We Cracked The Spotify Algorithm
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- Опубліковано 7 сер 2024
- We figured out how many streams you need to get on Spotify's Discovery Weekly. Plus which Spotify metrics are most important to raising your Spotify popularity index, and which popularity index gets you on Discover Weekly.
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So 10K streams (as well as the listener metric) is the key I guess. I really hope you make your next tutorials tailored to helping reach those stats man. Thanks for everything.
in 28 days yes. Quite a formidable task to be fair.
I get on DW without 10k Streams
@@47StillStanding same just not as big of a bump
@@47StillStandingand I haven’t yet despite getting almost 14K streams the first 28 days of my latest.
@@Fear2Stopprobably song has bad data
This is amazing work Andrew. Thank you for this.
Brilliant . Thank you Andrew for such great research and share it with us.
This was so useful and such a great breakdown! Thanks for breaking them down for someone like me who is terrible with numbers!
I'VE BEEN LOOKING FOR THE VIDEO FOR YEARS!!! finally numbers!!! and data!!! and goals!! thank you ! ! ! !!
Thank you Andrew for this breakdown. I really think these are great insights!
Andrew, very cool analysis for the stat nerds among us. I'm sure there's more happening under the hood, and we should all understand that this is just intended to be a mean regression based model. Definitely helps to have some benchmarks, though, and will keep these stats in mind for my next releases
Andrew, nice content as we're used to see around here, but this video in various ways is pure gold.
Thankz for sharing with us.
/Kind Regards
Let’s work together
I think there is a lot more going on under the hood than the data we have here. A one year old song of mine suddenly had a massive DW spike a couple weeks ago (more DW in one week than it had for it's life time until that week). While it had 4500 streams and around 1900 listeners in the past 28 days before the week of this massive spike and a popularity of only 22. These metrics would not be enough based on this research, but it still got a massive push. I also had it happen vice versa, got more listeners and streams in 28 days for a song than the minimum you mention in this video and it hardly got any DW (around 80 streams in total for it's life time).
Also I feel like this research is kind of backwards. Of course almost all songs that are featured on DW have good stream amount, because they are generally good songs. Spotify has a way to figure out if a song is good or not, and that's not only based on Streams/Listeners/Saves. I think things like skip rate, did they listen all the way through, user behavior after listening to your song (do they stay on Spotify or close the app after hearing your song), how much it get's shared (i.e. how much your song actually draws people to the platform through word of mouth), are very important metrics for the algorithm to know which song is good. Unfortunately we can't see these metrics. So yes, as a baseline the popularity score can give us an estimation, and of course you need to have lots of streams and listeners (they will come with a great song), but if for example you force your song in front of a massive audience, giving you the required numbers you mention in the video, but the song turns out not to be very good (based on skip rate etc), it won't get on DW or at least not long term (which is the goal IMO).
This is just my honest opinion. I'm grateful that you guys did this research and I also filled in my data, so I hope you don't take this in a negative way. But my conclusion is, focus on making the best music you can and try to find the right audience for it. The songs that are good will have long term support and other songs won't. That's just the way it is.
Would love to see what Andrew has to say about this. Similar thing happened to one of our songs too
My question to you is, did your song hit DW more than once? After the 28 day period of it being added to DW?
@@GMNanashi DW doesn't have a expiry date only RR has
@@GMNanashi In the beginning it was almost nothing, sometimes 10 - 30 stream in one week sometimes nothing. Then after a while it started getting random bigger spikes occasionally. So yeah it has hit DW multiple times in the year it has been out. Also, this song has never reached a popularity of 30. It has never hit the 28-day requirements that are stated in this video. But the longevity of this song has been great for the whole year.
@@thefortunemusic thanks, this solves alot.
Thank you Andrew, really special video as always! ;)
with my 104 monthly listeners I'm near to trigger the algorithm, my enrage algorithm 😂
🤣
Jeez at least you have 104. I have 6
Mine is like 170
Now you re at 4k 🤙
@@felixf.3884facts I need the run down on what he did in the past year
Hey I love your videos! Which one should I watch to understand the “Popularity Index” concept?
Dude this is awesome. I love having a pretty good set of numbers to try to hit on average👍
Incredible info Andrew!
Bro seriously you are a wealth of information. I appreciate you so much!
Thanks! Glad it’s helping!
Wow…the holy grail uncovered Thank you. Question tho to trigger release radar in a week do I just divide by three? As I have triggered in one week. Thing is I only have $300 budget which is not enough for 3 weeks?!
