Also apologies for the video. This was actually my first video (but decided to upload later), and had no idea how to work the camera! Still learning :D
I came from a Literature background, did marketing jobs, decided I wanted to be a UX researcher and literally from your videos I realised it was not impossible . I reviewed how marketing can apply to UX principles, I studied online, build my portfolio from scratch. And boom! Just landed a UX researcher role today. Thank you so much Kevin! You are inspirational.
Well, I am UX manager of TripAdvisor, and I have kind of same story as you. I am the international student from China, After I graduated from master of Marketing Research, I could not find any job in the US. I sent 500+ resume online and try to talk with any HR, but they all highlighted that I did not have any experience, dude, how could I get experience if nobody want entry level researcher? So I back to China, walked in a Germany marketing research firm and ask HR to set an interview with me. Luckily, she gave me a chance to do it and I did! So after 4 years UX job, here I am, very happy to my job and title, love to do UX, and, nice one Kevin!
Hi Sir, I am in hospitality sector from last 8 years but somehow now it is not working for me in relation to salary and job timings. I wanted to do UX so just want to understand can i switch now to this industry with no designer background and at the age of 30 Iam seeking for mental gratification please suggest.
@Yi Zhong I was persuading my friend with a Psych background to take on UX research. Reading your comment, I might want to stop the push... Sending out 500 resumes sounds pretty intimidating. I guess there are not enough positions for researchers. Designer positions are much easier to reach.
Echoing what everyone else posted--this is so relateable! I'm creative in my research methodology (I also majored in bio and do public health research at a major university), but I don't know how to draw/am not artistic at all. Given that UX Researchers work closely with the design team, would you discourage this career for the non-artsy types?
You do not need to be artsy fartsy to be a UX researcher!! You just need to love understanding people and know sound experimental design! You got this!
Your story is so inspiring. I am currently “funemployed” due to being laid off during COVID-19. I studied Psychology and thought pursuing a career in Mental Health was what I wanted to do but after a couple years in the MH community I feel like it isn’t the right fit for me. Currently Looking into UX and this is a very helpful video!
Yayyyyyy!!😻 But not yay for the funemployed part, although it could be a yay?....it's all relative!! Thanks for watching, and good luck on your journey, Audrey!! Happy new year and may 2021 be kickass
Hi Audrey! I'm kind of in the same boat as you, studied psych during undergrad and always planned to continue via grad school but realized that ultimately isn't for me. I'm just starting looking into UX and I'm curious if you did ultimately decide to pursue UX, and how are thing now 10 months later after leaving this comment? Thanks!
Yes! So similar to mine! I worked in social field for more than a decade then suddenly I was contacted by Apple and ended up with almost 5?years working as data specialist for Apple. Then accidentally found a video about UX and was surprised to find this is exactly what I was looking for… now I am studying UX and hope to get a job soon… ☺️
@@dananino7155 I am studying UX/UI with CareerFoundry and I LOVE it! It’s very well organised and I’ve done a lot of practical work so far! I recommend it to anyone who wants to study UX/UI
Hi, Kevin, I have transferred from biology to UX this year, and just landed a job in March , as UX designer! Your experience is really similar to mine. Cheers!
Trying to do a transition now. I work with the luxury market, marketing and prospecting. I am seraching for the best schools to learn about UX Research and Customer Experience. Any suggestions?
Hi Joana! Thanks for sharing, marketing is a great background! CX and UX are closely related. I gotta put my hat in the ring of course, zerotoux.com/masterclass! I’ve been away from UA-cam teaching a live cohort with a real client project (we worked with Mastercard, userinterviews, upwork, smartsheet, Surfshark, Warner bros games, and more!), and I’m also working on a self paced one too Check it out! Happy to answer any questions. @Qianology also posted a video about the class if you want to see a review of it on her UA-cam channel Other than that, most general UX bootcamps don’t teach UXR in depth, maybe user research academy by Nikki or curiosity tank by Michele are also good. But I wouldn’t recommend any university UX bootcamps.
My background is in psychology and cognitive neuroscience. Currently doing my PhD in neuroeconomics and I AM MISERABLE! I am half way through my PhD and I feel like everything is so slow. I'm looking into other career options and one of them is to become a UX researcher. Thanks for the video :)
So, it sounds like you were already killing it in your professional life. You had plenty of research experience in college and a research job at a major university after graduating. So, hardly Zero to UX. Where would you recommend starting for someone who has iffy job experience (random sales jobs for 5 years) and is graduating from undergrad with nothing UX adjacent and no research experience? How would that go from Zero to UX? Where would you recommend starting?
I have a video with UXRS! It's Break into UX research!! From Dec 2020, and it's a full breakdown of different ways to get in. Volunteering with Hack for LA, Code for America, UX Rescue etc .., and continuing to learn!
Thanks for sharing your journey! I feel some kindred-spirit vibes here - I struggled with my path for a while too. It's good to see and hear a success story!
Volunteer, reach out to businesses ad companies, network, apply to jobs! I am also teaching a class where my students partner up with companies for a research project!
First, your content is both relevant and relatable. It's been really helpful to watch your videos and learn! Second, I've been in a similar situation where I'm afraid to get out there and actually work on projects while I continue to learn and look for a job. Can't hide forever so I am going to do just that. Kind of relieved to know it's not just me though! :) PS: The background music works.
I did my master in cognitive sciences and then did a UX design course, now I am applying for jobs but getting a rejection on a daily basis. But I am motivated and optimistic that soon I will get a job.
i'm doing cognitive science now but i'm not going to be applying for a job i'm hoping to get an internship summer 2021. I can't wait to be done with finals so I can do what I want to do - LEARN UX DESIGN!!!
Going to reach out to you I'm Andrea, I'm trying to get into UXR with my Socia lWork Masters I've been working with mentors and spoken to people who worked in this career and they all say my social work skills can transfer to UXR.
Think you hit the nail on the head buddy when you transitions from reading about it to doing stuff. Tech and design are practical worlds. Prove to me that you can do the job! Do your own side project, launch it on kickstarter, take an existing product and do user testing on it, there are a gazillion ways to do the work before having the job, and it will be so much more appreciated than a "certificate" of an online course in UX or a masters!
DUDE!!! I am in the same exact place you were in! I got my B.A. in Psychology- thought I wanted to be a counselor, but student loans are $$$$ for grad school. I minored in studio art and recently started taking graphic design courses… I’m really curious to see where I end up. I’m considering UX RESEARCH.
Half way through listening and I had to comment. This sounds SO similar! I've been in academia (I know the pace). I have so much energy to give and want to have the option for growth and professional development. Last year I became a certified Software Developer- come to find out it led to my discovery of the word "UX" and "UX Research" and it was like the stars aligned. With a BA in Anthropology and Biology I knew I wanted to do more than work in a lab. Thank you for sharing. It shows your humility and honesty about the time and uncertainty you went through during a transitional time. Very relatable and inspiring!
I had pretty much the exact same story! I studied Psychology and Linguistics - for me the tradition job options were clinical or academic. I loved the idea of research but could never consider finishing undergrad and doing another 4 years minimum of school. I never thought I had the tech skills to be able to work in tech and also thought that was reserved for developers etc. BANG I stumbled upon UX Research and it met all my criteria - people, critical analysis, continuous learning, problem solving, creativity. I haven't landed my first UX job but I'm currently upskilling for this year! Thanks for sharing your story!
Yes!! Thank you so much for sharing, Lauren! It's always so great to hear people's stories into UX because they're all so different, but ours definitely sound very similar! Good luck on your journey, feel free to let me know if you have any questions 😊
I feel like we have the same life I studied biology because my parents wanted me to be a doctor and now I regret it. I'm graduated and my degree is useless. Now I want to go into UX design and feel so behind with no experience or portfolio
Hey Laur, I know EXACTLY how you feel! But don't worry, if some bloke like me can do it , you definitely can too! Hope my videos can help in some way, it's the main reason I started to make these videos! And let me know if I can be of any further help!
Hey Kevin, this video was so inspiring I can't explain it. Your experience resonates so well with mine that it sounds like I am talking to myself. Dope!!! At this point in time, I am getting rejections from companies after companies because I only have B2B research experience and no B2C. Catch 22 moment!! So the part were you have to conduct your own research and fund it by yourself is where I am right now. Thanks again for such an inspiring video.
I just graduated from UC Berkeley with a BA in Anthropology. I've been thinking of applying there again for a PhD, but now I'm not so sure that I want to spend the rest of my life in academia. Now, I'm just seeing what else I can do (because I have also gained 20 lbs, I'm unemployed, and feeling kind of lost). This just inspired me to have fun with the process!
