How Polaroid Went From Celebrity Favorite To Bankruptcy | Rise And Fall

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  • Опубліковано 28 лис 2024

КОМЕНТАРІ • 1 тис.

  • @lunalovegood30
    @lunalovegood30 3 роки тому +4212

    I love the idea of Polaroid, but the thing is that you'd need a LOT of money to be able to continue using it. Personally, I want to get my hands on a Polaroid but as I compared the prices of film, I decided to get the Fujifilm Instax Mini instead, which is also additionally more portable and easier to get packs of films.

    • @Perception_
      @Perception_ 3 роки тому +180

      It's a great way to improve the quality of your photographs, since you naturally will evaluate more of what to and what not to shoot. Most people spray away with digital cameras simply because you can delete the files. It creates bad habits, because you automatically will care less and less about each capture simply because you rely so heavily on the fact you can delete any file you feel like.
      It's irrelevant how many captures you can create, because with photography you only got 1 frame to add in what you wish to express. Make it count. The most important time of any photograph is the time spent before the shutter is pressed.

    • @lunalovegood30
      @lunalovegood30 3 роки тому +126

      @@Perception_ I find the 'instant-ness' of the instant camera both its novelty and its drawback. Being a photographer by trade, I'm trained to find or wait for the perfect shot, but I'm also inclined to take as much as I need as a lot of moments happen in just a split second, which is something that's hard to do with an instant camera. I find that I can only use it in certain scenarios, like when I purposefully take artistic photos or in highlights of special events. I'm still inclined to use my digital cameras because I can control all the aspects of it (SS, F-stop, etc) unlike most instant cameras where it's mostly automatic (so in some conditions you just hope for the best 🤞🏽).

    • @Perception_
      @Perception_ 3 роки тому +25

      @@lunalovegood30 If you did have the experience then you would know less is more, and would pratice it. That's what experience is.
      For most people a Polaroid camera is just a simple creative tool to goof around with, and not a main go to setup for business purposes. That's pretty self explanatory when you look at its functionality.

    • @lunalovegood30
      @lunalovegood30 3 роки тому +66

      @@Perception_ yea, and that's what I use it for - only a supplement to my photography. Which is why I found the guy in the video who said 'digital is fad' ridiculous. I feel like he only said that to make himself edgy. Doing film doesn't make anyone better, the same way that using digital also doesn't.

    • @TheLily97232
      @TheLily97232 3 роки тому +12

      Exactly. If it was less expensive I would've used it as much as digital ; same for color analog

  • @orangefox6029
    @orangefox6029 3 роки тому +5014

    I always thought that all instant photos were called a polaroid, didn’t know it was actually the brand’s name

    • @gx.santiago6842
      @gx.santiago6842 3 роки тому +418

      Just like band-aid and chap stick

    • @3000-g2g
      @3000-g2g 3 роки тому +264

      kleenex too. that's how you know you have an iconic brand.

    • @ArchieMakuwa
      @ArchieMakuwa 3 роки тому +29

      Porsche... It's not a car 😏🤣

    • @funkonsight
      @funkonsight 3 роки тому +95

      Q-Tips

    • @Themostuselesssofa
      @Themostuselesssofa 3 роки тому +82

      Escalator as well..

  • @rolandkatsuragi
    @rolandkatsuragi 3 роки тому +4278

    Polaroid is still so ubiquitous with instant-photography, that many Zoomers will call any instant film a "Polaroid."

    • @Nutty...
      @Nutty... 3 роки тому +7

      What is a zoomer?

    • @tommylodhia7480
      @tommylodhia7480 3 роки тому +39

      @@Nutty... i think he meant "boomers"

    • @Nutty...
      @Nutty... 3 роки тому +23

      @@tommylodhia7480 what is a boomer? Is it a boomerang?

    • @ob5443
      @ob5443 3 роки тому +241

      @@Nutty... zoomer means a member of gen z. Boomer means baby boomer. Two different generations using “Polaroids”

    • @LA-bq6hf
      @LA-bq6hf 3 роки тому +60

      Ikr, they all have instax and keep calling em polas or polaroids kinda sad that fujifilm overtook polaroid

  • @TravelTrance
    @TravelTrance 3 роки тому +1457

    I just took like 8-10 Polaroids Last weekend still love it

  • @brianparent4882
    @brianparent4882 3 роки тому +105

    I was fortunate to work at Polaroid. Dr. Land was a true visionary and a great man. The fall of Polaroid is directly linked to Gary DiCamillo, the last CEO when we filed chapter 11 and the company eventually sold to Bank One and the rest is history. Any Polaroid product seen today is basically sold under a license agreement.

    • @ignazs.5816
      @ignazs.5816 2 роки тому

      Anything sold under the name of Polaroid is of terrible quality.

    • @AC-iz7eh
      @AC-iz7eh 2 роки тому +2

      What did the last CEO do wrong that caused the fall of Polaroid?

  • @roxylius7550
    @roxylius7550 3 роки тому +1905

    "I think digital is a fad", yeah i am pretty sure that's what horsecart driver thought of car as well

    • @bobr9207
      @bobr9207 3 роки тому +85

      The internet is just a fad

    • @chikafujiwara9889
      @chikafujiwara9889 3 роки тому +47

      @@bobr9207 ur watching this video from the internet :-|

    • @ToasterStud
      @ToasterStud 3 роки тому +23

      It’s incredible you can’t grasp the difference between technology and aesthetics. 🤦‍♂️

    • @watsonxox7145
      @watsonxox7145 3 роки тому +165

      Robert R Nah, even in terms of the debate vs film cameras and digital, many people like Tarantino still say things like “film is just better” despite the fact that digital can create the exact same look as film (including grain and all) and is just much less expensive and time consuming. Sentimentality towards a medium may keep it around and kicking for a while, but it certainly isn’t enough to keep it on top forever. Digital’s here to stay.

    • @bobr9207
      @bobr9207 3 роки тому +20

      @@watsonxox7145 exactly, an example of a great film would be the original BenHur movie which was shot in the 1959, it still looks amazing. People moved to digital though because it's more efficient and less time consuming.