Great video as usual, and happy to have contributed to the research. I think the most crucial point for everyone running release campaigns is...WHEN exactly to stop advertising. Any initial DW little or medium or big push does not ensure the song will stay in the next DWs...so which could be more or less an indicator that the track is "riding the wave" and we can stop spending and start collecting back the money?
you really seem like a great person man fr
Big love for the effort!
Thank you! I know you prefer FB Ads but what Playlist Promotion Services did you use in the past and how was your experience (other than the one from Indie Music Academy)?
Amazing work 👏🏻👏🏻
Very helpfull, thank you for your videos about Spotify 😎
Is that specifically by song?
So if we are having a release in a month and it’s been a lag since our last release (long tail) should we push some traffic pre release?
Just an idea
andrew you're a blessing to the music world fr
hey andrew thank you for the video! guys I've got a question:) I've got a facebook ad running for a single that has a very good conversion rate but very low streaming ..I tried to change the countries but still I get more or less the same ratio of conversion to streams ...does it means that my song sucks or maybe there is a problem on the landing page?😕 ...have a great day!
Andrew is so smart! Thanks for helping me! Really insightful breakdown.
thanks!
@@AndrewSouthworth Hey Andrew, algorithmic playlists are good, but most artists want to know how to crossover and get on editorials. How does an artist get from the last algorithmic level, currently Daily Mix, to get selected for Fresh Finds?
This is very interesting, thanks for this, but all my numbers were quite lower and I recently got release radar bump with my last release entering into the 2nd week. My popularity at the time was 16%, streams 1,722 streams, 696 listeners but my save rate which is mentioned not that important was 71%. And the bump gave me additional 200ish+ a day for the following week.
How did you get such an insane save rate?
Same here, i have released a song one week ago. The song had only a popularity Index of 15 and 1200 streams. yesterday it blew up in the release radar. My save rate was about 50 per cent and was added into many playlists before the algorithmic push
@@captainheh5826 idk exactly, lol. But it was my best run ad ever. I think I just pinned down the right targeted audience for once. On tóneden I had and still have a 62% click through rate as well. So must be combination with song, visuals in the ad as well as the appropriate audience target.
@@wystannelson649 that's insane! Congrats!
@@captainheh5826 🙏🏽❤️
This is insanely helpful
Thanks Andrew! I have a question So I have been running Facebook Ads for a while that’s all I do now for promoting. But all the plays are coming from my radio? That’s where most of my streams are coming from. But my fans also like has artist that doesn’t match my genre how can I fix this? Is it ok for streams to come from my radio?
Thanks Andrew! 🙌
hey Andrew, so i’m trying to set up my pixel for toneden but it’s not completely installed yet. Facebook is asking me to select a connection method in order to complete my pixel set up, so which one do i use? Conversions api or Meta pixel?
I have one song which I released the 15th of this month, this song been on RR for the last 9 days. Popularity score was at 7% now 11% and been having a daily listener avg of 5-15 and about 10-25 streams daily. So it seems it can trigger at random also. I didn't run any ads for this release either.
Listeners and streams are from RR only, just been tracking it daily.
hey andrew, u really helping me with getting attention on my songs, ty!
With my new release i have a constant popularity score of 23% over 2 weeks but can't seem to get on RR, did something change in the algorithm? Do you know anything about that?
I have hit both on all of my songs but the plays from both aren't much at all. What kinda numbers should you round about get from both per 28 days?
Hi Andrew…. Does Spotify put your song on release radar for the first four Fridays including the release day Friday or 5 Fridays including release Friday ?
I strangely hit release radar with a pop score of 10 with less than 500 streams? Very small bump for one day but that surprised me for sure.
this is tremendous, thanks!
Thanks!
Hi Andrew, would like to know your take on when to stop promoting a song? Lets say you managed to hit these metrics and get into Discover weekly, is it then worth to further promote the song and will this result in a bigger Discover weekly push from Spotify? Or would it make more sense to spend that extra budget on a song that is not currently hitting these metrics?
So what I am hearing is playlisting IS a good thing as it will (if done right) heavily increase unique listeners and total streams.
It can be part of an overall strategy, but if you hit 10k streams in 28 days with just playlisting you very likely will get zero algorithmic increase.
Since we did this we've found that you need to maintain the high engagement scores for this data to apply consistently.