I am so inspired by this! My undergrad is in biospychology and I feel like I am going through the same struggle and experience that you went through. All of my friends are at these high paying jobs in NYC and I feel like I am not growing but I am always told I don't have industry experience when trying to transfer my research skills. This video was just what I need to find thanks for the inspiration!
@@user-bj1ez7wr7n yep, absolutely And a strong resume since most recruiters won’t give you the time of day unless your resume has strong experiences As for the portfolio platform, honestly just use google slides or PowerPoint. No need for a website (at least, the priority should be to have a collection of case studies, and the website is just something that adds extra effort). I have some videos on how to build a portfolio as well!
Hi hi! Thank you so much for sharing your experience! I'm in the process of learning more about UX research and you mentioned in your video that you read a lot of books. Do you have any book recommendations for those who are just starting off?
ua-cam.com/video/SVpobsZoNTY/v-deo.html Hey Miranda! I made a book list video with links to all these in the video! If you need more recommendations, lemme know!
OMG! till 8:45 the story you told is exactly what I am going through right now. I am still growing and learning and making my own projects and still waiting for my rewards (which I believe I will get soon). After watching this video I am so relieved to know that I am not the only one in this kind of things, many people are there who go through the same stuffs. Thanks for sharing your story.
www.interaction-design.org/?ep=zerotoux www.udemy.com/course/ultimate-guide-to-ux/ www.coursera.org/learn/questionnaire-design www.coursera.org/learn/competitive-strategy And waaaayyyy more. These are things I can remember aside from UserTesting, UXMatters, NNG blogs.
I’m coming from psych/ social work and counseling. I feel like I’ve burned out but it’s also not stimulating to me. I looked into ux and I was like- yes- something that will keep me learning, engaged and I can actually see the product of my work. Anyways I’m just starting. I am looking for a boot camp for knowledge and experience. So ya; that’s where I am now. I’m so happy to see people like you make these videos that are relatable but also helpful. Here’s hoping things change soon w the work I put in.
You're hilarious and humble. I'm over 50, transitioning from teaching English literature and copyediting (read bookworm who got tired of being broke) to hopefully becoming a more prosperous product designer.
Keep at it and don't give up! I'm working on a portfolio video series for this channel and it's been quite difficult, too, but you (the viewers) give me hope! So I guess we give each other hope! 💪
Hi Kevin! Me just now finding this video even after 4 years of posting but thank you for your insight! Are you still a contractor with Google? I am currently at a company that provides services to google as a research coordinator but trying to make my way up to a UXR. In college I was a research assistant conducting interviews, scheduling, analyzing and coding interviews and writing reports so I have some experience but the field is very competitive. I am planning on taking some courses about it, and volunteering in opportunities and making connections with UXRs but I’m wondering if there are certain steps I should take in order to reach my goal of being a UXR. Thanks! (Gonna watch all your videos about this topic now) 😂
Hey Natasha!! Yahh thank you for watching!! Lots of big news on my end, but I'll resume youtube videos later this year :D I'm no longer at Google. I went to Uber, Stubhub, and Upwork as Senior UXR :) Your background is great! Especially since you've had experience with research. I have more videos on how to break in, a talk with UX Research and Strategy (here: ua-cam.com/video/r-D2di2X0iw/v-deo.html), and actually have been teaching my own UX Research Masterclass (zerotoux.com/masterclass/) where many of my students have landed UXR roles!! It's 20 weeks long, the LONGEST and most in-depth course about UX Research that exists today (aside from a grad program, of course)
This is amazing! Thank you for the helpful video! I just learned about ux a month ago and I’m trying to learn as much a possible! This gave me so much hope!
Thanks for the awesome introductory video, Kevin! I am pivoting from a psychology career to the UX/Product Design world, and your video only reinforced the belief that this is the right move for me to make. Now, on to the next video! (And I'm psyched (heh) to see ZeroToUX take off!)
When you say degree, I’m assuming you mean PhD? If so, yes it’s still possible! Competition is tight yes, but it has always been fierce! I don’t wanna recommend grad school since it is quite a financial investment, but if UXR is your dream, I would try freelancing or getting whatever UXR gigs you can to build experience!
I've completed high school, but I'm really confused on what to do next. My interests are scattered all over the place linguistics , psychology, medicine, food science to name a few. I've currently made an excel sheet of what I'll end up with (as career options) if I pursue my interests. As in, linguists- interpreter/translator, psychology- IO psych, etc. It was quite the lengthy process (determining my interests, looking up the list of jobs on O-net, short-listing,etc) If you can guess, I can't decide on a thing- each of the options feel lacking in one variable or the other; infact, I think I've instead developed a liking for "how to find the ideal career". One thing I have realized is that I love diving into something, and researching and knowing it thoroughly. This might be irrelevant- but as an example for my love of diving deep- I started learning Japanese out of curiosity- spent a whole week on determining the best way and in 6 months- can read a native- level novel easily (which in case of Japanese, at-least takes a couple of years). I was seriously considering the interpreter path- but think I'll get bored after some time . I came across UX Researcher after watching this video- by complete chance , and it sounds like the dream job. Could you recommend how someone at my level (just completed HS) can become an UX Researcher? I'm puzzled in what to major in, gaining experience- and ofcourse, worried a bit on the fact that I'll be putting other of my options on halt Sorry for the long post/query!
Congratz on finishing high school! Ahh good times...For you, I would focus on getting an undergraduate degree, and during your undergraduate years, find some internships and volunteer positions in UX/HCI/Information Science/Psychology departments. They will be super helpful for you to gain some experience. If you asked me what I would have done differently, I would definitely have tried to get some research internships with large companies because it seems most people are struggling to find UX jobs right out of college - and I don't blame them, the competition is high for good researchers and the job market for UXRs is booming. But if you also asked me about general college advice, choosing one thing isn't always at a loss of another; You might be going down one fork in the road, but you can keep the turn signal on towards the other direction, if you know what I mean. For example, I majored in biology, but still ended up in UXR which is a job I completely love. Good luck and you are well ahead of the competition already if you're thinking about it this early!! Lemme know what else you'd like to see!
Kevin, you have no idea how watching this video was important to me. I have a bachelor's degree in Biology too and a Masters degree in History and Philosophy of Biology. But I really want to change my career and UX research seems a good fit for me. Thanks for doing this video!!!
This video was truly a blessing man! You earned a new Subscriber. Currently lost and trying to navigate my next career move with a background in Psychology. In a hard rock between being miserable at my current job or going unemployed and finding my passion. UX Researcher is a career that I just recently stumbled upon and has caught my interest. Was wondering if you might know any good self-start books to read for UX Research or Online Courses for beginners? Possibly even network if you have a moment.
Hi Andres!! Thanks so much!! 💪Ahh sorry to hear the rut you're currently in but things will get better!!! 💯 Totally know some good books! Here's the video I made a few years back: ua-cam.com/video/SVpobsZoNTY/v-deo.html&pp=ygUPdXhyIGJvb2tzIGtldmlu Another book that's not on the list is Inspired - Marty Cagan. That book is by a product manager for product managers, so they aren't FULLY well-versed in UX Research, but it's helpful to know how to think like a PM and how they think about UXR. Online courses: you're in luck!! I haven't made a youtube video in a few years....for that very reason! I've been teaching nowadays. Zerotoux.com/masterclass It is a long masterclass (20 weeks), soon I'll come up with a self-paced version. If you're looking for something more affordable, you can try Coursera, University of Michigan's UX course which has a research module and I thought it was good! I also have 25% off Interaction Design Foundation's courses if you use this code: www.interaction-design.org/learn-ux-design?ep=zerotoux I started off learning from them, too!
Screener things first, like music listening behavior, apps theyve used, how often they listen to music , age range, etc... Then I gave them usability tasks, change volume, look for tracks, playlists, add to favs, etc... Stuff like that, and then had post-task questionnaires for them
Hey Zoya!! I did usability testing, interviews, and card sorting. And in the past academic life I've done interviews, diary studies, and quant/statistics!
Interesting and I first stumbled your channel about user experience researcher. This field has been around for the last 5 years, and it is growing. I believe you! But anyway, here is my story - I am learning more on UX Design but I took psychology courses a long time ago. Several years ago I got a business degree in accounting, management and web development. I know more on the business side of tech and design. But I want to know more on the UX side. Is there anyway we can meet up like on the weekends?
what does that mean that you got your work patent I mean I know what it means but what is it mean in regards to ux research when you were at Google the projects that you got patent does that mean you get residual income off of it like can you go into detail about that
Here is the patent: patents.google.com/patent/USD826961/en I don't think I can go into detail about that specifically, but it goes to show that research can have an impact!
