Four Trends in Consumer Tech
Вставка
- Опубліковано 2 чер 2024
- Now that mobile has finished taking over the world and it seems like everyone has a Facebook, Gmail, Instagram, and Uber account, is consumer tech over? Despite the sometimes gloomy headlines, there’s a lot of innovation brewing just below the surface. From the rise of “super-apps” to the implications of video apps like TikTok, Connie Chan will take us on a whirlwind tour on where consumer tech is headed.
Highlights
The 4 consumer trends to keep an eye on [0:33]
Defining the Super App concept and how it’s executed [1:33]
Exploring the concept of SuperApp through the use case of Mietuan in China [2:25]
Outlining your Super App Strategy [4:20]
Data assets: How to discover yours using Spotify as a case study [5:00]
How our video apps will become product integrated commerce centers [6:24]
Exploring the new “farm to table” model enabled by short video apps [6:56]
Augmented reality: how tech integrates into our physical world [8:30]
Current examples of how facial recognition is being used in business today [9:10]
How “Earshare” is the new “Mindshare” and what it means for businesses and marketers [10:16]
The Knowable app as an example of audio-first business strategy [12:02]
How we bring offline models of business to digital technologies [14:35]
Pull Quotes
“You see, super apps are here to stay and the big internet giants in the States already get it. This trend is coming from East to West. So, what does that mean for all of us here?”
“The offline world always understood how to think in a customer-centric way, as opposed to a product-centric way. That's why you buy magazines at the grocery store.”
“We're gonna see more tech and software permeate our physical worlds. And we're all going to start figuring out that super apps means we need to work together.” - Наука та технологія
lmao its so funny when she's like "imagine yourself lying in bed at night scrolling thru ur phone ready to go to sleep and thinking wow... I would love to buy a box of oranges"
lmao
“can you imagine watching your favorite movies from the 70s and 80s and it features brands from today?”
i can, Connie, i just don’t want it, please dont enable it
She is so excited to show advertisements. Strange.
@@vivekbagaria3324 Megacorps need to continue their unlimited growth somehow, right?
Agreed, I don’t want new ads on old movies
I stopped listening to her after she said that.
I got to agree. That is a truly repugnant idea. As if viewing ads isnt enough now.
Watcking this vedio just want to make me cry. How many people actully understand this and can see the future! Salute to Chan!!!1
When I am paying for an audio book, I do not expect any advertising, that's why I am paying. They tried free books with print advertising in the past which failed.
11:05 "....And the glorious magical moment when you realize that you found time"
It's really gut wrenching to see how excited she is to announce that our "newly found time" of undistracted listening will be filled up with ads.
I know Podcasts today already have ads, but the idea that corporates are now hunting after these short periods of our peace of mind is really scary.
She really is working her soul for a paycheck. I plan to work hard and smart to be wealthy. But I promise everyone in the UA-cam community, in this comments, and the next Gen that I will use
My money power to fight against a future like this.
Most of this sounds incredibly creepy
Pieter she’s pushing Chinese style hyper integration that relies on total user data access and surveillance
Interesting video overall, but just mentioning the Tech Crunch article "The Majority of U.S. consumers still download zero apps a month" and using that to justify super apps being the future, was INCREDIBLY misleading! I read the article, and found that the "Majority" was just 51% and consisted of predominantly people 35+. The other 49% were downloading quite a few more apps!! I don't see any signs of super apps becoming as big in western countries as soon as she is predicting. Both the Apple and Android developer communities are still seeing large revenue growth even these last couple years.
There are millions of new apps every year.... It would be nice to see how those downloads are distributed and what is the "retention". Superapps tend to have a huge retention and take advantage of the powerful distribution of the app to create new business and bring new revenue streams.
This is one of the best talks that you’ll ever see. It just opens your eyes and your imagination. It’s a Supertalk!
“We're gonna see more tech and software permeate our physical worlds." Absolutely agree! These new integrations will be underpinned by the emergence of new mega development platforms like a unified automobile OS (e.g. Android Auto).
Most of the companies mentioned are examples of the opposite is being said: product centric apps, not user centric
We'll be shopping 24/7. In our sleep.
omg, please don't give Connie Chan any ideas. She'll do it, and people will be buying actual oranges in their dreams.
@@salkdhfpoahergpoahre I've been watching and read longevity studies. Fruit juice is sugar. Something you probably don't want.
So what exactly was the problem with majority people downloading zero apps per month?
There is one super app that no one has built yet... the OASIS from Ready Player One!
Great work again folks - embedded commerce and economies of scope are very interesting!
Highly relevant even after 2 years!
Everything becoming commerce is a bleak future
I'm going back to Nokia 3310!
Love the partnership ideas. Audio ads into Podcasts which feel native.
Interesting that advertising is referred to as something people want to see. And I wonder what other cultural or economic factors play in to the superapp popularity in Asia that might be missing in North America for ex.
Companies getting more efficient in extracting money from consumers will likely widen the socio-economic gap even further.
