How did VEEBA's business strategy make it a 1000 crore Food brand? : Indian business podcast

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  • Опубліковано 18 вер 2024

КОМЕНТАРІ • 222

  • @ThinkSchool
    @ThinkSchool  4 дні тому +6

    👉 Check out Odoo- www.odoo.com/r/k2NJ

  • @theyogeshkasana
    @theyogeshkasana 4 дні тому +193

    I Join his company in my struggling days for 12k salary p/m [At Keswana rajput (Kotputali), Jaipur ] & this guy talked with us at Deepawali 2023 but I leave after 2 months, Now I am running my own AI agency. Literally Viraj is genuine person ❤

    • @abc_cba
      @abc_cba 4 дні тому +5

      Thanks for sharing such a positive feedback.
      Only think I don't like about these sauce, mayo companies is that they use transfat and use labels like hydrogenated and get away with it.

    • @madhavik-zp3zc
      @madhavik-zp3zc 4 дні тому +1

      Really appreciate sharing positive feedback about people if you feel so.. nowadays many are not willing to do so.. 👍

    • @outlawgamer5802
      @outlawgamer5802 3 дні тому

      ​@@abc_cbaAlso, they use a ton of preservatives which can give cancer types diseases for the rest of our life.

    • @DiabloNemes
      @DiabloNemes 3 дні тому +3

      What’s an ai agency?

    • @chinaysolanki5258
      @chinaysolanki5258 День тому +3

      What’s an AI agency?

  • @kaushal9999
    @kaushal9999 3 дні тому +63

    Hi - I am founder at Vedic Garden n was waiting for this episode since I saw a reel of this on insta. So much to learn for food startups like us.

  • @amithkumardevisetty
    @amithkumardevisetty 3 дні тому +22

    Why did Ganesh dress up like a Food Safety Inspector, that came to inspect the Food Quality. Role Play for the Podcast😂

  • @yashpallicha
    @yashpallicha 2 дні тому +18

    Dear Ganesh,
    I just had to reach out after watching your podcast on UA-cam. I can’t tell you how much I learned from it - I was genuinely blown away. It’s easy to take for granted the work that goes on behind the scenes, but listening to you dive deep into the process really opened my eyes.
    Your constant recaps and how you kept bringing the speaker back to the basics - that was a game-changer. It made everything so much more relatable and clear.
    And then there was Viraj… Wow. His authenticity and honesty were so refreshing. You could just feel his passion. I’m not just a fan of his products now, I’m a believer in the story and integrity behind them.
    Thank you for creating such a powerful platform. Watching this has motivated me more than you know.

  • @hirpandya2822
    @hirpandya2822 3 дні тому +57

    IIM-UA-cam😅

  • @nishakushwaha284
    @nishakushwaha284 3 дні тому +67

    My few keytakeways from his viraj sir's journey
    1. First get your product right then location(primarily for restraunt)
    2. sales first system later
    3. Firstly proof of concept later on proof of scale
    4. Be frugal in necessities
    5. Not compromise on food safety
    6. Constant innovation in product and packaging
    Do you agree???

  • @manikantansrinivasan5261
    @manikantansrinivasan5261 2 дні тому +10

    A successful self made entrepreneur has an aura and this man really makes me realise that. Such a strong presence and humility!

  • @MayaNagar-o8m
    @MayaNagar-o8m 3 дні тому +25

    Request: Please invite alakh pandey sir and decode ed-tech and education system and pw

  • @vyomshah7749
    @vyomshah7749 3 дні тому +17

    Thanks Think school for bringing Viraj In.
    I hope someone from thinkschool or Veeba is reading this comment.
    We need the products in USA Market. We need it badly. At least start in NJ, the market is great and people will love the amazing taste.....

