Hi, first off thanks for the awesome tutorials, these are actually more helpful than the learning material that Google provides as these are more practical as opposed to Google's which are very theoretical. My question is around the Ad rank threshold, you mentioned in this video that you can use the keyword planner to determine the amount that you should be spending for a keyword. How exactly does that work? I don't want to underbid but at the same time, I don't want to be paying to much for a keyword. How does one find out what the expected CPC is for a keyword?
Thanks much for this nice video on the ad rank. But, I still have one doubt that what happens when you just published the ad and historical data like Expected CTR, landing page experience, ad score, is not there?
Hi! Thanks for the video. I have one question. What if I am running ads for the first time and Google doesn't have data about how my landing pages or my ads had performed or the quality score. In that case how would Google rank my ad against the ads for which Google has a lot of data(like LP performance, CTR and all that). Thanks!
Great question, I believe Google will look at Ad Relevance and Landing Pages based on the keywords you are targeting and adjust their scores over time. They cannot use Expected CTR until you get some data in your account. They have a lot of detail here (support.google.com/google-ads/answer/7050591), but no exact explanation for brand new keywords.
@@Surfsideppc Thanks a lot for replying! The link which you've shared is not working. Can you please share another link where I can learn more about that. Thanks!
@@SauravPlaysGuitar Google used to assign a quality score to keywords as soon as you upload them. They changed it about 2 years ago to allow atleast 1k impressions to be served before assigning quality scores. This kind of shows that Landing Page relevancy was never a huge factor in determining your ad rank and quality score. It's just your CTR%. Brand will always = high ad rank and high quality scores, Generic = mid/low ad rank and mid/low quality scores, Conquest = low ad rank and low quality scores. You'll never get a 10/10 quality score for conquesting unless your ad is giving away free product and all of sudden generates double digit CTR%.... this doesn't happen that often if at all.
Potentially, yes, but you will be spending a lot more than you have to in order to achieve the top ad position. You should focus on improving the other factors first so you can bid low and still get the top positions.
Please let me know if you have any questions about Ad Rank. Thanks for watching my video!
How decide the initial bid?
You can use the Keyword Planner to see estimated bid ranges from other advertisers.
Hi, first off thanks for the awesome tutorials, these are actually more helpful than the learning material that Google provides as these are more practical as opposed to Google's which are very theoretical.
My question is around the Ad rank threshold, you mentioned in this video that you can use the keyword planner to determine the amount that you should be spending for a keyword. How exactly does that work? I don't want to underbid but at the same time, I don't want to be paying to much for a keyword. How does one find out what the expected CPC is for a keyword?
Hi, i want to use bing ads to grow my list but i heared that bing guidelines are against popups on website pages , is this true ? Thanks
I really need you to post a video on remarketing. I wana understand that More
Great Video. The most important factor for ad rank is CTR above all. It's the clear cut indicator of relevancy for Google's Algo.
How you knew it ?
Ist es möglich, die Werbekosten zu senken, ohne an Wirkung zu verlieren?
Thanks much for this nice video on the ad rank. But, I still have one doubt that what happens when you just published the ad and historical data like Expected CTR, landing page experience, ad score, is not there?
Hi! Thanks for the video. I have one question. What if I am running ads for the first time and Google doesn't have data about how my landing pages or my ads had performed or the quality score. In that case how would Google rank my ad against the ads for which Google has a lot of data(like LP performance, CTR and all that). Thanks!
Great question, I believe Google will look at Ad Relevance and Landing Pages based on the keywords you are targeting and adjust their scores over time. They cannot use Expected CTR until you get some data in your account. They have a lot of detail here (support.google.com/google-ads/answer/7050591), but no exact explanation for brand new keywords.
@@Surfsideppc Thanks a lot for replying! The link which you've shared is not working. Can you please share another link where I can learn more about that. Thanks!
@@SauravPlaysGuitar Google used to assign a quality score to keywords as soon as you upload them. They changed it about 2 years ago to allow atleast 1k impressions to be served before assigning quality scores. This kind of shows that Landing Page relevancy was never a huge factor in determining your ad rank and quality score. It's just your CTR%. Brand will always = high ad rank and high quality scores, Generic = mid/low ad rank and mid/low quality scores, Conquest = low ad rank and low quality scores. You'll never get a 10/10 quality score for conquesting unless your ad is giving away free product and all of sudden generates double digit CTR%.... this doesn't happen that often if at all.
When you say "have a bid of $10", do you mean $10 per day or $10 per click??
per click, depend to the competition :)
I have got the answer in the comment section of Saurav Sing. Thanks much
Ad ranks are for tie breaker when you have same bid as competitor. Else highest bid always wins
If bid amount is high and ad quality is low will my ad show on top?
Potentially, yes, but you will be spending a lot more than you have to in order to achieve the top ad position. You should focus on improving the other factors first so you can bid low and still get the top positions.
Surfside PPC what is the reasonable price to bid? I wanna be on top. Please advise thank you. For now I bid $10
Isn't search relevance important in ranking ads?
Okay
I can tell you the EXACT formula that Google uses to rank paid ads. What is it worth to you?