  • @lincheers8818
    @lincheers8818 3 роки тому +876

    I was born in 2001, i didn't live the golden age of instant photos, but i loved the way some antique photos around my house had that feeling of value. I purchased a Polaroid Snap Touch for my birthday, I'm happy with it, is like having a hibrid. Its a shame that the company stopped the production of original cameras :(

    • @jordenconrad8827
      @jordenconrad8827 3 роки тому +16

      They still make instant film cameras. Take a look at their website

    • @PHlophe
      @PHlophe 3 роки тому +13

      i am twice your age and i did not either. I am a new grand father and realized when my grand son was born that most of my photos since the age of 14 have been digital.

    • @lincheers8818
      @lincheers8818 3 роки тому +2

      @@jordenconrad8827 Hehe thanks, that day i realize that, still is not so cheap for me, so someone must keep working 😅

    • @lincheers8818
      @lincheers8818 3 роки тому +2

      @@PHlophe wow congratulations gradpa! Mmm so you are 40 approx... My dad is 60 hehe so his photos are not digital at all when he was a child; and the final thing, my whole family is from places that were far away from the capital city of Peru, and didn't have the access to them until 10 or 5 years later the popularity of that artifact in the USA.

    • @PHlophe
      @PHlophe 3 роки тому +4

      ​@@lincheers8818 OMG thank a lots i'm 41 . Peru is actually on list of countries to visit, i don't want to be 60 and retired and then think of traveling . 2 of my colleagues are from a little town called PUerto maldonado, they'd gone to visit their family down and there i saw the pictures and its where i want to be. One in particular, her grand father is 104 years old. he beat the covit TWICE and he can still drive his own truck and unload bananas from it. i speak a bit of spanish but i understand 80% ish of the language. My dad was born in Argentina it helps a little.

  • @benjaminniemczyk
    @benjaminniemczyk 3 роки тому +709

    For those who have developed their own photographs, the final statement of this documentary is true: it is magical to see the image appear out of what seems to be nothing. I first experienced this with Polaroid in the 80s and it primed the pump for my later experiences working in the darkroom. Digital is convenient, but like with great music, there is something much more authentic about analog and acoustic.

    • @ceasarsalad2055
      @ceasarsalad2055 3 роки тому +15

      I also agree with your last statement. Imagine that with our phones, we all take countless digital photos and just hoard them and almost never look at each one, we know that those files are just going to be there if ever we need them. But with analog, there’s something about being limited to only a number of shots when taking a picture of a special moment and being able to hold it in your hands, placing it next to your bedside table or putting it in a physical album, that just make the whole experience more special.

    • @orangeradishneo
      @orangeradishneo 3 роки тому +2

      I personally studied digital photography. Our professor was ADIMENT on learning how to shoot properly in camera, through the viewfinder, as if it were film and each image costs you. That really helped solidify thinking before taking photos, composing and exposing properly. Film & instant cameras can definitely help slow you down and help you learn the basics, for sure. I remember being a kid carrying around disposable cameras all the time before digital cameras became affordable, with a limit of like 30-50 photos LOL

    • @raychii7361
      @raychii7361 3 роки тому +1

      Me looking at my 12 color printer that took me 30 hours to learn and close to 1000$ dollar in paper and ink in experimentation: You lied to me you are not special!😢

    • @UNSCPILOT
      @UNSCPILOT 3 роки тому +1

      Electronic music, ironically, deffinitly agrees with you, with so many new and old analog synthesizers, effects, and ect showing up all the time.
      Heck my PC's audio runs threw a small hybrid Vacuum tube amp before it gets to my headphones just because I love how it sounds (and the switch to turn it on has a deeply satisfying "clunk" so that's also a win)

    • @adanactnomew7085
      @adanactnomew7085 3 роки тому

      Unless you can't tell whether what you're listening to is analog or digital. You're demonstrating confirmation bias.

  • @ricksarvas6563
    @ricksarvas6563 3 роки тому +395

    I was lucky, dad worked for Polaroid in the 80s through the very 2000's. Much of my life is recorded on Polaroid film, mostly because we constantly got production samples and experimental formulations of film on a regular basis when dad worked at Norwood. My favorite film to work with was the 664 (B+W), with the 669 (color) pack film being a close second choice while using a Polaroid ProPack camera. The Fuji version that survived much longer than the original Polaroid versions were great, and in some cases, superior to the original version, but the experience was somehow not quite the same for me.
    My major photography regret is that I never got to use type 54 film or even the post-Polaroid revival attempt.

    • @sanimsyed6262
      @sanimsyed6262 2 роки тому

      nobody cares ! 🤷‍♂

    • @SpooderCito
      @SpooderCito 2 роки тому

      @@sanimsyed6262 if you didnt care you wouldnt have commented saying that, so you do care mr weak man

    • @madhukarjonathanminj2772
      @madhukarjonathanminj2772 2 роки тому +10

      @@sanimsyed6262 i do

    • @ilmago5291
      @ilmago5291 Рік тому

      my pro pack camera whit fuji fp 100c peel apart film take best instant pictures possible,but unfortunately film is discontinued

  • @Jamaal225
    @Jamaal225 3 роки тому +357

    That’s the youngest looking Morgan Freeman I’ve ever seen!

    • @jp3576
      @jp3576 3 роки тому +9

      And at :20 the voice over is Gene Wilder.

    • @ricksarvas6563
      @ricksarvas6563 3 роки тому +9

      Try watching some old episodes of The Electric Company. Easy Reader is very young Morgan Freeman.
      "top to bottom, left to right / Read'n stuff is outta sight!"

    • @ityou5874
      @ityou5874 3 роки тому +3

      He was on Sesame Street.

  • @P.k.c781
    @P.k.c781 3 роки тому +606

    He didn't envision the iPhone. Can we stop putting the iPhone on a pedestal? He envisioned the digital camera and camera phones that predated the iPhone by 10 to 15 years.

    • @lincheers8818
      @lincheers8818 3 роки тому +66

      And not only that, in my design classes (I'm studying industrial design) my teacher and other professors of my career have the thought that Apple took "inspiration" for their electronic devices of other designers, like Braun, an example of this is is Braun's Radio and the Ipod or Braun's lei speaker and the Apple Mac.
      My opinion here is, not only the iphone shouldn't ve on a pedestal, the whole apple company, the one who is creating a toxic habit of selling stealth ideas.