Thank you for this video. I left my job about two months ago so I can transition out of sales into UX research and it has been so hard with this labor market. I do have a portfolio and completed a boot camp, but for some reason something is not clicking and I am not getting the traction that I need. Do you have any tips for someone in my position?
@@yolenederis402 thanks so much for your comment and for sharing your story! The labor market definitely sucks right now, and sometimes it’s not you. but there is hope. I can tell you put a lot of effort by going through the bootcamp and making a portfolio! I ensure your portfolio includes projects with real stakeholders and complex problems with impact. On the application front, apply apply apply, but try reaching out to startups or companies directly you really like and see if they have opportunities too Let me know if you want to chat more! You can check my website !
This was super encouraging especially when you hit that rebirth part. Thank you for taking the time to share your experience. I wish you a lot of health and happiness in 2020.
Thank you so much Kevin:) I am currently an architectural designer and planning to switch to UX design in the future. I am nervous about it and sometimes I feel lost.. your video and journey was very inspirational !
Thanks for watching and welcome to the UXR journey!! Which bootcamp? I'm actually opening applications for my 4th UXR cohort that begins next month (it's focused on UXR) zerotoux.com/masterclass if you want to check it out :)
I am transitioning from a 20+ year career as a healthcare care provider, placing and managing critically ill patients on life support machines. Over time I wasn’t fulfilled, always stressed, when patients died, I took those feelings home with me.. over years. I decided that I wanted to transition into tech, and enrolled in graduate school studying Technology Management. I stumbled upon a UX elective and fell instantly in love with the process. I’m learning Figma, brushing up on some Adobe software, and enrolled in Google UX on Coursera + my university courses. I am currently experiencing the same with ingesting loads of information, but haven’t started designing yet and haven’t applied to any positions. But I like this route of conducting research, as my undergraduate and some parts of graduate studies are heavily research focused. (And I love research so it’s a win-win). Thank you for making this video. I’m late to the party but watching it has been very informative.
Trying to shift from academic research to UX. I’ve studied HCI at uni in my Psychology MSC and on my first job but limited my during the PhD (besides developing features). It’s difficult in my country since everyone wants designer and positions on researchers are very limited and the ones I found are mostly seniors.
That's the perfect background! Where are you now? I admit I know mostly about the USA or UK markets for UXR. I do have a friend working at ByteDance/TikTok in Shanghai, too.
@@zerotoux Yeah it’s a big market in USA. In Europe is growing but it's still a niche market. I live in Lugano (lower part of Switzerland). I’m applying for positions mainly in Milan since my family is from there but I’m keeping my eye on Zurich. The issue with Milan is that they want (in many cases) this hybrid position that is a mix between the UX researcher and UX/UI designer. I do have the knowledge for research but I need to gather all the prototyping skills and knowledge of how to do personas and user journeys.
Hi, This video was super informative and encouraging. I have a psychology background and I am a therapist running my own little entrepreneurial venture in India. I am curious to explore my options in UX research, preferably in USA. It would be helpful if you could share any pathways to get some courses or a bridging program offered in USA. I am an explorer and love the idea of working with psychology and technology. :) Thanks again for the video.
Wow Kevin Liang! Thank you for uploading this video! Want to shout out to your ability to self-reflect and identify what was missing from your experience when starting to apply for roles and taking the actionable (and creative! love the coffee shop interviews) steps to turn knowledge into practice. I'm looking to transition to UXR from a clinical behavioural analysis background and have been on a similar journey (I chose the study in the evenings path). Your channel is a great resource for preparation, soft skills, and also a sense of connection when working through some of the hardest obstacles faced breaking into uxr. Thank you so much!
I’m planning to do my masters in Cognitive Neuroscience. This has been in the plans for over a year but I’m suddenly scared that I won’t survive in academia. I looked up other careers and unfortunately most of them need technical knowledge that I do not possess. UX design is the first suitable option I’ve heard of that is in line with my interest. Thank you for introducing me to it. Now I know if academia doesn’t work out, I might have a chance somewhere else.
Hi man! Thanks for inspiring. Felt very relatable with this video since i hv psychology background and working in tech company-but i’m working as HR (recruiter). HR is great but you know, we need more exposure to direct customer, so UX is something that interests me currently. And i’m trying to find the sweet spot between psy & tech! Keep it up!
I'm gonna give a try changing my career path from creative copywriter to UXR now, and I just went back to school for further study on HCI. Thanks for the clips. I think your videos really gave me some inspiration. XD
do you have to have a background in psychology to start ux? :( I have a lot of business experience but I am afraid that won't be enough to get a job in UX.
You don't have to! It's extremely useful to understand people, though. So try read the book "100 things every designer needs to know about people". It will be a great start!!!
@@zerotoux thank you!! :) I will. One question do you have any recommendation on how to do propper research? I found your strategy super interesting : )
Hey Kevin. Wow this is crazy. So up to this point I've still been on the pre med route and I'm still set to take my MCAT in the Fall. However, I've been on the fence somewhat. I did take some time off of school and went back to finish my degree. Because of this, I'm somewhat reluctant to dedicate what would seem to be at least 7 more years of my time for my career and financial security to take shape. Like you I've started mapping out other back up careers. I recently talked to my cousin's significant other at a family function who I learned was in the UX field. I started doing some digging, came across your video and to my surprise it seems like we share almost identical stories. Naturally with my degree I've had to take some psyche and soc courses (obviously this is a requirement for medical school). I do have undergraduate research experience however my experience is mostly bench research, not human based. Do you think this would translate and serve as a good stepping stone for a ux internship?
Hey Luke! Thanks for sharing your story. Having done research in general is perfect for an internship. If you've taken psych and soc classes you'll have some exposure to behavioural research as well, so both together would make you a force to be reckoned with! I'd start focusing more on the behavioural aspects of research if you want to get into UX research
To become a UXR, the best thing to do is to do UXR right, with feedback from mentors! Books will help you gain the knowledge but there’s no one book that does that. So! I actually have a video on the 12 books on becoming a well-rounded UXR. Please check that out! I will add in to that list: Think like a UXR and Inspire by Marty Cagan
Thank you for making this inspiring video! I am really glad to have discovered a success story of someone who was also pre-health and successfully deviated from clinical research into UX research. If I may, what would you recommend as the first courses and/or books to pick up as a freshie?
Thanks for watching! Ayyee pre health ✌️🎉 I have a few videos on books to read :) and courses I have referral codes for 25% off or 3 months free to interaction design foundation. Or I about to launch my own course soon on zerotoux.com!!
Thankyou Kevin it's heavy relatable but the only difference is I haven't got the job yet but after watching your video I decided to not give up 💫 and thanks to UA-cam for suggesting it😄
Dude I LOVE the Starbucks research idea. Great out of the box thinking! I am in the early stages of a career change from teaching into UX. I will be exploring the other videos on your channel for sure.
Thank you for watching! And thank you! When people are pressed against a wall, we're forced to think creatively! Which I appreciated what this experience taught me. Thank you and please enjoy :)
Hey man great video, I’m currently trying to make the switch to ux research. I have a degree in psych and I’d love to ask more questions let me know if you’re open to chat.
Hi Kevin ! Thanks for sharing your experience. I just got my bachelor degree for Business Management. I’m really interested in being UX researcher so I plan to get a master degree in HCI(Human Computer Interaction), however, I am not good at drawing or computer coding, and math. In your experience, would that be a problem in a career of a UX researcher?
Thanks for watching, Angela! Nope. You do not need to code or design to be a researcher. But you should know a little so that you can speak the same language as your team members, who often will be designers and programmers!
Hi Angela! I also got a bachelor in Business Management and had the same struggles like yours. May I know whether you studied HCI until now? Can you share some advices?
Man...at least you had an outstanding resume. Want to know what I got? I have a measly psychology degree and useless retail experience. My only hope of landing a UX job is probably earning a certification. These academic advisers never stressed the importance of experience in the outside world, so here I am. After finishing my 4 year degree and working for a year, I think I truly know what I want to do now. I guess that's the bright side to all I've been through. Just working a QA job for video game ,ATM, but hopefully one day I'll get to have UX as my occupation. Thanks for sharing your story, Kevin!
Everybody starts somewhere. I didn't see where I was going doing psychology research at the time, but I knew biology would be a dead end for me. If I hadn't known about UXR, I'd still be lost doing odd jobs probably! Watch my other video on tips to become a UXR! And yes I totally agree school doesn't prepare us with career choices enough. You have to find the right people and groups, they won't come to you unfortunately. Mad love!
@@zerotoux Thanks for the reply, and I've been watching! (Just not on this account.) I'll probably have to create a portfolio, just like what you did in Starbucks. Just gonna take a deep breath and try to build something day by day. Best of luck with your UA-cam career and everything else you're doing.