Touting surveillance capitalism like it will “save us”... Save who? The consumers or the bank accounts of the owners?
OMG which is the app she was talking about, with podcasts, I need to blacklist it. This is really really sneaky. I hope people realise what's going on... Imagine someone who lost his sleep due to a spending habit and getting in to debts(which happens a lot) trying to improve sleep by listening to a sincere-looking podcast about sleeping better - there's nothing worse that can happen to him.
Very little of this seems to be aimed at solving challenging problems and making people's lives better...
That is better than business model for companies rather than free app + immense surveillance and ads. I actually think it make it easier for me if I was watching a video of an orange and I felt I wanted to buy exactly that, to just click a button to buy. That's not monitoring, its monitoring when I see the option to buy an orange in a different app.
Really insightful!
How will people know the orange they bought are from the same farm showing in videos ? It makes no sense.
Mike Gurung A fruit blockchain?
Quite interesting, particularly the concept of audio first
my only question is what is ultimate difference between having a super app, and using a mobile browser and using bookmarks.
C2 the difference is that browser vendors usually tend to not control or dictate which sites do you open in their tabs. Super apps are closed ecosystems, this is kind of back to WAP portals.
@@thenashbridges my point exactly. one can make their own closed ecosystem portal with bookmarks and maintain ability to add an infinite number of others. i see superapp concept as just a consolidation play for incumbents
the future is very sad with all this technology and she speak with such great enthusiasm :(
This is why I can't really respect what contemporary marketers do. Completely spoiling possibilities of beautiful technologies.
Don't like the idea of super apps, Google is similar just has separate apps for all different services.
I’m so excited to be forcefully inundated w dystopian high-tech consumerism
Rip we’re already in a dystopia and it’s only getting worse
SUPER APP should be built on the open-source and blockchain tech with a high focus on privacy and the ability to be decentralized. Otherwise, we will end up with a monopoly - BIG BROTHER.
This is the perfect example of the current state of tech...instead of focusing on solving the problems we face today we settle for selling another fucking widget. We focus on trying to figure out how else can we exploit consumer behavior to sell them more crap nobody needs.
As a techie I get it but she's just highlighting the conviences of of making ppl buy more stuff. Also, totally leaving out the part out the ability to practice privacy. But that not sexy to the marketing folks.
Contextual feature, integrated feature and interoperability were part of an app's product roadmap since always but that doesn't fits the description of super app. Super apps lacks USP.
*Summary of Video*
Four trends in Consumer tech:
1)Everything becomes a super app.
a)Meituan Waimai, Gojeck, WeChat -->Trnds of super apps will move from east to west
b)new revenue streams in addition high-frequency service to low frequency.
2)Everything becomes commerce.
a)Video apps having ads and transactions in ap itself.
b)Tik Tok
3)Tech goes physical. (connecting digital identity to physical identity)
a)Delta airlines - check-in and boarding using facial recognition.
b)Attendance using facial recognization.
c)inserting brands into videos
4)Earshare is new mindshare.
a)Podcasts on the go...
b)Marketer's dream -->low cost+ No distraction.
c)moving from mobile-first to audio first thinking ......
Moving from product-centric to Customer-centric approach.
I need a super app to find peace time while am on the toilet. Any ideas where I can find it?
This talk would have been much more appealing for the general UA-cam audience (vs the advertising industry live audience) if Connie had emphasized how it's possible to offer personalised content and offers to benefit the viewer - customer centric optimisation.
Getting interrupted by ads does not make me love a company.
Nice. Her predictions are on point.
She only misses ONE very important one. Second hand markets in the apps in major cities.
One can buy virtually anything on such second hand markets, if the city is large enough.
It's like taking pictures and chat with a price tag and appointment for the sale or purchase. Some apps even use bike delivery, if the customer pays per credit card in advance.
It's like online shopping, but more social and much more sustainable.
I wonder why this video is not like by many people it's worthy
Where do you buy your Kool-Aid? I want it.
I love that idea about hiding ads inside movies. Imagine free movies funded by ads. You could watch the latest blockbuster movie for free. It could be paid for by hiding personalized/targeted ads hidden throughout the movie. I would much prefer ads than having to pay for the movie.
I know people are going to complain about the ads. But if you don't want ads, you can just buy the paid version with no ads. There can be 2 versions - regular paid version with no ads, or free version with ads.
is this not just long form youtube videos? or netflix?
she is a spokes men for tencent, what is both meituan dianping and spotify both have in common? tencent have investment in both.
I LOVE CONNIE CHAN! so informative
Can someone tell me when was this talk IRL?
The after-school education sector that you find in much of the developing world is getting ripe for disruption as 5G-AR/VR-machine learning technologies converge. Researching this as I did for the American Cultural Association in Morocco, I can say it has tremendous potential for poor youth and adults to improve their lives. However, one significant downside is that consumerist subconscious messages will feed off the data from the students.
I think "micro" app is coming
I was thinking this Yesterday!! i cant believe it... i bought some books on taking advantange of existing networks and distribution. Seems to me that Paretto Law is going to be powerful in the long term than what we have ever seen
Can you share the book names?