God blessed me to understand the learn phase but I always edit the campaign wrong God willing I would like to know when are you supposed to edit your ad especially on Google ads as well. May God bless you to remain vibrant & peace. May God bless you 😊
Great job, guys!
Unfortunately, in april Spotify made a huge discounts for PI by 4-5 points in most cases. Now, for PI=30 you need 14.000 streams per 4 weeks (500/day). They did the same for overall artist PI this month. So yeah, we need to decode it one more time haha.
Ok that explains it…my PI went down 4% despite having a pretty good month
If this is true this is very very bad news
@@vxd Don't worry, to be on DW you don't need 30PI. My biggest DW boost happens a few weeks ago and gave me 8.000 streams for a song "The other side of the Sun". Ending the week before, the track only had 22PI, so it's more of a myth that you need to have at least about 30PI.
You should care about save rate (10% is very good) and enough all-time listeners. I would say 1.000 saves from 10.000 listeners is a good starting point. I guess 5% can be still good if you have 20k listeners.
In long term all that matters is the quality of music and being recommended to people who most likely listen and save your music.
@@LaGiangMusic I've got 900 saves from 14800 streams and 7800 listeners, is that good? It's hard to tell but good to get something to compare to. 8000 dw streams is outstanding.
@@vxd yeah, it seems really ok. when your song came out?
We seem to be in the same market, you are on my similar artists page. How did you recover from the russia hit on your old catalog? Just re launching the old campaign?
Thanks very nice content. i join now this week to your community. one question. Are this metrics for trogger the algo mean for 1 song or for the whole spotify account profile?
Thanks! Its for 1 song.
@@AndrewSouthworth thanks bro
These videos always start with, "In this video..." but it's remarkable how Andrew says the word "video" so fast it sounds like one syllable.
hahaha yeah its amazing how saying the same thing over and over again makes you start saying this fast. Usually I have to film the intro of a video 5+ times too.
Would efforts from paid traffic count? Or does this have to be all organic traffic. Can Spotify tell the difference?
Thank you 🙏
Thanks 🙏
Hey Andrew, quick clarifying question here: When you’re talking about these listener and streaming thresholds, are you talking about total streams/listeners per artist profile? Or are you talking about streams/listeners for a new release?
For example, does my profile need to hit those thresholds to have a new release on discover weekly, etc or does my actual new release need to hit those thresholds to be on those playlists?
I'm talking about the streams / listeners / saves for a specific new release. Its not on the profile level, but on the song level.
@@AndrewSouthworth Gotcha thanks for clarifying!
amazing vid as always andrew! could we get an updated tutorial on setting up and running facebook ads? i feel like a lot has changed with the process lately and I'm sure that me and many others would benefit from a new tutorial! cheers man!
Yess!
I agree with this
please
yes pls
same
This is a gem
Any idea what triggers the 'Radio' algorithm as opposed to DW? Have had decent DW presence for the last year or so but the last few months my percentage of algorithmic playlist has shot to 45-50% of my monthly streams, most of which being Radio. Puzzles me as it happened after I stopped running ads in Dec, but have also been playing a bunch of SoFar shows and always trying to get folks to listen. Thanks for sharing regardless!
It takes really little to get on Radio, and most people underestimate its power, but for me it's working for obtaining new saves. Almost all my tracks are on Radio, even tracks with 28 monthly listeners, Lol. By experience it is enough that the track lands on very small playlists, and gains few hundred streams and a save rate of 1%.
Think it's based on, fans also like, data. My FAL has disappeared and reconfigured itself several times over the years, sometimes taking radio with it. It's disappeared at the minute but my radio is still there.
Thanks ❤
We hit 3,500 streams, 1,040 listeners and 600 saves on Wednesday (day 22 since release). We did not get on Release Radar, unfortunately. I’m wondering if these numbers have changed since this video was made. Hoping something will happen next Friday but probably not since that will be outside of the 28 day window. Regardless, thanks for all your help, Andrew! Our project is doing better than ever
From my experience all the numbers in this video still apply, as recently as this month. For release radar you have to hit the numbers by day 21 (assuming you release on a Friday) because release radar only updates on Fridays. If you released on a non-Friday the window is actually shorter.
That being said, these are averages as well. Also sometimes the push is underwhelming. I usually assume 1,000 to 3,000 streams from the push but in some cases it's much more or much less. If the push was 150 streams you can easily miss it.