Hey Kevin. I love your videos. I stumbled upon them last night and have watched a few. They give me hope, especially this one. I've been a web designer/front-end developer trying to break into UX and your videos act as a great guide. In fact, I practiced one of your research techniques today and posted up at a brewery whose website I am redesigning. I made a sign, much like the one you made for the coffee shop in this video, and interviewed several people. It was nerve-racking but also very exciting. I gained a lot of insight from users, reformulated my questions a couple of times and ultimately walked away with tons of information that will prove useful in my process. Thank you for sharing and keep up the great work! I'll continue watching!
Hi Brady 👋 wow that is really amazing work and I commend you for stepping up to the challenge! I'm so glad my videos could help in some way! Would love to see what you find out from your study sometime! Mad love
Thanks for sharing this part of your journey. You really did just further inspire me to continue my career switch into UX research. I have my masters in public health and up until Jan 2020 I worked in academic research settings. I understand what you mean about "change" being a slow process in that field. Personally, I also didn't like how academic researchers often used grants and publications to compare themselves to each other. I found the environment toxic to my mental health. I Jan 2020, I got a job with NYC's health department. When COVID made its way to the city, I got switched into a qualitative analyst role. I've worked on qualitative projects before facilitating interviews and focus groups; I even assisted in analyzing the qual data collected. My COVID response role has me working with a variety of qual data sources, but the most exciting data I've gotten to work with has been qualitative social media data. This sparked my interest in UX research because I began thinking about ways to use this experience to enhance my career development. Because I don't have experience specifically in UX research, I've recently reached out to a fitness app startup and offered my assistance in gratuity. I'm being transparent with them by letting them know I'm offering free assistance because I want to show I can apply the research experience I do have to UX. I also do like the concept behind the fitness app they're developing, so I don't mind doing the work without being paid. At least for now lol. Anyway, I just wanted to share this and thank you again for further inspiring me.
I totally feel you on the academic comparison, ivory tower-esque competition thing. So happy to hear of you taking initiative and volunteering with some startups!! That's good hustle right there, Freddy. Good luck on it and lemme know if you have questions about it!! Thank you again for watching and sharing your story as well !! Happy new year!! 🥳 mad love
This happened to me. Apple called I didn’t get the job, but here I am with a BA in psych and and getting my MA in Behavior…. Considering UX Research now. Thank you for this video!
@@zerotoux Very cool! You could have studied me! I work my 12 hour overnight and then attend undergrad classes during the day. I watched a few of your videos at work a hour or so ago. I think it would be a cool idea for me to check out the UX of the pap interfaces. So many patients have no clue the functions on the equipment because it’s not exactly intuitive.
Good thing you got rejected from that MSc (probably HCI?) 'cause that no guarantee for a job and you probably still have to sit with a sign in a coffee shop regardless to land that job. MSc are good to learn though, but you will spend another year in school (and more student loans) before you can work in UX.
I feel so relatable to me. I am thinking about UX research job however I have no experiences on products in business. I have been on academic field for years. I started googling and researching UX research myself. Thanks for sharing your story. It helps sooooo much
Great video! Thanks for sharing your story. I am finding more and more videos and blogs from UX UI professionals who joined the field from a non-tech related background. It's comforting to know that if I work to prove myself then I could break into it as well. Looking forward to more posts.
Can we get a coffee and give me some insight? lol Graduating into a pandemic has me feeling so defeated and lost in life because I can't find a job.. Made me feel better when you said the same for those 6 months
Thank you for watching, Tiffany ✌️ yeah I totally understand, join the Zero to UX slack channel! join.slack.com/t/zerotoux/shared_invite/zt-fffthl41-TeSF4zcJR8rzcbO8lVOr8w Or you can always book a quick call with me on zerotoux.com/services/
I've been a social worker for almost 15 years. All I do is interview people. I'm also a PhD candidate so now I'm heavily submerged in research. How do I transfer this experience into UX?
I watched this video wondering if you had to get a masters to be able to work for Google. Turns out you don’t! Thanks for sharing your journey in getting started in UX. I’d be interested to know if you’re able to give information on what it takes to apply and make it at Google.
Hi Kevin. I am a college student majoring in psych. Would it be a disadvantage for me if English is not my first language? I used to be confident with my speaking but now ugh🙉 is it too late for me to start cuz I am a incoming junior with no experience at all. Thx!!
Hi Kevin, where can I publish my research? I don't have job 3 years ago, but your video give me ideas, so I want to start my own research, is about the human- machine interaction, please help me. I added you on LinkedIn.
Kevin i am in your exact position. I have no experience. When u went to starbucks, what was your casestudy about? Where did you show case your projects? Did you post your case studies on a website? Do you have an example? Thanks!
I'm graduating this summer with anthropology, history, and sociology and I know I want to be in this field, but i'm so lost in how to start. I have great research skills and projects to show for it, but internship requirements with wireframing/prototyping programs discourage me and confuse me. This video really helped me get a clearer view of how it can start.
Thanks for watching, Beesly! Internships requiring prototyping and wireframing are probably UX or UI design, not research positions. My company, Upwork, is hiring a UXR intern this summer, check it out!!,
I worked 7 years in marketing roles. took 3 years off to study meditation fulltime. Now just finished google UX program after 6 months. Been looking for jobs for a month now, no hits :/ not sure if it's the gap or my portfolio..
I am almost in the same situation right now, I have a master in Political Science and International relations. A recruiter called me for UX research job, I've never heard about this career before that call, but now I am very interested. I don't have much to invest in Bootcamps, so I don't know where I should start preparing.
What is (or was) your current journey into UX??
Also apologies for the video. This was actually my first video (but decided to upload later), and had no idea how to work the camera! Still learning :D
can u link me the BCG case studies?
Kevin Liang hey I am curious to know about your research, what type of research did you do?
@@zerotoux As a fellow 'relatively YT fresher', I think your skills are already pretty good, dude!
I am a polymer engineer ( Chemistry) and I want to switch to UX?
Is it possible Kevin?
I came from a Literature background, did marketing jobs, decided I wanted to be a UX researcher and literally from your videos I realised it was not impossible . I reviewed how marketing can apply to UX principles, I studied online, build my portfolio from scratch. And boom! Just landed a UX researcher role today. Thank you so much Kevin! You are inspirational.
How long did all of take? 6 months or years?
Osm🥰
Which course did you take ???Are you still in the field?
Well, I am UX manager of TripAdvisor, and I have kind of same story as you. I am the international student from China, After I graduated from master of Marketing Research, I could not find any job in the US. I sent 500+ resume online and try to talk with any HR, but they all highlighted that I did not have any experience, dude, how could I get experience if nobody want entry level researcher? So I back to China, walked in a Germany marketing research firm and ask HR to set an interview with me. Luckily, she gave me a chance to do it and I did! So after 4 years UX job, here I am, very happy to my job and title, love to do UX, and, nice one Kevin!
Good
Hi Sir,
I am in hospitality sector from last 8 years but somehow now it is not working for me in relation to salary and job timings.
I wanted to do UX so just want to understand can i switch now to this industry with no designer background and at the age of 30
Iam seeking for mental gratification please suggest.
@Yi Zhong I was persuading my friend with a Psych background to take on UX research. Reading your comment, I might want to stop the push... Sending out 500 resumes sounds pretty intimidating. I guess there are not enough positions for researchers. Designer positions are much easier to reach.
Yi Zhong lol me
@Yi Zhong Want to become a designer then? Seeking a UX designer position is easier
Echoing what everyone else posted--this is so relateable! I'm creative in my research methodology (I also majored in bio and do public health research at a major university), but I don't know how to draw/am not artistic at all. Given that UX Researchers work closely with the design team, would you discourage this career for the non-artsy types?
You do not need to be artsy fartsy to be a UX researcher!! You just need to love understanding people and know sound experimental design! You got this!
Your story is so inspiring. I am currently “funemployed” due to being laid off during COVID-19. I studied Psychology and thought pursuing a career in Mental Health was what I wanted to do but after a couple years in the MH community I feel like it isn’t the right fit for me. Currently Looking into UX and this is a very helpful video!
Yayyyyyy!!😻 But not yay for the funemployed part, although it could be a yay?....it's all relative!!
Thanks for watching, and good luck on your journey, Audrey!! Happy new year and may 2021 be kickass
Hi Audrey! I'm kind of in the same boat as you, studied psych during undergrad and always planned to continue via grad school but realized that ultimately isn't for me. I'm just starting looking into UX and I'm curious if you did ultimately decide to pursue UX, and how are thing now 10 months later after leaving this comment? Thanks!
