Setup Custom Conversion in Facebook/Meta Business Manager

Tutorial teaches you how to setup Custom Conversions in the Facebook/Meta Business Manager so you can track and optimize for more specific and unique events beyond the typical standard events.
▶️ Watch more Meta/Facebook Ad tutorials: • Meta/Facebook Ads (2024)
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[@CrazyEyeMarketing]

🔥 Download my free book, "The Sales Funnel Book v2.0" (no optin)
👉 www.crazyeyemarketing.com/youtube/

[@christygnad8654]

So to create a custom conversion, I HAVE to set up a standard event to attach it to? Custom Conversions have always confused me.

[@serviceproper]

Never found a video where you show how to setup an ad using the custom conversion

[@FrankJSchaefer]

Is it possible to assign a dynamic conversion value to a custom purchase conversion?
I want to create a custom purchase conversion that only fires when a user purchases a specific product via 'content_ids', but I don't want to assign a static conversion value to that. I want to assign a dynamic purchase value in case people also bought more than 1 unit or other products along with it. Thoughts?

[@stephduran-gh1vk]

Can you create another video in explain the options in detail? This is new to me so it feels like a summary vs. understand how it works. If that makes sense.

[@JoseBidegain-gv5qn]

Can you explain how to set a dynamic value in custom conversion from a purchase custom event ? it says if you dont fill that field it will be zero, but how to set a dynamic tracking value there?