Sure thing, LP experience is a factor of multiple areas such as load speed, UX, content structure, and others. In summary make sure your page is technically sound, easily navigable, and mirrors the ad content. Google wants users who click on their ads to find relevant results and thats why LP experience is a factor of quality score.
Great video, thanks for sharing 👍
Is conversion rate included in the quality score?
No it's not, just ad relevance, LP experience, and exp ctr
*Could you explain more about the role landing page experience plays in improving the score?*
Sure thing, LP experience is a factor of multiple areas such as load speed, UX, content structure, and others. In summary make sure your page is technically sound, easily navigable, and mirrors the ad content.
Google wants users who click on their ads to find relevant results and thats why LP experience is a factor of quality score.
is this only for search ads and not shopping ads?
Are you usually performing this analysis on an account level or on a per-campaign level?
Account and campaign theme level
Is this still relevant in 2024? Seems like most of the weight, if not all, is given to the bid nowadays.
Hey Mohamed, definitely still relevant the factors that influence quality score haven’t changed (ad relevance, LP experience, and expected CTR)
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