22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

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  • Опубліковано 5 січ 2025

КОМЕНТАРІ • 126

  • @jazsyng
    @jazsyng 8 місяців тому +150

    im on a rory deep dive over the last few days. the man is an absolute LEGEND!

    • @Just-a-bit-Jay
      @Just-a-bit-Jay 5 місяців тому +6

      Same

    • @dayc801
      @dayc801 5 місяців тому +4

      Same! Rory deep dive day three

    • @ScribblebytesWorldwide
      @ScribblebytesWorldwide 5 місяців тому

      ​@@dayc801you saw him on a short talking about potatoes

    • @sinestarproject1023
      @sinestarproject1023 4 місяці тому +2

      Same!! What a brilliant mind, and refreshing conversation.

    • @TiiaRiika
      @TiiaRiika 4 місяці тому

      @@sinestarproject1023sameee! what are the best insights u got from him?

  • @Kevin-sr8yx
    @Kevin-sr8yx 3 дні тому +1

    I've never seen someone go toe-to-toe with Rory so well. Incredible discussion.

    • @HUNGRYpod
      @HUNGRYpod  3 дні тому

      WOW!! thank you so much for the wonderful words - enormously grateful. how did you discover the podcast out of interest?

    • @Kevin-sr8yx
      @Kevin-sr8yx 3 дні тому

      @@HUNGRYpod On a Rory binge. This was suggested.

  • @N.F.F.C
    @N.F.F.C 4 місяці тому +44

    Imagine the 5am chat if you were on the sesh with Rory 😂

    • @AnshumanGandhi
      @AnshumanGandhi 2 місяці тому +1

      Send him an email. If it's recorded and put up anywhere online, he might actually come. Dude is putting out content rivaling politicians.

    • @N.F.F.C
      @N.F.F.C 2 місяці тому

      @@AnshumanGandhi 😂😂

  • @maniimanii1766
    @maniimanii1766 12 днів тому +2

    Everytime I listen to Mr. Sutherland
    I see the world, my life, and my work completely differently.

  • @josephmurray7831
    @josephmurray7831 8 місяців тому +19

    Another great interview with Rory, more swearing required though 😂 well done 👍

  • @lindseykerr9670
    @lindseykerr9670 4 місяці тому +14

    I have been watching Rory all week and I think he’s effecting me. I solved a problem in a really weird way yesterday. I mentally stopped my train of thought and started working it out from a different perspective. It worked. I will never be the same again. Bless him he’s a treasure ❤

    • @TheNextFreud
      @TheNextFreud Місяць тому +2

      Did your train of thought have super models walking up and down it? 😅

    • @Drez1st
      @Drez1st 15 днів тому

      👏​@@TheNextFreud

  • @Drez1st
    @Drez1st 15 днів тому +1

    Love the SCARF acronym, beginners mind and all these nuggets of wisdom to chew on! Thank you

    • @HUNGRYpod
      @HUNGRYpod  15 днів тому

      @@Drez1st so good thank you!!
      What actually is the SCARF acronym hahaha totally forgot it?
      Know it starts with Status, Consistency

    • @Drez1st
      @Drez1st 15 днів тому

      @HUNGRYpod Status Certainty Autonomy Relatedness Fairness
      I'm using ChatGPT to directly apply it to my business right now actually! 🙏

  • @Emily-ce9vx
    @Emily-ce9vx Місяць тому +1

    34:25 'The adjacent possible' - what you can do 'right now' its not the theoretical ideal ... most progress is evolutionary, you do what you can at any given time, and as long as its in the right direction whats the problem?'
    37:31 'Start where you are, use what you have and do what you can'

  • @NobodyInTraining
    @NobodyInTraining 6 місяців тому +15

    Dan, out of all the interviews I've seen with Rory, yours are my favourites.
    You manage to have an actual two-way conversation with him, so we get to hear a lot more than his usual talking points. Some of it is that you force him to talk about things he doesn't normally talk about. I think he shared many insights and smaller ideas on your podcast than in other places, which gives us a better understanding of how his mind works.
    You also actually try to pin him down at points to clarify what he means instead of just nodding along.
    👍👍

    • @HUNGRYpod
      @HUNGRYpod  6 місяців тому +1

      thank you so much!!

  • @sthabisohadebe
    @sthabisohadebe 7 місяців тому +4

    Always great to listen to Rory Sutherland's insights! His perspectives are both enlightening and thought-provoking...

  • @kylebutler1101
    @kylebutler1101 5 місяців тому +5

    This was one of the most fascinating conversations I've ever heard, I felt myself wanting to jump in at every other moment. Astoundingly good. Subbed.

  • @John-wf5if
    @John-wf5if 8 місяців тому +3

    Good conversation. Always enjoy Rory.