  • @parisharana6000
    @parisharana6000 2 дні тому +5

    Think school not only teaches you about businesses but also motivates you to be better by talking or quoting underrated thinks or character/personality traits

  • @tenzinnamdol6663
    @tenzinnamdol6663 3 дні тому +10

    This is the most insightful business content on UA-cam IV seen so far. Wow... really the blueprint of veeba's business 😅

  • @pavitrabawa5904
    @pavitrabawa5904 3 дні тому +7

    Veeba is amazing.. he's absolutely right. We needed the subway sauces at home. Its like anyone who likes subway or similar sandwiches would love these sauces. And that is sort of a parallel indicator of potential of the sauce market. Thanks viraj. I say that as a pleased and satiafied veeba customer

    • @VeebaIndia
      @VeebaIndia День тому

      You made our day! Thank you for being a part of our community and for your kind words. 🙌🏻

  • @sujathakowalczyk3364
    @sujathakowalczyk3364 3 дні тому +7

    I love strawberry chilli vinaigrette Viraj be careful- the way Ganesh is asking questions, looks like he is trying to launch sauces.

  • @banthiamahak
    @banthiamahak День тому +2

    Bhai saab aap dono ne Veeba ki puri botal kholdi. I think his trust on his product is so high that he had no problem in speaking about it in such detail

  • @abc225100
    @abc225100 День тому +1

    Thank you for bringing the Veeba story from the founder himself. I have been a loyal Veeba customer since 2018 . I have moved to the US since 3 years - and without fail I carry their sauces each time I travel to India or ask a friend to get them for me. US market does not have good sauces which does not have egg and Veeba fills that need for me.

    • @VeebaIndia
      @VeebaIndia День тому +1

      Thank you so much for your kind words! We’re thrilled to hear that our sauces have become a staple for you, even in the US. Your support means a lot to us! 🙌🏻

  • @chandrakanthreddy4908
    @chandrakanthreddy4908 3 дні тому +3

    I think it's time for Think school to start a MBA programme

  • @gaslitworldf.melissab2897
    @gaslitworldf.melissab2897 День тому +1

    I love what is happening in India today. It can't happen fast enough. Hearing stories of rare diseases and grinding poverty throw a dark shadow across the sub-continent. I feel like India will make a strong comeback (better than its days as an English colony) and become a place that is safe, clean and desirable for tourists all over the world. More importantly, Indians themselves will choose to stay there and the US won't be the ultimate destination for success.

  • @nishantjose6268
    @nishantjose6268 4 дні тому +14

    Thanks Think School team for bringing Veeba's founder for feedback my family has used their products although good they should concentrate more on pricing and also quality can be brought to international standards for competition ❤❤❤

  • @Senthil-kk
    @Senthil-kk День тому

    What a detailed podcast. I worked for one of worlds largest beverage company and was able to relate to every aspect of the discussion, which covered the nuances of all the verticals in the 2 hrs discussion.
    Appreciate the prework of Thinkschool and the openness of the guest Viraj

  • @aggarwalankur327
    @aggarwalankur327 2 дні тому +1

    What an amazing podcast! Viraj's depth of knowledge truly shines through in his responses, and his achievement in building a 1000 crore brand speaks for itself on top of that Ganesh's insightful questions perfectly captured Viraj's real-world experiences, drawing out valuable lessons that only come from hands-on learning, not from books.

  • @akashbansal6216
    @akashbansal6216 2 дні тому +4

    Thanks team for such efforts . I am commenting on at 37:22. I never listen to such detailing and even can't imagine if the manufacturing is so difficult...

  • @UsSpiritual
    @UsSpiritual 2 дні тому +1

    This guy is so humble !!