Yes! So similar to mine! I worked in social field for more than a decade then suddenly I was contacted by Apple and ended up with almost 5?years working as data specialist for Apple. Then accidentally found a video about UX and was surprised to find this is exactly what I was looking for… now I am studying UX and hope to get a job soon… ☺️
@@oxanabanaruc what course are you taking for Ux research? How do you like it?
@@dananino7155 I am studying UX/UI with CareerFoundry and I LOVE it! It’s very well organised and I’ve done a lot of practical work so far! I recommend it to anyone who wants to study UX/UI
Hi, Kevin, I have transferred from biology to UX this year, and just landed a job in March , as UX designer! Your experience is really similar to mine. Cheers!
Dope, congratulations, Jackie!!! That's awesome! 😍🎉 Would love to hear how you did it!
Hey jackie, im right now working in HR and wanting to switch to UX design. Any tips or piece of advice?
Hi Jackie do you have any advice on your transition
Hey Jackie.. I am doing psychology and want to switch to ux design.. Any advice ?
Funny. The “the new normal” photo in the video was really foreshadowing
Who woulda thunk!! ✌️🎉🥳
Trying to do a transition now. I work with the luxury market, marketing and prospecting. I am seraching for the best schools to learn about UX Research and Customer Experience. Any suggestions?
Hi Joana! Thanks for sharing, marketing is a great background! CX and UX are closely related. I gotta put my hat in the ring of course, zerotoux.com/masterclass! I’ve been away from UA-cam teaching a live cohort with a real client project (we worked with Mastercard, userinterviews, upwork, smartsheet, Surfshark, Warner bros games, and more!), and I’m also working on a self paced one too
Check it out! Happy to answer any questions. @Qianology also posted a video about the class if you want to see a review of it on her UA-cam channel
Other than that, most general UX bootcamps don’t teach UXR in depth, maybe user research academy by Nikki or curiosity tank by Michele are also good.
But I wouldn’t recommend any university UX bootcamps.
My background is in psychology and cognitive neuroscience. Currently doing my PhD in neuroeconomics and I AM MISERABLE! I am half way through my PhD and I feel like everything is so slow. I'm looking into other career options and one of them is to become a UX researcher. Thanks for the video :)
Neuroeconomics!! that sounds cool! I'm sure it's gonna be super useful for the UX field! You got this!!
I did a course in social neuroscience, but my background is in visual arts and Im researcher in the human machine relation
So, it sounds like you were already killing it in your professional life. You had plenty of research experience in college and a research job at a major university after graduating. So, hardly Zero to UX. Where would you recommend starting for someone who has iffy job experience (random sales jobs for 5 years) and is graduating from undergrad with nothing UX adjacent and no research experience? How would that go from Zero to UX? Where would you recommend starting?
I have a video with UXRS! It's Break into UX research!! From Dec 2020, and it's a full breakdown of different ways to get in.
Volunteering with Hack for LA, Code for America, UX Rescue etc .., and continuing to learn!
Thanks for sharing your journey! Your optimism and ambition for getting your dream job is very inspirational!
Thanks for sharing your journey! I feel some kindred-spirit vibes here - I struggled with my path for a while too. It's good to see and hear a success story!
This is awesome and so inspirational! Also Psychology!! We have such similar backgrounds lol. I really like how you speak on camera btw. SO GOOD
Thanks!!! Hahah and oh my gosh, if only you saw the behind the scenes... Tons of fails and struggle, but glad it came out halfway decent!
@@zerotoux Yesss keep going it's awesome!
Hi!, what would be your advice to get more "experience " I feel like your experience at Starbucks is inspiring but is there any other ways? Thank you
Volunteer, reach out to businesses ad companies, network, apply to jobs!
I am also teaching a class where my students partner up with companies for a research project!
First, your content is both relevant and relatable. It's been really helpful to watch your videos and learn! Second, I've been in a similar situation where I'm afraid to get out there and actually work on projects while I continue to learn and look for a job. Can't hide forever so I am going to do just that. Kind of relieved to know it's not just me though! :)
PS: The background music works.
Thanks for watching, Priya! You can do it! It'll be worthwhile :)
I did my master in cognitive sciences and then did a UX design course, now I am applying for jobs but getting a rejection on a daily basis. But I am motivated and optimistic that soon I will get a job.
Stay optimistic, friend! Landing a job is definitely a marathon and not a sprint. You got this
@Suhaib , did master in cognitive Science isn't enough for UX researcher job, I had been listening this is enough. Thanks for your comment
@@sargambox6234 yes it would be enough for ux research
how is it going?
i'm doing cognitive science now but i'm not going to be applying for a job i'm hoping to get an internship summer 2021. I can't wait to be done with finals so I can do what I want to do - LEARN UX DESIGN!!!
Going to reach out to you I'm Andrea, I'm trying to get into UXR with my Socia lWork Masters I've been working with mentors and spoken to people who worked in this career and they all say my social work skills can transfer to UXR.
Thank you for sharing your story. Truely inspiring.
Think you hit the nail on the head buddy when you transitions from reading about it to doing stuff.
Tech and design are practical worlds. Prove to me that you can do the job! Do your own side project, launch it on kickstarter, take an existing product and do user testing on it, there are a gazillion ways to do the work before having the job, and it will be so much more appreciated than a "certificate" of an online course in UX or a masters!
Absolutely!
DUDE!!! I am in the same exact place you were in! I got my B.A. in Psychology- thought I wanted to be a counselor, but student loans are $$$$ for grad school. I minored in studio art and recently started taking graphic design courses… I’m really curious to see where I end up. I’m considering UX RESEARCH.
Half way through listening and I had to comment. This sounds SO similar! I've been in academia (I know the pace). I have so much energy to give and want to have the option for growth and professional development. Last year I became a certified Software Developer- come to find out it led to my discovery of the word "UX" and "UX Research" and it was like the stars aligned. With a BA in Anthropology and Biology I knew I wanted to do more than work in a lab. Thank you for sharing. It shows your humility and honesty about the time and uncertainty you went through during a transitional time. Very relatable and inspiring!
I had pretty much the exact same story! I studied Psychology and Linguistics - for me the tradition job options were clinical or academic. I loved the idea of research but could never consider finishing undergrad and doing another 4 years minimum of school. I never thought I had the tech skills to be able to work in tech and also thought that was reserved for developers etc. BANG I stumbled upon UX Research and it met all my criteria - people, critical analysis, continuous learning, problem solving, creativity. I haven't landed my first UX job but I'm currently upskilling for this year! Thanks for sharing your story!
Yes!! Thank you so much for sharing, Lauren! It's always so great to hear people's stories into UX because they're all so different, but ours definitely sound very similar! Good luck on your journey, feel free to let me know if you have any questions 😊
Any update?
I feel like we have the same life I studied biology because my parents wanted me to be a doctor and now I regret it. I'm graduated and my degree is useless. Now I want to go into UX design and feel so behind with no experience or portfolio
Hey Laur, I know EXACTLY how you feel! But don't worry, if some bloke like me can do it , you definitely can too! Hope my videos can help in some way, it's the main reason I started to make these videos! And let me know if I can be of any further help!
Can I know how I get to pursue this job as an anthropologist?
I have a BA in Anthropology and I also want to know more about this!
Hey Kevin, this video was so inspiring I can't explain it. Your experience resonates so well with mine that it sounds like I am talking to myself. Dope!!! At this point in time, I am getting rejections from companies after companies because I only have B2B research experience and no B2C. Catch 22 moment!! So the part were you have to conduct your own research and fund it by yourself is where I am right now. Thanks again for such an inspiring video.
I just graduated from UC Berkeley with a BA in Anthropology. I've been thinking of applying there again for a PhD, but now I'm not so sure that I want to spend the rest of my life in academia. Now, I'm just seeing what else I can do (because I have also gained 20 lbs, I'm unemployed, and feeling kind of lost). This just inspired me to have fun with the process!
Congratz 😻 go Bears!! Omg yeah...I hear ya. Have fun with the process and welcome to the UXR journey!! ✌️🥳
I am so inspired by this! My undergrad is in biospychology and I feel like I am going through the same struggle and experience that you went through. All of my friends are at these high paying jobs in NYC and I feel like I am not growing but I am always told I don't have industry experience when trying to transfer my research skills. This video was just what I need to find thanks for the inspiration!
So showcasing that you actually know how to conduct research is the key. What platform would you recommend for someone to use as a portfolio?
@@user-bj1ez7wr7n yep, absolutely
And a strong resume since most recruiters won’t give you the time of day unless your resume has strong experiences
As for the portfolio platform, honestly just use google slides or PowerPoint. No need for a website (at least, the priority should be to have a collection of case studies, and the website is just something that adds extra effort). I have some videos on how to build a portfolio as well!
Man I love the background Jazz music 😂😂😂
The long one is "seeing your name makes me happy" by Burbank!