Wow! You guys are turning this into an actual science 🔬😎👍
Do you think streams of an album matter? Or only the streams/popularity of the individual tracks?
I believe it matters most for the individual songs, not sure if they use the album level for anything.
Hi andrew, what happen if i go on point number 3?
PI 40-42
32.000 streams
13.000 listeners
1000 saves
You can look up the score using the Spotify developer site api. It’s easy you just put uri in for the track or artist. Legit just lists it
Nice! 🙌🏻
.......this is gold!!!!!
Great video. However, regarding the release radar, I'm getting some streams from that even after three weeks have passed.
Thanks! You can actually be on RR for 28 days.
Hey Sam D, I was wondering if you know what songs are being pushed on RR. If you have more than one song, it's say x(songs) without giving you the details. I'm asking because right now I have 4 songs on RR 102 Listeners with over 200 streams. I don't think these 4 songs are current releases either which pass the 28 day limit. Unless they can be place on this playlist ONCE for upto 28 days depending on the algorithmic plays.
I wonder at this point if it is worth to go for a classic playlist promo. According to your "streams to popularity index values" I know of good pomoters that could give enough streams to get to those scores.
Would you consider that together with ads?
i think a mix of both is the best way to promote your music right now. Because with facebook ads you get high quality listeneres who like your music and save it and keep listening to it. With playlists you most likely get the opposite but still alot of streams because of volume (depending on size of playlist ofc). I have a song releasing in 2 days and i will try both this time, but i will probably do 40% budget facebook ads and 60% playlists and others.
@@dizzlermusic from one hand, I also would start thinking again about playlist promo. Investing 200$ would be great to get more than the amount of streams needed. But on the other had, I feel like I spend energy to please the algorithm more than for people... still worth a try, thanks for sharing your strategy 😊
Fascinating, thanks for sharing. How can I leverage this data to make the most of my 3 monthly listeners and
Make better music or market better
@@Tillaszn If you have 3 monthly listener you can make better music than anyone in the charts and still go nowhere...because nobody knows you exist. So its definitely marketing and promotion !
It's always funny when some one suggests "make better music". Do they think I've been I've been making sub-par music on purpose all this time? 😅
The marketing is what gets me. I've been told that attempting ads with this little engagement is pointless. That instead I need to make meaningful connections within my niche community. The niche community is hard to engage with because the online pages etc, are just bands spamming other bands, and attempts to build rapport are ignored. For example, some one posted a link to their band, i commented it was cool and asked where I could get merch (no links or website that I could find) but they didn't reply.
🤷♂️
@@worksofein6449 it’s always funny when people can’t read. I said make better music or market better. Idk nor do I care what ur situation is why i suggested both.
Thanks! So at this point you probably can't really use this knowledge to make an impact, yet. Just because for you at the moment it's such a huge gap to get to the numbers required here. You can start posting more on social media and engaging with other artists in your sub-genre to slowly build up your presence organically.
But you can also start getting into running Facebook ads to promote your music if you have a budget.
Typically I recommend people get into the organic stuff for a bit prior to running ads so they understand what it takes to have content do well on social media, and get better at making videos etc. However some people dive into ads right away.
Once you build up a better base of listeners it will be easier to hit the numbers mentioned in this video due to recurring listeners.
Really cool
Did Marc write his paper in LaTeX? =)
I met the 2503 streams in two weeks, so I am looking forward to seeing if I make Release Radar. I'll let you know if I do. Thanks, Andrew.
How did this go did you get RR? Be interested to know :)
@@LowerLoveday Nope. It didn't. Somewhere along the way, I did get onto Spotify's "Radio" though. I don't know how that happened.
@@gwynnielsen5081 ehat's the update on your release?
@@lorenzoantwan Nothing to tell. I've been in L.A. for a bit, but I am now back, promoting away. All I can say is that my music is still on Radio/Spotify. So I guess you can say that I did get on an actual Spotify playlist.
@@gwynnielsen5081 every artist has “radio” unfortunately. It isn’t what Andrew is talking about.
I don’t think Andrew is really right about any of this. I think the values vary too widely for him to be averaging them out. My band got on discover weekly with a pop score of 13. We were at like 23 when we got on Discover Weekly. There’s definitely more to it than he’s suggesting.
Hey guys! Anyone knows what it takes to get on that "Your daily mix" list :)
i gained 7 streams from DW but my song was about 22 POP and it was released in Feb but streams comes just yesterday
It seems it can be trigger at Popularity score 20+, so maybe once you got 20+ it trigger and now placed you on DW. Seems it can only be on their for 28 days, so keep watching it daily using the 24hr review. See if it increases over time or falls off.