  • @moviesclips817
    @moviesclips817 2 дні тому +3

    Wow ab maja ayega business podcast 🎉😊

  • @arpitgupta2004
    @arpitgupta2004 2 дні тому +1

    This is called an interview 🙌

  • @kalpkabravlogs
    @kalpkabravlogs 3 дні тому +14

    00:05 Veeba Sauce founder went from failed restaurant to 1000 crore business
    02:07 Founder's success in building a 1000 crore sauce company
    06:13 Transition from Merchant Navy to family business
    08:52 Transition from failed restaurant business to successful sauce company
    13:35 Importance of product and location in restaurant business
    15:36 Focus on product quality and marketing instead of just location
    19:34 Lessons learned from failed restaurant to successful sauce business
    21:30 Frugality leads to financial viability
    25:08 Identifying market gap and starting a sauce company without seeking parental help
    27:00 Outsourcing vs building in-house
    30:48 Manual intervention in manufacturing increases overheads
    32:38 Maintaining high hygiene levels is crucial for a successful business
    36:26 Importance of maintaining hygiene in food manufacturing
    38:34 Emphasizing the importance of in-house production for quality control
    42:58 Food safety is non-negotiable in the sauce business
    45:04 Consistent quality leads to greatness
    48:56 Viba started as a quality sauce company to stand out in the market.
    50:54 Veeba focuses on catering to the premium market and not being a me-too company
    55:10 Diversifying upscale products usage
    57:14 Building Veeba as an aspirational brand despite challenges
    1:01:38 Challenges faced in establishing Veeba Sauce
    1:03:45 From struggling to getting big clients like Domino's, KFC, and Taco Bell
    1:08:01 Quick Commerce gaining more sales over e-commerce
    1:09:53 Strategy of starting with salad dressing for a brand's success
    1:14:04 Maintaining low gross margins to deter competition
    1:16:00 Key factors for a successful sauce company
    1:19:38 Challenges in distributing sauces in India
    1:21:33 Challenges in appointing distributors
    1:25:38 Faced cash shortage, gave less stock, gained trust
    1:27:46 Building trust with retailers is crucial for long-term success
    1:31:51 Approaching retail requires significant manpower and financial investment.
    1:33:44 Understanding the retail hierarchy in sales
    1:38:46 Importance of consumer experience in gaining retailer's trust
    1:40:48 Building a successful business based on customer demand
    1:44:39 Established unique distribution system for efficient supply chain management
    1:46:38 Understanding the consumer's influence on the market
    1:50:46 Importance of feedback in product development
    1:52:55 Stringent product testing in less than a month
    1:56:43 Veeba Sauce has a structured approach to product development
    1:58:43 Veeba sauces provide a healthier alternative for daily salads
    2:02:45 Healthy gross and net margins for launching a new sauce
    2:04:59 Veeba Sauce is not just a sponsor, but also an integral part of Master Chef India.
    Thank You

  • @kratik27
    @kratik27 3 дні тому +2

    Think School brought the right guy for the podcast the company like Veeba can share a better insight of how to build a manufacturing company rather than giants

  • @DhatuOrganicsNaturals
    @DhatuOrganicsNaturals 3 дні тому +1

    Viraj is a great humble human being.

  • @a4yt160
    @a4yt160 3 дні тому +1

    WHAT A GEM....VIRAJ....I WILL REMEMBER HIS NAME

  • @abc_cba
    @abc_cba 4 дні тому +5

    Thanks for such inspirational videos, Ganesh.
    I'll take notes, though unrelated to the arena, but it's always good to learn.

  • @snownotwhite
    @snownotwhite 2 дні тому

    Viraj seems down to Earth and honest. That's rare to see in businessmen these days on camera.

  • @shadbindakacham3829
    @shadbindakacham3829 12 годин тому +2

    Wonderful podcast , really enjoyed watching 👀 it!!! Fantastic insights delivered, hats off to Mr .Ganesh for asking such amazing questions.

  • @BuJyo
    @BuJyo 4 дні тому +2

    Literally mind blown, such a real person he is❤

  • @darshanjoshi3745
    @darshanjoshi3745 3 дні тому +3

    I am also searching VEEBA when I am going to buy monthly grocery bcz product is damn good 👍

    • @VeebaIndia
      @VeebaIndia День тому +1

      Your enthusiasm means a lot to us, and we’re glad you enjoy our sauces! Happy cooking! ✨

  • @raghavarora8935
    @raghavarora8935 3 дні тому +1

    My father is a retailer, i have always aspired to build a FMCG Company. I thought that I knew the GT but the way he explained it, it is so so well explained Like if you don't even know a single shit about GT , you would get to know 90-95% of what happens in GT whether it is the display, consignment, PDC, advance or else
    Absolutely loved it and noted all the key points.