  • @davidfarrall
    @davidfarrall 11 годин тому

    Really interesting discussion by two wandering gastro minstrels. It illustrates the relative differences in worldwide food establishments. The Big City is not always the best.

  • @Pymmeh
    @Pymmeh 7 місяців тому +29

    Third video I've watched today of Rory speaking to a 17 year old and I'm bloody loving it!

    • @KT_P_James
      @KT_P_James 3 місяці тому +2

      He’s 30 ish lol

  • @karlpetrie76
    @karlpetrie76 8 місяців тому +5

    Fantastic podcast, one of the best with Rory Sutherland - long duration and interviewer who is also very knowledgeable and interesting so great free flowing ideas. Surprised there are so few subscribers to the channel and that I haven’t heard of Dan Pope before now.

  • @multirevelator
    @multirevelator 3 дні тому +1

    i love how they keep interrupting each others interruptions, especially at the end

    • @HUNGRYpod
      @HUNGRYpod  3 дні тому +1

      @@multirevelator hahaha it’s always an ADHD fuck fest with Rory

  • @MegaZeravla
    @MegaZeravla 5 місяців тому

    Hi Dan, in 1:11:11 you mentioned picture language ai tool video. Could you link it, please?

  • @roldylocke478
    @roldylocke478 2 місяці тому

    Amazing interview like many have said but what happens to Rory here lol 1:31:05

  • @gohumberto
    @gohumberto Місяць тому +1

    "Stop watching the News, because the News contrives to frighten you" - Morrissey, from "Spent the Day in Bed".

  • @theofs4456
    @theofs4456 5 місяців тому +7

    Rory's fascinating but he needs to have a bit more bloody empathy for the poor guy trying to get his questions out.
    "One thing I've always wanted to ask you Rory is..."
    "THE OTHER INTERESTING THING..."
    Shut up Rory, let's hear the question!

  • @jordan-n3p
    @jordan-n3p 2 місяці тому +1

    This conversation was full of valuable and thought provoking information, thank you! I love this channel

    • @HUNGRYpod
      @HUNGRYpod  2 місяці тому

      @@jordan-n3p thank you so so much bro! Would be so grateful if you could WhatsApp it to a few friends - growing a channel is bloody hard work

    • @jordan-n3p
      @jordan-n3p 2 місяці тому +1

      @@HUNGRYpodabsolutely! I have already shared it with several other business owners in food and bev 😊

    • @HUNGRYpod
      @HUNGRYpod  2 місяці тому

      @@jordan-n3p amazing!! thanks so much - where you based?

    • @jordan-n3p
      @jordan-n3p 2 місяці тому

      @@HUNGRYpod Colorado in the US. I’m currently obsessed with two ideas procreating! I’m in wholesale but have extra space in my location for retail. Debating myself on which idea will prevail or if I should just rent it out.

  • @sonofthesea
    @sonofthesea 3 місяці тому +1

    Great conversation. Instantly.subscribed

  • @AxstroNetwork
    @AxstroNetwork 8 місяців тому +3

    Great watch!

  • @bevnae
    @bevnae 8 місяців тому +5

    Just as incredible as the last one. Thank you for the great content and thoughful questions. We appreciate you.

    • @HUNGRYpod
      @HUNGRYpod  8 місяців тому +1

      Glad you enjoyed it!

  • @Hiprich
    @Hiprich 7 місяців тому +2

    One of the most fascinating talks I’ve ever seen ❤❤❤

  • @briangriffo2815
    @briangriffo2815 2 місяці тому

    I enjoyed so much this i can't believe it has only 40k views and less than 2% likes... Rory is absolutly charismatic and smart, and Dan could not do this interview more enjoyable... I'm totally subscribing right now... Sorry about my Spanglish, I'm from argentina...

  • @juststuff5216
    @juststuff5216 3 місяці тому +1

    I don't think people move from London to Wales as an overreaction. I think people move from London to Wales rather than from London to a Suburbia like Westerham, because they know in Westerham, Kent (my family lived there for 25+ years - 41, The Grove) you'll pay £100,000's for a broom cupboard, whereas for the same money in Wales or the Highlands of Scotland, you'll have an 8-bedroom mansion!

  • @jamesh9876
    @jamesh9876 3 місяці тому +4

    Having someone like Rory on your chanel a man with experience and genuine skills that clearly people are easily engaged with is all good but some of the people interviewing him and people alike are not engaging at all and I have no idea how they got the interview in the first place. They are basically a medium that leaches on genuine success because of a lack of genuine work ethic.

  • @despiertateymotivate
    @despiertateymotivate 2 місяці тому

    Thanks…I am Colombian, Santa Marta is special! Good you enjoyed it! Don’t that again alone

  • @x--.
    @x--. Місяць тому

    37:38. Spot On.