Hi hi! Thank you so much for sharing your experience! I'm in the process of learning more about UX research and you mentioned in your video that you read a lot of books. Do you have any book recommendations for those who are just starting off?
ua-cam.com/video/SVpobsZoNTY/v-deo.html
Hey Miranda! I made a book list video with links to all these in the video!
If you need more recommendations, lemme know!
How old are you if you don’t mind me asking?
Haha I'm older than I look ;)
“Unemployment”😂😂😂. Thank you for this video bro🙏🏾
HA it's true :D thanks for watching!!
OMG! till 8:45 the story you told is exactly what I am going through right now. I am still growing and learning and making my own projects and still waiting for my rewards (which I believe I will get soon). After watching this video I am so relieved to know that I am not the only one in this kind of things, many people are there who go through the same stuffs. Thanks for sharing your story.
You got this!!! 💪
Hey Kevin, thanks for sharing your becoming UX researcher story. Can you also share what resources you use to study UX?
www.interaction-design.org/?ep=zerotoux
www.udemy.com/course/ultimate-guide-to-ux/
www.coursera.org/learn/questionnaire-design
www.coursera.org/learn/competitive-strategy
And waaaayyyy more. These are things I can remember aside from UserTesting, UXMatters, NNG blogs.
@@zerotoux Thank you so much!!
I’m coming from psych/ social work and counseling. I feel like I’ve burned out but it’s also not stimulating to me. I looked into ux and I was like- yes- something that will keep me learning, engaged and I can actually see the product of my work. Anyways I’m just starting. I am looking for a boot camp for knowledge and experience. So ya; that’s where I am now. I’m so happy to see people like you make these videos that are relatable but also helpful. Here’s hoping things change soon w the work I put in.
Hey:) I'm super curious to see where you have ended up at!
You're hilarious and humble. I'm over 50, transitioning from teaching English literature and copyediting (read bookworm who got tired of being broke) to hopefully becoming a more prosperous product designer.
Thank you, Tulasi! I feel ya there - never too early/late to get started! Welcome to the UXR journey :) kick butt!!
Hi Kevin! Thank you so much for this video! I am encouraged to keep working on my portfolio now. It’s definitely frustrating, but you gave me hope!
Keep at it and don't give up!
I'm working on a portfolio video series for this channel and it's been quite difficult, too, but you (the viewers) give me hope!
So I guess we give each other hope! 💪
Hi Kevin! Me just now finding this video even after 4 years of posting but thank you for your insight! Are you still a contractor with Google? I am currently at a company that provides services to google as a research coordinator but trying to make my way up to a UXR. In college I was a research assistant conducting interviews, scheduling, analyzing and coding interviews and writing reports so I have some experience but the field is very competitive. I am planning on taking some courses about it, and volunteering in opportunities and making connections with UXRs but I’m wondering if there are certain steps I should take in order to reach my goal of being a UXR. Thanks! (Gonna watch all your videos about this topic now) 😂
Hey Natasha!! Yahh thank you for watching!! Lots of big news on my end, but I'll resume youtube videos later this year :D
I'm no longer at Google. I went to Uber, Stubhub, and Upwork as Senior UXR :)
Your background is great! Especially since you've had experience with research. I have more videos on how to break in, a talk with UX Research and Strategy (here: ua-cam.com/video/r-D2di2X0iw/v-deo.html), and actually have been teaching my own UX Research Masterclass (zerotoux.com/masterclass/) where many of my students have landed UXR roles!! It's 20 weeks long, the LONGEST and most in-depth course about UX Research that exists today (aside from a grad program, of course)
Asian Parents !Im Indian I know !
This is amazing! Thank you for the helpful video! I just learned about ux a month ago and I’m trying to learn as much a possible! This gave me so much hope!
Do you mind me asking, have you taken the Myers Briggs? I’m curious what type you are because you remind me SO much of me.
Hey Diana!! Hahah I'm an INFJ 🥳 what about you??
Thanks for the awesome introductory video, Kevin! I am pivoting from a psychology career to the UX/Product Design world, and your video only reinforced the belief that this is the right move for me to make. Now, on to the next video! (And I'm psyched (heh) to see ZeroToUX take off!)
You are the best, honestly, I am not saying this for just to be nice ,you ARE the BEST!!! ❤️🥰
YOU ARE!!!! Thanks for watching and for your kind comments JW!! :D
Hey Kevin, is it still possible to get hired in the field without a degree? Since the competition is pretty tight now!
When you say degree, I’m assuming you mean PhD? If so, yes it’s still possible! Competition is tight yes, but it has always been fierce! I don’t wanna recommend grad school since it is quite a financial investment, but if UXR is your dream, I would try freelancing or getting whatever UXR gigs you can to build experience!
I've completed high school, but I'm really confused on what to do next. My interests are scattered all over the place linguistics , psychology, medicine, food science to name a few. I've currently made an excel sheet of what I'll end up with (as career options) if I pursue my interests. As in, linguists- interpreter/translator, psychology- IO psych, etc. It was quite the lengthy process (determining my interests, looking up the list of jobs on O-net, short-listing,etc)
If you can guess, I can't decide on a thing- each of the options feel lacking in one variable or the other; infact, I think I've instead developed a liking for "how to find the ideal career". One thing I have realized is that I love diving into something, and researching and knowing it thoroughly. This might be irrelevant- but as an example for my love of diving deep- I started learning Japanese out of curiosity- spent a whole week on determining the best way and in 6 months- can read a native- level novel easily (which in case of Japanese, at-least takes a couple of years). I was seriously considering the interpreter path- but think I'll get bored after some time .
I came across UX Researcher after watching this video- by complete chance , and it sounds like the dream job. Could you recommend how someone at my level (just completed HS) can become an UX Researcher? I'm puzzled in what to major in, gaining experience- and ofcourse, worried a bit on the fact that I'll be putting other of my options on halt
Sorry for the long post/query!
Congratz on finishing high school! Ahh good times...For you, I would focus on getting an undergraduate degree, and during your undergraduate years, find some internships and volunteer positions in UX/HCI/Information Science/Psychology departments. They will be super helpful for you to gain some experience.
If you asked me what I would have done differently, I would definitely have tried to get some research internships with large companies because it seems most people are struggling to find UX jobs right out of college - and I don't blame them, the competition is high for good researchers and the job market for UXRs is booming.
But if you also asked me about general college advice, choosing one thing isn't always at a loss of another; You might be going down one fork in the road, but you can keep the turn signal on towards the other direction, if you know what I mean. For example, I majored in biology, but still ended up in UXR which is a job I completely love. Good luck and you are well ahead of the competition already if you're thinking about it this early!! Lemme know what else you'd like to see!
Kevin, you have no idea how watching this video was important to me. I have a bachelor's degree in Biology too and a Masters degree in History and Philosophy of Biology. But I really want to change my career and UX research seems a good fit for me. Thanks for doing this video!!!
Hi Livia, thank you so much, it's a great path to be in, hope I can be of help in your journey!
This video was truly a blessing man! You earned a new Subscriber. Currently lost and trying to navigate my next career move with a background in Psychology. In a hard rock between being miserable at my current job or going unemployed and finding my passion. UX Researcher is a career that I just recently stumbled upon and has caught my interest. Was wondering if you might know any good self-start books to read for UX Research or Online Courses for beginners? Possibly even network if you have a moment.
Hi Andres!! Thanks so much!! 💪Ahh sorry to hear the rut you're currently in but things will get better!!! 💯 Totally know some good books!
Here's the video I made a few years back: ua-cam.com/video/SVpobsZoNTY/v-deo.html&pp=ygUPdXhyIGJvb2tzIGtldmlu
Another book that's not on the list is Inspired - Marty Cagan. That book is by a product manager for product managers, so they aren't FULLY well-versed in UX Research, but it's helpful to know how to think like a PM and how they think about UXR.
Online courses: you're in luck!! I haven't made a youtube video in a few years....for that very reason! I've been teaching nowadays. Zerotoux.com/masterclass It is a long masterclass (20 weeks), soon I'll come up with a self-paced version.
If you're looking for something more affordable, you can try Coursera, University of Michigan's UX course which has a research module and I thought it was good!
I also have 25% off Interaction Design Foundation's courses if you use this code: www.interaction-design.org/learn-ux-design?ep=zerotoux
I started off learning from them, too!
What kind of questions were you asking in your interviews at Starbucks?
Screener things first, like music listening behavior, apps theyve used, how often they listen to music , age range, etc...
Then I gave them usability tasks, change volume, look for tracks, playlists, add to favs, etc... Stuff like that, and then had post-task questionnaires for them
What research did you do. Could you please explain more about this
Hey Zoya!! I did usability testing, interviews, and card sorting. And in the past academic life I've done interviews, diary studies, and quant/statistics!