  • @JayeshGagare
    @JayeshGagare 4 дні тому +6

    Ganesh todays look like lala..😊

  • @vinodpotdar3396
    @vinodpotdar3396 2 дні тому +1

    U r Gr8 Mr.Viraj. Inspirational story.
    Thank u Mt. Ganesh.
    (I am Puneri. Watched ur episode from Canada)
    I pray Veeba becomes MNC with 50k Crore Co.
    My wife started using this Salad dressing in 2018-19 at A.bad as an
    imported product looking at a large
    range of Veeba.
    Today, I see that great person is down to earth an Indian patriot.
    (not imported one)
    I would suggest u a Sauce I like.
    Korean " Gochujang"
    Similarly, very hottest "Capsaicin",
    we have to consume it in small drops.
    I enjoy both.
    This is my demand Viraj Sir in
    Veeba range.

  • @rjmarketing3970
    @rjmarketing3970 2 дні тому +2

    Amazing & interesting interview!!👍

  • @gautambasu1295
    @gautambasu1295 2 дні тому +1

    A superb talk. Viraj has a very down to earth approach with no airs about him for his outstanding achievement. His insights in building a business and the nitty gritties of operations were illuminating. I love Veeba sauces and impressed by its range

  • @technofete
    @technofete 2 дні тому +2

    So much insight on how food is produced to shelf space. Thanks for the great podcast and veeba owner was also very genuine i think 😃

  • @nileshmiskin5711
    @nileshmiskin5711 2 дні тому +1

    One of the best episodes of ThinkSchool!

  • @rahulghoshyt
    @rahulghoshyt 4 дні тому +2

    Thank you, Think School.

  • @Nitesh142
    @Nitesh142 3 дні тому +3

    Baap ki company: food company X
    Funfood✓
    He didn't start from scratch though, he had previous experience

    • @surajraika7821
      @surajraika7821 3 дні тому

      Even you didn't start from scratch

    • @Nitesh142
      @Nitesh142 3 дні тому

      @@surajraika7821 maine bola bhi nahi .. usne bola hai ... Father ki food company thi.. hiding fact father ka bhi same kaam thaa, he sold fun food to dr.oetker and after non compete clause ended he started similar company which he had prior knowledge about running successfully with better/same distribution

  • @paragahire112
    @paragahire112 3 дні тому +1

    That was a fantastic 2 hours of business lecture with hands on experience. Wish your channel keep creating such content for us!

  • @jigar1240
    @jigar1240 2 дні тому +1

    It was a nice interview, kudos to the entire team.

  • @induarora3324
    @induarora3324 3 дні тому +1

    Mr Viraj great courage great resilience
    Mr Ganesh wonderful research

  • @ayeshatajparvee9996
    @ayeshatajparvee9996 День тому +1

    Amazing and excellent content with informative insights by Mr.Viraj. You are so honest and humble.Thank you .

  • @simranmasson4849
    @simranmasson4849 18 годин тому

    Viraj, as a hardcore fan of the spicy strawberry sauce. Keep the madness going! Bring it back as an ode to this amazing podcast!

  • @mdiftesaralam3130
    @mdiftesaralam3130 2 дні тому +1

    Nice episode, I watched in a single go, can't imagine getting hooked up for so long and not feeling bored and the runtime of a movie

  • @ravijaiswal8978
    @ravijaiswal8978 3 дні тому +2

    your content is next level....best the other podcast ❤❤❤

  • @KMWhity
    @KMWhity 2 дні тому +1

    Excellent podcast and good that its 2 hour long.

  • @TheArsheel
    @TheArsheel 20 годин тому

    Kind man want some entrepreneurs like him❤

  • @DalviAniketVasudeoVinita
    @DalviAniketVasudeoVinita 3 дні тому +2

    Nice😊

  • @myfriendpedro9775
    @myfriendpedro9775 День тому +1

    I thought Veeba is the international company. Good to know it's Indian company.

  • @ramyanaveen8239
    @ramyanaveen8239 2 дні тому +1

    Hello Ganesh, Fantastic podcast. Thankful as always. It’s always fascinating to hear from the person himself than a case study . So much insight. Viraj Sir , hats off to you.

  • @anubhavmoti8774
    @anubhavmoti8774 2 дні тому +1

    Great insights !
    great questions !
    simply explained !
    looking forward to long podcasts with great founders💯

  • @mallikarjunpatilb
    @mallikarjunpatilb 3 дні тому +1

    Really appreciate the depth of conversation. Learnt a fair amount about building D2C brand.