    • @AirQuotes
      @AirQuotes 3 роки тому +44

      iphones stand on the shoulders of giants. Apple users need to accept they are often buying repackaged features.

    • @kalecc2385
      @kalecc2385 3 роки тому +12

      What can you expect from a polaroid enthusiast? He himself puts "polaroid" brand in a pedestal.

    • @TJ-bu9zk
      @TJ-bu9zk 3 роки тому +20

      I'm also tired of so and so "envisioning ____ before there was a _____". Everybody had dreams of a portable whatever. Thinking of an idea is a very small part of inventing/implementing it.

    • @dj1NM3
      @dj1NM3 3 роки тому +14

      The comparison to iPhone is probably because like most US people, is ignorant of Nokia (who's engineers basically invented the GSM standard) and their various camera feature-phones dating back to the late 1990's.
      Because of the balkanised nature of US cellphone networks, Nokia never bothered with doing distribution deals with hundreds of little cellphone telcos, that it would have taken to get a decent foothold in the USA. For the rest of The World, Nokia was king (at least until that Microsoft mole Stephen Elop became CEO and screwed up the company by forcing Windows Mobile onto Nokia phones).

  • @kumottakun6089
    @kumottakun6089 3 роки тому +30

    Fujifilm's Instax had a lot of the Millennials grasped with their marketing. Having an instax was considered hip and cool in an age full of DSLRs and smartphone cameras. They partnered with different companies like Disney and Sanrio, even had Minions to make special edition sets. They made films with designs on the frames. They keep on trying to stay relevant with the times and it actually keeps them in the game. I think that's what Polaroid failed to do. Similar to how nokia and blueberry fell on the onset of the smartphone era. Proper Marketing and reinvention.

  • @ShellCyan
    @ShellCyan 3 роки тому +68

    I don’t think Polaroids should die out at all. It’s so cool that you can immediately print a photo you just took.

  • @grunt22
    @grunt22 3 роки тому +59

    Polaroid had a great feel and aesthetic and I still love looking at them today. But it wasn't just Kodak they litigated against. They had the patents so tied up that no-one else could get a foot in the door. We used to have to use 5'x4' polaroid backs in work and the costs were a nightmare. We breathed a sigh of relief when the digital age took off

  • @LeiCal69
    @LeiCal69 3 роки тому +148

    "Digital is a fad" LMAO nope! By all mean i am glad they've saved Polaroid, but digital is here to stay, to only thing that will change are medium that holds digital contents, higher capacity per dollar, speed and longevities.

    • @keithh.2624
      @keithh.2624 3 роки тому +14

      Digital is not here to stay, no more then electricity. Sharpen your carving tools fellow future stone agers🤗🤗🤗

    • @lucaskp16
      @lucaskp16 3 роки тому +5

      @@keithh.2624 ther o could be the worst nuclear war imaginable and as long as there are human electricity as a thing Is not going any where. fancy tech maybe but you can make batteries by hand. and the primary way of generating electricity is still the dynamo that is 190 years old. for how to use the dynamo steam boilers are also still used in nuclear,coal,gas plants and are really old

    • @potatofuryy
      @potatofuryy 3 роки тому +1

      @Richelle Noble-Taitua Jesus….

  • @skhaart4579
    @skhaart4579 3 роки тому +195

    IDK, Kyle just sound so hipster. "Digital is a fad" just rubs me the wrong way

    • @ironlion45
      @ironlion45 3 роки тому +56

      Yep. Just some absurd hipster nonsense. And tbf, the guy is either an idiot or knows he's full of nonsense too. Digital is not going to be replaced by older technology.

    • @brianavila1901
      @brianavila1901 3 роки тому +24

      Guys leave him alone he's just quirky and kawai af. Someone should tell him that he's being recorded on a digital camera.

    • @sorudesarutta
      @sorudesarutta 3 роки тому +13

      And then describes the wonders of learning how to use an instant film camera, while sounding like he could be speaking about a digital camera as well.

    • @TJ-bu9zk
      @TJ-bu9zk 3 роки тому +26

      Everything he said was cringe. "take a quick picture...its like Instagram for the analog age"

    • @mdv9831
      @mdv9831 3 роки тому

      Same. I was like "um no you dumbass"

  • @TheTrollMastah
    @TheTrollMastah 3 роки тому +288

    My girlfriend loves Polaroids, I got her like 2 or 3 over the last few years. I like them too but what I don’t like is the expensive ass film lol

    • @DiscentG
      @DiscentG 3 роки тому

      Lucky girlfriend

    • @TheTrollMastah
      @TheTrollMastah 3 роки тому +3

      @@DiscentG More like I’m the lucky boyfriend haha

    • @TheTrollMastah
      @TheTrollMastah 3 роки тому +2

      @A H Thats what I do a few times a year. We’ve just passed our 3rd year anniversary a couple months ago

    • @NycBeauty
      @NycBeauty 3 роки тому

      @A H Hahahaha

    • @montacerrrchabani6936
      @montacerrrchabani6936 3 роки тому +5

      yeah 20$ for a 8 sheets is scam , that why i am more into fujifilm

  • @BillBard
    @BillBard 3 роки тому +26

    I absolutely love my SX-70, and i rarely leave home without it if I'm heading out for anything else than a quick shopping trip. There's just something heart-warming and intimate about having an actual photo album rather than some random post on Facebook.

    • @gsiya4023
      @gsiya4023 3 роки тому +1

      true theres something heartwarming about an actual physical photo then one in a gallery.

  • @elokarl04
    @elokarl04 2 роки тому +51

    I don't know if it's just me but I feel like there's something nostalgic and special with Polaroid photos that digital images don't have.

