I have been watching your videos for a long time - and the reason for that is because I think you are one of the most authentic UA-camr/ artists that I have seen. Your advices are very unique and genuine. Thank you for you work, and the generosity of your time to create all those videos.
I'm not a commercial artist (I do photography and paint but I don't sell anything) but every time I hear that formula, as a business person, I shudder. When I was a self employed dog trainer, I charged between $150 and $250 an hour. Seriously. And I had no overhead when I first started. I can't comprehend anyone would put the price of their worth at $20 an hour. Of course, I agree that artists shouldn't be charging by the hours and materials. What they add is so far beyond those two elements. At that point, you go for the what the market can handle and that's where the contrast principle is helpful.
Thank you for your insight. My first sale at my debut gallery show in 2011 was for $12k. It was a medium sized painting (24"x28") and I got half of the retail value of course. Shortly after, I moved to Toronto where my art was definitely not in style (Toronto is always a few years behind whatever is currently popular in NYC) again, not what I do. I tried to approach some galleries there with those prices and they thought they were too high for me being a completely new and unknown artist, and again, not en vogue with contemporary art trends. I stated selling independently and out of desperation I dropped my prices to the amount I got after the 50% cut. I felt fine about it because I was getting paid the same and everything sold. To this day I have built my prices back up to where they were when I started but now I usually always take 100%. Everything is currently sold and pre-sold. It has taken time. I guess in my case I was limited to where I happened to be. Every market has its prices and its trends. Thanks again for your video.
Learn to sell your art for free with just 5 minutes a week: www.driesketels.com/signup
I have been watching your videos for a long time - and the reason for that is because I think you are one of the most authentic UA-camr/ artists that I have seen. Your advices are very unique and genuine. Thank you for you work, and the generosity of your time to create all those videos.
Thank you so much 😊 I appreciate the kind words Patricia
I'm not a commercial artist (I do photography and paint but I don't sell anything) but every time I hear that formula, as a business person, I shudder. When I was a self employed dog trainer, I charged between $150 and $250 an hour. Seriously. And I had no overhead when I first started. I can't comprehend anyone would put the price of their worth at $20 an hour. Of course, I agree that artists shouldn't be charging by the hours and materials. What they add is so far beyond those two elements. At that point, you go for the what the market can handle and that's where the contrast principle is helpful.
I know right... It's a strange formula to say the least.
Thank you @Dries ketels. From South Africa 🙏
It’s very refreshing and very genuine. Thank you.
You're so welcome!
❤
:)
Thank you for your insight. My first sale at my debut gallery show in 2011 was for $12k. It was a medium sized painting (24"x28") and I got half of the retail value of course. Shortly after, I moved to Toronto where my art was definitely not in style (Toronto is always a few years behind whatever is currently popular in NYC) again, not what I do. I tried to approach some galleries there with those prices and they thought they were too high for me being a completely new and unknown artist, and again, not en vogue with contemporary art trends. I stated selling independently and out of desperation I dropped my prices to the amount I got after the 50% cut. I felt fine about it because I was getting paid the same and everything sold. To this day I have built my prices back up to where they were when I started but now I usually always take 100%. Everything is currently sold and pre-sold. It has taken time.
I guess in my case I was limited to where I happened to be. Every market has its prices and its trends.
Thanks again for your video.
It takes time for sure. Nice to read your story Stevechmilar