Superhuman's Founder on How to Move Beyond Gamification
Вставка
- Опубліковано 12 січ 2020
- Forget gamification. If you want to make software that feels like play, rather than work, it requires tapping into deeper, more intrinsic motivations. And that’s about game design. Rahul Vohra, the Founder and CEO of Superhuman, shares how he has designed an enterprise product that people actually want to play with. He breaks down the seven principles of game design and how they give users an experience that’s rewarding, fun, and productive.
Highlights
The reason business software today feels like work [0:50]
Why game design is not gamification [1:12]
The 5 factors Rahul uses when designing games [3:06]
Defining concrete goals for your products [3:44]
Exploring models to design emotion into your products [5:08]
Creating rapid and robust controls for business software[7:24]
Why the best games include toys [8:46]
Demo of Superhuman’s favorite toy - the time autocompleter [9:03]
Rahul defines flow and how to achieve it [10:56]
Why flow depends on balancing challenge and skill [13:50]
Summary of Rahul’s 7 Principles of game design [15:22]
Pull quotes
“Games need goals. In fact, goals are a defining feature of games. But we can't just have any goals. We need good goals. And for a game, good goals are concrete, achievable, and rewarding.”
“The best games create strong emotions because emotions are the foundation of our memory.” - Наука та технологія
Great talk, when I reflect on products that I love to use they usually accomplish at least 1-3 of these principles. Amazing job Rahul.
One of the best and most underrated talks in the history of all talks.
Great presentation. Gamification presents many more nuances than just implementing game features within a software.
The drama is their strongest defensibility. Wonderfull. His vest too maybe.
Rahul Vohra is brilliant! What a great talk!!
Really great, thanks for sharing.
You had me knowingly watch a 17 min commercial for your product, so I guess that's another ggwp
This guy sounds so confident...
But most of his claims and tips are a little nebulous. He needs to address the doubt we're all feeling a bit.
His principles are pretty good
Way to think of it is that he sounds confident because he deliberately worked on sounding confident same way he works on redefining gamification
That and he intentionally paces his statements with the same length of pauses so if he hesitates or forgets what he was going to say next, it doesn't show as it is masked by the pauses. He also does not smile but keeps a pleasant tone so we have the mixed emotion of feeling included but also not.
He's effectively practicing what he is preaching: The illusion of seemless flow and the balancing of complex emotions within the listener.
@@CedricYarishVideo he’s the real deal. been following him for years
Well summarized - where can we get more info? He should honestly write a book on this topic. These principles are going to become increasingly important to stand out.
Please read Actionable Gamification by Yuu Kai Chou. Everything he says is written in that book.
Rahul has mastered game design from all aspects. What a great talk and references to learn from.
his voice in correlation with his obsession makes me think the guy makes highly successful youtube videos about video game design and development... but i cant pin point it exactly... im the wrong person to do so... great talk :) i feel like he hit the nail in the coffin when he said the underlying experience needs to be a game. hes maybe mark brown... dont make me have a bet on it though...
this is the greatest video i have ever seen, thanks
This guy created a well-known quest in RuneScape at Jagex while interning. He's a successful dude but IDK why anyone would want such an email or something like HEY
It's an awesome email app that has increased my peace of mind immeasurably, my productivity by over 40%, and my overlooking of any emails to nearly zero (from several per week).
Can you confirm that ISBN at 11:02, your topics are awe-inspiring but I can't find that ISBN in existence... is the book "The Oxford Handbook of Positive Psychology" ?
I find all this stuff kind of boring when applied to conventional business - but I've started applying gamification / behavioral psych to environmental issues and earth data and the results are pretty amazing.
Great content. Please continue to provide more opportunities to understand A16z investments through the eyes of founders like Rahul. Bright future. #productivity
Brilliant!
Great presentation. Can’t comment on the validity of his claims.
Shemsu superhuman itself is proof. it doesnt have to be definitive proof, it just has to meet the bar of “probably better than average”.
you just described gamification, stop restating what it already is as something new
amazing ...
$30 dollars per month? No trial? This seems like he is protecting the app from exploding. Because I am sure his 100ms theory would break a part if there is any high traffic..
What a bunch of hogwash.. theoretically nice (i watched till the end), practically nonsense🙃and this is a constructive comment btw
Yeah I thought the same thing. He's been pretty successful with Superhuman but he seems like a used car salesman that impresses American investors with his British accent (I'm British myself). Seen some of his other talks and well and I'm not impressed in the slightest by him.
MrSmythe24 what british accent to do with success and American investors? Im sure you achieved zero in life Mr.britishaccent
Pretty incredible product, if you use his product and spend multiple hours a week in email, you can actually see the impact.
this guy died rigth
I think it's another person with the same name.
$30 month and no trial? HARD PASS. This guy is insane and this app will fail.
someone believes his method because his series B is $30 Million
He has a 250000 people waitlist already.
To him to be valued at a billion dollars he needs $100 million ARR.
That's close to $9 million a month
That's 300000 accounts. Which is so achievable. Soon it will become like an aspirational product like (Tesla, airpods) people will use it to show professionalism
@@yashrt Doubt that. He's not creating a lot of value.
@@yashrt I've been on the waitlist for all kinds of crap. Doesn't mean those people are going to buy it.
A load of nonsense. He's been pretty successful with Superhuman but he seems like a used car salesman that impresses American investors with his British accent (I'm British myself). Seen some of his other talks and well and I'm not impressed in the slightest by him.