    • @MinhLe-yj7hy
      @MinhLe-yj7hy 2 роки тому

      Yeah, it's like the quality and lighting gives it the old fashioned style sort of

  • @mopemope.3843
    @mopemope.3843 3 роки тому +11

    3:15 "A camera that would be like the telephone and something that you would use all day long"
    Seems like this man was ahead of his time

  • @usakira428
    @usakira428 3 роки тому +187

    " A young Morgan Freeman" LMAO

    • @ExponentMars
      @ExponentMars 3 роки тому +12

      IKR!!! I only ever see him as an old guy in the movies

    • @PHlophe
      @PHlophe 3 роки тому +11

      @@ExponentMars he looked old in this very add too

    • @Heavywall70
      @Heavywall70 3 роки тому +2

      I’ve grown up watching Morgan Freeman
      He was on the Electric Company that came on right after Sesame Street.

  • @imoldgreggboosh3467
    @imoldgreggboosh3467 3 роки тому +21

    He never mentioned one hour processing - it may have contributed to Pola's demise. You could drop off a roll of film at the convenient drive thru kiosk, do your shopping, and pick the pictures up on the way home. Beautiful 4x6 prints, not the semi sharp, thick, square pics that came from Pola at a very high cost. Yes Polaroids are great for family photos and portraits, but try to capture a scenic landscape or a beautiful flower with one, and you'll run for 35mm (digital or film) . . .
    Oh btw, I can take my memory card to Fuji Digital Services and get prints in an hour, or huge 20x30 enlargements in 8 hrs (at less than $10 each). Those 20x30s look so great up on the wall, you'll feel like an artist (we all are artists in fact, just gotta express it).
    Also btw, Polaroids are great, they're just a niche product.

  • @thomasaquinas2600
    @thomasaquinas2600 3 роки тому +25

    My father used the SX-70 in his business. Polaroid had decades to get it right, but they just ate off their huge market share in the instant picture market. They never, ever, conquered the price of film (as if they tried) and never, ever, made a decent photo. At least with Kodak, in a Nikon camera (for instance) could produce an extraordinary picture in the right hands...

    • @ksavage681
      @ksavage681 2 роки тому +1

      It's like the modern "buy cheap instant printer, but pay out the wazoo for the ink" thing. Make money on the supplies. Which in theory sounds good, but they could have made the film a LOT cheaper and would have helped them stay in business longer. Instead of 60% markup, 25% would have been fine.

  • @6rimR3ap3r
    @6rimR3ap3r 3 роки тому +19

    I revived my grandfather's Polaroid Impulse AF with the new film offers. After getting pictures from it a co-worker bought his own used Polaroid for parties. We both use them alongside our extended DSLM equipment because they're just so much fun and people love the Polaroid pictures. Also Polaroids or Fuji Instax became a well received wedding gift so far :-)

  • @hoodrabbit4293
    @hoodrabbit4293 3 роки тому +62

    the most impressive thing here is the video of young Morgan Freeman

  • @dishanknayal6118
    @dishanknayal6118 3 роки тому +14

    Unlike digital cameras ...you have limited shots with a Polaroid...each shot costs a certain amount...so one tends to capture a moment only when its special...and having a tangible copy adds to the charm...I just bought one for my sister n she loved it

    • @royrowland5763
      @royrowland5763 Рік тому +1

      Agreed. I hate that the film costs so much, but on the other hand, I kinda like having to be more "perfect" in taking a photo rather than just haphazardly taking a bunch of them that I can delete.

  • @Khomann
    @Khomann 3 роки тому +91

    You hear about the issue with the Antarctica team doping? It was a Polaroids scandal

    • @luigi55125
      @luigi55125 3 роки тому +3

      Disgusting. Take my like.

    • @kabatakim
      @kabatakim 3 роки тому +2

      This made me feel the annoyed. Take my like too.

    • @nfspbarrister5681
      @nfspbarrister5681 3 роки тому +1

      There's the door, you degenerate punner! Dont let my like hit you when get out too!

  • @Sfb396
    @Sfb396 2 роки тому +5

    I really want to thank everyone at Impossible Project for keeping instant film alive in our modern age. I really can't imagine a world where we can't get to experience the magic of having a physical photo come out of an object and you get to slowly wait for your picture to be revealed. It is very cool and fun.

  • @paradoxxop2187
    @paradoxxop2187 3 роки тому +31

    I mean the intro already explains why polaroid fell when digital cameras came to rise. Nostalgia is the reason to why it still exist today.

    • @BonaparteBardithion
      @BonaparteBardithion 3 роки тому +11

      There are practical reasons for instabt film. Mostly for the same reasons photobooths still exist. Sometimes you just want a physical photograph quick.

  • @LikeAGentlemanPlease
    @LikeAGentlemanPlease 3 роки тому +23

    I still have my ‘89 Polaroid. My grandma got it for my birthday. It’s in the attic but now I’m going to get it out and use so I can pin all the photos on a wall in my living room.

  • @KNYD
    @KNYD 2 роки тому +3

    I think today polaroid has become popular again because the images are not altered. The assumption is that all images are altered at some level, but polaroid prints out the world as it is.

  • @paramprasetyo
    @paramprasetyo 3 роки тому +12

    well, Impossible Project instant films are still way more expensive than regular 35mm color films in my country. Even Polaroid cameras and films still considered as a luxury stuff since the 80s

  • @ryuushi26
    @ryuushi26 2 роки тому +5

    "polaroid" is so iconic that it is considered a word replacing "instant film"

  • @SIRana-yx9pq
    @SIRana-yx9pq 3 роки тому +11

    In my country we used to saw Polaroid's only in theme parks, beaches, special places. Photographer's used to took photos with them for money.

  • @Illbegoodinthefuture
    @Illbegoodinthefuture 2 роки тому +11

    I remember when I got a Polaroid from my father when I was a kid (around the mid 90's). I really loved the concept and thought it was pretty fun. However the film was so expensive that my father told me not to photograph every dog turd I find in the park because he won't buy me more. :D Of course the digital era came and I got a digital camera around 10 years later. Even though I wasn't interested in photographing turds any more I was able to make as many pictures as I wanted and it didn't cost us a penny. Another few years passed and smartphones became a common thing. Basically free digital pictures flooded the internet/social media (and our phone's storage). Polaroid slowly became obsolete. It was revolutionary once, but digital technology reigned supreme...

    • @Discotechque
      @Discotechque 2 роки тому

      I'd say take a photo of every dog turd you encounter and be the niche collector of crap.