  • @SvenKolb
    @SvenKolb 7 місяців тому +2

    Love the talk. Can you do me a favor: when you quote the authors, can you put their names in the description. Because - for example - I would love to order the book from Will, but can’t find it because I think I got his sure name wrong .

  • @MuhammadShahbaz-fg4jh
    @MuhammadShahbaz-fg4jh 8 місяців тому +24

    if you add timestamps it would be better.

    • @user-pp7hq1rx6t
      @user-pp7hq1rx6t 8 місяців тому +2

      Agreed. Couldn’t find what I came for (the title) so I stopped the video

    • @jazsyng
      @jazsyng 8 місяців тому

      @@user-pp7hq1rx6t what were you looking for?

    • @bevnae
      @bevnae 8 місяців тому +1

      @@user-pp7hq1rx6tthe crude title was to drive traffic to the video. The content is so good that it will make 99.7% of people stay. Congrats on being part of the 0.3.

    • @infinaneek
      @infinaneek 6 місяців тому

      UA-cam can do it automatically

    • @thejeffbomb
      @thejeffbomb 3 місяці тому +1

      @@bevnae Using a title like that reminds me of Rory’s quote @02:03:06

  • @mercurialdude
    @mercurialdude 2 місяці тому

    Can you do an interview on vending machine consumer behavior?

  • @_spartan11796
    @_spartan11796 2 місяці тому

    Would be so great to have a dinner chat with Rory

  • @autoclearanceuk7191
    @autoclearanceuk7191 3 місяці тому

    How about long-term relationship marketing ?

  • @realdtthomas
    @realdtthomas 3 місяці тому +1

    amazing video

  • @des7638
    @des7638 18 днів тому

    dont you dare try to get a word in-this man is speaking! haha. jk. great interview with Rory as always. :)

  • @yvonnehyatt8353
    @yvonnehyatt8353 5 місяців тому

    Trend the change of the whole game. Mind -set .Quality !Thanks

  • @justinmulder9935
    @justinmulder9935 2 місяці тому

    Enjoyed this but Dan really cuts Rory off a bit too much. Which is the best pizza according to Marcus Wareing? You won’t find out at 2:34:34.. 😂

  • @jmcc7886
    @jmcc7886 8 місяців тому

    love your style and Rory is fascinating, put the two together and bingo!

  • @yvonnehyatt8353
    @yvonnehyatt8353 5 місяців тому +1

    Please study- Joel Salatin, The Circular Economy. Thanks

  • @muckyeyes89
    @muckyeyes89 9 місяців тому +3

    Is this new or a re-upload?

    • @HUNGRYpod
      @HUNGRYpod  9 місяців тому +4

      new - it's this weeks podcast

  • @alpinegeordie
    @alpinegeordie Місяць тому

    Peperoni sliced with a laser beam, so thin it only has one side !

  • @ricksanchez6538
    @ricksanchez6538 3 місяці тому +6

    Too much advertising could not watch, Sorry Rory.

    • @ricksanchez6538
      @ricksanchez6538 3 місяці тому

      ​@Buildxbeyond Really? I always use an add blocker.
      Just think about it if you've watched this before you give advice, the adds are entwined with the video by the creator NOT bu TY so buying premium would not stop this.

    • @matthewv4170
      @matthewv4170 3 місяці тому

      I'm not on premium and there's literally no ads

    • @endoflevelboss
      @endoflevelboss 3 місяці тому

      ah I bet he gives he shit

    • @ricksanchez6538
      @ricksanchez6538 27 днів тому +1

      @matthewv4170 You must have grasped a different definition for the word literally that me.

  • @TheNextFreud
    @TheNextFreud Місяць тому

    The interruptions are really frustrating

  • @wisdomofsharpness7809
    @wisdomofsharpness7809 Місяць тому

    2:54:31

  • @simonjgriffithshr
    @simonjgriffithshr 2 місяці тому

    Oi! Rory! We're cool in the Cotswolds! 😂

  • @jonnytailwheel
    @jonnytailwheel 6 місяців тому

    Wonderful just wonderful. Just one technicality. You do need planning permission to live in a field in a mobile house on wheels (camper, caravan,RV etc) it’s true the mobile house on wheels does not need permission as it’s not a building but there would be a change of use of the land so that would trigger the need for planning permission. Not trying to sound like an anorak but just thought I’d throw that in

  • @David-ke5nm
    @David-ke5nm 2 місяці тому +2

    Telling the guest to move the mic closer is such a weird unnecessary power move so many people do to their guests. We can hear him completely fine. Let’s not do that anymore

  • @GAMEZZ3322
    @GAMEZZ3322 3 місяці тому

    I'm in the UA-cam premium trap I can't watch UA-cam without it the only bonus is I have UA-cam music with is amazing

  • @Davidmcintoshjr
    @Davidmcintoshjr 8 місяців тому +2

    Killer thumbnail

  • @ArchitectdaSilva
    @ArchitectdaSilva 7 місяців тому

    apparently that 'Brighton toilet quote' is attributed to the famous tennis star Arthur Ashe.