Interesting and I first stumbled your channel about user experience researcher. This field has been around for the last 5 years, and it is growing. I believe you! But anyway, here is my story - I am learning more on UX Design but I took psychology courses a long time ago. Several years ago I got a business degree in accounting, management and web development. I know more on the business side of tech and design. But I want to know more on the UX side. Is there anyway we can meet up like on the weekends?
what does that mean that you got your work patent I mean I know what it means but what is it mean in regards to ux research when you were at Google the projects that you got patent does that mean you get residual income off of it like can you go into detail about that
Here is the patent: patents.google.com/patent/USD826961/en
I don't think I can go into detail about that specifically, but it goes to show that research can have an impact!
Thank you for this video. I left my job about two months ago so I can transition out of sales into UX research and it has been so hard with this labor market. I do have a portfolio and completed a boot camp, but for some reason something is not clicking and I am not getting the traction that I need. Do you have any tips for someone in my position?
@@yolenederis402 thanks so much for your comment and for sharing your story! The labor market definitely sucks right now, and sometimes it’s not you. but there is hope. I can tell you put a lot of effort by going through the bootcamp and making a portfolio!
I ensure your portfolio includes projects with real stakeholders and complex problems with impact.
On the application front, apply apply apply, but try reaching out to startups or companies directly you really like and see if they have opportunities too
Let me know if you want to chat more! You can check my website !
@@zerotoux thank you so much for your feedback. I will definitely take heed to that advice. I will check out your website as well
This was super encouraging especially when you hit that rebirth part. Thank you for taking the time to share your experience. I wish you a lot of health and happiness in 2020.
Thank you so much for watching and for your kind words. Same to you!!
Cant get any more realistic and relatable than that. Thanks for inspiring us!
Thank you so much Kevin:) I am currently an architectural designer and planning to switch to UX design in the future. I am nervous about it and sometimes I feel lost.. your video and journey was very inspirational !
I'm a junior game designer who's also interested in UX. Saw this video. Loved it. Subscribed.
im coming from psychology/ therapist background and start a UX bootcamp on the 24th of January. and hope to become a UX Researcher.
Thanks for watching and welcome to the UXR journey!! Which bootcamp?
I'm actually opening applications for my 4th UXR cohort that begins next month (it's focused on UXR) zerotoux.com/masterclass if you want to check it out :)
@@zerotoux its with DesignCraft… ill check yours out
I am transitioning from a 20+ year career as a healthcare care provider, placing and managing critically ill patients on life support machines. Over time I wasn’t fulfilled, always stressed, when patients died, I took those feelings home with me.. over years. I decided that I wanted to transition into tech, and enrolled in graduate school studying Technology Management. I stumbled upon a UX elective and fell instantly in love with the process. I’m learning Figma, brushing up on some Adobe software, and enrolled in Google UX on Coursera + my university courses. I am currently experiencing the same with ingesting loads of information, but haven’t started designing yet and haven’t applied to any positions. But I like this route of conducting research, as my undergraduate and some parts of graduate studies are heavily research focused. (And I love research so it’s a win-win). Thank you for making this video. I’m late to the party but watching it has been very informative.
Never too late to start! Thanks for sharing your story!! I imagine that job being difficult especially going home with those feelings.
Just found your channel today and subscribed. LOVED hearing your story & the coffee shop research - perfect!!
Thanks so much for watching and for your support 🤗!! Welcome!
Trying to shift from academic research to UX. I’ve studied HCI at uni in my Psychology MSC and on my first job but limited my during the PhD (besides developing features). It’s difficult in my country since everyone wants designer and positions on researchers are very limited and the ones I found are mostly seniors.
That's the perfect background! Where are you now? I admit I know mostly about the USA or UK markets for UXR. I do have a friend working at ByteDance/TikTok in Shanghai, too.
@@zerotoux Yeah it’s a big market in USA. In Europe is growing but it's still a niche market. I live in Lugano (lower part of Switzerland). I’m applying for positions mainly in Milan since my family is from there but I’m keeping my eye on Zurich. The issue with Milan is that they want (in many cases) this hybrid position that is a mix between the UX researcher and UX/UI designer. I do have the knowledge for research but I need to gather all the prototyping skills and knowledge of how to do personas and user journeys.
Hi, This video was super informative and encouraging. I have a psychology background and I am a therapist running my own little entrepreneurial venture in India. I am curious to explore my options in UX research, preferably in USA. It would be helpful if you could share any pathways to get some courses or a bridging program offered in USA. I am an explorer and love the idea of working with psychology and technology. :) Thanks again for the video.
Thank you, it's very helpful and inspiring
Thanks for watching, Natalia!! Appreciate :)
Wow Kevin Liang! Thank you for uploading this video! Want to shout out to your ability to self-reflect and identify what was missing from your experience when starting to apply for roles and taking the actionable (and creative! love the coffee shop interviews) steps to turn knowledge into practice. I'm looking to transition to UXR from a clinical behavioural analysis background and have been on a similar journey (I chose the study in the evenings path). Your channel is a great resource for preparation, soft skills, and also a sense of connection when working through some of the hardest obstacles faced breaking into uxr. Thank you so much!
Thank you for the great content! Curious, what is the difference between UX Research and UX Design?
Ux design involves coding experience I would assume. Much more difficult to do. Not just researching what users like
I’m planning to do my masters in Cognitive Neuroscience. This has been in the plans for over a year but I’m suddenly scared that I won’t survive in academia. I looked up other careers and unfortunately most of them need technical knowledge that I do not possess. UX design is the first suitable option I’ve heard of that is in line with my interest. Thank you for introducing me to it. Now I know if academia doesn’t work out, I might have a chance somewhere else.
Hi man! Thanks for inspiring. Felt very relatable with this video since i hv psychology background and working in tech company-but i’m working as HR (recruiter). HR is great but you know, we need more exposure to direct customer, so UX is something that interests me currently. And i’m trying to find the sweet spot between psy & tech! Keep it up!
I'm gonna give a try changing my career path from creative copywriter to UXR now, and I just went back to school for further study on HCI. Thanks for the clips. I think your videos really gave me some inspiration. XD
Let's goooooooo!!!!!!
do you have to have a background in psychology to start ux? :( I have a lot of business experience but I am afraid that won't be enough to get a job in UX.
You don't have to! It's extremely useful to understand people, though. So try read the book "100 things every designer needs to know about people". It will be a great start!!!
@@zerotoux thank you!! :) I will. One question do you have any recommendation on how to do propper research? I found your strategy super interesting : )
Hey Kevin. Wow this is crazy. So up to this point I've still been on the pre med route and I'm still set to take my MCAT in the Fall. However, I've been on the fence somewhat. I did take some time off of school and went back to finish my degree. Because of this, I'm somewhat reluctant to dedicate what would seem to be at least 7 more years of my time for my career and financial security to take shape. Like you I've started mapping out other back up careers. I recently talked to my cousin's significant other at a family function who I learned was in the UX field. I started doing some digging, came across your video and to my surprise it seems like we share almost identical stories.
Naturally with my degree I've had to take some psyche and soc courses (obviously this is a requirement for medical school). I do have undergraduate research experience however my experience is mostly bench research, not human based. Do you think this would translate and serve as a good stepping stone for a ux internship?
Hey Luke! Thanks for sharing your story. Having done research in general is perfect for an internship. If you've taken psych and soc classes you'll have some exposure to behavioural research as well, so both together would make you a force to be reckoned with! I'd start focusing more on the behavioural aspects of research if you want to get into UX research
Hey Kevin. Thanks for posting this video. Its very authentic and your excitement and willingness to share comes across very strongly and real.
The Starbucks interview idea is gold!!
Definitely gotta hustle!!
Did you have to go through the IRB to post your projects on your blog?
Nope. Because these were my own projects that I created!
What is the best book to read to become UXR
To become a UXR, the best thing to do is to do UXR right, with feedback from mentors!
Books will help you gain the knowledge but there’s no one book that does that.
So! I actually have a video on the 12 books on becoming a well-rounded UXR.
Please check that out!
I will add in to that list: Think like a UXR and Inspire by Marty Cagan
Thank you for making this inspiring video! I am really glad to have discovered a success story of someone who was also pre-health and successfully deviated from clinical research into UX research. If I may, what would you recommend as the first courses and/or books to pick up as a freshie?
Thanks for watching! Ayyee pre health ✌️🎉
I have a few videos on books to read :) and courses I have referral codes for 25% off or 3 months free to interaction design foundation. Or I about to launch my own course soon on zerotoux.com!!