  • @StaryJelly
    @StaryJelly 3 роки тому +16

    The idea of a Polaroid has always been on my mind, I finally managed to get my hands on one that I genuinely loved (supercolor 635cl) and even though the film is a little expensive every shot for me is worth it, I love the look, the fact that I can hold it, and the iconic white border. I’ve seen and have used instax but it just doesn’t feel the same to me :(

  • @upcom1ng116
    @upcom1ng116 3 роки тому +8

    Problem is not the Polaroids itself. Love having it, don't mind paying for the film neither. The image has more value and feel to it but I don't know what to do with the image. Most of the time just sitting someone and being forgotten but those forgotten image are paid from my pocket.

  • @leonkrug4841
    @leonkrug4841 3 роки тому +19

    This was certified Big for Business ™

  • @dj1NM3
    @dj1NM3 3 роки тому +17

    The difference between instant imaging today and 30+ years ago is that Polaroid (or Fuji Instax) is not basically "the only game in town", today it's a choice and some people like analogue photography.

    • @shelliecarlson7015
      @shelliecarlson7015 3 роки тому +3

      Hell of a lot easier, and quicker, to post to Facebook and Instagram with digital than analog.

  • @vdias
    @vdias 3 роки тому +96

    "I think digital is kind of a fad"
    LP record owners: "I think the cassette is kind of a fad"
    Manual car drivers: "I think automatic transmission is kind of a fad"

    • @raychii7361
      @raychii7361 3 роки тому +11

      Safety razor users: Cartridge razor are fad.

    • @SunnyMorningPancakes
      @SunnyMorningPancakes 3 роки тому +6

      In the UK automatic transmission is still kind of a fad.

    • @AlexanderRay92
      @AlexanderRay92 2 роки тому +1

      Honestly I think a lot of the nostalgia people get from looking at film images is more down to the optics than the medium, and especially since a lot of people mainly see images taken on smartphones with very small sensors. If you stick a nice vintage lens with a lot of character on a digital camera with a larger sensor and then get it printed, it's going to have more of that aesthetic.
      Even just sticking an old Helios 44-2 on my Canon M50, the resulting images look an awful lot like they might be decades old

  • @shadowringx
    @shadowringx 3 роки тому +37

    Humans inherently display attention deficit when it comes to things that are readily available and too plentiful. To elucidate, i remember growing up in the 80's looking through photo albums filled with film prints every once in a while and treasured every single photograph in it. Now with all the latest smartphone, digital cameras (DSLR and mirrorless DSLR), i can hardly go through the photographs, no matter how meaningful, due to the sheer volume of images to sort through. I miss having less and valuing it all the more for it.

    • @daoistsaintmasterofthenasc6220
      @daoistsaintmasterofthenasc6220 3 роки тому +2

      Wow that's something to think about..for some reason I took this indepth in a philosophical standpoint and I can see lots of lessons and ideas up for grabs..

    • @thekoiponds
      @thekoiponds 3 роки тому +3

      I know, right?!! I think about the same thing.. I wanna print the digital photos but too lazy to pick the best pictures. I miss those times where only limited number of pictures I could take.

  • @madiCOB
    @madiCOB 3 роки тому +4

    I am from Poland and I remember someone had one in the early 90s, I was so impressed as a kid! I never got on myself but I still love the idea

  • @cobaltcanarycherry
    @cobaltcanarycherry 3 роки тому +7

    As a kid, the Polaroid Land camera was advertised extensively on television. I loved the idea that you could have your photo right away! I was also a huge fan of Jacques Cousteau, and endlessly admired his features about marine animals. What I REALLY wanted, though, was the Polaroid SEA camera! Did I mention I was a little? If there's a Land camera . . .
    Later, I had a Polaroid camera for Xmas. I loved it, but my paltry allowance wouldn't buy much film. I tried the earlier Impossible film, and it was pretty bad, but if the quality is better now, I'd like to give it another whirl.

    • @ilmago5291
      @ilmago5291 Рік тому

      a sub water kit existed for reflex sx 70 cameras

  • @andresil8330
    @andresil8330 3 роки тому +10

    I’d love to have a Polaroid if I could afford it. I’ve purchased a cheap instant camera recently and really love it. There is something special about registering moments with it.

    • @yogeebear2599
      @yogeebear2599 3 роки тому +2

      Ebay has a ton of cheap Polaroids, mostly sx70s or 600

  • @lillypad46alvarenga54
    @lillypad46alvarenga54 3 роки тому +6

    I have a Fuji Insta and my son loves it. I love it. I have hundreds of pictures cause it is just an amazing feeling. My son loves seeing it come out and then we wait for the picture and we just laugh. Sometimes they are amazing sometimes they are moved but it is the experience that makes it amazing. And I wanted the Polaroid but they cost a lot that is why I have just kept my Fuji for now.

  • @BusinessTipsWithYulianna
    @BusinessTipsWithYulianna 3 роки тому +40

    I remember when we had our first Palaroid camera and it could have only 10 photos per 1 cartridge. I am not sure how many years ago it was, definitely more than 20 :) It was so fun and fancy to have it. Who else had it?

    • @okok72277
      @okok72277 3 роки тому +10

      Now it's only 8 :(

    • @shelliecarlson7015
      @shelliecarlson7015 3 роки тому +1

      My dad had, now I do, where you had to pull the photo out of the camera, peal it, and wait.
      Wonder if I can get film. Be cool to shoot the next time I'm over at my sister's.

    • @aquagamer1212
      @aquagamer1212 3 роки тому +4

      The Fuji film cartridges are only 10 photos as well.

    • @misterstratocaster
      @misterstratocaster 2 роки тому

      @@okok72277 The Instax line still has 10 per cartridge.

  • @Twikkilol
    @Twikkilol 3 роки тому +7

    I love Polaroid.
    I got my dads original old Polaroid, still works after 25 years, looks brand new.

  • @BanglaBish
    @BanglaBish 3 роки тому +4

    It gets so expensive to keep using those, inconvenient to carry around, and I can take many more photos on my phone and have them printed later into "polaroids" for a fraction of the price..