@@fatpen9731 of course. 1) Networkologies by Christopher Vitale
2) Selling Through Someone Else by Michael Heald
3) Tech Titans of China by Rebecca Fanning
@@facundomiranda3391 thanks a lot
This has to be the most severe Tech Kool-Aid drinking case ever published.
While this is exciting, "It's already happening" cannot be really used as a reason for adopting something. The key question increasingly is how much control the individual has over the choices he or she makes or how much the individual can reject. Running roughshod over privacy and individuality concerns should bring all this excitement to an early end. What would it take to be left alone in this world of her imagination?
how do you use facial recognition to look for guns?
113 views, glad to be the first to comment. the reason I could agree with her is because of Wechat.... it's kind of a bore that us humans are getting bored of apps. I remember the days when I was on the store just browsing through... but great insight generally speaking.
They get our info and make millions, what do we get?
Extreme Invasion of Privacy...
We have to make something for ourselves. I'm chewing on this idea currently. Big tech isn't interested in people beyond the products we can buy. We have to imagine the interaction we want and make it happen. I'm currently looking fort programmers and want to share ideas and collaborate with others. I'm tired of being treated like a consumer 24/7.
Welp, that was not as bad as the comment section made it seem to be.
I actually share her enthusiasm about "data-assets", but the idea that the west has anything to learn from Chinese "super-apps" is absolutely grotesque and I feel slightly insulted.
Superb insights, thank you for that glimpse into what's happening now and in the future of an audio-first world 🙏
So in China does opting out of this technology negatively impact your social credit rating? If you don’t want to do or think what emperor Xi wants to do or think, can this help the police apprehend you or weld you in your home if they think you shouldn’t be spreading a new virus? Living in Hong Kong and traveling often to China (until lately) I can see some super app downsides. Can it assist an authoritarian regime and suppress or help eliminate anyone the party finds undesirable or capable of introducing an open minded opinion? My guess: Absolutely without a doubt. So in China: Sold!
Uber is pivoting because their model isn't sustainable or even profitable after a decade. I agree with others stating that the enthusiasm here need to be grounded a bit.
So does this mean Uber should not be getting out of the Eats business?
Nice presentation, what dystopian movie is it from? Also, why is she screaming like we're about to go to war? For Dystopia!!!
👍
I miss mindless moments.
COOMSUME
Wow
THIS IS A FUTURISTIC NIGHTMARE
Things are nice until advertisers ruin it. 🙄
most of this sounds awful
Cool cheers from Portugal 🇵🇹
Sorry but I'm not able to understand this "wireless hardware helped one listen to podcasts on the go" thing. What went wrong with wired headphones that padlocked this virality?
great presentation. At the beginning, I thought that the trends presented were so obvious. But when she was explaining, it gave a whole new vision
Play above video if you want to watch Black Mirror S1E0
This is all good but if people don't have money. None of this means anything.
You can market your ass off but if people dont have money it is all for nothing look around.
Farm to table will require a logistic company
APPS are going away. Many of the browsers can do what the APPS and/or PWA used to do before without the secondary support and supporting two platforms....
Please stop, this is madness! all of you will reach a point where you will regret it!
Gg 1984 is here bruh
@@locpham4993 1984 will look like a comedy show compared to what is coming
Profoundly pedestrian
Great presentation! She's a really good speaker.
The post-pandemic world just accelerated the uses of these "apps", waddddup haterssss
"The average consumer now downloads zero apps per month." then.... "how do we fix this PROBLEM?" this is wrong.
10:20 what? Tf. Then what's the point jeez. And shit, much more stuff you go downhill that way. Hell nah
😘welcome to the future boomers.
🙏🙏🙏🙏👍
Fuck, everything is one big shopping centre. I don't want it.
Trust me, you don’t want the Chinese model for your technology... unless hate freedom, privacy and thinking for yourself
What’s the name of the women speaking?
Paytm one of the super app. I feel it's junk already. We only need cloude apps.
what a nightmare
I like the idea of apps combining like the hotel and food delivery app. The future of podcasts does seem like it's only going to get better. The reason I think it'll get better is because I see podcasting as a vehicle for smart people to get a hour of air time to explain a difficult problem instead of the usual five to ten minutes they usually get on some TV show
As someone below already commented - what a fucking horrifying dystopia - she represents just about everything wrong abut today's tech world.
Create a drate
😢
she literally saying NO PRIVACY
Interesting that talk is mostly about spending money, not about how to make them or save... Think twice is it good or bad for humanity.
apps are useless as the better business bureau, it's just a way to insulate the customer that the business has just cheated from being able to seek reasonable recourse with a human with the power to correct the problem.
Her last words -> definitely not a sustainable future
Nice bery nice oky
No I reject it.
How is facial recognition helping find guns? Do people carry them on their foreheads?
I like the advertisement of knowable.fyi
Farm to table is not that. Should visit a market in France to understand what it really is