  • @manushanbhog8331
    @manushanbhog8331 6 годин тому

    Gentlemen yet humble…

  • @snehaltotade1604
    @snehaltotade1604 2 дні тому +1

    One of the most informative episode of think school among others ....lots of take away points in sigke episode..and open straight forward talk shared by Viraj sir😊

  • @meenaltikekar7719
    @meenaltikekar7719 4 дні тому +3

    Their salsa dip is excellent.

  • @rajulnamdeo4627
    @rajulnamdeo4627 4 дні тому +2

    So much to learn.. amazing.

  • @svrssaikrishna5275
    @svrssaikrishna5275 4 дні тому +2

    On engineers day a civil engineer bossing youtube ❤

  • @rananjaySingh-qi4ey
    @rananjaySingh-qi4ey 4 дні тому +2

    Good video everyone one to watch ❤❤

  • @jivanshusharma610
    @jivanshusharma610 День тому

    What a gem of episode it is !

  • @rithikjain4947
    @rithikjain4947 3 дні тому +1

    Bahut hi badiya podcast
    To be honest, I have seen their product more with street vendors

  • @rohithyn6826
    @rohithyn6826 День тому +1

    Very Informative!!Thanks for uploading 😊

  • @girdhartripathi2809
    @girdhartripathi2809 2 дні тому +1

    Simplicity is luxury today

  • @mehulgupta4651
    @mehulgupta4651 2 дні тому +1

    One of the best podcast what a great gentleman 👍

  • @Ssk269
    @Ssk269 3 дні тому +1

    Great founder and great podcast.

  • @prashanth_br3801
    @prashanth_br3801 2 дні тому +1

    A good 2 hours of my time spent and learnt a lot

  • @ananddeshpande84
    @ananddeshpande84 3 дні тому +1

    Really good content, elaborate enough to cover all the aspects while short enough not to loose interest. Worth spending 2 hrs (1.25 x speed) of my time. Thank you all @thinkschool for your efforts. Keep creating more on these lines!

  • @story-time-enjoy
    @story-time-enjoy 2 дні тому +1

    Loved his mindset

  • @sanjaysaini2008
    @sanjaysaini2008 3 дні тому +1

    It all boils down to business ethics...if they are right, you will do the right think whether they make business sense at the biggening or not....I think great business are not made by founders with great visions but great business ethics.

  • @kasridhar2687
    @kasridhar2687 3 дні тому +1

    Viraj you have every veeba food , I think you should post how to use your product and eat healthy

  • @muskanagarwal1808
    @muskanagarwal1808 День тому +1

    Worth my time. Had so many learnings at the end of it.

  • @Karthik57523
    @Karthik57523 День тому

    5 Hours and 7 pages for me.
    Really wonderful good job TS team.
    Also he is really wonderful. who always uses Mild words On competitors. Really Appreciated

  • @funwithshri2711
    @funwithshri2711 4 години тому

    This was so granular level Ganesh, loved your questioning and as always didn't miss a minute of it.

  • @rakshitpatel5172
    @rakshitpatel5172 День тому

    very very very deep ground level insights.
    Salute to ganesh and Mr Viraj
    we need more like this

  • @saadharanakkaran
    @saadharanakkaran Годину тому

    Best podcast session I ever watched. As Ganesh said really note worthy. Thanks a TON Viraj for sharing all the details. Only people who really trust their products can share this much details. Though I never tasted product ( I am in US) I can confidently say your product would be the best. Thanks so much once again. And Ganesh you are really amazing !!! You asked all questions and stopped in every turn to get the clarity on every point spoken , like an intriguing and intelligent student made us learn a lot through this podcast session. Thanks a TON to you and all the best for Think School…🙏🙏🙏

  • @AnuragBhatnagarabby
    @AnuragBhatnagarabby 3 дні тому +1

    I have been intrigued by veeba for a long time. Thanks for bringing this perspective. Eyeopener for everyone. so many more learnings in distribution, how b2c works.