  • @aprilwhite8942
    @aprilwhite8942 3 роки тому +32

    “Only 20 dollars. Or 175 dollars today” yeah that’s the same people who say I should be able to buy a house right now

  • @brianwolent9593
    @brianwolent9593 Рік тому

    I worked for years at Polaroids Norwood MA facility. It is still alive in me. Thank you for sharing a great time in history.

  • @DeeSnow97
    @DeeSnow97 3 роки тому +41

    Remember when Apple fired Steve Jobs? Had he not came back to the company for a second run, we wouldn't be living in the iPhone era today, and Apple would be history. Polaroid is essentially that company that Apple could have become, after 40 years of excellence they forced out Edwin Land for a single mistake with Polavision, and then the businesspeople who took over with barely any insight to the actual engineering could only keep the company afloat for the next 20 years, they couldn't keep it growing.
    It wasn't digital that killed Polaroid, it was the preceding decades of zero innovation. Spectra, one of the staples of that era, was an amazing camera system, but it was just a perfect execution of Polaroid's preceding inventions, not a new one on its own, which is what the company would have needed to stay alive.

    • @johnl.7754
      @johnl.7754 3 роки тому

      I think Apple without the iPhone or the other non computer/laptop/tablet related products could have survived but just won’t be as big or profitable as they are today.

    • @_Ekaros
      @_Ekaros 3 роки тому +9

      @@johnl.7754 There is nothing original with iPhone. Only thing it did was good UI and marketing. As mobile networks improved we would have still gotten something.

    • @DeeSnow97
      @DeeSnow97 3 роки тому

      @@johnl.7754 They probably could have, at least after a bankruptcy or two, but they would be just another HP or Dell.

    • @AirQuotes
      @AirQuotes 3 роки тому +1

      Definitely as soon as you stop innovativing you start dying.

    • @kalecc2385
      @kalecc2385 3 роки тому +1

      The importance of marketing amiright?

  • @Msriiko.
    @Msriiko. 3 роки тому +12

    Excuse me , these cameras still sell and at very high prices. I love my instax mini 11, I had the 7th model too. I also had another Polaroid that costed $100 and the film was more expensive than the instax mini 11 film. They're not cheap. People still collect the old ones since they're not made anymore. If they were slightly more accessible they'd still be more popular.

  • @mateuslira3411
    @mateuslira3411 3 роки тому +7

    It's funny how even huge companies sometimes fails to keep up with the novelties

  • @derdion
    @derdion 3 роки тому +3

    Last week I took a lot of photos with my Polaroid OneStep+ during a school trip and everyone was so amazed by the camera. It’s just so fun to take pictures you can’t delete.

  • @bonafide4073
    @bonafide4073 3 роки тому +8

    Business insider back with another banger🔥🔥

  • @FilmcastentertainmentBlogspot
    @FilmcastentertainmentBlogspot 3 роки тому +2

    Page 1 of 2.
    Polaroid was a very important film for commercial, product, portrait or fashion photography. It was the golden proofing method for either exposure, ligthing or composition.
    Aftermarket companies like NPC made Polaroid film backs and holders in 35mm, Medium format and large format. The backs and holders fitted perfectly in back door or glass plate of your camera.
    The proofs were so popular and iconic that a few times I paid models or hair/makeup artists with proofs and they were more than happy to have them.
    The Polaroid Land 185 or 180 with glass lens, manual exposure and Copal shutter were the cameras to have in a professional studio. The film was peel-apart Series 100, yielding a larger and sharper picture.
    The 185 also became a tool for cinematographers. (Stanley Kubrick used Polaroids for lighting and composition). It also could sync in X with Norman and Speedtron strobes.📷🎥

  • @77ford20
    @77ford20 3 роки тому +7

    I have a Polaroid 600 (restored original) that takes pictures relatively well. I like it just as a cool camera. If I want to take serious photos I’ll go to something else. Out of all the instant camera makers, like FujiFilm and Kodak, Polaroid is still the most well known.

  • @AllenHanPR
    @AllenHanPR 3 роки тому +15

    The only way Polaroid is gonna make a comeback is if they make cameras that store photos, but also let you view them before printing.
    That is the only edge digital has over the polaroid because you can view it. But also people sometimes didn't want instant photos, but selective processes.

    • @Coram_D30
      @Coram_D30 3 роки тому +1

      Umm I’m sorry but I think I’ve seen you before I think you commented something about your dad how are you doing now ?:D

    • @maywalker997
      @maywalker997 3 роки тому +1

      Re: "Digital is a fad"
      - Obviously this is likely not the case, but I can instantly see at least couple of scenarios where perhaps Digital photo viability and sharing our lives online becomes more seriously problematic:
      1. There's no such thing as anonymity on the Internet. Currently most of us can live out our digitally connected lives freely but were a totalitarian government or time of war to arise, this freedom (past & present) could easily be used against us. This could be seen with the recent rise of the Taliban, who are now using data collection technology once used by the Americans to perform background checks on the populace to now hunt down and kill people who sided with the Americans or their values. People in the general Afghan public are desperately trying to delete their Internet data histories but they are now up against military grade software.
      Were everything you had used software-wise suddenly used against you, would you have any much idea on how to delete everything down to the bone? Do you really think VPN technology offers true anonymity? Etc.
      Everything is hackable and this is why even in the 21st century, the Russian secret services still use old fashioned type writers and non-digital cameras to perform their work. But whereas they do it to elude detection in their illicit activities, were the vibe & freedoms of society to significantly change for us, we may have to adapt to a similar environment (reverting back to old technologies for only they are truly safe/anonymous).
      2. Many people say that they loved using Polaroid cameras but the cost of the film was a significant expense & downfall. As it currently stands, it costs virtually nothing (if anything at all) to take and store endless Digital photos. And data storage has significant (and often hidden) environmental impacts because of the massive energy consumption of storing the trillions of files etc that we do online.
      At the moment, we aren't being charged much for this, but as the energy costs and environmental impacts of data storage continue to boom, in the future these costs may have to translated more direct to us in the form of taxes and charges. And were you to re-enter a world where you started being charged for "Digital Film", where would that leave you as a consumer in terms of feeling the benefits of digital over instant film?
      Right now we still live in a world where Digital comes free and few people are that clued up on things like data accessibility, dangers and environmental costs. But I could see all of this being set to change a lot over the next couple of decades and with that, possibly a new dawn in society for old technologies which can't be digitally accessed and hacked.