You're the best.
I got on release radar and radio before on my most recent single
Happy new year! My new song has 500 streams and around 20 saves, the Popularity index is %1 and it doesnt goes up. Any recomendation?
The popularity score usually lags 3 days behind the real number. So if streams are going up but the score isn’t changing you might just need to wait a few more days.
@@AndrewSouthworth Thanks king 🙌🏾
It is still the major labels who (in practice) “owns” the streaming services. Ive calculated that you as an indie need at least 50.000 streams /day to make a low minimum wage income. This still needs to be supplemented with merc and sustainable gigging and what not. So throwing money after streams seems more like a vanity game. Music is the only business where you spend 2k to make 1k.
spend $5k to make $50
Assuming a minimum wage of $15/hour (several US states are lower than this, but in MA it's around that) that would be equivalent to 750,000 monthly streams. Is that difficult? Definitely. But we're talking about making a full time living, albeit a modest one, from music streaming alone so it was never going to be easy.
The music industry is brutal AF haha. I personally feel we need the US, EU etc to come together and establish a minimum payout per stream of 1 cent. Services would have to raise their prices to compensate of course, but it would 2X-3X the amount of money artists get from streams. I feel like if it cost $25/month for all streaming services, people would still pay it - what else are they going to do, go back to music downloads?
But you're definitely right, streaming can't be the entire business model. Most artists have many income streams for this reason, physical music, shows, merch, sync, Patreon, livestreams, UA-cam channels, products, teaching lessons, etc.
@@AndrewSouthworth I really like your perspective. I definitely feel that a lot of artists are delusional about how much money that they will make from streams, especially given the amount of effort that they put in. I know a lot of local artists around me who think it's good enough to put in a rehearsal a week, release an album's worth of material every couple of years, and check in on their social media once in a while. Simply put: their effort level is never going to lead to a lucrative career.
But the flipside is that, since the dawn of music, musicians have been victims of terrible record deals, insulting streaming payouts and a constant stream of "guru" advice that promises to lead them to a house in Laurel Canyon with a Lambo in the driveway. The democratization of the Internet means that musicians need to band together and stop allowing themselves and other musicians to fall victim to the exploitative practices found in the music industry.
The money-smartest artists I see today are taking advantage of services like Patreon, Twitch, Bandcamp, and other direct-to-user platforms that allow them to keep complete creative control and to have direct communication with their fans. It's a grind, for sure, but it's far better than selling your soul and earnings away to some music executive who looks and acts like the Monopoly guy.
@@AndrewSouthworth well said, but I fear we will never get this 1cent per stream
@@AndrewSouthworth i dont think thats the solution, i think splitting payouts directly per listener is the way. Artists like billie eilish, and drake dilute the shares buy getting shares from people who dont listen to them. The split by region/streams is what lowers the cost drastically, but the labels wont go for it, because they are the only ones benefting from it
I was wondering whether this applies only to a single track or is it for each release? Say an EP or album got streamed 10k times in 28 days. Does this qualify for discover weekly or is it just a single track?
This is for a single track.
@@AndrewSouthworth thanks for the quick response Andrew. I was also wondering, do the streams you pick up from a release radar push count towards the total for discover weekly? What I mean I guess is, do algorithmic streams count towards other algorithmic streams?! Great video as always, and just to say a huge thank you, your Spotify course was incredibly helpful. All the info in one place I needed.
Yeah definitely. Usually the release radar push is what makes it affordable to get that discover weekly push.
My man.
wow, this is insane
Do the streams have to be on one song? Or your catalog?
Yeah this is per song.
maybe I missed it but how can you tell what your popularity index is?
You can either use the Spotify developer console or more easily, MusicStax.
How do you calculate the Popularity Index?
You can get it from a site like MusicStax!
So to get more streams, I just have to already be getting more streams. Sorted.
1:43 Colorblind people have no problem distinguishing between light and dark spots. They just might have problems distinguishing between light green and orange spots or dark green and red spots.
ahh interesting, I always thought it was generally distinguishing between different shades of the same color.
how about that:
my song was released 13 May , after a week was addetd to editorial with 120k followers , reach 30k streams with 18k listeners, popularity 35 % and..
2 streams from DW
By "Listeners in the Last 28 Days" -- does this refer to unique listeners for the specific song?
