EA claimed it was necessary for the game to function. Someone moded the game within a very short time to run offline, proving that it was unnecessary.
That said I wouldn't say that SimCity was a PR desaster, it was great PR for Cities Skylines. Which pretty much filled the niche that SimCity left open.
The simcity debacle even worse: the soldier asking how he could play the game on deployment
EA: FU
Simcity was a commercial for Cities Skylines
Bud Light… the gift that just keeps on giving…
Do a April fool's one
My favorite, the local morning drive radio hosts announced there was dihydrogen monoxide in the water supply.
I thought the bit was hilarious. Appearently it caused a bit of a freak out.
Too many people forgot their highschool chemistry. Or couldn't be bothered to pay attention to the meaning of very common prefixes. Di = two, mono = one. Two hydrogen, one oxygen, also known as H2O, aka water.
GameStation in Britain. Owned by GAME (another chain store that was the same thing, selling video games, consoles, trinkets, etc), the company expanded quicker than it was bringing money in. As a result, GAME sold its GameStation stores and I fear GAME is going the same way. The one in the town my parents live in is reduced to a corner in the local Sports Direct. It's like the retail equivalent of the jocks putting the nerds in the corner
British Royals with Kate
As someone else recently said Nijisanji or as I call them kurosanji. They have a nasty habit of paying their talents the bare minimum, barely giving them any support and creating a hostile work environment that even caused one of their talents to attempt suicide not once but twice! If you like vtubers support VShojo or Hololive.
Was Lowkey wondering if there would be any mention of it in the comments, not sure the crossover of vtuber fans and this sort of vid 😂
@@creidy2018 I came across these tts videos in about 2022 about two years after I discovered vtubers
I thought I was going to hear of the Chevy Nova. no va, means “no go” in Spanish
Wasn't there one in the 70's that when they went into Mexico and translated their tagline wrong. In Spanish their tagline became something like "It makes you pregnant" or something similar and no one noticed until weeks after.
Nijisanji
Budlight
Either Nijisanji firing Selen after she attempted twice and trying to paint her as the badguy only for Selen to leak everything fucked with Niji, or Sony trying to bully PC gamers into making PSN accounts (unavailable in several countries) by making them mandatory for Helldivers 2
What's the name of the game being played in the background?
Abzu, I think.
@@GipsyDangerfan thanks
❤0:13 ❤
You wanna see PR disasters? Follow up recent gaming media stories about gamer gate 2.0. Or developers wishing happy trans visibility day instead of happy easter xD
OMG I WAS GOING TO BRING UP MARIA COAKKEY!!!!
Man i love repost
Payday 3. God it's a disaster
The chris beniot this I feel was a bigger disaster than reported. It's said that head sever mental issues caused by multiple concussions topped with a drinking issue which all this was apparently well known in the community. As much as I don't condone nor do I agree with what he did I don't feel right placing all the blame on him. I feel if more attention was paid this incident could have possibly been avoided.
Sweet baby inc
Balenciaga 2022 PR disaster
The Hoover PR story is not 100% correct. The first round where they gave away two tickets to limited destinations in Europe was successful, because they made it really difficult to redeem the offer. It was when they doubled down on the offer to flights to the US is where they come undone because people were willing to anything to redeem the tickets.
Anytime Biden does anything 😂
#9… heartbreaking 💔
And the WWE has MANY shitty moments.
Nijisanji or wacktor
It's so ☆Hover☆
Bud lite picking a guy pretending to be a little girl to sell beer to normal people. They forgot who they were selling too and went woke.
What's PR
story 1 if you're wondering how much is 50 million pounds in us dollars is at the time of making this comment it's 62,740,000.00 US Dollars
January 6th committee.
You didn't watch the hearings, did you?
Yeah... got ripped to pieces by extremists who wanted to keep justice from taking place. Super sad to see but hey, you can only do so much with nut jobs who want to take over the country and drive us into the 16th century
@@mtheory3 You don't get smart remarks, do you?
@@nobodycares9579 I get them. I just didn't see any
@@mtheory3 Sounds like a personal problem.
Xbox One
JK Rowling
She's a hero
#susanalbumparty
"16x the detail" and "tv tv tv tv tv tv tv"
Companies like Hoover gotta understand, when the people are offered an awesome free item we will do what we can you get it!
If I'm offered a 50 dollars amazon gift card I'm sitting through that 20 minute survey!