    • @Sinnedx
      @Sinnedx 3 роки тому +1

      Try instant photo printer for mobile, it lets you choose which picture to print from your phone

    • @AllenHanPR
      @AllenHanPR 3 роки тому

      @@Coram_D30 you have a good memory. My dad is doing better

    • @Coram_D30
      @Coram_D30 3 роки тому

      @@AllenHanPR great to hear

  • @joeybaseball7352
    @joeybaseball7352 3 роки тому +16

    3:27 Morgan Freeman was young? I thought he was always an old man.

  • @thebigdawg61
    @thebigdawg61 3 роки тому +6

    The original Polaroid Land camera, the one that you had to wait a couple of minutes before peeling the developer off, took very high quality pictures. Then Polaroid came out with the Polaroid SX-70 and it was a piece of crap. If the temperature was too cold they didn't develop right. If the temperature was too hot they didn't develop right. If the temperature was just right they were still crappy pictures. Years after the advent of the SX-70 Polaroid still had not improved the picture quality. Additionally the format of the original land camera was a typical 3 X 5 print of normal thickness while the SX-70 was a smaller square photo that was too thick to fit into photo albums well. My folks used their Land camera until it became impossible to find film for it...keep in mind that was long before the internet days. We never upgraded to the SX-70, the quality was just too poor to justify the price of the film. I ended up buying a SLR camera and waiting the two days for the prints to come back to the local Fotomat. Of course, these days that's turned into a digital SLR and everything is posted to the web, sent email or texted.

  • @slicktoroid
    @slicktoroid 3 роки тому +32

    Love Polaroid! One of the many cameras that founded my love for photography. The SX70 is still such a miraculous piece of tech. People can’t believe it was made in the 70’s. I also remember being one of the first pioneers for the Impossible Project. Spent so much money on film that barely developed and then overtime it faded too lol damn I still love it though despite its imperfections.

  • @ArchieMakuwa
    @ArchieMakuwa 3 роки тому +2

    Great story. I wanted one growing up but I couldn't afford... It was an impossible dream for a little boy growing up in the dusty streets of South Africa, but I remained really fascinated by the technology throughout the years.

    • @PHlophe
      @PHlophe 3 роки тому

      Archie , if you lived in Kwazu natal Durban or Keptown you would have been able to afford one.

  • @lordsteppergod7269
    @lordsteppergod7269 3 роки тому +6

    I've got 100s of Polaroid photos from my parents when I was growing up in the early 2000s

  • @longlostvampire3228
    @longlostvampire3228 2 роки тому +1

    2:18 i actually have one of those cameras, bought it at a yard sale, no idea if it works, but im glad i bought it since i love collecting old things

  • @deadslug
    @deadslug 3 роки тому +14

    Considering instant film is now by far the most popular form of film photography, I'd think this should be the rise and fall and rise again....

  • @FinancialShinanigan
    @FinancialShinanigan 3 роки тому +49

    Kyle is what A.I. comes up with when it thinks of a Polaroid user.

  • @SpaceRain
    @SpaceRain 3 роки тому +3

    I saw somewhere that not alot of people have physical photos anymore and as someone that loves photo albums, I'll always like things like polaroids and getting photos developed. Probably gonna get a fujifilm sometime in the future.

  • @earlisonline
    @earlisonline 3 роки тому +1

    taylor swift released 1989 in 2014 and the album’s aesthetic is the late 80s so she used a Polaroid for the album photoshoots. this made the instant camera become popular again.
    Polaroid Corporation chief executive Scott Hardy reported that the 1989 Polaroid concept propelled a revival in instant film, especially among the hipster subculture who valued the "nostalgia and retro element of what [their] company stands for".

    • @TRamalho
      @TRamalho 2 роки тому

      It was already popular on Tumblr before that album

  • @misterstratocaster
    @misterstratocaster 2 роки тому +4

    While operating my portrait studio from '78 to '95, I had an instant passport camera made by Polaroid using Type 669 film or whatever that pack film was called. Still have the Polaroid back for my Hasselblads for taking test shots and had an SX-70 just for the fun of it. Got suckered into shooting a few rolls of Polaroid's crappy B&W 35mm film. Had that Polaroid-like hand cranked developer thingie that Kodak made and got sued over.
    Today I have an Instax Wide 300 which I use for family and fun photos.
    My favorite Polaroid story involves my dad. He got one of the early models where the print develops in the camera - you then open the back and peel it off and coat it with that awful smelling goop.
    It's Christmas morning and he's going to try it for the first time. Got the Wink light on the camera - takes a picture - reads the directions to give the tab a firm pull - he yanks on it and the whole roll comes out.

  • @iw3892
    @iw3892 2 роки тому +2

    It's always interesting to see a giant like Polaroid be at deaths door, only to make a surprise comeback. Kudos to the folks at Films not Dead for bringing Polaroid back.

  • @PearlVina
    @PearlVina 3 роки тому +3

    Something about instant cameras just gives much more satisfaction.

  • @Zack-bl2gg
    @Zack-bl2gg 2 роки тому +2

    We had a Polaroid when I was a kid. I still have this photo of me on a fishing trip covered in a net… good times.

  • @skullgarden2417
    @skullgarden2417 3 роки тому +3

    I went fujifilm. I own an instax and use it for my family photo album (I also got the fujifilm xpro 3. It's a good brand over all 🤷‍♀️)

  • @wintersprite
    @wintersprite 3 роки тому +1

    One product the documentary did not cover was the Polaroid i-zone camera of the early 2000s. It didn’t last long and film was expensive, however it was still fun ti use. The camera took tiny pictures and had an option of having film that had sticky backings.

  • @graham1034
    @graham1034 3 роки тому +58

    "Digital is a fad", hahaha, good luck with that bud

  • @Kales0505
    @Kales0505 3 роки тому

    When I was 7 in 1997, my Grandfather got me my Polaroid camera for Christmas. I still have it & love it very much. My Grandfather passed away nearly 3 months ago unfortunately.