  • @royjohansson385
    @royjohansson385 20 годин тому

    Viraj enjoyed it as much as Ganesh enjoyed it & this made the podcast of 'only' 2 hours ❤

  • @azizkhanbhai9678
    @azizkhanbhai9678 2 дні тому +1

    Qustions were spot on bro👍 Quality stuff 👌

  • @akashbansal6216
    @akashbansal6216 Годину тому

    Finally Finished this in 4 days ...so great team thanks again..
    And this habit of ganesh like could you please elaborate it or I didn't get it is amazing keep this habbit so we can learn in depth....

  • @yashshukla7131
    @yashshukla7131 2 дні тому

    Honestly every podcast of yours is a great noteworthy learning, but this one has something that is gonna etch for a long time. Such a well crafted Q&A and a case study format. Thanks Viraj and Ganesh.

  • @johnyheiyam8853
    @johnyheiyam8853 2 дні тому +1

    I always look more story of such entrepreneur

  • @-SrirangaMattam
    @-SrirangaMattam 2 дні тому +1

    Petition from the think schoolers to do podcast with Midhula Devabhakthuni..
    Co-founder of @MiviDigital
    ✋✋

  • @ruturajyadav5130
    @ruturajyadav5130 2 дні тому

    It feels so good to see nice guys win in today's day and age. 🙏🏼🙏🏼

  • @anveshapal7996
    @anveshapal7996 День тому

    Hello Dear Ganesh,
    Just want to thank you from my deep heart for this, you are not only teaching and educating us, but also putting in all your efforts, and yes I don't know how much effort you make, but yes I should appreciate the full team, and I am waiting for more and more learnings, Love from Uttarakhand ❤, keep the spirit up!
    Thankyou, heart emoji!

  • @karishmaiyer7478
    @karishmaiyer7478 17 годин тому

    What a brilliant podcast Ganesh and Team Thinkschool. You guys are the innovators of modern education!
    I loved how you broke down the concept to the basics and deep dived into the nuances of the sauce industry. Asking the correct questions and interjecting with the right points ensured the podcast was engaging and educating!
    I had never heard about Veeba, but now I can’t wait to try the products, esp Spicy Chipotle. Viraj correctly identified the gap in the market. His authenticity and focus on quality definitely exude a feeling of trust!
    Love these podcasts and would love to hear more from business leaders in the world! Thank you so much for all you do! 😁

  • @NEG0POS
    @NEG0POS 2 дні тому +1

    Excellent !

  • @somicksingh
    @somicksingh 2 дні тому

    IIM presented by Think School... What a podcast sir

  • @balloffire39
    @balloffire39 3 дні тому +2

    Bhaii ek Request accept kr lo- Podcast ka intro tune bahut dim lgta h... Content se match nii kr pata. Extraordinary content n ordinary intro tune!!! 😂

  • @renulakra2454
    @renulakra2454 2 дні тому +1

    100/100, big learning. Thank you

  • @pbar2300
    @pbar2300 3 дні тому +1

    Excellent interview!

  • @81Deepak
    @81Deepak 2 дні тому

    Dear Sir,
    I watch your show first time but i can say that i learn many things from your show the Owner of the product was very humble any he gave deep dive answer to every question with their hardest journey and thank to you also because if you don't ask these kind of deep question we will not get the answer and one more thing after answer you were Summarize the answer it was also a great.

  • @utsabkumarpoddar
    @utsabkumarpoddar 3 дні тому +2

    I toh love their cheese melt.
    Also changed my sauce from kissan to veeba, best NONG sauce in the market.

    • @VeebaIndia
      @VeebaIndia День тому

      Thanks for the love! We're thrilled to hear you enjoy our Cheesy Melt and have made the switch to Veeba products. Your support means a lot to us! 🙌🏻

  • @dilipvangal
    @dilipvangal 2 дні тому +1

    excellent podcast

  • @mohammedrahbarkazi1408
    @mohammedrahbarkazi1408 3 дні тому +1

    Well spent 2hrs of my life, Thanks for great insights.

  • @mateenshaikh8356
    @mateenshaikh8356 2 дні тому

    Day by day I am improving my knowledge and English communication skill thank you ❤

  • @harishbhoi7650
    @harishbhoi7650 2 дні тому

    Please do a podcast for Indian farmers