Yeah this is unique listeners. So if one person listens to your music 10 times over 28 days, they only count as one listener.
@@AndrewSouthworth Thanks Andrew. And it's unique listeners on the singular song correct?
my spotify stream count is not updating for the last 2 days. does anyone face the same problem? do streams get counted later on in these cases?
The highest delay I had was about 48hrs. It normally fixes itself. 24hrs delay is normal.
@@GMNanashi ok thanks! It's already the 3rd day now (since 25 of May is the last updated day). I'm running a campaign that is showing good results on ads manager as well as toneden but I have no way to verify with Spotify because of that...
Hi my name is RodVerse my song will be out next week. Do i need to be a Spotify verified artist to get in thier play list.
Major Labels 'bout to be pisseddddd
This video is priceless
That’s a very Fancy chart
Wait so the save rate and playlist addition metrics are now basically useless haha.
You could just be featured in a few playlists that get you to 5k streams, and you’ll reach a 30 PI. So everything you’ve always taught us is reversed now.. because at the end of the days this all means that playlists will get you algorithmic boost faster and for cheaper than ads …
Kind of, it definitely means that some of our assumptions were incorrect. This means that a solid playlist can get you on algorithmic playlists, but remember that once you get on algorithmic playlists the duration and amount of streams you get from them is largely determined by how well you perform on them - so the playlist placement has to be accurate.
Also saves, playlist adds and repeat listens caused by ads will get you a lot of streams over time, meaning you'll keep your average popularity index higher for longer. A lot of the time with playlists once you're kicked off you lose 95% of your monthly streams / listeners.
Basically the TLDR: playlists can get you on algorithmic playlists, but they have to be quality ones, and long term by themselves they don't do much for growing your audience.
@@AndrewSouthworth Thanks Andrew, that makes sense. But neither ads or 3rd party playlists will help your track perform better on algorithmic playlists, so I don’t really understand the “playlist placement has to be accurate” or “they have to be quality ones” because even if they’re shitty playlist that stream a lot, you will get the algorithmic placement.
And for your second paragraph, that means that to stay longer in the algorithmic playlists, you would need to continue advertising once you’re featured on them, right? (because although the long tail will be stronger, the PI will definitely drop below 30 very fast when ads stop).
@@Nicokdu92 I think the theory behind "quality placement" is that all discover weekly audiences aren't created equally. With ads you attract listeners who really like your music, thereby teaching Spotify which listeners might like your music and thereby Spotify will put your song in the Discover Weekly playlists of these people who will probably like your music.
If you only get streams from playlists (where the people don't really like your song that much), Spotify will put you in a random Discover Weekly audience where more people will skip your song instead of listen and save. So you will also get removed from this DW faster.
In theory...
@@DBecks09 okay that’s super clear! Thanks! Do you know if you get removed from Discover weekly if say after a week on it, your popularity goes back under 30?
If all the saves and playlist adds are from the same type of audience you'll get added onto more DW playlists. So getting your song on a playlist with random songs will confuse the algorithm and not get you on many DW playlist. So ads are still important.
my latest song hit an index of 37% and i surely didn’t get on discover weekly 😢
2 weeks ago i had 2k listeners and 4k streams from discover weekly in 1 week
Do you know if it was just one song or multiple songs? Are you viewing last 28 days/7days or 24hrs.
1 song had a big discover weekly spike
What were your stats like for the previous 28 days?
Lot's of saves and playlist adds, probably triggered discover weekly but then i had to move some songs that were distributed by spinnup to another aggregator because spinnup quits and then i lost all playlist adds from those songs wich were more then 10k user playlist adds because the songs were uploaded as new songs, only the streamcounts are still connected to the songs
Bro what is your ROI?
It depends on the song. Songs like Chains, Socialize, and Ascend (Murder Nite) make me more money than I put in so I just reinvest that money back into it. Other songs end up being a loss or just break even.
I would bet that in total for Spotify alone i'm running at a loss financially, but i'm fine with that because its built me up 10,000 Spotify followers, 8k IG followers, a bunch of retargeting audiences and I get 60% of my 100,000 monthly streams come from recurring listeners.
In terms of making a ROI lately i've been focusing on merch and selling CD's, and that seems the most promising way to make a profit in the short term. Video on that will be coming in the next 1-2 months I think.
But does it depend on the country these listeners are from?