Thankyou Kevin it's heavy relatable but the only difference is I haven't got the job yet but after watching your video I decided to not give up 💫 and thanks to UA-cam for suggesting it😄
Aww THANK YOU!! more power to you!! 🦾i'm glad it can inspire you :)
Dude I LOVE the Starbucks research idea. Great out of the box thinking! I am in the early stages of a career change from teaching into UX. I will be exploring the other videos on your channel for sure.
Thank you for watching! And thank you! When people are pressed against a wall, we're forced to think creatively! Which I appreciated what this experience taught me. Thank you and please enjoy :)
Hey man great video, I’m currently trying to make the switch to ux research. I have a degree in psych and I’d love to ask more questions let me know if you’re open to chat.
Hi Kevin ! Thanks for sharing your experience. I just got my bachelor degree for Business Management. I’m really interested in being UX researcher so I plan to get a master degree in HCI(Human Computer Interaction), however, I am not good at drawing or computer coding, and math. In your experience, would that be a problem in a career of a UX researcher?
Thanks for watching, Angela! Nope. You do not need to code or design to be a researcher. But you should know a little so that you can speak the same language as your team members, who often will be designers and programmers!
Hi Angela! I also got a bachelor in Business Management and had the same struggles like yours. May I know whether you studied HCI until now? Can you share some advices?
An inspiring story... and a cutie too. I'm here for it. Thanks for your transparency. I found it very educational
Man...at least you had an outstanding resume. Want to know what I got? I have a measly psychology degree and useless retail experience. My only hope of landing a UX job is probably earning a certification. These academic advisers never stressed the importance of experience in the outside world, so here I am. After finishing my 4 year degree and working for a year, I think I truly know what I want to do now. I guess that's the bright side to all I've been through. Just working a QA job for video game ,ATM, but hopefully one day I'll get to have UX as my occupation. Thanks for sharing your story, Kevin!
Everybody starts somewhere. I didn't see where I was going doing psychology research at the time, but I knew biology would be a dead end for me. If I hadn't known about UXR, I'd still be lost doing odd jobs probably!
Watch my other video on tips to become a UXR!
And yes I totally agree school doesn't prepare us with career choices enough. You have to find the right people and groups, they won't come to you unfortunately. Mad love!
@@zerotoux Thanks for the reply, and I've been watching! (Just not on this account.) I'll probably have to create a portfolio, just like what you did in Starbucks. Just gonna take a deep breath and try to build something day by day. Best of luck with your UA-cam career and everything else you're doing.
Hey Kevin. I love your videos. I stumbled upon them last night and have watched a few. They give me hope, especially this one. I've been a web designer/front-end developer trying to break into UX and your videos act as a great guide. In fact, I practiced one of your research techniques today and posted up at a brewery whose website I am redesigning. I made a sign, much like the one you made for the coffee shop in this video, and interviewed several people. It was nerve-racking but also very exciting. I gained a lot of insight from users, reformulated my questions a couple of times and ultimately walked away with tons of information that will prove useful in my process. Thank you for sharing and keep up the great work! I'll continue watching!
Hi Brady 👋 wow that is really amazing work and I commend you for stepping up to the challenge! I'm so glad my videos could help in some way!
Would love to see what you find out from your study sometime! Mad love
Thanks for sharing this part of your journey. You really did just further inspire me to continue my career switch into UX research.
I have my masters in public health and up until Jan 2020 I worked in academic research settings. I understand what you mean about "change" being a slow process in that field. Personally, I also didn't like how academic researchers often used grants and publications to compare themselves to each other. I found the environment toxic to my mental health. I Jan 2020, I got a job with NYC's health department. When COVID made its way to the city, I got switched into a qualitative analyst role. I've worked on qualitative projects before facilitating interviews and focus groups; I even assisted in analyzing the qual data collected. My COVID response role has me working with a variety of qual data sources, but the most exciting data I've gotten to work with has been qualitative social media data. This sparked my interest in UX research because I began thinking about ways to use this experience to enhance my career development.
Because I don't have experience specifically in UX research, I've recently reached out to a fitness app startup and offered my assistance in gratuity. I'm being transparent with them by letting them know I'm offering free assistance because I want to show I can apply the research experience I do have to UX. I also do like the concept behind the fitness app they're developing, so I don't mind doing the work without being paid. At least for now lol. Anyway, I just wanted to share this and thank you again for further inspiring me.
I totally feel you on the academic comparison, ivory tower-esque competition thing. So happy to hear of you taking initiative and volunteering with some startups!! That's good hustle right there, Freddy. Good luck on it and lemme know if you have questions about it!!
Thank you again for watching and sharing your story as well !!
Happy new year!! 🥳 mad love
I have a job interview tomorrow and this was recommended to me. Hahaa
This happened to me. Apple called I didn’t get the job, but here I am with a BA in psych and and getting my MA in Behavior…. Considering UX Research now. Thank you for this video!
Thanks for watching, Casey!! Hey, maybe a blessing in disguise! ;) Good luck on the UXR journey! Lemme know if you have any questions
I work in the sleep lab! What research did you do? I’m looking to transfer out though. The pay is terrible. UX research sounds great.
Cool! I worked on neuromarkers of sleep deprivation with simultaneous fMRI and EEG
@@zerotoux Very cool! You could have studied me! I work my 12 hour overnight and then attend undergrad classes during the day. I watched a few of your videos at work a hour or so ago. I think it would be a cool idea for me to check out the UX of the pap interfaces. So many patients have no clue the functions on the equipment because it’s not exactly intuitive.
@@deuce222x I'm go to Strada on Sundays sometimes! I'll try to get a berkeley meetup going some time in the future once I launch my masterclass
Good thing you got rejected from that MSc (probably HCI?) 'cause that no guarantee for a job and you probably still have to sit with a sign in a coffee shop regardless to land that job. MSc are good to learn though, but you will spend another year in school (and more student loans) before you can work in UX.
I feel so relatable to me. I am thinking about UX research job however I have no experiences on products in business. I have been on academic field for years. I started googling and researching UX research myself. Thanks for sharing your story. It helps sooooo much
Great video! Thanks for sharing your story. I am finding more and more videos and blogs from UX UI professionals who joined the field from a non-tech related background. It's comforting to know that if I work to prove myself then I could break into it as well. Looking forward to more posts.
Can we get a coffee and give me some insight? lol Graduating into a pandemic has me feeling so defeated and lost in life because I can't find a job.. Made me feel better when you said the same for those 6 months
Thank you for watching, Tiffany ✌️ yeah I totally understand, join the Zero to UX slack channel!
join.slack.com/t/zerotoux/shared_invite/zt-fffthl41-TeSF4zcJR8rzcbO8lVOr8w
Or you can always book a quick call with me on zerotoux.com/services/
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Just starting from no experience at all from a suggestion from an acquaintance. Somewhat intimidating but I'm all in. Thanks for the intro!
I've been a social worker for almost 15 years. All I do is interview people. I'm also a PhD candidate so now I'm heavily submerged in research. How do I transfer this experience into UX?
I watched this video wondering if you had to get a masters to be able to work for Google. Turns out you don’t! Thanks for sharing your journey in getting started in UX. I’d be interested to know if you’re able to give information on what it takes to apply and make it at Google.
Hi Kevin. I am a college student majoring in psych. Would it be a disadvantage for me if English is not my first language? I used to be confident with my speaking but now ugh🙉 is it too late for me to start cuz I am a incoming junior with no experience at all. Thx!!
Hi Kevin, where can I publish my research? I don't have job 3 years ago, but your video give me ideas, so I want to start my own research, is about the human- machine interaction, please help me. I added you on LinkedIn.
Kevin i am in your exact position. I have no experience. When u went to starbucks, what was your casestudy about? Where did you show case your projects? Did you post your case studies on a website? Do you have an example? Thanks!
I'm graduating this summer with anthropology, history, and sociology and I know I want to be in this field, but i'm so lost in how to start. I have great research skills and projects to show for it, but internship requirements with wireframing/prototyping programs discourage me and confuse me. This video really helped me get a clearer view of how it can start.
Thanks for watching, Beesly! Internships requiring prototyping and wireframing are probably UX or UI design, not research positions.
My company, Upwork, is hiring a UXR intern this summer, check it out!!,
I worked 7 years in marketing roles. took 3 years off to study meditation fulltime. Now just finished google UX program after 6 months. Been looking for jobs for a month now, no hits :/ not sure if it's the gap or my portfolio..
I am almost in the same situation right now, I have a master in Political Science and International relations. A recruiter called me for UX research job, I've never heard about this career before that call, but now I am very interested. I don't have much to invest in Bootcamps, so I don't know where I should start preparing.
I have a few years of experience as a social worker doing psychotherapy... Do you think I have a good base to be considered for?