  • @teodorar.6468
    @teodorar.6468 3 роки тому +17

    The invention of Polaroid cameras was millions of times more groundbreaking than the iPhone!
    Polaroid was truly one of a kind, paving the way for instant photography while iPhone is popular because of the brand, not thanks to the technology itself as there have always been many competitors who offer phones with the exact same or higher level of functionality

    • @vivaciousmyosotis
      @vivaciousmyosotis 3 роки тому

      iPhones are only groundbreaking in a cultural aspect, iPhones are famous and everywhere.

  • @royrowland5763
    @royrowland5763 Рік тому

    I grew up with the Kodak Instamatic X-15 in the 1970s and a Polaroid in the 1980s. Despite the existence of film for the former and the cost of film for the latter, I finally broke down and bought them again this week. Like the shopkeep in the video says, there is just something so satisfying about analog.

  • @fourleafclover2377
    @fourleafclover2377 3 роки тому +8

    Love doing instant photography I will contribute the most I can to preserve this art form !

  • @gir5o1
    @gir5o1 2 роки тому

    What makes the sx70 the Cadillac of instant cameras is not the fact that it folds up, but that it is an slr camera, solving the biggest issues most consumers have with taking good Polaroid photographs, the framing of your subject.

  • @AASW320
    @AASW320 3 роки тому +26

    Damn I remember when they paid Andre’ 3000 to revamp their company with that song

    • @AeromaticXD
      @AeromaticXD 3 роки тому +2

      They didn’t pay Outkast a dime for that lol

  • @CLMarshal57
    @CLMarshal57 3 роки тому +2

    I used to have a swinger! Got it for 5$ at a thrift store. Shame the film isnt made anymore, as with other films I have for my other polaroid cameras. I still keep them for nostalgic sake, but I would love to use them

  • @JohnDoe-tf5my
    @JohnDoe-tf5my 2 роки тому +3

    "I think digital is kinda a fad" lol what a hipster. Digital is here to stay till the next big thing comes around, like holographic images or something. Analog is niche and is appealing to people that are old enough to have nostalgia for it, or people who are to young to have experienced it and romanticize it.

  • @Todomo
    @Todomo 2 роки тому +2

    i got myself a real vintage polaroid camera, i love it but i’m very very spare with the usage of the film. i did the math, every picture i take is $8

  • @ianwanyeki8386
    @ianwanyeki8386 3 роки тому +4

    Still can't believe that I finally got to see a young Morgan Freeman in this video for the first time.

  • @candyelfboii1980
    @candyelfboii1980 2 роки тому

    Watching this under my polaroid wall 💕

  • @michaelhowell2326
    @michaelhowell2326 3 роки тому +8

    I made myself feel stupid when he said "it talks to you", I thought back then?! Then I realized they didn't mean literally.

    • @PHlophe
      @PHlophe 3 роки тому

      you were an only Chile. Back then

    • @michaelhowell2326
      @michaelhowell2326 3 роки тому

      @@PHlophe do what now?

    • @KuchiKopi179
      @KuchiKopi179 3 роки тому

      @@PHlophe go home Lechiffresix, you're drunk.

  • @tribalation
    @tribalation 3 роки тому +1

    This will be in my dream list , One day I will buy one Polaroid camera

  • @sophroniel
    @sophroniel 3 роки тому +22

    "What's very hip, very 1960's?"
    "Uhhh.... swinging?"
    "*WE'LL CALL IT 'THE SWINGER', GENIUS, PERFECT FOR TEENS*"

  • @vcb2553
    @vcb2553 3 роки тому +1

    A camera that you use like a telephone, dude was spot on

  • @historywalrus4851
    @historywalrus4851 3 роки тому +7

    Polaroids have been making a come back on the west coast especially in Seattle. If you walk into a coffee shop or downtown you’ll see somebody with a Polaroid camera. Since it doubles as both a camera and a fashion statement.

  • @wolffgang101
    @wolffgang101 3 роки тому +2

    Wish instant film for older polaroids would be produced again

  • @Wingspan_5
    @Wingspan_5 2 роки тому +3

    "Digital is a fad" is the dumbest thing I have ever heard. Film cameras are a novelty now and will never be anything more again.

  • @edshelden7590
    @edshelden7590 3 роки тому +1

    The SX-70 had a Sonar Autofocus system. This sonar system was eventually sold as a separate product for OEM applications of all kinds of equipment.

  • @aaronpanda4007
    @aaronpanda4007 3 роки тому +4

    Digital cameras are cheap and really good. I am pretty sure most middle to low class family doesn't have money to burn for analogue experience. I thank polaroid for its contribution for camera development. My phone's camera works just fine (pun intended 😉)

  • @baphomethere130
    @baphomethere130 3 роки тому +1

    Wait till 1989 Taylor version for Polaroid sales to skyrocket again

  • @aquagamer1212
    @aquagamer1212 3 роки тому +16

    At the end of the day no matter what brand produces it, it’ll always be called a Polaroid picture. Same with bandaids and chapsticks. There’s just no other name 🤷‍♀️

  • @TheCoolProfessor
    @TheCoolProfessor 2 роки тому

    I still have my Polaroid and after over 30 years of sitting in storage she roared back to life again and still takes great pictures!

  • @benharris144
    @benharris144 3 роки тому +10

    I think it's way off base to keep saying things like "Land has this vision for, essentially an iPhone...". It's nothing like a smartphone nor does it come anywhere near its capabilities. Having a vision for a camera that you can use anywhere is very different to all the things a smartphone can do. The guy was impressive, no doubt, but I'm not sure why we're trying to equate his vision with an iPhone which is just flat out dishonest.

  • @timrockman7
    @timrockman7 2 роки тому +1

    I started the photographic part of my carrier as an artist in the early 70s and never dreamed that Kodak would someday quit making film.

    • @timrockman7
      @timrockman7 2 роки тому

      @@35mm21 Really? I wasn't aware of that.
      I donated my 35mm Minoltas and that was a mistake if what you said is true.
      Kodachrome 25 and 64 may never be equaled especially when scaned in super high definition.