We didn't track that here, but from my experience with dozens of my songs and many more with other artists... the countries never seem to matter.
dawggggg
“Double think”? Is this guy a sigil slinger? Wizard vibes 👀
The the number of streams for Discover Weekly isn’t as much as it use to be. I’ve had songs get thousands of streams in the past now a couple hundred. Anyone else seeing a decline?
I’ve seen it be mostly the same. Some songs get small pushes and others get huge ones. Running one now that’s getting 20k streams per day, largely from discover weekly.
Very often songs get on very small and over time go up or down based on performance on the playlist itself. It’s usually not an instant explosion I’ve noticed
I've just reached day 30 of my release "can't get enough" , I spent 400 on ads, got 14800 streams, 5000 streams from RR and 3000 streams from DW and my popularity score is still 27. Despite this I'm not too happy with the results.
I have ran ads off and on now for a few months. I am coming to the realization that its just not worth it. I am guessing a substantial budget would be needed to hit real numbers.
@@TeknaTronik yeah this is not worth doing if you put say 100 dollars into it. The trick is to break even though and for my budget of 400 I would need 100000 streams and that might happen but is very difficult to attain.
@@vxd Im wondering at this point what the best strategy is to push your music on spotify. It has to be algorithmic playlists (like RR or DW). But then the question is : How do you get (even the chance) to be on there without spending so much money like you said, that you have to reach insane numbers again to even break even. Especially for newcommers 400 dollars per song is quite a bit to promote their music. Maybe putting half that money or even less in playlist promotion is better? After promoting my last song with facebook ads i realised like you that : 1. You have to put quite some money into it to work. 2. Even worse imo is the time you have to put in to make your ads. If you know how to edit videos this might be easy, but for me this took quite some time (with setting it all up on facebooks side it took probably longer than creating the song in the first place haha).
@@dizzlermusic tricky one you should consider teaching yourself how to make videos or you can pay someone on fiverr. Some people just use the song artwork as the ad creative. One thing you could do I'd a mix of paid promotion plus fb ads.
@@dizzlermusic You should have a crazy organic push from your followers. They would go on release day on your Spotify, listen to the song and save it. At this point you can have some ads running to look for cold audience and it would give the extra push. But anyway I would never invest less than 500$ or you get really little help from ads.
ok, but what if i can only get 100 streams in the first 28 days?
Then you need to start working on some music marketing strategies. I have a bunch of videos on my channel that can help with this. Lots of paid strategies with Facebook ads, but also other paid strategies and some on free music marketing tips.
It won't happen overnight though, it takes hard work and time.
I was put on release Radar with only 11 monthly listeners
How many streams
Hey bro, I got over 300k monthley Listeners. If you want any data to work with for future analysis let me know!
That's huge. Do you run consistent daily ads x amount? Or do you focus Playlist for your gerne of music?
Hey man thanks I appreciate that! Just sent you an email.
Actually your email on UA-cam bounced, hit me up via andrew@generastudios.com
this actually an AMAZING video but i hit almost the exact same numbers, if not more, on my last record and still didn’t get much of an algorithmic boost…super weird
My track released on 18 November has a 72% save rate, 32 popularity score, and 16,594 streams and STILL nothing from Discover Weekly. Honestly? Either the info in this video is BS, or they’ve changed the thresholds.
Unfortunately it just doesn’t happen for some songs at these thresholds. These are averages and some people hit DW at much lower numbers while other don’t hit it at higher numbers. Your next song might not do as well numbers wise but pop off on discover weekly.
However I’ve seen these numbers hold true for every song I’ve released in the last 2 years, and for dozens of other artists songs. But every so often you hit a dud.
@@AndrewSouthworth there’s the million dollar question… what possible determining factor is there considering this is supposed to be purely algorithmic? This is actually a really key question to get a deeper understanding of how this all works… could it be more of a case where the next release has an easier chance of getting it at a lower threshold? Or, possibly, it’s not necessarily the *numbers* but where they came from? This one had a *lot* of radio and “listener’s own library “ streams but not much release radar. Maybe the thresholds might be different by genre…
It also just occurred to me I checked a day too early, in that even if I did get on there , I wouldn’t know until the next update (and that’s if it gets any plays )
Apologies for coming off harsh; my frustration lies more with the whole process , and fact I’ve pretty much given up on editorial
@@AndrewSouthworth I think it’s because people are getting some of these streams from playlists / botted playlists and that’s the reason why. I may be wrong but that’s my best guess