  • @thegreenmamba100
    @thegreenmamba100 3 місяці тому

    The one thing about having sweet for breakfast. Does the British mindset accept pancakes and French toast?

  • @Mattyr951
    @Mattyr951 3 місяці тому

    MotherMash in Soho have done exactly what they were getting at with pies.

  • @thewize
    @thewize 7 місяців тому

    Shout out to wokingham Gail's 😂 very nice coffee, lovely sandwiches, too hot and stuffy and crowded and messy communal seating

  • @deanshein8617
    @deanshein8617 6 місяців тому +2

    The real winner here is Pret.

  • @robertmiller2367
    @robertmiller2367 5 місяців тому +1

    My God an ad every 7min plus two sponsors 29min in. Is this over the air broadcast in the 90's?

  • @stevemolloy2747
    @stevemolloy2747 2 місяці тому

    Wings and Tins 😊

  • @faldrich1990
    @faldrich1990 4 місяці тому

    Gails commentary is spot on 😂

  • @gonsior007
    @gonsior007 8 місяців тому +1

    HOW did I land on this channel? 🙂
    Good conversation btw 👍🏼 didn't know about A/C units...

    • @Gabrielle4870
      @Gabrielle4870 8 місяців тому

      They're big in Australia (called split systems). Central heating is not a thing in most places.

  • @robbo03
    @robbo03 7 місяців тому

    25:56 MIDDLESBROUGH MENTIONED 🔴⚪ UTFB

    • @robbo03
      @robbo03 7 місяців тому

      (great pod again btw pal)

  • @aixzi_official
    @aixzi_official 6 місяців тому

    You kill me with your song obsession haha.

  • @flosrv3194
    @flosrv3194 4 місяці тому +1

    Mann... this north Star and mkj thing that cut right into the conversation and seems to just never end!! I'll stop here and watch Rory somewhere else.

  • @fjoo
    @fjoo 5 місяців тому

    It is like Big Rory and Mini Rory

  • @Luke-ru5vu
    @Luke-ru5vu 3 місяці тому

    The Man, The Myth, The Msrketer

  • @davidfarrall
    @davidfarrall 11 годин тому

    Rory seems to be a walking encyclopaedia - is there anything he doesn’t have a handle on!??

  • @sinematographers3344
    @sinematographers3344 5 місяців тому +3

    Rory is entertaining, but frustrates consistently riding over questions. Still, it was finger clicking good

  • @KnutLiberty
    @KnutLiberty 7 місяців тому +1

    Dan, will send 5 quid for you to start a twitter page.

  • @joshdunlives
    @joshdunlives 3 місяці тому

    Anyone else desperate to know what Rory thinks the one cool thing about suburba is?

    • @joshdunlives
      @joshdunlives 3 місяці тому

      I was too impatient. It was the seaside.

  • @edmierzewski1570
    @edmierzewski1570 2 дні тому +1

    **PROFANITY** The swearing gets to be too much for me in this video - doesn't convey much meaning, shows lack of self control and intelligence, each one egging on the other, bad combination here? I've complained to UA-cam, suggesting they post a warning. Otherwise, I seek out Rory's videos for insight gleaned.

    • @HUNGRYpod
      @HUNGRYpod  2 дні тому

      @@edmierzewski1570 sorry this content isn’t for you. I enjoy swearing. There are tonnes of other great podcasts out there. Hope you find one that suits you. All the best, Dan

  • @thewize
    @thewize 7 місяців тому

    Er, breakfast cereal? Quite popular...

  • @zaidbaig8182
    @zaidbaig8182 4 місяці тому

    Less infomercials may be..

  • @rorythomson3439
    @rorythomson3439 3 місяці тому

    Live by my youtube premium

  • @Ext3rmin8or
    @Ext3rmin8or 3 місяці тому

    Maybe go easy on the AI-assisted thumbnails

  • @DanielSmith-cq7wd
    @DanielSmith-cq7wd 21 день тому

    Fake video. Great

  • @daneilpatro2776
    @daneilpatro2776 9 місяців тому

    stay hungry stay foolish

  • @MexieMex
    @MexieMex Місяць тому

    God, what a bloody terrible interviewer!

  • @WendyMcGlone
    @WendyMcGlone 8 місяців тому +1

    I agree with UA-cam Premium it’s a non-negotiable now 😊
    Great convo 👏

    • @ntandoximba1695
      @ntandoximba1695 7 місяців тому

      It used to be that you would subscribe to premium to avoid Ads, but now you get these irritating in podcast Ads that just ruin the whole thing.