Former General Manager of Premier League Nic Coward on how India is a growing market in sports

India has entered an era where the sports scenario for the entire country is witnessing a meteoric rise in standards. From the growing urge to represent India in athletics to a surging interest in football, Nic Coward, the ECB chair and former General Manager of Premier League, reveals key components behind this rapid shift of the sports ecosystem in the country. All of this, in addition to a special mention of the tumultuous journey that Brighton Hove and Albion have gone through to be in the Premier League.
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